In today's fast-moving competitive environment, sales are often made or lost on the strength of a telephone conversation or a brief email. This means that not only is customer service everyone's responsibility - so is sales. Customer service staff are failing the customer if they don't think about sales. And sales staff are failing customers if they don't think about service. And anyone failing a customer is failing both themselves and their employer. Too often, customer service staff feel neither capable nor empowered to recognise or capitalise upon a sales opportunity. Too often, sales people pursue the short-term opportunity at the expense of the bigger picture. The good news is - it doesn't have to be this way! Sales and customer service skills can be acquired, developed and polished just like any other skill. This tried-and-tested programme shows you how to do it. As a result of this course, participants will be able to: Take control of a customer conversation, with confidence Refresh and polish their customer service and sales performance Recognise and develop a sales opportunity Engage the customer and build rapport Identify a customer's needs Match the customer's needs to the organisation's products or services Handle objections confidently Ask for the order At the end of the workshop each participant will have developed their own action plan for developing and using their skills in the workplace. 1 Introduction Course overview, objectives and introductions 2 Serving or selling? Feelings and attitudes - How we can affect the outcome by our feelings and behaviour What is selling? - Selling is helping people to buy, identifying the opportunities that exist within the conversation to develop the customer's interest in our products or services 3 Developing the right skills Communication- The impact of body language, voice tone and words- How to make the best impression on the customer and create a 'buying environment' Rapport-building- What makes a good working relationship?- What do customers look for when they call us?- How can we match their expectations in terms of our own interpersonal skills? Relating to different types of people by identifying and matching their communication style on the telephone 4 Making it easy for the customer Starting it right- Opening the conversation positively- Building rapport- How to develop interest in our products or services Gaining and clarifying information- Questioning skills and questioning style- What do we need to know from the customer?- How can we use that information in the conversation? Active listening- The most under-rated skill of all- Picking up on the 'Golden Moments' when a customer shows they may be interested Presenting information confidently- Knowing the benefits of our products or services- How to tell the customer what they need to know in order to enable them to buy Closing on a positive note- When and how to ask for commitment Dealing with the customer's objections and concerns in a positive manner 5 Course summary and action plans Review of main learning points Presentation of personal action plans
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If you got a call from a TV producer asking you to appear on Newsnight, would you say ‘yes’? And if you did, could you make your argument in a way that captured the attention of the audience without being interrupted? Our media training courses are aimed at senior spokespeople and experts who give interviews on TV, radio or in print. We equip them with the skills and confidence to take control and give engaging, memorable and effective performances in which they deliver their key messages, no matter what the circumstances. Highly interactive and practical, each course includes a series of realistic print, radio and television exercises with experienced journalists. We provide immediate feedback following each interview, including techniques for improvement, advice about potential answers and the framing of key messages. While all our media training courses are bespoke, on a typical course we will cover: how the media operates how to prepare for interviews the differences between TV, radio and print interviews how to conduct different types of interview, such as pro-active, reactive, expert commentator and hostile (crisis communications) developing key messages which convey your views persuasively how to take control of an interview, stick to your own agenda and deliver key messages successfully use of language, body language, dress and delivery After the course, each delegate receives the Rough House Media Toolkit, including written feedback, recorded copies of their interview exercises, the Rough House Media Guide to Interviews and further supporting materials. We also provide a confidential assessment to the PR team of each delegate’s suitability for different types of interview. Venue We deliver courses in the most appropriate format for your circumstances – whether face to face or online. Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises. Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.
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Affinity Publisher Training Course for Beginners. Online Affinity Training with live instructors or face to face onsite. Learn to create and design layouts for flyers, brochures, newsletters, marketing documents and business stationery.
Behavioural Foundation Course. The foundation course is a great opportunity to learn about your dog’s needs.
Course Duration: Half-day or full-day (can also be delivered as a 3-part virtual workshop series) Target Audience: Professionals in non-technical roles (e.g. executive assistants, HR, marketing, project managers, operations staff, trainers, and admin support) who want to use generative AI to enhance their work—without needing coding skills. Course Objectives By the end of this course, participants will be able to: Understand what generative AI is and how it works in plain language. Identify use cases relevant to their role or industry. Use popular generative AI tools (like ChatGPT, Gemini, and Copilot) confidently. Write effective prompts to get better, more relevant results. Apply AI ethically and responsibly in the workplace. Course Outline Module 1: Demystifying Generative AI What is generative AI? (Plain language explanation) How AI models like ChatGPT, Copilot, and Gemini work Examples of what generative AI can (and can’t) do Myths, risks, and benefits of AI in non-tech roles Module 2: Everyday Use Cases for Professionals Time-saving applications: Drafting emails, reports, meeting summaries Creating checklists, plans, or SOPs Enhancing creativity: Brainstorming ideas for events, campaigns, or training Writing social media posts, newsletters, or job ads Organising information: Summarising documents Structuring spreadsheets or creating templates Supporting communication: Improving tone and clarity Translating or simplifying content Module 3: Prompting Essentials What is a “prompt” and why does it matter? How to write clear, specific, and effective prompts Prompting frameworks (e.g., “Role–Task–Goal” method) Live practice: transforming a vague prompt into a powerful one Troubleshooting: when AI gives poor answers and how to improve them Module 4: Hands-On Exploration Try-it-yourself exercises using ChatGPT or Gemini (guided) Real workplace examples and team challenges Create an AI-generated email, checklist, or idea list Optional: use industry-specific examples (e.g., HR, admin, events, comms) Module 5: Responsible AI Use at Work Understanding AI limitations and biases Protecting privacy and sensitive data When not to use AI Workplace policies and guidelines (customisable for your organisation) Ethical use: attribution, transparency, and human review Module 6: Getting Started in Your Role Tools overview: free vs paid options (ChatGPT, Microsoft Copilot, Gemini) Building your own AI toolkit Tips for staying up to date as tools evolve 30-day challenge: how to build AI into your daily workflow Delivery Style Highly interactive, practical, and low-jargon No coding or tech background required Hands-on demos, guided practice, and scenario-based activities Group discussion and peer learning Course Materials Provided Quick-start guide: Top 10 prompts for non-tech roles AI Prompt Library for your job type Do’s and Don’ts for ethical use of AI at work “AI in Action” workbook with examples and checklists Personal AI Action Plan Optional Add-ons Team-based AI hackathon (mini workplace challenge) Tailored follow-up webinar for Q&A and deeper use cases Co-branded playbook for organisational AI use Integration with digital transformation or innovation initiatives
Course Duration: Half-day or full-day (can also be delivered as a 3-part virtual workshop series) Target Audience: Professionals in non-technical roles (e.g. executive assistants, HR, marketing, project managers, operations staff, trainers, and admin support) who want to use generative AI to enhance their work—without needing coding skills. Course Objectives By the end of this course, participants will be able to: Understand what generative AI is and how it works in plain language. Identify use cases relevant to their role or industry. Use popular generative AI tools (like ChatGPT, Gemini, and Copilot) confidently. Write effective prompts to get better, more relevant results. Apply AI ethically and responsibly in the workplace. Course Outline Module 1: Demystifying Generative AI What is generative AI? (Plain language explanation) How AI models like ChatGPT, Copilot, and Gemini work Examples of what generative AI can (and can’t) do Myths, risks, and benefits of AI in non-tech roles Module 2: Everyday Use Cases for Professionals Time-saving applications: Drafting emails, reports, meeting summaries Creating checklists, plans, or SOPs Enhancing creativity: Brainstorming ideas for events, campaigns, or training Writing social media posts, newsletters, or job ads Organising information: Summarising documents Structuring spreadsheets or creating templates Supporting communication: Improving tone and clarity Translating or simplifying content Module 3: Prompting Essentials What is a “prompt” and why does it matter? How to write clear, specific, and effective prompts Prompting frameworks (e.g., “Role–Task–Goal” method) Live practice: transforming a vague prompt into a powerful one Troubleshooting: when AI gives poor answers and how to improve them Module 4: Hands-On Exploration Try-it-yourself exercises using ChatGPT or Gemini (guided) Real workplace examples and team challenges Create an AI-generated email, checklist, or idea list Optional: use industry-specific examples (e.g., HR, admin, events, comms) Module 5: Responsible AI Use at Work Understanding AI limitations and biases Protecting privacy and sensitive data When not to use AI Workplace policies and guidelines (customisable for your organisation) Ethical use: attribution, transparency, and human review Module 6: Getting Started in Your Role Tools overview: free vs paid options (ChatGPT, Microsoft Copilot, Gemini) Building your own AI toolkit Tips for staying up to date as tools evolve 30-day challenge: how to build AI into your daily workflow Delivery Style Highly interactive, practical, and low-jargon No coding or tech background required Hands-on demos, guided practice, and scenario-based activities Group discussion and peer learning Course Materials Provided Quick-start guide: Top 10 prompts for non-tech roles AI Prompt Library for your job type Do’s and Don’ts for ethical use of AI at work “AI in Action” workbook with examples and checklists Personal AI Action Plan Optional Add-ons Team-based AI hackathon (mini workplace challenge) Tailored follow-up webinar for Q&A and deeper use cases Co-branded playbook for organisational AI use Integration with digital transformation or innovation initiatives