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The aim of this course is to provide a comprehensive understanding of branding and how it can impact an organization's success. The course will cover the key concepts of brand identity, brand image, brand personality, brand positioning, and their differences. Additionally, the course will focus on brand objectives and their relationship with competitive strength and brand value. It will also delve into the concept of corporate reputation and its elements, along with brand association and sustainability. After the successful completion of the course, you will be able to learn about the following, Concept of Brand Identity, Brand Image and the main differences between them. Concept of Brand Personality, brand positioning and the main differences. Brand Objective. Relationship between Competitive strength and brand value. How brand value enhances organisational strength Concept of corporate reputation and its element. Concept of brand association and sustainability. This course provides a comprehensive understanding of branding concepts and strategies that are crucial for creating and maintaining a successful brand. The course covers key concepts, such as brand identity, brand image, brand personality, brand positioning, and the differences between them. Participants will also learn about brand objectives and how they relate to competitive strength and brand value. The course delves into the concept of brand identity and image and the significance of creating a consistent brand identity and image. It also explores the concept of brand personality and how it can be used to create a strong brand positioning. Additionally, the course covers the importance of corporate reputation and its elements and how it can affect brand value. This course provides a comprehensive understanding of branding concepts and strategies that are crucial for creating and maintaining a successful brand. The course covers key concepts, such as brand identity, brand image, brand personality, brand positioning, and the differences between them. Participants will also learn about brand objectives and how they relate to competitive strength and brand value. The course delves into the concept of brand identity and image and the significance of creating a consistent brand identity and image. It also explores the concept of brand personality and how it can be used to create a strong brand positioning. Additionally, the course covers the importance of corporate reputation and its elements and how it can affect brand value. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamentals of Branding Self-paced pre-recorded learning content on this topic. Fundamentals of Branding Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing managers and executives Brand managers Product managers Advertising and PR professionals Business owners and entrepreneurs Sales and customer service professionals Market researchers Corporate communications professionals Digital marketing professionals Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Principles and Applications of Neuroplasticity in Rehab Aims to Understanding the Neuroplasticity principles that are effective to use clinically as a rehabilitation protocol for neurologically compromised patients. This CPD Course aims to make physiotherapists experts in the treatment of neurological conditions.  Learning Objectives Identify different types of neurological conditions Understand the concept of Neuroplasticity How to encompass neuroplasticity in physical therapy rehabilitation Learn the Advance principles of neuroplasticity rehabilitation Who Should Enroll Physiotherapists Occupational Therapists Nurses, Physiotherapy assistants Occupational therapy assistants Neurorehabilitation specialists CPD Credit Hours 3 Hours Resources Lifetime Access to Learning Resources Downloadable Course Material CPD Certificate   Author Profile: Dr. Srishti Banerjee PT MPT ( Neurology) Dr. Srishti Banerjee is an accomplished physiotherapist with Masters in neurology. Her journey includes a BPT from Gujarat University, followed by an MPT in Neurology. She's held roles as a Consultant Physiotherapist and Lecturer. Dr. Banerjee is an author, contributing to a book on peripheral nerve lesions and a chapter on aquatic therapy. She's published original articles in various journals and explored topics like hamstring flexibility and the environmental impact of NSAIDs. Srishti is an online educator, offering MOOC courses on sustainable healthcare and shoulder dysfunction post-stroke. She shares her insights through blogs on neuroplasticity and preoperative physiotherapy. As an author, she's explored sleep disturbance in spinal cord injury patients and the impact of COVID-19 on the nervous system. She's also a one-page owner on Physiopedia. Through webinars, Srishti covers a wide range of topics, including mental health in physiotherapy and environmental sustainability. Her commitment to improving patient care and promoting sustainability in healthcare is evident in her work as an Assistant Professor LJ institute of Physiotherapy , LJ University. Physiotherapy OnlinePT. DPT Course Instructor About Physiotherapy Online Physiotherapy Online is a physiotherapist-owned educational company with a vision to create an ensemble of international educators to cater to undergraduate, postgraduate physiotherapy students as well as post professionals who are keen to advance or refesh their existing knowledge in varied specialities. As every student has a unique approach to learning, we have therefore created a library of bite sized chapters which may be accessed as an individual module or a course as a whole; self study webinars; live workshops for those who would like to get an in-person hands on immersive experience and audio books for those on the go.

A Therapeutic Guide to Foam Roller Aims to Explore the connection between the anatomy and physiology of muscle contraction and the myofascial and trigger points that can lead to pain. We will delve into the importance of understanding dysfunctional myofascial chains Understand how foam rolling can be an effective tool in addressing them. Review evidence-based research on foam rolling, including the types of rollers available, their functions, and the benefits of incorporating them into rehabilitation programs. The author will teach several techniques for foam rolling major muscle groups to improve muscle length and mobility, and address trigger points to add another effective tool to your toolbox for rehabilitation. By the end of this webinar, you will have gained valuable knowledge and skills to better serve your clients and patients in their journey towards improved health and wellness. Learning objectives: Anatomy and Physiology and how foam rolling techniques can impact muscle function and performance. Understand the effects of foam rolling on myofascial and its connection to the autonomic nervous system, unlocking the potential for holistic approaches to wellness. Benefits: Benefits of foam rolling, include improvements in posture, pain management, and heightened body awareness, enabling participants to appreciate the full scope of its advantages. Practical Skill Development: Develop practical skills in foam rolling techniques for major muscle groups in both the upper and lower extremities. This hands-on training equips participants to apply foam rolling effectively in their practice. Clinical Application: Correlate specific foam rolling techniques to various diagnoses and conditions, providing a foundation for tailored therapeutic approaches that address individual patient needs. Who Should Enroll Physiotherapist Occupational Therapist Athletics Trainer Sport Medicine Specialists CPD Credit Hours 3 Hours Resources 1 month Access to Learning Resources Downloadable Course Material CPD Certificate Dr Rina Pandya PT DPT Course Instructor Dr. Rina’s physical therapy career spans over 23 years, through the UK, the USA and the Middle East. She has worked in Nationalized Healthcare Services, American health care and self pay services in acute care, in-patient rehab, skilled nursing facility, home healthcare and outpatient clinic. In addition to being a clinician she has developed specialty programs based on evidence-based practice in her role as a project manager. She has also managed the Physical Therapy department in the capacity of Head of Department in a premier private hospital in Oman. Rina is an internationally published webinar presenter; many of her courses are highlighted on Physiopedia/ Physio Plus. Her pocket books are now available on Amazon titled-- Orthopedic Assessments made easy Dr. Pandya graduated from Manipal University, India in 2000 as well as University of Michigan, in 2018 with a Doctor of Physical Therapy. Rina conducts live webinars and is part of the continuing professional development teaching community with courses published in the UK, US, South Africa, Ireland and Australia. Rina is a member of APTA, HCPC-UK and OAP-Oman. 

A Therapeutic Guide to Foam Roller Aims to Explore the connection between the anatomy and physiology of muscle contraction and the myofascial and trigger points that can lead to pain. We will delve into the importance of understanding dysfunctional myofascial chains Understand how foam rolling can be an effective tool in addressing them. Review evidence-based research on foam rolling, including the types of rollers available, their functions, and the benefits of incorporating them into rehabilitation programs. The author will teach several techniques for foam rolling major muscle groups to improve muscle length and mobility, and address trigger points to add another effective tool to your toolbox for rehabilitation. By the end of this webinar, you will have gained valuable knowledge and skills to better serve your clients and patients in their journey towards improved health and wellness. Learning objectives: Anatomy and Physiology and how foam rolling techniques can impact muscle function and performance. Understand the effects of foam rolling on myofascial and its connection to the autonomic nervous system, unlocking the potential for holistic approaches to wellness. Benefits: Benefits of foam rolling, include improvements in posture, pain management, and heightened body awareness, enabling participants to appreciate the full scope of its advantages. Practical Skill Development: Develop practical skills in foam rolling techniques for major muscle groups in both the upper and lower extremities. This hands-on training equips participants to apply foam rolling effectively in their practice. Clinical Application: Correlate specific foam rolling techniques to various diagnoses and conditions, providing a foundation for tailored therapeutic approaches that address individual patient needs. Who Should Enroll Physiotherapist Occupational Therapist Athletics Trainer Sport Medicine Specialists CPD Credit Hours 3 Hours Resources 1 month Access to Learning Resources Downloadable Course Material CPD Certificate Dr Rina Pandya PT DPT Course Instructor Dr. Rina’s physical therapy career spans over 23 years, through the UK, the USA and the Middle East. She has worked in Nationalized Healthcare Services, American health care and self pay services in acute care, in-patient rehab, skilled nursing facility, home healthcare and outpatient clinic. In addition to being a clinician she has developed specialty programs based on evidence-based practice in her role as a project manager. She has also managed the Physical Therapy department in the capacity of Head of Department in a premier private hospital in Oman. Rina is an internationally published webinar presenter; many of her courses are highlighted on Physiopedia/ Physio Plus. Her pocket books are now available on Amazon titled-- Orthopedic Assessments made easy Dr. Pandya graduated from Manipal University, India in 2000 as well as University of Michigan, in 2018 with a Doctor of Physical Therapy. Rina conducts live webinars and is part of the continuing professional development teaching community with courses published in the UK, US, South Africa, Ireland and Australia. Rina is a member of APTA, HCPC-UK and OAP-Oman. 

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Geriatric Care Course Aims to This course describes the physiological aspects of balance and how the aging process affects balance. Risk factors for falls in the aging population are discussed. The normal components of balance are identified, and a description of how the aging process alters these components over time is discussed. The instructor presents evidence-based, reliable methods of balance examinations. Interventions including exercise and functional activities to promote balance and reduce falls are described. A discussion of current evidence indicates the effectiveness of the interventions presented, with recommendations for program design to achieve functional outcomes with balance rehabilitation. Learning Objectives Describe the physiological components of balance Describe balance strategies used to correct the deviation of the center of gravity from the base of support. Describe evidence-based balance tests to determine falls risk in elderly persons. Design interventions to reduce the risk of falls in elderly populations based on current evidence. Who Should Enroll Physiotherapist Geriatric Care giver Nurses Occupational Therapist ICU Allied Health Worker Course Agenda: BALANCE DEFINITIONS, SYSTEMS, AND STRATEGIES (15 mins) EPIDEMIOLOGY AND RISK FACTORS FOR FALLS (25 mins) THE AGING PROCESS: NEUROMUSCULAR AND MEDICAL CHALLENGES OF AGING (25 mins) RISK FACTORS IN AGING, MEDICATIONS, MEDICAL CONDITIONS, DEGENERATIVE PROCESSES (25 mins) BALANCE EXAMINATION TOOLS DISCUSSION (20 mins) RELIABILITY AND VALIDITY OF BALANCE EXAM TOOLS (20 mins) INTERVENTIONS TO PROMOTE BALANCE AND REDUCE FALLS: DISCUSSION (35 mins) Q&A (15 mins) CPD Credit Hours 3 Hours Resources 1-Month Access to Learning Resources Downloadable Course Material CPD Certificate Presenter Speaker Bio:  Theresa A. Schmidt, DPT,MS,OCS,LMT,CEAS,CHy.,DD is the founder of Educise Resources Inc, a professional continuing education and health enhancement company. Dr. Schmidt is the president of Flex Physical Therapy in Long Island, NY. She is Board-certified in Orthopedic Physical Therapy by ABPTS since 1994. Dr. Schmidt graduated Long Island University’s Masters Program in Physical Therapy with Highest Honors. She served as Chair of the Physical Therapist Assistant Program and faculty of the Masters Program at Touro College Physical Therapy Programs in New York, NY, at Nassau Community College and CUNY Queens College. She completed extensive studies in Orthopedic manual therapies including Myofascial Release, Craniosacral Therapy, Muscle Energy, Counterstrain, Joint Mobilization, high velocity thrust, visceral manipulation, Functional Technique, acupressure Amma therapy, and therapeutic touch. Theresa is a Certified Hypnotherapist,and a certified personal trainer. She has presented internationally for APTA, AOTA/IA AMTA/NY, IDEA, ACE, New York College for Wholistic Health Education and Research, Council of Licensed Physiotherapists, Cross Country Education, MotivationsCEU, HomeCEUconnection, Allied Health Education and private hospitals and clinics. Theresa is a graduate of the Doctorate of Physical Therapy Program at University of New England.