4147 Media courses

Course Overview The Social Media Marketing Level 5 course provides a comprehensive exploration of the modern digital landscape, equipping learners with the expertise to design, implement, and manage strategic marketing campaigns across major social platforms. Through a structured learning journey, this course offers in-depth insights into the latest marketing techniques, consumer behaviour analysis, and brand growth strategies. Learners will develop a strong understanding of how to engage audiences, optimise content, and leverage data-driven approaches to drive results. By the end of the course, participants will be equipped to contribute to business success through innovative marketing initiatives, whether for personal ventures or organisational objectives. Designed for individuals at various stages of their career, this programme empowers learners to stay ahead in a competitive market by mastering dynamic digital tools and techniques essential for success in the ever-evolving world of social media marketing. Course Description Throughout the Social Media Marketing Level 5 course, learners will delve into a broad range of topics crucial to achieving success in the digital marketing arena. Starting with the fundamentals of digital marketing, the programme moves through growth hacking strategies, customer journey mapping, content development, and search engine optimisation. Dedicated modules explore platform-specific marketing techniques for Facebook, Instagram, Twitter, and YouTube, as well as mobile and e-mail marketing approaches. The course fosters the development of strategic thinking, analytical capabilities, and content management skills essential for enhancing brand visibility and audience engagement. Learners will also explore how to optimise marketing efforts based on key performance metrics and consumer insights. With a curriculum tailored to current industry standards, this course prepares individuals to navigate the complex social media landscape confidently and innovatively, ensuring they are well-positioned for career advancement and professional growth in the digital marketing sector. Course Modules Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: Youtube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to build a strong foundation in digital and social media marketing. Professionals aiming to enhance their marketing strategies and career progression. Beginners with an interest in exploring the world of digital branding and communication. Entrepreneurs and business owners wanting to boost their online presence. Marketing students and graduates looking to deepen their practical knowledge of social media trends. Career Path Social Media Manager Digital Marketing Executive Content Strategist SEO Specialist Brand Communications Officer Online Community Manager E-Commerce Marketing Coordinator Digital Advertising Specialist Influencer Marketing Executive Marketing Consultant

Overview: ***Limited Time Offer*** ★★★ Enrolment Gift: Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £180 - Enrol Now! ★★★ With the rise of the internet and the increasing importance of digital marketing, it's no surprise that digital marketing professionals are in high demand. But to succeed in this competitive field, you need the right skills and knowledge. That's where our Digital Marketing Course comes in. This Digital Marketing bundle is the ultimate guide to digital marketing for business, covering everything from essential tips and tricks to starting and running an online e-commerce store, driving traffic into sales, social media marketing, and more. Whether you're an entrepreneur, marketer, or business owner, this Digital Marketing bundle has everything you need to succeed in the world of digital marketing. So why wait? Start your journey to digital marketing success today with Digital Marketing Business Course. This Digital Marketing with Google Ads & PPC Bundle Consists of the following Premium courses: Course 01: Digital Marketing Business Tips Course 02: Digital Marketing Starting an online E-Commerce Store Course 03: Learn to Drive Traffic into Sales through Digital Marketing Course 04: Social Media Marketing Training Course 05: Instragam Marketing Masterclass Course 06: Linkedin Marketing for Business Course 07: Facebook Marketing Course 08: Affiliate Marketing Course 09: SEO - Search Engine Optimisation Level 5 Course 10: Content Writing & Copy Writing For SEO and Sales Course 11: The #1 LinkedIn Marketing & Sales Lead Generation Blueprint Key Features of the Digital Marketing Course: FREE Digital Marketing CPD-accredited certificate Get a free student ID card with Digital Marketing training (£10 applicable for international delivery) Lifetime access to the Digital Marketing course materials The Digital Marketing program comes with 24/7 tutor support Get instant access to this Digital Marketing course Learn Digital Marketing from anywhere in the world The Digital Marketing training is affordable and simple to understand The Digital Marketing training is entirely online Who is this Digital Marketing course for? Entrepreneurs looking to start and grow their Digital Marketing business Business owners seeking to promote their business through Digital Marketing Marketers and social media managers seeking to improve their digital marketing skills Students and professionals looking to gain essential digital marketing skills Anyone looking to boost their career prospects in Digital Marketing and advertising Requirements This Digital Marketing with Google Ads & PPC has been designed to be fully compatible with tablets and smartphones. Career path Digital Marketing Manager (£35,000 - £55,000) SEO Specialist in Digital Marketing (£30,000 - £45,000) Social Media Manager in Digital Marketing (£25,000 - £40,000) Content Marketing Manager in Digital Marketing (£30,000 - £50,000) Email Marketing Specialist in Digital Marketing (£25,000 - £40,000) Certificates Digital certificate - Included Hard copy certificate - Included You will get the Hard Copy certificate for the Digital Marketing Business Tips course absolutely Free! Other Hard Copy certificates are available for £14.99 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

Connecting with Customers Certification Interfacing with clients is perhaps the most crucial components to the achievement of any business. You can have the best item or administration accessible, however without conveying and interfacing successfully with the market, it doesn't mean a lot. This course gives an extensive knowledge into every one of the components that characterize an effective connection between a business and the current and expected clients. From the constructions that should be set up, to the propensities and the abilities that should be settled in into the way of life of the association, this course will give you the devices you need to effectively interface with and fulfill the clients whereupon your image is assembled. You Will Learn Instructions to distinguish your objective market (counting characterizing your item and knowing your opposition) Procedures for viably captivating clients (counting enhancing your site and conventional media alternatives) To utilize web-based media to successfully draw in clients The study of making, keeping up and upgrading a client information base The most effective method to guarantee that each client has the best insight through dominating the specialty of the individual touch Advantages Of Taking This Course You'll produce more grounded connections (and increment business) with your current clients. You will pull in new clients by learning crucial showcasing correspondence methods Improve your web-based media reach and impact Be in charge of your client data set and figure out how to viably utilize it Work deliberately to convey to the correct market with the correct message

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Basics to Essential Photoshop Skills Course, Master retouching, layers, color, correction, shapes, and symbols. Delve into graphic design, photo editing, and digital art. Elevate your skills from beginner to pro, gaining expertise in UX strategies, ensuring your websites are impactful and user-friendly. Click here for more info: Website Duration: 16 hours Method: Personalized 1-on-1 sessions ensure individual attention. Schedule: Customize your learning with pre-booked sessions available Monday to Saturday, from 9 am to 7 pm. Module 1: Introduction to Photoshop (2 hours) Understanding the Photoshop interface and workspace Navigating tools, panels, and menus Essential keyboard shortcuts for efficient workflow Introduction to different file formats and their uses Module 2: Basic Image Editing Techniques (2 hours) Cropping, resizing, and straightening images Color adjustments and corrections using adjustment layers Removing blemishes and distractions with healing tools Introduction to layers and blending modes Module 3: Advanced Image Manipulation (2 hours) Creating composite images with layer masks Utilizing advanced selection tools for precise editing Applying filters and special effects for creative enhancements Mastering text and typography in Photoshop Module 4: Graphic Design and Layout (2 hours) Designing banners, posters, and social media graphics Working with shapes, gradients, and patterns Creating visually appealing typography compositions Introduction to vector graphics and custom shapes Module 5: Web and UI Design (2 hours) Designing user interfaces for websites and applications Creating web-ready graphics and optimizing images Prototyping interactive elements and buttons Designing responsive layouts for various devices Module 6: Introduction to 3D and Animation (2 hours) Creating 3D objects and text Basic 3D manipulation and lighting effects Introduction to animation with the Timeline panel Exporting animations and interactive multimedia Module 7: Project-Based Learning (2 hours) Applying learned techniques to real-world projects Designing a digital artwork, website mockup, or social media campaign Receiving instructor feedback for skill refinement Final presentation of completed projects and portfolio building Upon completing our personalized Photoshop Mastery course, you'll: Master Tools: Excel in Photoshop's essential and advanced tools, including image manipulation and graphic design techniques. Design Expertise: Develop skills in creating compelling graphics, web layouts, and interactive UI designs. 3D & Animation Skills: Understand 3D manipulation, lighting, and basic animation techniques. Career Opportunities: This course prepares you for roles such as Graphic Designer, Web/UI Designer, Digital Artist, Photo Retoucher, 3D Artist, or Entrepreneur in the design industry. Dive deep into the world of Photoshop with our exclusive 1-on-1 training program. Tailored to your pace and skill level, this course offers a comprehensive understanding of Photoshop's essentials and advanced features. From image editing to graphic design and 3D manipulation, master Photoshop with personalized attention and hands-on guidance. Key Details: Personalized Attention: Enjoy dedicated 1-on-1 sessions with an experienced Photoshop instructor, ensuring focused learning and personalized guidance. Tailored Curriculum: The course content is customized based on your goals, allowing you to explore specific areas of interest and address individual challenges. Flexible Scheduling: Schedule sessions at your convenience, accommodating your busy lifestyle. Choose from weekdays or weekends, morning or evening, for a flexible learning experience. Hands-on Learning: Engage in practical, real-time exercises and projects tailored to your interests, reinforcing your skills and boosting confidence. In-depth Exploration: Cover a wide range of topics, including image editing, graphic design, 3D manipulation, web design, and more, delving deep into each area for a thorough understanding. Interactive Q&A: Participate in interactive Q&A sessions during each class, clarifying doubts and gaining valuable insights from your instructor. Lesson Recordings: Access recordings of your sessions for review and reinforcement, ensuring you grasp every concept and technique thoroughly. Ongoing Support: Benefit from continuous email support even after the course completion, receiving guidance on projects and addressing any post-training queries. Solid Foundation: Develop foundational Photoshop skills, mastering essential techniques for image editing and graphic design. Versatile Editing: Learn retouching, color correction, and photo enhancement for professional-quality results. Efficient Workflow: Optimize your work with layer management, non-destructive editing, and time-saving tricks. Creative Mastery: Harness Photoshop's power to create digital art, manipulate images, and design stunning graphics. Real-world Application: Apply skills to diverse projects like photo editing, web design, and social media graphics. Flexible Review: Access recorded lessons for convenient review of specific techniques or workflows. Lifelong Support: Enjoy lifetime email assistance for guidance, questions, and clarifications even after course completion.

https://www.transmedia.co.uk/course/figma-introduction Figma is a web-based, graphics editing and user interface design app. You can use it to do all kinds of graphic design work, from wireframing websites, to designing mobile app interfaces, prototyping designs and crafting social media posts. Our two-day course starts with design basics such as typography, colour contrast, fonts, spacing, and more. Then we move on to show you the Figma toolset and how to use it to create text, add images, UI elements, and so on. During the course you will begin working with colours and styles and discover how to add other elements, such as slide-out menus. By the end, you'll be able to create professional mockups and turn your designs into interactive prototypes. All our Figma courses are taught by industry professionals who will share years of their industry experience with you, imparting best practice techniques as well mastery of the tools. Topics covered include Introduction to Figma, Exploring a Figma document, Designing and prototyping, Time-saving techniques and Exporting and sharing designs.

Description: The diploma in newspaper journalism course is specially designed for the people who have both creative minds and writing. This course is will guide and teach you about different types of newspaper writing. You will also be taught about the different researchers a journalist makes before reporting any story weather you are writings for national, regional and local press. You will also be introduced to different subjects that you will have to cover like political issues, sports, business, and culture. Who is the course for? For the individuals who are will to enter the field of newspaper journalism and take it as a serious profession creative writers. For those who are willing to enhance their current skills. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Reporter Newspaper editor Political communicator Magazine journalist Broadcast journalist. Updated Version-Diploma in Newspaper Journalism Introduction and Principles of Journalism 00:18:00 History and Development of Journalism 00:20:00 Interviewing 00:35:00 News Writing, Production and Reporting 00:20:00 Media Regulatory Bodies 00:31:00 Writing Skills for Journalists 00:41:00 Journalism law 00:35:00 Defamation 00:20:00 Journalism Ethics 00:17:00 Health and Safety for Journalists 00:38:00 Niche Journalism 00:24:00 Tips on Writing a Good Feature Story 00:32:00 Newspaper Journalism 00:30:00 Becoming a Journalist 00:29:00 Certificate & Transcript Order Your Certificates and Transcripts 00:00:00 Old Version-Diploma in Newspaper Journalism Newspaper Journalism What is news? 01:00:00 What is a journalist? 01:00:00 The shape of the news story 00:15:00 Writing the intro in simple steps 01:00:00 Writing the intro, the golden rules 00:30:00 Writing the news story in simple steps 01:00:00 Writing the news story - clear writing 00:30:00 Quotes 01:00:00 Attribution 00:30:00 Newspaper Reporting What Is A Newspaper Reporter? 01:00:00 What Education Do I Need? 00:30:00 How To Start Newspaper Writing 01:00:00 The Rules Of Newspaper Reporting 02:00:00 Compiling Clippings 01:00:00 Learning About Style 01:00:00 What Is A Copy Editor? 01:00:00 Additional Fields Of Study 01:00:00 Online Reporting - What You Need To Know 01:00:00 Your Path To Success As A Newspaper Reporter 01:00:00 Additional Supporting Material Newspaper Journalism 00:00:00 Mock Exam Mock Exam- Diploma in Newspaper Journalism 00:20:00 Final Exam Final Exam- Diploma in Newspaper Journalism 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

All in One Bundle Special Price Offer The journalism industry offers exciting opportunities for storytellers in the UK. With a rising demand for skilled TV presenters, now is the perfect time to enter this dynamic field. The broadcasting sector employs over 38,000 professionals, offering an average annual salary of £25,000 to £50,000. Our course, "Journalism: Be a Great TV Presenter," provides the essential knowledge and skills needed to succeed. From understanding the role to mastering on-camera communication and scripting, you'll have the power to captivate audiences and deliver impactful stories. Shine in front of the camera and embark on a rewarding career in TV presenting. Get 6 CPD Accredited Courses for only £41 with 6 Free PDF Certificates worth £24! Offer Valid for a Limited Time!! So Hurry Up and Enrol Now!!! Course 01: TV Presenter Online Course Course 02: Journalism Course 03: News Writing: Journalism 101 Course 04: Proofreading & Copyediting Course 05: International Development Course 06: Politics Why would you choose the Journalism: Be a Great TV Presenter course from Compliance Central: Lifetime access to Journalism: Be a Great TV Presenter courses materials Full tutor support is available from Monday to Friday with the Journalism: Be a Great TV Presenter course Learn Journalism: Be a Great TV Presenter skills at your own pace from the comfort of your home Gain a complete understanding of Journalism: Be a Great TV Presenter course Accessible, informative Journalism: Be a Great TV Presenter learning modules designed by expert instructors Get 24/7 help or advice from our email and live chat teams with the Journalism: Be a Great TV Presenter bundle Study in your own time through your computer, tablet or mobile device. A 100% learning satisfaction guarantee with your course Improve your chance of gaining in demand skills and better earning potential by completing the Journalism: Be a Great TV Presenter Curriculum Breakdown of the Journalism: Be a Great TV Presenter Bundle Curriculum Breakdown of TV Presenter Online Course Module 01: Who is a TV Presenter? Module 02: Qualifications and Skills Required to Become a Presenter Module 03: Essentials to Become a Presenter Module 04: Talking To/ Speaking in Front of The Camera Module 05: Talk Back and Teleprompter Module 06: Creating a Showreel Module 07: Interviewing Techniques Module 08: Scripting Techniques Curriculum Breakdown of Journalism Module 01: Introduction and Principles of Journalism Module 02: History and Development of Journalism Module 03: Interviewing Module 04: Newspaper Journalism Module 05: News Writing, Production and Reporting Module 06: Television Journalism Module 07: Radio Journalism Module 08: Media Regulatory Bodies Module 09: Writing Skills for Journalists Module 10: Journalism law Module 11: Defamation Module 12: Journalism Ethics Module 13: Health and Safety for Journalists Module 14: Niche Journalism Module 15: Tips on Writing a Good Feature Story Module 16: Online and Freelance Journalism Module 17: Becoming a Journalist Curriculum Breakdown of News Writing: Journalism 101 Section 01: Introduction Section 02: Essential English Section 03: Writing Headlines Section 04: Writing Intros Section 05: Using Quotations Section 06: Structure Section 07: Conclusion Curriculum Breakdown of Proofreading & Copyediting Module 01: Proofreading Basics Module 02: Applying the Style Guide Module 03: Spelling and Grammar Module 04: Proofreading on Paper Module 05: Proofreading On-Screen Module 06: Copy-Editing Basics Module 07: Copy-Editing - The Use of Language Module 08: Copy-Editing - Checking Accuracy and Facts Module 09: Copy-Editing - The Beginning and The End Module 10: Copy-Editing - Legal Checks Module 11: Finding Work and Developing Your Career Curriculum Breakdown of International Development Module 01: Measurement and Morality in International Development Module 02: Governance and Development Module 03: Global Health and Development Module 04: Gender and Development Module 05: Global Poverty, Inequality and Development Module 06: Economic Development Module 07: Environment and Development Module 08: Innovation and Technology Module 09: International Migration and Development Module 10: Theories of Development and Globalisation Module 11: An International Development Actor Curriculum Breakdown of Politics Module 01: Introduction to Politics Module 02: Democracy and Participation Module 03: Elections and Referendums Module 04: Political Parties Module 05: Pressure Groups Module 06: The European Union Module 07: The Nature and Sources of The British Constitution Module 08: Parliament Module 09: The Prime Minister and Cabinet Module 10: The Judiciary Module 11: Devolution Module 12: Liberalism Module 13: Conservatism Module 14: Socialism Module 15: Nationalism Module 16: Feminism Module 17: Multiculturalism Module 18: Anarchism Module 19: Ecologism Module 20: The Constitutional Framework of US Government Module 21: The Legislative Branch of Government: Congress Module 22: The Executive Branch of Government: President Module 23: The Judicial Branch of Government Module 24: The Electoral Process and Direct Democracy Module 25: Comparative Approaches Learning Outcomes: Understand the TV presenter role and responsibilities. Identify necessary qualifications and skills for presenter excellence. Acquire effective on-camera communication and presence techniques. Demonstrate proficiency in talk back and teleprompter systems. Develop a professional showreel showcasing versatile presenting skills. Gain foundational news writing skills for journalism purposes. Acquire proofreading and copyediting techniques for written content. Understand the impact of international development on journalism. Explore the political landscape's relevance to journalistic reporting. CPD 60 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This course is designed for individuals who are interested in pursuing a career in journalism, specifically in TV presenting. It is suitable for beginners who want to acquire the necessary skills and knowledge to excel in this field. Career path Jobs related to this course in the UK: News Reporter - £20-30k/year. Broadcast Journalist - £25-40k/year. News Anchor - £30-50k/year. Television Presenter - £25-45k/year. Media Correspondent - £30-50k/year. Certificates Certificate of completion Digital certificate - Included Get 6 CPD accredited PDF certificate for Free. Certificate of completion Hard copy certificate - £9.99 Get 6 CPD accredited Hardcopy certificate for £9.99 each. The delivery charge of the hardcopy certificate inside the UK is £3.99 each, and international students need to pay £9.99 each to get their hardcopy certificate.

Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Stay relevant in a digital-centric world. From Google Ads to social media, SEO to strategy, the Complete Digital Marketing Diploma covers all the essentials of a well-rounded skill set.  Start your journey to becoming a certified digital marketing professional today.  Before moving on to websites, email marketing and copywriting, blogging, and SEO, you’ll learn to define your business and target demographic, as well as establish a brand identity that will resonate with your clients (search engine optimization). Following that is a comprehensive look at social media, which includes YouTube, Twitter, Instagram, Pinterest, LinkedIn, Periscope, and, of course, Facebook, which is divided into many divisions due to its importance. The training also covers social media live streaming and podcasting, as well as Google Analytics and Google Plus. Upon completion, you will gain a solid understanding of digital media and be able to apply the acquired knowledge in the real world either for your business or for your clients. Learning Outcomes Develop a comprehensive digital marketing strategy tailored to your business goals. Create and establish a strong brand identity across various digital platforms. Design and optimise websites for enhanced user experience and increased conversion rates. Execute effective email marketing campaigns to engage and nurture leads. Craft compelling copy and blogs that resonate with your target audience. Utilise video marketing techniques to captivate and engage online audiences. Harness the power of social media platforms like Facebook, Twitter, Instagram, and LinkedIn for marketing purposes. Implement Google AdWords campaigns to drive targeted traffic and increase sales. Analyse website and campaign performance using Google Analytics data to make data-driven decisions. Utilise emerging digital marketing channels like podcasting, live streaming, and Quora for brand promotion. Why choose this course Affordable, Accessible, informative and well-structured study materials Earn a globally recognised accredited qualification Study in your own time, at your own pace, through any device Benefit from feedback through mock exams and multiple-choice assessments Excellent career advancement/career switch opportunities Get 24/7 help or advice from our email and live chat teams Who is this course for Entrepreneurs looking to establish or expand their online presence and drive business growth. Small business owners aim to improve their digital marketing efforts and reach wider audiences. Marketing professionals seek to enhance their skills and stay updated with the latest trends in digital marketing. Freelancers interested in offering digital marketing services to clients and building a successful career in the field. Students pursuing degrees or certifications in marketing or related fields who want to gain practical digital marketing skills. Entry requirements This course is available to learners of all academic backgrounds, but you must be 16 or above to undertake the qualification. Apart from that, all you need is an internet connection, a good understanding of English and a passion for learning. Certification CPD Accredited Certificate After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Career path Digital Marketing Manager Social Media Manager SEO Specialist Content Marketing Manager Email Marketing Specialist PPC Specialist Digital Marketing Consultant Brand Manager Course Contents Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups (Social Media Marketing) Facebook Pages (Social Media Marketing) Facebook Ads (Social Media Marketing) Facebook Retargeting (Social Media Marketing) Facebook For Local Business (Social Media Marketing) Google Adwords Twitter (Social Media Marketing) Instagram (Social Media Marketing) Pinterest (Social Media Marketing) LinkedIn (Social Media Marketing) Periscope (Social Media Marketing) Social Media Live Streaming Podcasting Quora Google Analytics Google Plus (Social Media Marketing) Conclusion

Essential optical transmission course description Transmission is the process of sending information along a medium of, copper, fibre or wireless. This course looks at transmission techniques for fibre networks. The course aims to demystify the technologies involved by explaining all the buzzwords used in optical transmission. What will you learn Describe various optical transmission technologies. Explain how SDH and OTN work. Explain how WDM, CWDM and DWDM work. Explain PON, GPON and GEPON. Essential optical transmission course details Who will benefit: Anyone working in telecommunications. Prerequisites: None. Duration 2 days Essential optical transmission course contents Transmission basics nsmission basics Systems, media, signals. Signal degradation, noise, distortion, attenuation. Digital, analogue. Modulation, encoding. Fibre transmission Fibre vs copper, optical transmission, fibre characteristics, fibre component parts. Multi Mode Fibre (MMF). Single Mode Fibre (SMF). Fibre connections. Lasers. Attenuations, dispersion, optical signal noise ratios (OSNR) and their effects. Channel Spacing and Signal Direction. Limiting factors to single wavelength. SDH Timing and synchronisation of digital signals, the plesiochronous digital hierarchy (PDH), the synchronous digital hierarchy (SDH), service protection with SDH. TDM. Standards, basic units, frames, STM1 frame, bit rates, STM0, STM1, STM4, STM16, STM64, STM256, SDH architecture, rings, Add drop multiplexors. SDH network topologies, structure of SDH equipment, SDH synchronisation, protection switching in SDH networks, SDH alarm structure, testing of SDH, equipment and systems, Ethernet over SDH. OTN G.709, OTN interface structure, Optical transport modules, ONNI, OCh, OUT, ODU, OPU. G.709 amendments. WDM overview Multiplexing, TDM, WDM benefits. WDM standards. CWDM vs. DWDM. Four Wave Mixing (FWM). Impact and countermeasures to FWM on WDM. DWDM ITU G.694.1, channel and spacing. Optical Terminal Multiplexers (OTM). Optical Add/Drop Multiplexers (OADM). Adding versus dropping. Optical Amplifiers. Erbium Doped Fibre Amplifiers (EDFA). Transponders and Combiners. Optical and Electrical Cross Connects (OXCs/DXCs). Cross Connect types (Transparent/Opaque). Advantages and disadvantages of various Optical cross connects. FTTx Fibre installation and air blown fibre, FTTH, FTTC, FTTN, FTTD, FFTH topologies and wavelengths, active or passive optical network. PON variants Gigabit passive optical network (GPON), Gigabit Ethernet passive optical network (GEPON), Time division PON (TDM-PON), XG-PON, Wave Division Multiplexing PON (WDM-PON), 1Gbps, 10Gbps, 40Ggps, 100Gbps FSAN (Full Service Access Network) NGA (Next Generation Access), Strategies for TDM-PON to WDM-PON migration, Architecture of NG-PON (hybrid WDM/TDM PON), Additional services than triple play.