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Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

Overview This comprehensive course on An Introduction To Moho Pro/Anime Studio 2D Illustration-Animation will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This An Introduction To Moho Pro/Anime Studio 2D Illustration-Animation comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this An Introduction To Moho Pro/Anime Studio 2D Illustration-Animation. It is available to all students, of all academic backgrounds. Requirements Our An Introduction To Moho Pro/Anime Studio 2D Illustration-Animation is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more!   Course Curriculum 6 sections • 18 lectures • 03:26:00 total length •An Overview of Moho: 00:07:00 •Revised Course Objectives: 00:05:00 •Requirements of a Solid Character Body Bone Structure: 00:11:00 •Pose, Proportion, Perspective and Joints: 00:12:00 •Bone Correction, Angle Constraints and Target Bones: 00:12:00 •Constructing Perfect Knee and Elbow Joints (Part 1): 00:14:00 •Constructing Perfect Knee and Elbow Joints (Part 2): 00:09:00 •Drawing Your Character Torso: 00:15:00 •Tracing Your Character Head and Face: 00:17:00 •Cartoon Eyes Option Using Layer Masks: 00:08:00 •Binding Bones to Your Character: 00:07:00 •Rigging Switch Layer Hands, Feet and Mouth: 00:11:00 •Rigging Facial Smart Bone Dials: 00:15:00 •Animating a Walk Cycle (Part 1): 00:13:00 •Animating a Walk Cycle (Part 2): 00:07:00 •Lip Syncing with Papagayo: 00:13:00 •Camera and Background Animation: 00:12:00 •What now?: 00:18:00

Overview This comprehensive course on Practical Project Management will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Practical Project Management comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Practical Project Management. It is available to all students, of all academic backgrounds. Requirements Our Practical Project Management is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 6 sections • 26 lectures • 02:45:00 total length •What is a Project?: 00:04:00 •The Four Stage Project Lifecycle: 00:09:00 •Project Stages and Boundaries: 00:09:00 •One Reason why Projects go Wrong: 00:06:00 •Terminology used in the Project Stages: 00:05:00 •More on Project Gateways / Stage Gates: 00:02:00 •Define your Project: Goals and Objectives: 00:11:00 •Understanding Project Scope: 00:06:00 •Dealing with Scope Creep: 00:06:00 •Project Definition: Summary: 00:03:00 •The Book of the Plan: 00:06:00 •The Stakeholder Engagement Process: 00:04:00 •Stakeholder Analysis: 00:07:00 •Milestones are your Best Friends: 00:08:00 •The Work Breakdown Structure: 00:08:00 •The Gantt Chart: 00:06:00 •Tools for Creating a Gantt Chart: 00:04:00 •The Linear Responsibility Chart (LRC) aka The RACI Chart: 00:09:00 •Risk Analysis: 00:08:00 •The Six Strategies for Managing Risks: 00:09:00 •The Risk Register: 00:06:00 •The Four Essentials of Leading your Team: 00:07:00 •Project Delivery - The Three Key Cycles: 00:12:00 •Closing your Project in an Orderly Manner: 00:09:00 •Closing Words: 00:01:00 •Assignment - Practical Project Management: 00:00:00

Overview This comprehensive course on Logistics of Crude Oil and Petroleum Products will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Logistics of Crude Oil and Petroleum Products comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Logistics of Crude Oil and Petroleum Products. It is available to all students, of all academic backgrounds. Requirements Our Logistics of Crude Oil and Petroleum Products is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 8 sections • 26 lectures • 01:45:00 total length •Learning objectives: 00:04:00 •Introduction to the different methods of transport: 00:05:00 •The different types of tankers: 00:05:00 •The different types of charters: 00:02:00 •The cost of marine transport: 00:04:00 •The price of marine transport: 00:07:00 •Prices and costs of marine transport: 00:05:00 •Regulations : National flag requirement: 00:01:00 •Flags of convenience: 00:01:00 •Operating aspects: 00:04:00 •Controls on loading: 00:07:00 •Administrative formalities: 00:01:00 •The reception of tankers: 00:07:00 •The constraints: 00:05:00 •The cost of transport by pipeline: 00:03:00 •Comparing transport costs: 00:06:00 •Storage and delivery to the refinery: 00:03:00 •Introduction: 00:03:00 •Dispatch by pipeline: 00:07:00 •Dispatch by water: 00:07:00 •Dispatch by rail: 00:06:00 •Dispatch by road: 00:05:00 •Quality: 00:02:00 •Quantities: 00:02:00 •Administrative accounting methods: 00:01:00 •Customs formalities: 00:02:00

Overview This comprehensive course on Teaching English Online will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Teaching English Online comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? At the end of the course there will be an online written test, which you can take either during or after the course. After successfully completing the test you will be able to order your certificate, these are included in the price. Who is This course for? There is no experience or previous qualifications required for enrolment on this Teaching English Online. It is available to all students, of all academic backgrounds. Requirements Our Teaching English Online is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 9 sections • 32 lectures • 02:22:00 total length •Meet Your Teacher: 00:01:00 •Aims & Objectives: 00:02:00 •Introduction: 00:02:00 •Basics: 00:08:00 •Qualities of Childhood Educators: 00:06:00 •Ideal Classroom: 00:03:00 •Tips and Tricks: 00:08:00 •Introduction: 00:02:00 •Goals: 00:08:00 •What Adult Students Want: 00:05:00 •How to Teach Adults: 00:04:00 •After Class: 00:03:00 •Introduction: 00:02:00 •Making Lesson Plans: 00:05:00 •Simple Lesson Plan: 00:04:00 •Zoom: 00:09:00 •Skype: 00:07:00 •WeChat: 00:07:00 •Audio: 00:06:00 •Helpful Additions: 00:03:00 •Classroom Materials: 00:03:00 •Finding Students Part 1: 00:05:00 •Finding Students Part 2: 00:07:00 •Making an Introduction Video: 00:01:00 •Introduction to Homework: 00:07:00 •Effective Homework: 00:05:00 •Finding Assignments: 00:04:00 •Invoicing: 00:04:00 •Global Payment Methods: 00:07:00 •Avoiding Common Mistakes: 00:03:00 •Course Conclusion: 00:01:00 •Assignment - Teaching English Online: 00:00:00

Overview This comprehensive course on Financial Ratio Analysis for Business Decisions will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Financial Ratio Analysis for Business Decisions comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Financial Ratio Analysis for Business Decisions. It is available to all students, of all academic backgrounds. Requirements Our Financial Ratio Analysis for Business Decisions is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 22 lectures • 02:42:00 total length •Financial Statement Analysis Objectives: 00:02:00 •Financial Analysis Methods in Brief: 00:10:00 •Ratio Analysis: 00:05:00 •Gross Profit: 00:10:00 •Net Profit: 00:05:00 •ClassRoom Discussion for some other expenses: 00:07:00 •Use of Profitability Ratio to understand Competitive advantage and business model: 00:08:00 •Return on Assets and Fixed Assets: 00:11:00 •Return on Capital Employed: 00:08:00 •Case Study Analysis of three telecom companies: 00:15:00 •Cautions for using return ratios on face value: 00:04:00 •Ratios which help to understand how efficiently assets are used: 00:17:00 •How do we measure utilisation of assets not recorded in the Balance Sheet: 00:09:00 •Liquidity Ratio to understand Risk inherent in companies: 00:05:00 •Long Term Liquidity Ratios: 00:06:00 •Financial Analysis Measure meant to understand efficiency in other operations: 00:04:00 •Summarise - Ratios use for operational analysis: 00:03:00 •Dupont Analysis to understand opportunities in optimising return on equity: 00:04:00 •Detecting Manipulation in accounts - Fake Sales: 00:11:00 •Detecting Manipulation - Wrong Depreciation and others: 00:06:00 •Pricing Decisions: 00:07:00 •How to make Capex Decisions: 00:05:00

Overview This comprehensive course on Level 3 Diploma in Landscape Photography will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Level 3 Diploma in Landscape Photography comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Level 3 Diploma in Landscape Photography. It is available to all students, of all academic backgrounds. Requirements Our Level 3 Diploma in Landscape Photography is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 5 sections • 28 lectures • 03:14:00 total length •Promo Video: 00:02:00 •Introduction: 00:01:00 •Gear for Landscape Photography: 00:04:00 •Planning Your Trip with Will: 00:02:00 •Our Gear - What's in Our Bag: 00:05:00 •Shooting at Sunrise: 00:09:00 •Landscape Basics & Composition: 00:06:00 •Camera Setting Refresher with Phil: 00:08:00 •Phil & Sam Go Over the Basics: 00:09:00 •How to shoot Panoramas: 00:05:00 •Wide vs. Telephoto Photographs: 00:04:00 •Using a Polarizer Filter: 00:03:00 •Sunset Photography: 00:05:00 •Intro to Editing: 00:02:00 •Adobe Lightroom Crash Course: 00:14:00 •Our Basic Landscape Editing Process: 00:11:00 •Quickly Straighten Horizons: 00:01:00 •Remove Unwanted Objects in Lightroom: 00:02:00 •Phil Edits a Landscape Photo: 00:17:00 •Sam's Editing Workflow: 00:11:00 •WiIII's Editing Process: 00:19:00 •All Three Edit the Same Photo: 00:23:00 •Sam Edits a Sunrise Photo: 00:09:00 •How to Create an HDR Photo in Lightroom: 00:02:00 •Stitch Together a Panorama in Lightroom: 00:06:00 •Stitch Together a Panorama in Photoshop: 00:03:00 •Exporting a Photo for Web or Print: 00:10:00 •Conclusion: 00:01:00

Overview This comprehensive course on Project Management Skills for Manager will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Project Management Skills for Manager comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Project Management Skills for Manager. It is available to all students, of all academic backgrounds. Requirements Our Project Management Skills for Manager is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 5 sections • 27 lectures • 02:58:00 total length •What is a Project?: 00:04:00 •The Four Stage Project Lifecycle: 00:09:00 •Project Stages and Boundaries: 00:09:00 •One Reason why Projects go Wrong: 00:06:00 •Terminology used in the Project Stages: 00:05:00 •More on Project Gateways / Stage Gates: 00:02:00 •Define your Project: Goals and Objectives: 00:11:00 •Understanding Project Scope: 00:07:00 •Dealing with Scope Creep: 00:07:00 •Project Definition: Summary: 00:03:00 •The Book of the Plan: 00:06:00 •The Stakeholder Engagement Process: 00:05:00 •Stakeholder Analysis: 00:07:00 •Milestones are your Best Friends: 00:08:00 •The Work Breakdown Structure: 00:08:00 •The Gantt Chart: 00:07:00 •Tools for Creating a Gantt Chart: 00:04:00 •The Linear Responsibility Chart (LRC) aka The RACI Chart: 00:10:00 •The Risk Management Process: 00:04:00 •The Risk Management Process: 00:04:00 •Risk Analysis: 00:08:00 •The Six Strategies for Managing Risks: 00:09:00 •The Risk Register (or Risk Log): 00:06:00 •The Four Essentials of Leading your Team: 00:07:00 •Project Delivery - The Three Key Cycles: 00:12:00 •Closing your Project in an Orderly Manner: 00:09:00 •Closing Words: 00:01:00

Overview This comprehensive course on Inventory Management Training will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Inventory Management Training comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Inventory Management Training. It is available to all students, of all academic backgrounds. Requirements Our Inventory Management Training is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 7 sections • 33 lectures • 04:29:00 total length •Introduction to Inventory Management: 00:04:00 •Introduction to Inventory Management Continues: 00:10:00 •Objective of Inventory Management: 00:11:00 •Level For Inventory: 00:12:00 •Maximum Stock Level: 00:06:00 •Example of Maximum Stock Level: 00:07:00 •Example of Maximum Stock Level Continues: 00:08:00 •Minimum Stock Level: 00:11:00 •Example of Minimum Stock Level: 00:12:00 •Ordering Level: 00:06:00 •Example Ordering Level: 00:08:00 •Danger Or Safety Stock Level: 00:12:00 •Economic Order Quantity: 00:07:00 •Cost Of Inventory: 00:07:00 •Optimal Quantity to Order: 00:08:00 •Optimal Quantity to Order Continues: 00:06:00 •EOQ: 00:07:00 •Example of EOQ: 00:10:00 •Price Discount and EOQ Example: 00:09:00 •Price Discount and EOQ Example Continues: 00:07:00 •EOQ Lead Time: 00:10:00 •ABC Analysis: 00:07:00 •Illustration: 00:06:00 •Procurement Process: 00:07:00 •Procurement Process Continues: 00:07:00 •Pricing Of Stores Receipts: 00:04:00 •Illustration Pricing Of Stores: 00:10:00 •Methods of Inventory Valuations: 00:11:00 •FIFO Inventory Valuation: 00:09:00 •FIFO Inventory Valuation Continues: 00:07:00 •LIFO Inventory Valuation Continues: 00:08:00 •Average Cost Methods: 00:07:00 •Just In Time Inventory: 00:08:00

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Content Writing & Copy Writing For SEO and Sales will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Content Writing & Copy Writing For SEO and Sales will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Content Writing & Copy Writing For SEO and Sales and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Content Writing & Copy Writing For SEO and Sales is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Content Writing & Copy Writing For SEO and Sales. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Content Writing & Copy Writing For SEO and Sales will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Introduction 00:05:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Keep it Simple S. and throw away your Theasaurus 00:02:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00