The Quintessential Customer Experience (QCx) Forum is a ‘peer advisory’ community of communications and Cx professionals whose primary objectives are: To help members keep abreast of the latest CX developments To share best practice across different industry sectors. To provide individual support, advice and guidance for members Membership includes quarterly meetings, team coaching, 1:1 mentoring and online resource. Benefits The QCx Forum benefits both the CX professional and the organisations they work for. Employer Benefits include: Benchmarking performance against organisations in different sectors Keeping up to date with latest trends Maintaining competitive advantage through exceptional customer experience. Individual Member Benefits include: Inspiration for new ideas and approaches Guidance and advice to implement new strategies Support and reassurance from peers What’s included: The current membership package* includes: Forum Meetings Quarterly ‘Mastermind Group’ gatherings in person at a London venue. Each meeting features a specialist speaker providing insights about new trends and best practice. Team Coaching Attendees have the opportunity to share and solve key CX-related challenges they face. 1:1 Mentoring Support Members have access expert mentors to develop new strategies, gain valuable new knowledge and enhance their professional growth. Online Resource Members have access to a dedicated portal providing access to useful templates, tools and articles. * The first annual conference is planned for 2024 Membership Fees and options Three options are available: Essentials - quarterly Forum meetings, team coaching and online resources. £1,400.00 (ex VAT) pa Standard annual membership - includes quarterly forum meetings, team coaching, 4 x 1:1 mentoring sessions and online resource. £3,600.00 (ex VAT) per annum Platinum membership - over and above the standard membership, includes an intensive quarterly programme of bi-weekly coaching sessions £4,700.00 (ex VAT) per annum Credentials The Chair of the QCx Forum is Quentin Crowe MA, FCIM. His CX consultancy journey began in 2001 working with clients in the fitness and education sectors. Using an adaptation of the SERVQUAL methodology, he and his team have worked with clients in the charity, quality assurance, construction and cutout sectors (including ISG). Quentin also mentors entrepreneurs, senior marketers and corporate executives. He also chairs a number of ‘mastermind’ groups. Brands represented include Shell, Asahi, Reuters and St James’s Place Welsh Management.
Overview OBJECTIVES Develop practical skills enabling effective communication at the time of an incident Familiarize students with both techniques & technologies involved in crisis communication Provide a health check for your personal & organizational readiness Provide the confidence to know that your response strategies are appropriate and effective Build relevant knowledge through exploring relevant case studies and practical exercises Develop flexible creative and well-motivated teams Upcoming Events Online (USD 1950) Online Streaming Live (Flexible Dates) At Venue (USD 4500) Dubai 20 Feb - 24 Feb Istanbul 27 Feb - 3 March London 20 March - 24 March For more dates and Venue, Please email sales@gbacorporate.co.uk
We share the secrets of how to make one of the most challenging areas of managing people into one of the simplest and most rewarding. Build motivated and effective teams through managers who are skilled in setting challenging but achievable goals, measuring performance and giving great feedback.
If training forms a large part of staff members’ roles, give them the advanced techniques they need. We’ll help them assess training needs across a team, department or organisation as well as deliver training with impact and provide you with real ROI. This course includes:
Fraud should not happen, but it does. It can happen at the highest to lowest levels in an organisation. Recent surveys show that incidents of fraud are not decreasing. Fraud costs companies money and, perhaps even more importantly, reputational damage. The losers are not just the shareholders, suppliers, customers, etc, but society as a whole. This programme shows why frauds happen, how organisations put themselves at risk and what they can do to prevent it. This programme will help directors and others understand: The motives for committing fraud Directors' responsibilities for identifying and reporting fraud What types of frauds there are How frauds are perpetrated How they can be prevented How regulators deal with fraud Above all, the principal objective of this programme is to help make your organisation as secure as possible from the threat of fraud. 1 Motives for committing fraud - drivers of fraud Session objective: to understand why people might commit fraud Drivers of fraudulent behaviourAmbitionGreedTheftConceit? And more! 2 Accounting mechanisms that allow fraud Session objective: to review the elements of the accounting, internal control and management processes that allow creative accounting Income or liability? Asset or expense? Coding errors and misclassification Netting off and grossing up Off-balance sheet items 3 Structures that allow fraud Session objective: to consider company and trading structures that allow frauds to be perpetrated Group structures Trading structures Tax havens Importing and exporting 4 Interpretations and other non-compliance that allow fraud Session objective: to look at how creative interpretations of law and accounting practice may permit fraud The place of accounting standards Accounting policies Trading methods The place of auditing standards 5 Money laundering Session objective: to review what constitutes money laundering Types of money laundering Identifying laundering Preventing laundering 6 Preventing fraud - proper management structures Session objective: to review the place of proper corporate governance Corporate governance Company management structure Audit committees The place of internal audit 7 Preventing fraud - proper accounting Session objective: to review best accounting and auditing practice Accounting standards Internal accounting policies Adequacy of internal controls Internal audit 8 Preventing fraud - regulation Session objective: to look at how regulators aim to prevent fraud The regulatory environment Financial services regulation 9 Conclusion Course review Open forum Close 10 Course summary - developing your own cost action plan Group and individual action plans will be prepared with a view to participants identifying their cost risks areas and the techniques which can be immediately applied to improve costing and reduce costs
The market for professional services is becoming increasingly competitive, with some firms and individuals becoming very effective at winning new work, leaving others lagging way behind. Given the choice between spending time on client work and business development work, we all tend to choose that which we feel to be easier, more attractive and more aligned with our image of ourselves. We stay within our comfort zones, we focus on client work, and we only resort to business development work when we have to, which can also lead to 'feast or famine' syndrome. The programme will help participants: Understand the professional business development approach and the style that is appropriate for their business and their clients Follow a process to guide their conversations and business development meetings Prepare thoroughly for a business development meeting/contact with a client to ensure they use their time efficiently and maximise results Create a great first impression and professional opening to a conversation Ask open questions and listen effectively in order to spot opportunities, understand needs and progress the opportunity Identify and understand buying and decision-making processes and criteria Skilfully and confidently handle questions and objections Sell the benefits of their services and approach over those of their competitors Progress the sale by agreeing next steps and gaining commitment appropriately 1 Introduction Aims and objectives of the programme Personal introductions and objectives Workshop overview 2 An introduction to business development and selling for professionals What is selling? Who are you selling to? The buying experience What clients want The four-step business development process The business development cycle and pipeline management Upselling and cross-selling as well as winning new clients 3 Networking and generating leads What is networking? Networking objectives It's not what you know but who you know Asking for referrals and introductions Making appointments from networking activity 4 Opening the sales relationship/sales meeting What potential customers are thinking Judging first impressions Creating positive first impressions Building rapport and creating interest and impact Earning the right 5 Core communication skills for professional selling Overcoming barriers to listening The art of listening Questioning refresher Types of questions Questioning funnel 6 Understanding and identifying needs and opportunities Identifying the questions to ask to identify needs and opportunities Questions to move us through the buying and selling process Understanding their buying processes Asking questions that position you as a 'trusted adviser' The questions that give you a competitive advantage Knowing when you have asked enough questions 7 Introducing solutions Tailoring your 'pitch' to the client Speaking the client's language Using features and benefits Applying the benefit cycle 8 Handling objections and concerns Identifying the typical objections and concerns Understanding why clients raise objections and concerns Following a structure for handling objections Handling the price objection 9 Gaining commitment Knowing when to close The art of checking Recognising buying signals Small c and big C 10 Putting it all together Personal learning summary and action plans
Increasing sales is the core of objective for all salespeople and it is vital they are given the tools and techniques to thrive in this highly competitive environment. The landscape within which salespeople operate is ever shifting, and now more than ever it is recognised that the key to successful selling is understanding the customer's needs and working collaboratively with them to achieve their objectives. This highly practical programme has been developed to support salespeople to develop their all-round sales skills using a customer-focused approach. The course will be fun and informal, using practical exercises to help new and experienced salespeople ensure they are equipped to deal with the challenges of selling. This course will help participants: Develop core sales skills such as building rapport, questioning and presenting benefits Identify the roles and goals of key contacts and recognize the importance of consultative selling Understand how to achieve sales by uncovering needs, matching benefits and promoting value Understand how to structure and control a customer interaction and set clear objectives for each account Develop techniques for handling objections, questions and staying positive Master the art of closing a sale and gaining agreement Understand tactical selling and how to build multiple contacts and relationships Develop skill and confidence in selling to both new prospects and existing customers 1 Consultative selling - key principles for success Recognise the importance of consultative selling and being client-focused Build the right processes to achieving sales targets - questions before features Assess your core sales skills; building rapport, asking questions, presenting features and benefits, closing 2 Consultative sales call skills How best to structure and control a customer meeting or call to be client-centric: Four Cs The importance of setting clear objectives for each call and account Setting the agenda and pre-call preparation Planning sessions 3 Your mission, message and meaning - comparative advantage Defining sales messages and USPs; positioning value and quality not price Knowing your target product and services and their value to the customer Understanding your customers buying role and qualifying the opportunity 4 An effective sales meeting - part 1 Opening the sales interview - and building rapport Gaining and retaining the full attention of the customer Probing and identifying real needs using effective sales questions Planning and practice sessions for consultative selling 5 An effective sales meeting - part 2 Matching customer needs and wants to products and services available Presenting your product or service using features, advantages, and benefits Recognising and responding to buying signals and other sales opportunities Planning and practice sessions 6 Closing the sale successfully Anticipating objections and seeing them as positives, including price objections Handling objections using proven methods and models How and when to ask for the sale professionally Follow up and follow-through Planning and practice sessions
Many managers question the value of appraisal programmes and many line managers believe appraisals are unduly time-consuming and bureaucratic. Yet the appraisal is a vital starting point when it comes to managing performance effectively and it is vital that managers appreciate this. Handled well, the benefits of formal appraisals are enormous. This thoroughly practical workshop has been designed to give line managers the knowledge, skills and confidence to deliver a well-structured appraisal - even in the most challenging circumstances. This course will help participants: Appreciate the benefits of the appraisal process Assess standards of performance objectively Plan and prepare for appraisals effectively Conduct a well-structured appraisal meeting Acquire the essential skills required for effective appraisals Improve their ability to discuss difficult issues more confidently Identify training and development requirements Agree clear and measurable development objectives Complete essential paperwork Understand the need to facilitate continual informal dialogue between appraisals 1 Introduction and course objectives 2 The appraisal process The aim of the appraisal process Understanding the bigger picture - the appraisal process as part of the employee development process The benefits of the appraisal process Common pitfalls Five steps to an effective performance appraisal 3 Step 1 - Assessment Using job standards as the basis for objective assessment Assessment of previous objectives 4 Step 2 - Preparation Documentation required Data on each appraisee Planning the meeting 5 Step 3 - The meeting The skills of appraisal interviewing The structure of the appraisal interview Dealing with poor performance and difficult situations Taking notes and completing documentation 6 Step 4 - Planning ahead and objective setting Identifying action to improve performance and enhance skills Establishing relevant training needs Agreeing SMART performance objectives Formulating a personal development plan 7 Step 5 - Action after the interview Essential paperwork Follow-up and action required between appraisal interviews Continuing informal dialogue 8 Video case study Bullets 9 Conclusion Course review / discussion Preparation of action plans for building on the skills learnt Close
Bad news - people don't buy your product. Better news - they don't buy anyone else's product either. Best news - they do buy what a product gives them, whether it be removing 'pain' or giving 'pleasure'. So what a challenge it is that every single person buys your product for a slightly different reason! What's the secret to selling in that sort of sales environment? This programme provides a great roadmap. This course will help participants: Build rapport with authenticity Use open questions, listening and summary to properly understand the prospect Use 'impact' questions to 'stack the pain' of remaining with the status quo Convert features into personalised benefits that reflect stated needs Handle objections with calm confidence Identify buying signals Close effectively Convey credible urgency centred on the prospect's - not the salesperson's - interests 1 What makes a customer buy any product? Moving towards 'pleasure' Moving away from 'pain' Robert Cialdini's Psychology of Influence - buying motives Understanding what your product does for customers Why there is never a 'one size fits all' approach What are the real 'unique selling points' and why the salesperson is the real 'USP' At what point does the customer emotionally buy your product? 2 Getting past gatekeepers What gatekeepers' motivations are How to make them your friend rather than your enemy How to make your call harder to block than to put through How to control the gatekeeper with questions, not answers Using Cialdini's 'reciprocity' law to get put through more often Practical exercise in which the trainer poses as gatekeeper 3 Questioning and listening skills How to use open questions to get the customer talking What questions to avoid and why How to 'stack the pain' of the status quo with 'impact questions' Practical 'pain stacking' exercise in pairs What listening is and what it isn't Question funnelling - how to earn deeper disclosure through probing Practical funnelling exercise in pairs The power of summary 4 How to create tailored benefits and not 'dive into solution' What is 'diving into solution'? Examples and analogies Why it is to be avoided Practical exercise in pairs - how it feels to have solutions offered up too early How to avoid 'feature-dumping' What is 'value selling'? How to create tailored benefits How to convert product features into benefits How to deal with the prospect's competitor allegiance 5 Handling objections and testing the water How to overcome the price objection by selling value Common objections the participants encounter and answers that work The objections salespeople carry in their own heads The 'A-C-E' objection-handling model How to uncover objections When - and when not - to trial close 6 Closing skills Why salespeople often close too early How to identify buying signals How to use urgency with skill and effectiveness Four killer closing techniques that work How to avoid buying the product back by careless post-sale talk How to ask for referrals for your product How to 'farm' the account for future opportunities 7 Wrap-up Key learnings from each participant Individual action planning - steps that can and will be implemented in the workplace