89 Networking courses in Uckfield

UNIX system administration training course description This five day hands on course provides a comprehensive coverage of core UNIX administration tasks. The course covers generic UNIX and is available for any UNIX distribution required. What will you learn Administer & configure UNIX systems. Maintain UNIX by handling disk space and taking regular backups. Manage software packages. Perform basic troubleshooting. Maintain a secure UNIX system. Describe the organisation and implementation of the filesystem. UNIX system administration training course details Who will benefit: System administrators Network administrators. Prerequisites: UNIX fundamentals. Duration 5 days UNIX system administration training course contents Part 1 Exploring UNIX command-line tools Using a shell, shell configuration, environment variables, getting help, streams, redirection and pipes, processing text using filters, manipulating files, regular expressions, grep, sed. Managing software Package concepts, comparison of package formats, RPM, rpm commands, yum, dpkg, apt-cache, apt-get, dselect, aptitude, converting between package formats, dependencies and conflicts, startup script problems, shared libraries, library management, managing processes, the kernel: the first process, process lists, foreground & background processes, process priorities, killing processes. Configuring hardware Configuring firmware and hardware, RQs, I/O addresses, DMA addresses, Boot disks, coldplug and hotplug devices, configuring expansion cards and PCI cards, kernel modules, USB devices, UNIX USB crivers, configuring hard disks, partitioning systems, LVM, common layouts, creating partitions and filesystems, maintaining filesystem health, tuning, journals, checking filesystems, monitoring disk use, mounting and unmounting filesystems. Managing files File management commands, file naming and wildcards, file archiving, links, directory commands, file ownership and group, file access control, permissions, chmod, defaults, file attributes, disk quotas, enabling and setting quotas, locating files, the FHS. Booting UNIX and editing files Installing boot loaders, GRUB legacy, GRUB 2, alternative boot loaders, the boot process, boot messages, runlevels and the initialization process, runlevel functions, runlevel services, alternative boot systems, upstart, system. Part 2 Configuring the X window system Localization, configuring basic X features, X server options, methods of configuring X, X display information, X fonts, the X GUI login system, XDMCP server, using X for remote access, screen display settings, setting your time zone, your locale, configuring printing, conceptualizing the UNIX printing architecture, understanding PostScript and ghostscript, running a printing system, configuring CUPS, monitoring and controlling the print queue. Administering the system Managing users and groups, tuning user and system environments, using system log files, understanding syslogd, setting logging options, manually logging data, rotating l;og files, reviewing log file contents, maintaining the system time, UNIX time concepts, manually setting the time, using NTP, running jobs in the future, understanding the role of cron, creating system cron jobs, creating user cron jobs, using anacron, using at. Configuring basic networking TCP/IP, network hardware, network addresses, hostnames, network ports, configuring UNIX for a local network, configuring with DHCP, static IP address, configuring routing, using GUI configuration tools, ifup and ifdown, diagnosing network connections, testing connectivity, tracing a route, checking network status , examining network traffic, additional tools. Writing scripts, configuring email, and using databases The shell environment, aliases, shell configuration files, writing scripts, commands, variables, conditional expressions, loops, functions, managing email, choosing email software, securing your email server, managing data with SQL, picking a SQL package, understanding SQL basics, using MySQL. Securing your system Administering network security, super server restrictions, disabling unused servers, administering local security, securing passwords, limiting root access, setting login, process, SUID/SGID files, configuring SSH, using GPG, generating, importing and revoking keys, encrypting and decrypting data, signing messages and verifying signatures.

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Network+ training course description This network+ course covers the TCP/IP side of the exam. For delegates to pass the exam it is important that they meet the prerequisites, self study is also required. An intensive hands on IP foundation. The course focuses on all parts of TCP/IP including layers 4 to 7 on end stations as well as layer 3 on routers. The TCP/IP protocols are also studied to enable delegates to be able to troubleshoot TCP/IP using Wireshark. Hands on sessions are used to reinforce the theory rather than teach specific manufacturer equipment. What will you learn Use ping, traceroute and other tools to diagnose faults on a network. Configure IP on PCs and routers. Plan IP addresses and subnets. Analyse IP and TCP packets using an analyser. Troubleshoot TCP/IP. Network+ training course details Who will benefit: Those wishing to pass the Network+ exam. Prerequisites: Introduction to data communications & networking Duration 5 days Network+ training course contents What is TCP/IP? TCP and IP are protocols, 7 layer model, network layers, hardware/software layers, internetworking, protocols, What is IP? What is TCP? The internet, The IAB, RFCs. Ping and Wireshark Host configuration, IP addresses, subnet masks, default gateways, ping. Hands on Base configuration. Testing with ping. Analysing packets with Wireshark. Switches and Wireshark Switches versus hubs, layer 2 forwarding table, flooding, broadcasts. Hands on Building a switched based network. Configuring network devices Configuration options, console port, putty, telnet. Hands on Configuring switches, telnet. IP IP packet format, protocol field, TTL, DiffServ, fragments, ICMP. Hands on IP packet analysis. IP addressing 32 bits, dotted decimal, rules, networks, role of subnet masks, simple subnetting, prefix notation. Broadcasts, special use addresses. Hands on Planning and implementing addressing. IP and the lower layers ARP, media not supporting ARP. Hands on ARP. Routing What are routers? What routers do, default gateways, routing and addressing, routing tables, ways to update routing tables. Hands on Building a routed network, traceroute. Routing protocols IGPs and EGPs, RIP, RIPv2, Why not to use RIP, OSPF, OSPF metrics, convergence, distance vector protocols, link state protocols. Hands on OSPF, analysing routing tables, loopbacks. Network simulators Network simulators, EVE-NG, GNS3, CML. Hands on Using EVE-NG. Subnetting Subnetting to the bit level, ranges, how prefixes are used. Hands on Subnetting. VLANS and IP addressing What are VLANs, tagging, 802.1Q, Inter VLAN routing. Hands on Inter VLAN routing. TCP and UDP Layer 4, port numbers, client ports, broadcasts multicasts and layer 4, UDP header, TCP header, connections, ACK, sliding windows, options, connection states. Sockets. Hands on Analysing TCP packets. IPv4 address configuration Private addresses, NAT, NAPT, dynamic addressing, DHCP, link local addresses. Hands on DHCP, NAT. IPv6 What is IPv6, 128 bit addresses, address formats, IPv6 address allocation, header format, migration, dual stack, tunnelling, NAT64, DNS64. Hands on IPv6 setup troubleshooting. IPv6 address configuration Static addressing, EUI-64 addresses, IPv6 address order, SLAAC, DHCPv6. Hands on SLAAC. Applications Clients, servers, HTTP, Email, resource sharing, VoIP, video, terminal emulation, remote desktop. Network management and SNMP. Hands on Servers, TFTP, VoIP packet analysis. DNS Names and addresses, hosts file, how DNS works. FQDNs, DNS client configuration. Hands on Troubleshooting DNS. Security Firewalls, firewall architectures, DMZ, how firewalls work, proxy servers, filtering, ACLs, IDS, VPNs, authentication, encryption, tunnels, secure protocols. Hands on Firewalls, SSH Troubleshooting Methods, tools. Using the 7 layer model. Troubleshooting toolkits. Hands on Fixing the network.

Network management technologies course description A comprehensive tour of the available network management technologies available for todays networks. The course starts with basic tools such as syslog along with Python network automation. SNMP is then covered with the *flow technologies and streaming telemetry. Configuration management with ansible, Python, NETCONF and RESTCONF is then studied. The final part of the course looks at SDN. Hands on sessions are used throughout to reinforce the theory rather than teach specific manufacturer equipment. Note that sections are available as individual courses. What will you learn Evaluate network management technologies. Evaluate network management technologies. Recognise the weaknesses of SNMP versus NETCONF and streaming telemetry. Explain the role of NETCONF and RESTCONF. Compare & contrast *flow and streaming telemetry. Explain the role of SDN in network management. Automate network configuration with ansible and Python. Network management technologies course details Who will benefit: Those wishing to manage networks. (Previous Python experience is NOT needed) Prerequisites: Intro to data comms Duration 5 days Network management technologies course content Basic network management Network management What is network management? Benefits, issues. FCAPS model. Fault management, Configuration management, accounting, performance, security. What to manage, what not to manage. Managing network devices, managing servers. Monitoring networks Traditional network tools Ping..., SSH, syslog, TFTP for configurations. nmap. Wireshark. CLI. Web based management. Splunk. Nessus, snort, Kali. Hands on syslog, network inventories. Network automation using the CLI Programming and automating networks, netOps. Python, Git. Python network modules, SSH, paramiko, netmiko. EVE-NG. Hands onPython network modules. Structured versus unstructured data Problems with automation and unstructured data. XML, JSON, YAML. The role of YANG. Hands on Parsing data. SNMP SNMP architecture, SNMP MIBs, SMI, the SNMP protocol, polling security. Configuring SNMP. SNMPv1, v2, v3, SNMP security. Which version should you use? MIBs and MIB structure. mib-2, extra parts of mib-2, Private enterprise MIBs. Summary: What SNMP is good/bad at. Hands on Configuring agents and a NMS. MIB browsing. Server management Microsoft, Linux, application polling. WMI vs SNMP. Hands on: Application polling. Performance management *flow Polling, push vs pull, netflow, sflow, IPFIX, *flow. Flows. Where to monitor traffic. Comparing *flow with SNMP. Architecture: Generators and collectors. When flows are exported. NetFlow reporting products. SolarWinds. Hands on Netflow configuration. Collectors. Streaming telemetry Model driven telemetry, periodic/on change. Structured data. Telemetry protocol stack. gRPC and gNMI. Protobuf. gNMI operations. Telemetry architecture. Telegraf, databases, Grafana. Hands on Telemetry example. Configuration management Configuration management tools Chef, puppet, ansible, saltstack. Ansible architecture, controlling machines, nodes, agentless, SSH, modules. Inventories, playbooks, modules, network modules, jinja2 templates. Hands on Network configuration with ansible. NETCONF What is NETCONF? Protocol stack, Data stores, traffic flows, validating configurations, rollback. YANG data models and how YANG is used by NETCONF. XML. Explorers and other tools. Hands on anx, Python and NETCONF. RESTCONF The REST API, HTTP, What is RESTCONF? Tools including Postman. Comparison with NETCONF. Hands on Configuration with RESTCONF. Python network automation: configuration SSH issues. Using structured data. Jinja2. ncclient, requests, NAPALM, Nornir. Automated testing. Hands on Python network device configuration with nornir. Software Defined Networks and orchestration Classic SDN What is SDN? benefits. SDN architecture. SDN applications, SDN switches, SDN controllers, Network Operating Systems. Control plane, data plane. Northbound interfaces. SDN components. Southbound interfaces. OpenFlow. ONF, OpenFlow ports, Flow tables. Network virtualization Virtual networks, virtual switches, NfV. Service chaining. NfV and SDN. SDN implementations Classic SDN, Hybrid SDN, SDN via APIs, SDN via overlays. Data centre SDN, VXLAN, Service Provider SDN, SD WAN, Enterprise SDN, WiFi. SDN and open source OpenDaylight, OpenVSwitch, Open Networking Forum, Open Network Operating System. Hands onOpenStack. SD-WAN What is SD-WAN? Architecture: Edge, gateway, orchestrator, controller. Overlay and underlay. Use of MPLS, 4G/5G. Benefits and features. Secure Access Service Edge (SASE).

Voice over LTE training course description This course provides a basic understanding of the 3G LTE Air Interface, SAE, as well as Voice over LTE options and LTE Advanced features. Investigating the standards for the EPS , formulated by the 3GPP standards body, the course will set out to examine and explain the 4G environment from user equipment to border gateway and beyond. This course will ensure the delegate has a grasp of all aspects of the current global deployments, the next steps in upgrades and the promise of things to come. What will you learn Describe the complete EPC architecture. Explain the use of QoS within the air interface & core network. Explore the features of LTE advanced. Describe the various methods of supporting voice services with 3G LTE. Describe IMS structure and control entities. Explain an IMS session. Voice over LTE training course details Who will benefit: Any engineers who are assisting in the deployment of voice services within their LTE networks. Prerequisites: Intro to Data comms & networking Telecommunications Introduction Duration 3 days Voice over LTE training course contents 3GPP standards body Release 8 - Release 12, Supported and expected features. The EPC revisited EPC revisited 3G LTE & EPC Architecture, NB, MME, SGW, PDNGW, PCRF, Interworking capabilities, Protocol stack explored, NAS signalling, Default EPS bearer, Slot allocation algorithms, Scheduling algorithms, Quality of Service requirements, Dedicated EPS bearers. VoLTE deployment strategies Common networks everywhere, GSM/WCDMA view, CDMA view. VoLTE system architecture LTE radio, LTE Radio background, LTE radio architecture, Evolved packet core, EPC entities & functions, EPS mobility management, MS entities, Home subscriber server, Policy & charging rules function. VoLTE functionality Radio functionality, Bearers & schedulers, Mobility, Circuit switched fall back handover, Mobility from 2G/3G back to LTE, Power Saving Features, Positioning services, UE radio access capabilities for VoLTE users. EPC functionalities, LTE subscriber identification, PDN connectivity establishment, EPS dedicated bearer setup, IMS identification, IP multimedia identification module, Public user identity, Private user identity, Relationship between public & private identity, identification of users device, identification of network entities, identification of services, identification without ISIM. IMS service provisioning, Enforcement of allowed services, Service triggering information, Selection of the AS, AS behaviour, Service provisioning in action. VoLTE end-to-end & signalling VoLTE subscription & device configuration. EPS attach for CSFB/IMS VoIP & default bearer. IMS registration, Constructing the REGISTER request, From UE to P-CSCF, From P-CSCF to I-CSCF, From I-CSCF to S-CSCF, S-CSCF challenges the UE, UE's response to the challenge, Registration at the S-CSCF, The 200 OK response, Third-party registration to application servers, Subscription to registration event package, Re-registration & re-authentication, De-registration, Related standards. IMS VoIP session, Constructing the INVITE request, Routing, Media negotiation, Media resource reservation & policy control, Charging, Session release. Voice continuity, PS - PS intersystem handover, Single radio voice call continuity. IMS emergency session, PDN Connection setup for emergency session, Emergency registration, Emergency session. CS fallback for EPS call case, Architecture of CS fallback in EPS, Description of SGs interface, Idle mode signalling reduction, Idle mode vs active mode, CS fallback attachment, Mobile originating call using CSFB, Mobile terminating call using CSFB, Call unrelated CSFB procedures, Mobile terminating roaming retry & forwarding. VoLTE Messaging, Native IMS messages, SMS interworking, Multimedia messaging service. Unstructured supplementary services data simulation in IMS. IMS services VoLTE radio performance Coverage, Latency, Capacity. LTE advanced features Carrier aggregation, Coordinated mMulti-point Operation (CoMP), ICIC & eICIC, Relay node deployment & donor eNBs, Improved cell edge coverage, Reduced control plane latency, Heterogeneous networks, HeNB, security gateways, HeNB gateways.

Windows server 2019 administration course description This five-day instructor-led course is designed primarily for IT professionals who have some experience with Windows Server. It is designed for professionals who will be responsible for managing identity, networking, storage and compute by using Windows Server 2019, and who need to understand the scenarios, requirements, and options that are available and applicable to Windows Server 2019. The course teaches IT professionals the fundamental administration skills required to deploy and support Windows Server 2019 in most organizations. What will you learn Administrate Windows Server 2019. Configure file servers and storage. Manage Hyper-V virtualization and containers. Implement HA and disaster recovery solutions. Implement service monitoring and performance monitoring, and apply troubleshooting. Perform upgrades and migration related to AD DS, and storage. Windows server 2019 administration course details Who will benefit: Technical staff working with Windows server 2019. Prerequisites: TCP/IP foundation for engineers. Some Windows experience. Duration 5 days Windows server 2019 administration course contents Windows server administration overview Windows server administration principles and tools, Introducing Windows Server 2019, Windows Server Core Overview. Lab: Deploying and configuring Server Core, Implementing and using remote server administration. Identity Services in Windows server AD DS, Windows Server domain controllers, Azure AD, Group Policy, Active Directory Certificate Services. Lab: Deploying a new domain controller on Server Core, Configuring Group Policy, Deploying and using certificate services. Network Infrastructure services in Windows server DHCP, DNS services, IPAM. Lab: Deploying and configuring DHCP, Deploying and configuring DNS. File Servers and Storage management Volumes and file systems, sharing in Windows Server, Storage Spaces in Windows Server, Data Deduplication, Iscsi, Distributed File System. Lab: Implementing Data Deduplication, Configuring iSCSI storage, Configuring redundant storage spaces, Implementing Storage Spaces Direct. Hyper-V virtualization and containers Hyper-V in Windows Server, Configuring VMs, Securing virtualization in Windows Server, Containers in Windows Server, Overview of Kubernetes. Lab: Creating and configuring VMs, Installing and configuring containers. High Availability in Windows Server Planning for failover clustering implementation, Creating and configuring failover cluster, stretch clusters, High availability and disaster recovery solutions with Hyper-V VMs. Lab: Configuring iSCSI storage, Configuring a failover cluster, Deploying and configuring a highly available file server, Validating the highly available file server deployment. Disaster recovery in Windows Server Hyper-V Replica, Backup and restore infrastructure in Windows Server. Lab: Implementing Hyper-V Replica, Implementing backup and restore with Windows Server Backup. Windows Server security Credentials and privileged access protection, Hardening Windows Server, Just Enough Administration in Windows Server, Securing and analyzing SMB traffic, Windows Server update management. Lab: Configuring Windows Defender Credential Guard, Locating problematic accounts, Implementing LAPS. Remote Desktop Services in Windows Server Remote Desktop Services, session-based desktop deployment, personal and pooled virtual desktops. Lab: Implementing RDS, Configuring RemoteApp collection settings, Configuring a virtual desktop template. Remote access and web services in Windows Server Overview of RAS in Windows Server, Implementing VPNs, Implementing NPS, Implementing Always On VPN, Implementing Web Server in Windows Server. Lab: Implementing Web Application Proxy, Implementing VPN in Windows Server, Deploying and Configuring Web Server. Monitoring, performance, and troubleshooting Windows Server monitoring tools, Performance Monitor, Monitoring event logs for troubleshooting. Lab: Establishing a performance baseline, Identifying the source of a performance problem, Viewing and configuring centralized event logs, Identifying the source of a performance problem, Describe monitoring tools and performance monitoring in Windows Server, Describe event logging and perform event logging monitoring for troubleshooting purposes. Upgrade and migration in Windows Server AD DS migration, Storage Migration Service, Windows Server migration tools. Lab: Selecting a process to migrate server workloads, Planning how to migrate files by using Storage Migration Service.

5G training course description This course is designed to give the delegate an understanding of the technologies and interworking requirements of the next generation of cellular communications. It is not a definitive set of descriptions but a possibility of the final deployment. During the course we will investigate the 10 pillars for 5G, which will include various Radio Access Technologies that are required to interwork smoothly. Hence we will look at the 4G Pro features and other RATs. What will you learn List the ten pillars of 5G deployment. Explain the 5G Internet and Software Distributed Networks (SDN). Explain carrier aggregation, the mobile cloud and RAT virtualisation. Explain an overall picture of 5G architecture. 5G training course details Who will benefit: Anyone who is looking to work with next generation networks. Prerequisites: Mobile communications demystified Duration 3 days 5G training course contents Drivers for 5G 5G Road Map, 10 Pillars of 5G, evolving RATs, small cell, o SON, MTCm, mm-wave, backhaul, EE, new spectrum, spectrum sharing, RAN virtualisation. 4G LTE advanced features *MIMO, Downlink & uplink MIMO R8, MIMO technology in LTE advanced, Downlink 8-layer SU-MIMO, Downlink MU-MIMO, Uplink MU-MIMO, Uplink transmit diversity, Coordinated multi-point operation (CoMP), Independent eNB & remote base station configurations, Downlink CoMP, * Uplink Multi-Cell Reception. ICIC & eICIC ICIC, Homogeneous to heterogeneous network, eICIC, Macro-pico scenario, Macro-femto scenario, Time orthogonal frequencies. Almost Blank Subframe (ABS). Carrier aggregation Component carriers (CC), * CC aggregation, Intra-band contiguous solutions, Intra-band non-contiguous solutions, Inter-band non-contiguous solutions, CA bandwidth classes, Aggregated transmission bandwidth configurations (ATBC), Possible carrier aggregation configurations (Rel 9, 10 & 12). Enhanced Interference Mitigation & Traffic Adaptation (eIMTA) TDD UL-DL reconfiguration for traffic adaptation, Reconfiguration mechanisms, Interference mitigation schemes, Dynamic & flexible resource allocation. 5G architectures 5G in Europe, horizon 2020 framework, 5G infrastructure PPP, METIS project, innovation centre, 5G in North America, research, company R & D, 5G specifications. The 5G internet Cloud services, IoT & context awareness, network reconfiguration & virtualization support, hypervisors, SDN, the controller, service-oriented API, OpenFlow switches, SDN operation, SDN control for traffic flow redirection, OpenFlow controllers, how SDN works, application, control and infrastructure layers, a programmable network, how SDN & NFV tie together, SDN's downside, SDN orchestration, Mobility, architectures for distributed mobility management, MEDIEVAL & MEDIVO projects, a clean slate approach, mobility first architecture, network virtualization (VNet), INM, NetInf, ForMux, MEEM, GP & AM, QoS support, network resource provisioning, IntServ, RSVP, DiffServ, CoS, aggregated resource provisioning, SICAP, MARA, Emerging approach for resource over-provisioning, example use case architecture for the 5G internet, integrating SDN/NFV for efficient resource control, control information repository, service admission control policies, network resource provisioning, control enforcement functions, network configurations, network operations. Small cells for 5G Average spectral efficiency evolution, What are small cells? WiFi & Femto cells as candidate small-cell technologies, Capacity limits & achievable gains with densifications, gains with multi-antenna techniques, gains with small cells, Mobile data demand, approach & methodology, subscriber density projections, traffic demand projections, global mobile data traffic increase modelling, country level backhaul traffic projections, 2020 average spectrum requirement, Small cell challenges, backhaul, spectrum, automation. Cooperation for next generation wireless networks Cooperative diversity & relaying strategies, Cooperative ARQ & MAC protocols, NCCARQ & PRCSMA packet exchange, Physical layer impact on MAC protocol, NCCARQ overview, PHY layer impact, Performance evaluation, simulation scenario and results. Mobile clouds; technology & services for future communications platforms Mobile cloud, software, hardware and networking resources, Mobile cloud enablers, mobile user domain, wireless technologies, WWAN WLAN and WPAN range, Bluetooth, IEEE.802.15.4, software stacks, infrared, near field communications (NFC), store & forward vs compute & forward, random/linear network coding. Security for 5G communications Potential 5G architectures, Security issues & challenges in 5G, user equipment, mobile malware attacks, 5G mobile botnets, attacks on 4G networks, C-RNTI & packet sequence numbers based UE location tracking, false buffer status reports attacks, message insertion attacks, HeNB attacks, physical attacks, attacks on mobile operator's network, user data & identity attacks, DDoS attacks, amplification, HSS saturation, external IP networks.

EMDR networking and workshops EMDR CPD

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback

The market for professional services is becoming increasingly competitive, with some firms and individuals becoming very effective at winning new work, leaving others lagging way behind. Given the choice between spending time on client work and business development work, we all tend to choose that which we feel to be easier, more attractive and more aligned with our image of ourselves. We stay within our comfort zones, we focus on client work, and we only resort to business development work when we have to, which can also lead to 'feast or famine' syndrome. The programme will help participants: Understand the professional business development approach and the style that is appropriate for their business and their clients Follow a process to guide their conversations and business development meetings Prepare thoroughly for a business development meeting/contact with a client to ensure they use their time efficiently and maximise results Create a great first impression and professional opening to a conversation Ask open questions and listen effectively in order to spot opportunities, understand needs and progress the opportunity Identify and understand buying and decision-making processes and criteria Skilfully and confidently handle questions and objections Sell the benefits of their services and approach over those of their competitors Progress the sale by agreeing next steps and gaining commitment appropriately 1 Introduction Aims and objectives of the programme Personal introductions and objectives Workshop overview 2 An introduction to business development and selling for professionals What is selling? Who are you selling to? The buying experience What clients want The four-step business development process The business development cycle and pipeline management Upselling and cross-selling as well as winning new clients 3 Networking and generating leads What is networking? Networking objectives It's not what you know but who you know Asking for referrals and introductions Making appointments from networking activity 4 Opening the sales relationship/sales meeting What potential customers are thinking Judging first impressions Creating positive first impressions Building rapport and creating interest and impact Earning the right 5 Core communication skills for professional selling Overcoming barriers to listening The art of listening Questioning refresher Types of questions Questioning funnel 6 Understanding and identifying needs and opportunities Identifying the questions to ask to identify needs and opportunities Questions to move us through the buying and selling process Understanding their buying processes Asking questions that position you as a 'trusted adviser' The questions that give you a competitive advantage Knowing when you have asked enough questions 7 Introducing solutions Tailoring your 'pitch' to the client Speaking the client's language Using features and benefits Applying the benefit cycle 8 Handling objections and concerns Identifying the typical objections and concerns Understanding why clients raise objections and concerns Following a structure for handling objections Handling the price objection 9 Gaining commitment Knowing when to close The art of checking Recognising buying signals Small c and big C 10 Putting it all together Personal learning summary and action plans