🗓 Date: Wednesday 24th September ⏰ Time: 10:45am – 11:45am 📍 Location: Hatch 1, The Hat Factory, Luton 🎯 Level: Advanced Got a website but struggling to get visitors? This advanced workshop will help you understand how Search Engine Optimisation (SEO) works—and what you can do to boost your visibility on Google without paying for ads. Whether you're launching a new site or want to improve an existing one, this session gives you actionable insights into how search engines work and what they look for. What You’ll Learn: The key factors Google considers when ranking websites What to avoid: common SEO mistakes and outdated tactics Practical on-page SEO techniques to improve your content and structure How to find and use keywords that your audience is actually searching for Simple tools to help you track your progress and measure success Great for entrepreneurs and small business owners ready to start growing their online traffic the smart way.
🗓 Date: Wednesday 24th September ⏰ Time: 12:30pm – 1:30pm 📍 Location: Hatch 1, The Hat Factory, Luton 🎯 Level: Intermediate Want to design eye-catching graphics for your business without hiring a designer? This hands-on Canva workshop will teach you how to create everything from social media posts to posters—completely free. Even if you’ve never used Canva before, this session will walk you through the basics and help you feel confident designing professional marketing materials that reflect your brand. What You’ll Learn: How to create a simple, branded social media post Designing flyers or posters for print Exploring Canva’s free tools and layout options Tips and tricks to get the most out of the platform What’s included in the Pro version and whether it’s worth it 💻 Laptop or tablet required for hands-on exercises. Ideal for small business owners, creatives, and anyone who wants to improve their visual marketing—no design experience needed!
🗓 Date: Wednesday 24th September ⏰ Time: 1:45pm – 2:45pm 📍 Location: Hatch 1, The Hat Factory, Luton 🎯 Level: Advanced If you're already confident with social media and ready to get serious about results, this workshop is for you. We’ll explore paid advertising, audience targeting, and how to make sense of your performance data—so you can reach more people and make smarter marketing decisions. What You’ll Learn: How to create effective paid ads using Meta Ads Manager The role of the Meta Pixel—what it is and how to install it Understanding performance data and how to analyse your ad results How to build custom audiences and retarget website visitors or past customers Budgeting tips and best practices for small ad campaigns 💻 Laptop or tablet recommended for practical elements. Perfect for business owners and marketers who are already posting but want to turn their social presence into a growth engine.
🗓 Date: Wednesday 24th September ⏰ Time: 3:00pm – 4:00pm 📍 Location: Hatch 1, The Hat Factory, Luton 🎯 Level: Advanced Video is one of the most powerful tools you can use to connect with your audience and promote your brand—and you don’t need a big budget or fancy camera to get started. This workshop will show you how to create simple, effective videos for social media using free tools and smart planning. What You’ll Learn: How to make short, attention-grabbing videos using Canva’s video tools Introduction to free editing tools like CapCut and EDITs How to plan your video with storyboarding techniques Music rules and copyright dos and don’ts Tips for using video in ads, reels, and website content 💻 Bring a laptop or tablet to follow along with live demos. This session is ideal for small business owners, creators, and entrepreneurs who want to start using video to build visibility, increase engagement, and tell their story effectively.
Overview Budgeting is the core activity of financial management used to make organisations effective and efficient in service delivery. Organisations deliberately strengthen their acts of budgeting, as part of their financial management, in order to enhance their effectiveness. This course has been designed to educate participants on how to prepare and use budgets in their organisations.
Overview In the not-so-distant past, a bank teller regularly performed dozens of routine transactions during each and every shift. With the advent of online banking, gradually consumers realized they could do much of the work themselves and perform a range of simple tasks without having to darken the doors of their local branch.
Overview This Private Banking & Wealth Management training course is designed to give you the skills to acquire, protect/preserve, enjoy and pass on wealth. As a result, it is specifically designed for those working in the industry as well as those with an interest in investments and markets.
Overview Objectives Define Policies and Procedures Differentiate between Policies and Procedures Explain the importance of Policies and Procedures Build and understand the SOP (Standard Operating Procedures) Define the roles and responsibilities of employees in various departments Abide by the Code of Conduct, the acceptable behaviour standards Justify how the Policies and Procedures help employees safeguard their self-respect Give equal opportunities to all the employees
Overview This is particularly important for PPP projects where long-term commitments are made now based on bankability, value for money and risk allocation. During the course, participants will gain knowledge and skills on the frameworks, tools, and methodologies necessary to build quantitative models for financial decision-making in order to improve the financial viability and bankability of PPP projects. Participants will master modelling frameworks on capital budgeting, risk measurement, regression analysis and Monte Carlo Simulation among others.
Overview The credit Risk Assessment course gives participants a comprehensive overview of the key concepts and methodologies in understanding the drivers of credit risk, modelling tools used for the measurement of credit risk, and current best practices in credit risk management techniques. The course focuses on the actual practice of credit risk assessment within financial institutions as well as on the quantitative and methodological tools and procedures that are at the cutting edge of measuring, mitigating and managing credit risk.