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122 Microsoft SQL courses delivered On Demand
Embark on a comprehensive journey into the world of MySQL with a focus on its applications in Data Science and Analytics. This course is structured to take you from the fundamentals to advanced topics in MySQL Server. Covering SQL basics, data manipulation and definition, control and analytic functions, and database management, you'll acquire the essential skills for harnessing MySQL's power in data-driven decision-making. Learning Outcomes: Establish a strong foundation in SQL and MySQL. Set up and configure SQL Server for efficient data handling. Master SQL's Data Manipulation, Definition, and Control Language. Create and optimize SQL queries for data analysis. Perform advanced data analytics using SQL. Understand the power of GROUP BY and JOIN statements. Implement data constraints and views for data integrity and security. Develop proficiency in stored procedures, data import/export, and database backup/restore. Why buy this Learn MySQL from Scratch for Data Science and Analytics? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Learn MySQL from Scratch for Data Science and Analytics you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Learn MySQL from Scratch for Data Science and Analytics course is ideal for Aspiring Data Scientists and Analysts. Database Administrators and Developers. Students and professionals seeking to enter the field of Data Science. Anyone looking to enhance their SQL and MySQL skills for data-related roles. Prerequisites This Learn MySQL from Scratch for Data Science and Analytics was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Data Analyst: £25,000 - £50,000 per year. Database Administrator: £30,000 - £60,000 per year. SQL Developer: £30,000 - £60,000 per year. Data Scientist: £40,000 - £80,000 per year. Business Intelligence Analyst: £35,000 - £65,000 per year. Course Curriculum Learn MySQL from Scratch for Data Science and Analytics Section 01: Getting Started Introduction 00:02:00 How to get course requirements 00:01:00 Getting started on Windows, Linux or Mac 00:01:00 How to ask great questions 00:01:00 FAQ's 00:01:00 What is Source Code? 00:09:00 Section 02: SQL Server setting up Section Introduction 00:01:00 MySQL Server Installation 00:14:00 Connect MySQL Server Instance 00:06:00 MySQL Workbench overview 00:11:00 Download and Restore Sample Database 00:08:00 Section 03: SQL Database basics Section Introduction 00:01:00 Overview of Databases 00:09:00 Creating Database 00:07:00 SQL Data Types 00:04:00 Column Data Types on Workbench 00:07:00 Creating Table 00:04:00 Overview of Primary and Foreign Key 00:03:00 Primary Key 00:06:00 Foreign Key 00:12:00 Creating Temporary tables 00:12:00 EER - Enhanced Entity Relationship Diagrams 00:04:00 Section 04: SQL DML (Data Manipulation Language) Section Introduction 00:01:00 Insert statement 00:07:00 Update statement 00:06:00 Delete statement 00:03:00 Section 05: SQL DDL (Data Definition Language) Section Introduction 00:01:00 CREATE table statement 00:08:00 DROP statement 00:03:00 ALTER statement 00:05:00 TRUNCATE statement 00:03:00 COMMENT in query 00:02:00 RENAME table 00:03:00 Section 06: SQL DCL (Data Control Language) Create Database user 00:03:00 GRANT permissions 00:06:00 REVOKE permissions 00:04:00 Section 07: SQL Statement Basic Section Introduction 00:01:00 SQL Statement basic 00:03:00 SELECT Statement 00:03:00 SELECT DISTINCT 00:02:00 SELECT with column headings 00:01:00 Column AS statement 00:02:00 DASHBOARD Analytics 00:06:00 Section 08: Filtering Data rows SELECT WHERE Clause - theory 00:03:00 SELECT WHERE Clause - practical 00:06:00 Section 09: Aggregate functions for Data Analysis Sum() 00:06:00 Min()-Max() 00:03:00 Section 10: SQL Data Analyticstatements Order By statement 00:05:00 SELECT TOP 3 records 00:02:00 BETWEEN command 00:06:00 IN operator 00:03:00 Search Data usingLIKE cards 00:05:00 Section 11: SQL Group by statement Section Introduction 00:01:00 Group by - theory 00:04:00 Data Analytics with Group By 00:04:00 HAVING statement 00:03:00 Section 12: JOINS Overview of Joins 00:02:00 What are Joins 00:02:00 Inner join 00:07:00 Left outer join 00:02:00 Right outer join 00:02:00 Union 00:03:00 CERTESIAN Product or Cross Join 00:03:00 Query Exercise 00:01:00 Solution for Query Exercise 00:01:00 Section 13: SQL Constraints Section introduction 00:01:00 Check constraint 00:09:00 NOT NULL constraint 00:03:00 UNIQUE constraint 00:06:00 Section 14: Views Creating Views 00:03:00 Data Analytic Views from multiple tables 00:03:00 Section 15: Advanced SQL Functions Section Introduction 00:01:00 Timestamp 00:03:00 Extract from timestamp 00:03:00 Mathematical scalar functions 00:03:00 String functions3 00:07:00 Advanced functions 00:04:00 Sub Queries 00:03:00 SELECT with calculations 00:05:00 Section 16: SQL Stored procedures Create stored procedure 00:06:00 Stored procedure with parameter 00:03:00 Drop Procedure 00:01:00 Section 17: Import & Export data Section Introduction 00:01:00 Import .csv file 00:04:00 Export Data to .csv file 00:02:00 Section 18: Backup and Restore Database Section Introduction 00:01:00 Creating Database backup 00:02:00 Restoring Database backup 00:02:00
The Complete SQL : Bootcamp
By IOMH - Institute of Mental Health
Overview This The Complete SQL : Bootcamp course will unlock your full potential and will show you how to excel in a career in The Complete SQL : Bootcamp. So upskill now and reach your full potential. Everything you need to get started in The Complete SQL : Bootcamp is available in this course. Learning and progressing are the hallmarks of personal development. This The Complete SQL : Bootcamp will quickly teach you the must-have skills needed to start in the relevant industry. In This The Complete SQL : Bootcamp Course, You Will: Learn strategies to boost your workplace efficiency. Hone your The Complete SQL : Bootcamp skills to help you advance your career. Acquire a comprehensive understanding of various The Complete SQL : Bootcamp topics and tips from industry experts. Learn in-demand The Complete SQL : Bootcamp skills that are in high demand among UK employers, which will help you to kickstart your career. This The Complete SQL : Bootcamp course covers everything you must know to stand against the tough competition in the The Complete SQL : Bootcamp field. The future is truly yours to seize with this The Complete SQL : Bootcamp. Enrol today and complete the course to achieve a The Complete SQL : Bootcamp certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the The Complete SQL : Bootcamp course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the The Complete SQL : Bootcamp course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the The Complete SQL : Bootcamp course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This The Complete SQL : Bootcamp is suitable for anyone aspiring to start a career in The Complete SQL : Bootcamp; even if you are new to this and have no prior knowledge on The Complete SQL : Bootcamp, this course is going to be very easy for you to understand. And if you are already working in the The Complete SQL : Bootcamp field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. Taking this The Complete SQL : Bootcamp course is a win-win for you in all aspects. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This The Complete SQL : Bootcamp course has no prerequisite. You don't need any educational qualification or experience to enrol in the The Complete SQL : Bootcamp course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online The Complete SQL : Bootcamp course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Course Introduction Introduction 00:04:00 Course Curriculum overview 00:04:00 Overview of Databases 00:08:00 SQL Environment Setup PostgreSQL Installation 00:13:00 Connecting to PostgreSQL using psql 00:04:00 Connecting to PostgreSQL using PgAdmin 00:07:00 Creating Database and Tables Basic of Database and Tables 00:06:00 Data Types 00:07:00 Primary Keys and Foreign Keys 00:04:00 Create Table in SQL Script 00:17:00 Insert 00:05:00 Update 00:05:00 Delete 00:03:00 Alter Table 00:05:00 Drop Table 00:02:00 Check Constraint 00:12:00 NOT NULL Constraint 00:04:00 UNIQUE Constraint 00:06:00 SQL Statement Basics Overview of Challenges 00:04:00 SQL Statement Basic 00:07:00 SELECT Statement 00:12:00 SELECT DISTINCT 00:10:00 Column AS Statement 00:07:00 COUNT 00:07:00 SELECT WHERE Clause - One 00:06:00 SELECT WHERE Clause - Two 00:11:00 ORDER 00:05:00 LIMIT 00:04:00 BETWEEN keyword usage on real time 00:08:00 IN Operator 00:06:00 LIKE and ILIKE 00:10:00 GROUP BY Statements Overview of GROUP BY 00:03:00 Aggregation Function 00:12:00 GROUP BY - One 00:05:00 GROUP BY - Two 00:06:00 HAVING on SQL Statement 00:04:00 JOINS Overview of JOINS 00:07:00 Introduction to JOINS 00:06:00 AS Statement table 00:05:00 INNER Joins 00:14:00 Full Outer Joins 00:04:00 Left Outer join 00:03:00 Right Outer Join 00:05:00 Union 00:05:00 Advanced SQL Commands Basic of Advanced SQL Commands 00:04:00 Timestamps 00:17:00 Extract from Timestamp 00:05:00 Mathematical Functions 00:06:00 String Functions 00:16:00 SubQuery 00:08:00 Databases and Tables Overview of Databases and Tables 00:02:00 Creating a Database backup 00:03:00 Restoring a Database from backup 00:04:00 Mock Exam Mock Exam - The Complete SQL from Scratch: Bootcamp 00:20:00 Final Exam Final Exam - The Complete SQL from Scratch: Bootcamp 00:20:00
Online Options
Show all 145Supporting Microsoft SQL server course description A concise hands on course enabling delegates to manage and administer a Microsoft SQL server database. What will you learn Install SQL server. Backup SQL server databases. Recover SQL server databases. Secure SQL server databases. Perform routine maintenance. Automate tasks. Supporting Microsoft SQL server course details Who will benefit: Anyone working with Microsoft SQL server Prerequisites: Supporting Windows server. Duration 3 days Supporting Microsoft SQL server course contents SQL server introduction Platform, Tools, services. Installation. Creating databases. Backups Back up types, transaction logging, restoring from a backup: Full database, individual files. Security Users, server roles, database roles. Permissions. Monitoring Routine database maintenance. Performance data. Jobs and alerts The SQL server agent, database mail, alerts, jobs.
Administering Microsoft SQL Server course description This course provides students with the knowledge and skills to maintain a Microsoft SQL Server database. The course focuses on how to use SQL Server 2016 product features and tools related to maintaining a database. Note: This course is designed for customers who are interested in learning SQL Server 2014 or SQL Server 2016. It covers the new features in SQL Server 2016, but also the important capabilities across the SQL Server data platform. What will you learn Describe core database administration tasks and tools. Configure SQL Server databases and storage. Import and export data. Monitor SQL Server. Trace SQL Server activity. Manage SQL Server security. Audit data access and encrypt data. Administering Microsoft SQL Server course details Who will benefit: Individuals who work with SQL Server databases. Individuals who develop applications that deliver content from SQL Server databases. Prerequisites: Introduction to data communications & networking. Duration 3 days Administering Microsoft SQL Server course contents Introduction to SQL Server administration Database administration, SQL Server platform, database management tools and techniques. Hands on SQL Server Management Studio, sqlcmd Windows PowerShell with SQL Server. Working with databases and storage Data storage with SQL Server, managing storage for system databases, managing storage for user databases, moving database files, configuring the buffer pool extension. Hands on Configuring tempdb storage, creating databases, attaching a database. Importing and exporting data Transferring data, importing and exporting table data, copying or moving a database. Hands on import and export wizard, bcp utility, BULK INSERT statement, OPENROWSET function. Monitoring SQL Server 2014 Monitoring SQL Server, dynamic management views and functions, performance monitor. Hands on Baseline metrics, monitoring a workload. Tracing SQL Server activity Tracing workload activity, using traces. Hands on Capturing a trace in SQL Server profiler, generating tuning recommendations. Managing SQL Server security SQL Server security, server-level security, database-level principals, database permissions. Hands on SQL Server security. Testing access.
Querying Microsoft SQL Server course description This course covers the technical skills required to write basic Transact-SQL queries for Microsoft SQL Server and provides the foundation for all SQL Server-related disciplines; namely, database administration, database development and business intelligence. This course helps prepare for exam 70-761. Note: This course is designed for SQL Server 2014or SQL Server 2016. What will you learn Write SELECT statements. Create and implement views and table-valued functions. Transform data by implementing pivot, unpivot, rollup and cube. Create and implement stored procedures. Add programming constructs such as variables, conditions, and loops to T-SQL code. Querying Microsoft SQL Server course details Who will benefit: Database administrators, database developers, and business intelligence professionals. SQL power users, namely, report writers, business analysts and client application developers. Prerequisites: Database fundamentals Duration 5 days Querying Microsoft SQL Server course contents Introduction to Microsoft SQL Server Management studio, creating and organizing T-SQL scripts, using books online. Hands on working with SQL Server tools. T-SQL querying Introducing T-SQL, sets, predicate logic, logical order of operations in SELECT statements, basic SELECT statements, queries that filter data using predicates, queries that sort data using ORDER BY. Hands on introduction to T-SQL querying. Writing SELECT queries Writing simple SELECT statements, eliminating duplicates with DISTINCT, column and table aliases, simple CASE expressions. Hands on writing basic SELECT statements. Querying multiple tables cross joins and self joins, write queries that use Inner joins, write queries that use multiple-table inner joins, write queries that use self-joins, write queries that use outer joins, write queries that use cross joins. Hands on querying multiple tables. Sorting and filtering data Sorting data, filtering data with predicates, filtering data with TOP and OFFSET-FETCH, working with unknown values, WHERE clause, ORDER BY clause, TOP option, OFFSET-FETCH clause. Hands on sorting and filtering data. SQL Server data types Introducing SQL Server data types, Character data, date and time data, queries that return date and time data, write queries that use date and time functions, write queries that return character data, write queries that return character functions. Hands on working with SQL Server data types. DML Adding data to tables, modifying and removing data, generating automatic column values, Inserting records with DML, updating and deleting records using DML. Hands on using DML to modify data. Built-in functions Queries with built-in functions, conversion functions, logical functions, functions with NULL, queries that use conversion functions, queries that use logical functions, queries that test for nullability. Hands on built-in functions Grouping and aggregating data Aggregate functions, the GROUP BY clause, filtering groups with HAVING, queries that use the GROUP BY clause, queries that use aggregate functions, queries that use distinct aggregate functions, queries that filter groups with the HAVING clause. Hands on grouping and aggregating data. Subqueries Self-contained subqueries, correlated subqueries, EXISTS predicate with subqueries, scalar and multi-result subqueries. Hands on subqueries. Table expressions Views, inline table-valued functions, derived tables, common table expressions. queries that use views, write queries that use derived tables, Common Table Expressions (CTEs), write queries that se inline Table valued expressions (TVFs). Hands on table expressions. Set operators The UNION operator, EXCEPT and INTERSECT, APPLY, queries that use UNION set operators and UNION ALL, CROSS APPLY and OUTER APPLY operators. Hands on set operators. Windows ranking, offset, and aggregate functions OVER, window functions, ranking functions, offset functions, window aggregate functions. Hands on; windows ranking, offset, and aggregate functions. Pivoting and grouping sets PIVOT and UNPIVOT, grouping sets, queries that use the PIVOT operator, queries that use the UNPIVOT operator, queries that use the GROUPING SETS CUBE and ROLLUP subclauses. Hands on pivoting and grouping sets Executing stored procedures Querying data with stored procedures, passing parameters to stored procedures, simple stored procedures, dynamic SQL, the EXECUTE statement to invoke stored procedures. Hands on executing stored procedures. Programming with T-SQL T-SQL programming elements, controlling program flow, declaring variables and delimiting batches, control-of-flow elements, variables in a dynamic SQL statement, synonyms. Hands on programming with T-SQL Error handling T-SQL error handling, structured exception handling, redirect errors with TRY/CATCH, THROW to pass an error message back to a client. Hands on implementing error handling. Implementing transactions Transactions and the database engines, controlling transactions, BEGIN, COMMIT, and ROLLBACK, adding error handling to a CATCH block. Hands on implementing transactions.
Basic Microsoft SQL Server Development
By Course Cloud
The comprehensive Basic Microsoft SQL Server Development has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the Basic Microsoft SQL Server Development today, and learn from the very best the industry has to offer! This best selling Basic Microsoft SQL Server Development has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Basic Microsoft SQL Server Development is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Basic Microsoft SQL Server Development is CPD-accredited, so you can be confident you're completing a quality training course which will boost your CV and enhance your career potential. The Basic Microsoft SQL Server Development is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Basic Microsoft SQL Server Development , you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Basic Microsoft SQL Server Development will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Basic Microsoft SQL Server Development to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.
SQL Server 101 : Microsoft SQL Server for Absolute Beginners
By Course Cloud
The comprehensive SQL Server 101 : Microsoft SQL Server for Absolute Beginners has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the SQL Server 101 : Microsoft SQL Server for Absolute Beginners today, and learn from the very best the industry has to offer! This best selling SQL Server 101 : Microsoft SQL Server for Absolute Beginners has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth SQL Server 101 : Microsoft SQL Server for Absolute Beginners is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The SQL Server 101 : Microsoft SQL Server for Absolute Beginners is CPD-accredited, so you can be confident you're completing a quality training course which will boost your CV and enhance your career potential. The SQL Server 101 : Microsoft SQL Server for Absolute Beginners is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the SQL Server 101 : Microsoft SQL Server for Absolute Beginners, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the SQL Server 101 : Microsoft SQL Server for Absolute Beginners will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the SQL Server 101 : Microsoft SQL Server for Absolute Beginners to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.
**Trust The 35000+ Students Who Are Learning with Us & Kick Starting Their Career!** Deal Price is Active; Save Now- £405! Offer Ends Soon; Hurry Up!! Are you looking to improve your current abilities or make a career move? Our unique Basic Microsoft SQL Server Course might help you get there! Expand your expertise with high-quality training - study the Basic Microsoft SQL Server and get an expertly designed, great value training experience. Learn from industry professionals and quickly equip yourself with the specific knowledge and skills you need to excel in your chosen career through the online training course. This Basic Microsoft SQL Server online training course is accredited by CPD with 10 CPD points for professional development. Students can expect to complete this training course in around 4 hours. You'll also get dedicated expert assistance from us to answer any queries you may have while studying our course. The Basic Microsoft SQL Server course is broken down into several in-depth modules to provide you with the most convenient and rich learning experience possible. Upon successful completion of the course, you will receive an instant e-certificate as proof of the comprehensive skill development and competency. Add these amazing new skills to your resume and boost your employability by simply enroling on this Basic Microsoft SQL Server course. With this comprehensive Basic Microsoft SQL Server course, you can achieve your dreams and train for your ideal career. The course provides students with an in-depth learning experience that they can work through at their own pace to enhance their professional development. You'll get a Free Student ID card by enroling in this course. This ID card entitles you to discounts on bus tickets, movie tickets, and library cards. Enroling on the course will ensure that you land your dream career faster than you thought possible. Stand out from the crowd and train for the job you want with this program. Learning Outcomes of Basic Microsoft SQL Server: Instant access to verified and reliable information Participation in inventive and interactive training exercises Quick assessment and guidance for all subjects CPD accreditation for proof of acquired skills and knowledge Freedom to study in any location and at a pace that suits you Expert support from dedicated tutors committed to online learning Why Prefer thisBasic Microsoft SQL Server Course? Opportunity to earn a certificate accredited by CPD after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Standards-aligned lesson planning Innovative and engaging content and activities Assessments that measure higher-level thinking and skills Complete the program in your own time, at your own pace Each of our students gets full 24/7 tutor support Experts created the Basic Microsoft SQL Server course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the course materials. Then, from any internet-enabled device, access the course materials and learn when it's convenient for you. Start your learning journey straight away with this Basic Microsoft SQL Server course and take a step toward a brighter future! ****Course Curriculum**** ***Basic Microsoft SQL Server*** Introduction Introduction Setup SQL server setup SQL server management studio setup Databases and tables Basic queries INSERT SELECT UPDATE DELETE Filter and sort Variables Logic Security Authentication Connection strings Vulnerability assessment MSSQL an different drivers Stored procedure Example: attendee registry c# Python Files File table Stored procedures General Functions Import data Export data Jobs Backup Database email Job notifications Assessment Process Once you have completed all the modules in the Basic Microsoft SQL Server course, you can assess your skills and knowledge with an optional assignment. Our expert trainers will assess your assignment and give you feedback afterwards. Show off Your New Skills with a Certification of Completion The learners have to complete the assessment of this Basic Microsoft SQL Server course to achieve the CPD accredited certificate. Digital certificates can be ordered for only £10. The learner can purchase printed hard copies inside the UK for £29, and international students can purchase printed hard copies for £39. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone interested in learning more about the topic is advised to take this course. This course is open to everybody. Requirements You will not need any prior background or expertise to enrol in this course. Career path After completing this course, you are to start your career or begin the next phase of your career.
SQL for Beginners with Microsoft SQL Server Database
By Packt
This course introduces you to SQL and Microsoft SQL Server in a practical way. You'll be able to learn the basics of SQL quickly and understand how to use SQL queries and statements with Microsoft SQL Server to extract data and analyze it for making productive marketing decisions.
