Do you useĀ video as a tool to promote your charity, business, organisation or campaigns?
And if you donāt, do you feel as if you ought to?
Videos account for more than 80% of all consumer internet traffic. So the pressure to use video as a marketing and PR tool has increased enormously.
But the cost can be prohibitive. Using aĀ video production company, such as ours, might be ideal, but for many it is out of reach ā particularly if, like many of our clients, youāre a charity.
However, there is an alternative, which more and more organisations are choosing, especially those which needĀ to produce regular digital content.
That is to produce the video yourself.
Nowadays, you do not even need to invest in a video camera. All you need is your smart phone, some simple equipment you can buy on Amazon for as little as Ā£80, plusĀ your laptop or PC.
ThisĀ is why we have developed a new smartphone video training course, Smart Video.
Our smartphone video training course covers:
Equipment ā including setting up your phone, microphones, tripods and editing programmes
Planning your video
Techniques to give your films broadcast-quality polish
Getting the perfect shot ā including shot sizes, positioning the camera, framing, lighting, sound, sequences and backgrounds
Filming interviews
An introduction to editing
Producing videos for social media
Bespoke training
The course canĀ be tailored to the type of videos you need to make.
If most of your videos will be interviews, weāll focus on presenting your interviewee in the best possible light ā literally.
If, on the other hand, you need to film buildings, events or products, weāll tailor the courseĀ accordingly.
If your video needs a script, weāll give you tips and techniques on how to āwrite to picturesā, so your messages comes across well.
And on all our courses, weāll give you a guide to the best equipment and apps to use to enhance your filming and editing.
The smartphone video course will be led byĀ Paul CurranĀ who has many years experience producing, filming and editing films and videos, for the BBC and corporate clients.