3526 Media courses delivered Online

Do you wonder how to best use Google+ to enhance your marketing? Do you want to create google plus profile with high number of followers? Do you want to attract customers in the fastest time possible? Do you want to learn the strategies that all very successful 'plussers' know? If yes, you'll benefit from this google plus marketing course Description:  Google+ is not a social network for senseless feline pictures or video jokes (despite the fact that you can share those, in the event that you like).Google+ is mostly for marketers, industry specialists and entrepreneurs of any sort. As it were, that makes it practically as professionally oriented as LinkedIn. In any case, Google+ is frequently underrated as a traffic era tool and just a couple of clients truly know how to utilize it to make create engagement and a loyal following. On the off chance that you are one of the individuals who are as yet uncertain about the 'hidden power' of Google+, this course is just tailored for you. By the end of this course, the students will be able to set up their profile, connect with other leaders & businesses in their industry, obtain 1000 targeted followers and give their business an almost immediate boost using Google+. Who is the course for? Anyone who has basic knowledge of computers and want to start a small business Anyone who wants to learn how to grow their Google Plus page. Anyone looking to grow their business and expand their network on Google plus Entry Requirement: This course is available to all learners, of all academic backgrounds. However, an education and experience in accounting is an advantage. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Diploma in Google Plus Marketing course is a useful qualification to possess, and would be beneficial for the following careers: Integrating products in Google Merchant Google Account Developer Google plus freelance google marketing. Diploma in Google Plus Marketing Introduction to Google +/+1 01:00:00 How to Sign Up for a Google Account 01:00:00 Google Plus Profile for Marketing 02:00:00 Google Buzz 01:00:00 Using Circles for Marketing 02:00:00 Google Streams of Information 01:00:00 Realtime Chat 00:15:00 Google Plus Hangouts 01:00:00 Google Sparks 00:30:00 Google Plus Button and Google Plus Statistics 01:00:00 Google Plus Realtime Search 00:30:00 Use Google Chrome Extensions With Google Plus 00:30:00 Tips on Getting More Google +1 Recommendations 00:30:00 Conclusion 00:15:00 Mock Exam Mock Exam- Diploma in Google Plus Marketing 00:20:00 Final Exam Final Exam- Diploma in Google Plus Marketing 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Getting Started The CMI Level 3 Diploma in Principles of Management and Leadership is designed for practising or aspiring junior-level managers and supervisors responsible for first-level management. The CMI Level 3 Principles of Management and Leadership course enhances the skills of junior managers and supervisors in effective decision-making, communication and motivating the employees to attain maximum productivity and achieve clearly defined outcomes. You'll develop various management and supervisory techniques, enabling you to manage workplace problems with maximum competence. The CMI Level 3 Diploma has a more comprehensive structure, providing you with complete professionalism to become an efficient junior manager or supervisor. You'll have a wide range of units to choose from, and depending on your career goals, you can select the modules that will be most effective for your progression. Key Benefits For Learners: Support and monitor goals Provide instructions around objectives Give direction and guidance Support day-to-day operations Effective project planning Providing an overview of the roles and responsibilities required for managers and developing the skills required to succeed Foundation Chartered Manager offers professional recognition and access to the tools to facilitate continuing professional development (CPD) against our Professional Standard For Organisations: Making sure teams can meet organisational objectives Provides extensive knowledge and skills required to be a manager as part of an organisation The capability to apply learning in the context of another organisation or industry sector Key Highlights Are you a practising or aspiring manager and want to supervise or manage a team to achieve clearly defined outcomes? Then, the CMI Level 3 qualification in Principles of Management and Leadership offered by the School of Business and Technology London is the ideal starting point for your career journey. Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam. With the School of Business and Technology London, you can complete the qualification at your own pace, choosing online or blended learning from the comfort of your home. Learning and pathway materials and study guides developed by our CMI-approved tutors will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide comprehensive tutor support through our dedicated support desk. If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience.   Career Pathways The CMI Level 3 Principles of Management and Leadership can open many career pathways including, but not limited to: Team Leader, with an estimated average salary of £31,051 per annum Supervisor, with an estimated average salary of £34,000 per annum Shift Manager, with an estimated average salary of £36,216 per annum Project Officer, with an estimated average salary of £37,451 per annum About Awarding Body Chartered Management Institute established over 60 years ago as the British Institute of Management back then; it has developed the UK's very first diploma in management studies. In the years that followed CMI has consistently been at the forefront of all aspects of management and leadership. Today CMI is the only chartered professional awarding body committed to offering the highest standards in management and leadership excellence. Presently over 100,000 managers use its unique services daily. CMI qualifications aim for managers and leaders at any level, and it remains the only Awarding Body which can award Chartered Manager status - the ultimate management accolade. Employers highly value the qualifications awarded by CMI, and boost your career prospects. What is included? Learn 100% online at your own pace Dedicated support from expert tutors Dedicated Support Desk Portal: You can raise queries, request tutor support and ask for a call back whenever you need guidance and assistance. Elevate Knowledge: Your tutors will provide formative assessment feedback for each module, helping you improve your achievements throughout the program Schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support and encouragement 12 months support period 24-hour access to the online learning platform 'MyLearnDirect' Schedule live online classes for each module at your convenience. (Blended learning only) Quality learning resources and study guides developed by CMI-approved tutors. All assessment materials are conveniently accessible through the online learning platform 'MyLearnDirect' Induction: We offer online and flexible learning induction to help you settle in and prepare for your online studies Get Foundation Chartered Manager status upon course completion Access to CMI Management Direct. It has 100,000s of reliable and validated management and leadership resources, including company and industry reports, videos, checklists, E-books, and journals. You have access to CMI Membership and Support for the duration of your study. Assessment For each module you study, you will complete a written assignment of 2000 to 2500 words and submit it online at your MyLearnDirect learning portal. The submitted assignments will be assessed by your CMI-approved tutor. Entry Requirements This course is designed for practising or aspiring junior-level managers and supervisors. You don't need any formal qualifications to study this course. However, to be eligible for this course, you must:  Be 18 years of age and over Possess the ability to complete the Level 3 course Our friendly admissions advisors will provide the best advice, considering your needs and goals.  Progression There are numerous progression opportunities will be available on successful completion of a Level 3 qualification in Principles of Management and Leadership, Progression to other qualifications at the same level (e.g. from Level 3 Award to Level 3 Certificate Etc.) Progression to other qualifications at the next level (e.g. from Level 3 Certificate to Level 4 or 5 Certificate) Why gain a CMI Qualification? The CMI Level 3 Diploma in Principles of Management and Leadership is aimed at practising or aspiring managers who will supervise or manage a team to achieve clearly defined outcomes. Our CMI Level 3 Diploma in Principles of Management and Leadership will provide you with the key skills and competencies required to be a manager in an organisation. Upon completing the Diploma course in Principles of Management and Leadership, you will be awarded Foundation Chartered Manager Status. You may also wish to further your ongoing personal and professional development by accessing other CMI courses, such as the CMI Level 5 in Management and Leadership, with the goal of becoming a Chartered Manager. Studying for a CMI qualification offers you more than just academic standing. When you enrol with us for the CMI Level 3 Diploma in Principles of Management and Leadership, you will have access to CMI Membership and Support for the duration of your study alongside your qualification. CMI graduates achieve remarkable things: 72% agree that their CMI qualification gave them a competitive edge in the job application process. 89% agree they use the skills learnt on their accredited qualification in their current role. 88% agree that the accredited qualification gave them good career prospects. Recent CMI graduates earn a median of 28k compared to just 21k for a typical business studies graduate. Employers highly value the qualifications awarded by CMI, and over 80% of managers agree that a CMI qualification is essential to becoming a professional manager. Learners must complete any combination to a minimum of 370 TUT hours, 37 credits to achieve this qualification. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Principles of management and leadership Reference No : CMI 301 Credit : 7 || TQT : 70 LEARNING OUTCOME 1. Understand how organisations operate. 2. Understand the management role 3. Understand the application of management and leadership approaches. UNIT2- Developing the Knowledge, Skills and Abilities of Individuals and Teams Reference No : CMI 307 Credit : 4 || TQT : 40 LEARNING OUTCOME 1. Know the purpose of developing the knowledge, skills and abilities of individuals and teams. 2. Know different types of development opportunities available to support individuals and teams. 3. Be able to identify and select development opportunities for individuals and teams. UNIT3- Managing a Team to Achieve Results Reference No : CMI 302 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand the role and purpose of teams 2. Be able to recognise the characteristics of a high performing team. 3. Know how to lead, communicate with and motivate a high performing team. UNIT4- Managing Individuals to be Effective in their Role Reference No : CMI 303 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand an individual's work role and responsibilities 2. Know how to set objectives with individuals. 3. Know how to support individuals to perform well UNIT5- Principles of Communication in the Workplace Reference No : CMI 304 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Know the channels and types of communication used in the workplace. 2. Understand the communication cycle. 3. Be able to plan communication for a target audience. UNIT6- Managing Budgets and Resources Reference No : CMI 314 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the importance of managing resources in own area of responsibility. 2. Understand the use of budgets in an organisation. 3. Understand how to manage costs within a budget. UNIT7- Managing Data and Information Reference No : CMI 318 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the reasons for collecting data and information. 2. Know how to manage data and information. 3. Know how to interpret data and information and communicate findings. UNIT8- Managing Meetings Reference No : CMI 319 Credit : 4 || TQT : 40 LEARNING OUTCOME 1. Understand the purposes and types of meetings. 2. Understand how to prepare for meetings. 3. Understand how to facilitate and chair meetings. UNIT9- Managing Own Personal and Professional Development Reference No : CMI 321 Credit : 5 || TQT : 50 LEARNING OUTCOME 1. Understand the benefits of personal and professional development. 2. Know how to identify opportunities for personal and professional development. 3. Know how to create and monitor a personal and professional development plan. UNIT10- Building Stakeholder Relationships Using Effective Communication Reference No : CMI 305 Credit : 4 || TQT : 40 LEARNING OUTCOME 1. Know the purpose of building stakeholder relationships 2. Understand different channels and types of communication used to build relationships with stakeholders. 3. Know how to respond to barriers when communicating with stakeholders. UNIT11- Managing Daily Activities to Achieve Results Reference No : CMI 312 Credit : 4 || TQT : 40 LEARNING OUTCOME 1. Understand the purpose of daily work activities in the context of an organisation. 2. Understand how to prioritise and set objectives for daily work activities. 3. Know how to organise and allocate work. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. Management Direct As part of the program, you will get access to CMI Management Direct, which provides a rich foundation of management and resource for students. The Management Direct is packed with content, including: E-Books Articles Leader videos Idea for leaders Models and so much more... How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

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Write and Publish a Research Paper Do you want to gain expertise in publishing research papers? Do you like your project to stand out from the rest of the academics? Well, our Write and Publish a Research Paper is here to help you. Whether you're a seasoned student or just starting, prepare for a fun and exciting adventure into academic writing and publishing! Throughout the Write and Publish a Research Paper course, you will explore the foundational components of a quality research paper, from selecting a compelling subject to formulating relevant questions and hypotheses. Plus, you will learn practical strategies for locating and evaluating credible sources, harnessing various research resources, and synthesising information to strengthen your paper's argumentation. This Write and Publish a Research Paper course also sheds light on the critical issue of plagiarism and provides you with invaluable tips and tools to avoid academic misconduct, ensuring the integrity of your work. As you progress through the Write and Publish a Research Paper course, you will master presenting your research paper with clarity and coherence, appropriately utilising footnotes, endnotes, and other citation methods. Moreover, you will gain invaluable insights into the revision, editing, and proofreading processes, honing your writing skills to perfection. By the end of this Write and Publish a Research Paper course, you will emerge as a proficient researcher equipped with the knowledge, skills, and confidence to produce quality research papers and navigate the publication journey with finesse. Without further delay, enrol in the Write and Publish a Research Paper course to streamline your research publishing skills. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Module 01: Introduction to Research Paper Writing Introduction to Research Paper Writing 00:37:00 Module 02: Choosing Subject for Research Paper Choosing Subject for Research Paper 00:36:00 Module 03: Topics, Questions and Hypothesis Topics, Questions and Hypothesis 00:33:00 Module 04: Finding Necessary Information Finding Necessary Information 00:38:00 Module 05: Using Resources for Research Using Resources for Research 00:45:00 Module 06: Presenting Research Paper Presenting Research Paper 00:32:00 Module 07: Plagiarism and Ways to Avoid It Plagiarism and Ways to Avoid It 00:27:00 Module 08: Using Footnotes and Endnotes Using Footnotes and Endnotes 00:21:00 Module 09: Revise, Edit and Proofread? Revise, Edit and Proofread 00:24:00 Module 10: Getting Manuscript Published Getting Manuscript Published 00:29:00 Module 11: Developing Publication Skills Further Developing Publication Skills Further 00:30:00

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Course Overview: The "Basic Adobe Photoshop" course offers an in-depth introduction to the essential tools and techniques needed to get started with Adobe Photoshop. Learners will develop foundational skills in image editing, design creation, and text modification. The course aims to empower individuals with the knowledge necessary to work effectively with Photoshop, opening the door to numerous creative possibilities. By the end of the course, participants will be able to create, edit, and enhance images, offering valuable expertise applicable across various industries. Course Description: This course covers a range of key topics essential for beginners looking to master Adobe Photoshop. The modules explore shortcuts and brush techniques, managing and working with layers, portrait editing, watermarking, and text modification. Learners will gain an understanding of how to navigate Photoshop’s interface and how to apply common image adjustments. Emphasis is placed on developing a solid understanding of the software's features, with a focus on improving efficiency and enhancing creativity. Through interactive learning, learners will be equipped to create visually appealing designs and edited images that meet industry standards. Course Modules: Module 01: Shortcuts & the Brush Module 02: Layers Module 03: Modify Your Portrait Module 04: Watermark & Figures Module 05: Modify Your Text (See full curriculum) Who is this course for? Individuals seeking to learn the fundamentals of Adobe Photoshop. Professionals aiming to enhance their graphic design skills. Beginners with an interest in digital design or image editing. Aspiring photographers or visual artists looking to improve their image-editing abilities. Career Path Graphic Designer Digital Content Creator Social Media Manager Photographer Marketing and Branding Specialist

Having a clear business vision and plan for your business is the difference between setting your GPS to take you from Scotland to England and then trying to work out where you want to go compared to setting your GPS to go from a postcode in Edinburgh to a postcode in London! Create a business plan you can use to grow your business successfully

How often do you catch yourself saying "I can't..." "It's not possible to.." "I don't have the time to..." ​ Are you sabotaging your success?

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step