Are you confident your organisation could cope if a bad news story went viral and you were besieged by the media? Would you be able to fend off a determined and aggressive journalist, take control and deliver your key messages? Our crisis communications courses show you how to cope when your organisation is under fire, and protect your good name. We can: Train your spokespeople to handle challenging interviews, pitting their wits against a hostile reporter Train your PR team to manage communications during an unfolding crisis Deliver a fast-paced crisis simulation where your team have to decide how to handle the press during an unfolding emergency Facilitate a crisis strategy workshop, where we work together to develop your crisis communications strategy All of our crisis communications courses are bespoke, so we will design each one to meet your specific needs. Areas we can cover include: How a crisis can escalate in seconds How journalists respond to bad news stories How to develop effective key messages & write holding statements How to manage your social media How to take control of an interview and get your message across How to handle press conferences and doorsteps Venue We deliver courses in the most appropriate format for your circumstances – whether face to face or online. Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises. Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.
Transform your iPhone into a powerful filmmaking tool with our comprehensive iPhone Filmmaking course. Discover the art of storytelling through the lens of your smartphone, mastering techniques and strategies to create cinematic masterpieces. Whether you're an aspiring filmmaker or a casual videographer, this course will equip you with the skills and knowledge to produce compelling films that captivate audiences. Embark on a journey through the fundamentals of filmmaking, from understanding film terms and shot types to planning your production and mastering lighting and audio. Explore the nuances of editing, transforming your raw footage into polished and engaging films. Gain insights from professional filmmakers as they showcase their work shot entirely on iPhones, demonstrating the limitless potential of this portable cinematic powerhouse. Learning Outcomes Master the use of iPhone for filming, including app choices. Understand essential filmmaking terms and techniques. Develop skills in composing both basic and advanced shots. Learn the intricacies of film planning, lighting, and audio. Gain expertise in editing to create compelling iPhone films. Why choose this iPhone Filmmaking course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this iPhone Filmmaking course for? Aspiring filmmakers seeking to utilize iPhone technology. Content creators and vloggers looking for mobile filmmaking skills. Amateur videographers interested in mobile cinematography. Social media influencers aiming to enhance their video content. Anyone passionate about storytelling through film, using accessible technology. Career path Mobile Filmmaker: £20,000 - £40,000 Content Creator: £18,000 - £35,000 Video Editor: £22,000 - £45,000 Social Media Manager: £24,000 - £50,000 Freelance Videographer: £25,000 - £55,000 Multimedia Artist: £23,000 - £47,000 Prerequisites This iPhone Filmmaking does not require you to have any prior qualifications or experience. You can just enrol and start learning.This iPhone Filmmaking was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Unit 01: Introduction Module 01: Introduction 00:01:00 Unit 02: Filming on a phone Native vs Paid apps. Module 01: Native iPhone camera app 00:03:00 Module 02: Moment camera app 00:07:00 Unit 03: Filmmaking terms Module 01: Portrait vs Landscape 00:01:00 Module 02: Frame size 00:02:00 Module 03: ISO Shutter Speed Aperture 00:02:00 Module 04: Rule of thirds 00:02:00 Module 05: My Kit 00:04:00 Unit 04: Shots - basic Module 01: Shot construction 00:02:00 Module 02: 360 Filming 00:01:00 Module 03: Slow Motion 00:01:00 Unit 05: Shots - advanced Module 01: Cinematic Filmmaking Part 1 00:02:00 Module 02: Cinematic Filmmaking Part 2 00:01:00 Module 03: Creative Transitions part 1 00:01:00 Module 04: Creative Transitions part 2 00:02:00 Module 05: Review Video 00:01:00 Module 06: Transitions 00:02:00 Unit 06: Planning your film Module 01: Film planning 00:02:00 Unit 07: Lighting and Audio Module 01: Three point lighting 00:01:00 Module 02: Back Lighting 00:01:00 Module 03: More lighting explained 00:02:00 Module 04: Recording Audio 00:02:00 Module 05: Sound revisited 00:04:00 Unit 08: Editing Module 01: Editing Log footage 00:03:00 Module 02: Green screen in iMovie 00:02:00 Module 03: Editing on iMovie iPad 00:19:00 Module 04: Editing on iMovie iPhone 00:02:00 Module 05: Editing in Adobe Premier Rush 00:08:00 Unit 09: Bonus - Shot on iPhone Module 01: A mental health awareness film shot on iPhone 00:01:00 Module 02: A short film shot and edited on an iPhone 00:02:00 Assignment Assignment - iPhone Filmmaking 00:00:00
Overview Learn how to build a positive public image and attract your target market by enrolling in our expertly designed Level 3- Public Relation Course. This course educates you on precise concepts to build mutually beneficial relations between a company and the public to manage and maintain its reputation. Through this course, you will get equipped with a range of developed skills to maintain and manipulate public opinion in various ways. We will train you to develop effective public relation strategies and campaigns to promote great information flow within your organisation. Brace yourself for success in a variety of professional fields by enrolling today! How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Level 3- Public Relation Course. It is available to all students, of all academic backgrounds. Requirements Our Level 3- Public Relation Course is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 1 sections • 9 lectures • 03:31:00 total length •Introduction to Public Relations: 00:21:00 •Concepts of Public Relations: 00:22:00 •Management and Organisation of Public Relations: 00:21:00 •Public Relations Tactics and Research: 00:30:00 •Major Fields of Public Relations Practice Part I: 00:24:00 •Major Fields of Public Relations Practice Part II: 00:24:00 •Social Media and PR: 00:22:00 •Crisis management: 00:31:00 •Ethics & Professionalism in Public Relations: 00:16:00
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Nobody can afford to ignore the internet as a medium for connecting with customers, building a brand, or promoting a cause. This course will teach you everything you need to become a digital marketer in 2023 or create a successful online presence for your business. You will learn a strategy-building technique. Customer experience, traffic generation, advertising strategies, analytics, and ROI tracking are all covered in the course. Companies are attempting to stay ahead of the competition with the rise of social media, search engine optimisation, and other digital marketing strategies. A digital marketing course can provide the skills and knowledge required to assist businesses in reaching their objectives. Companies use digital marketing to raise brand awareness and promote their products to their target market. As a result, businesses can reach out to customers in more precise and personalised ways. Digital marketing seeks to reach and engage customers online to increase sales and grow your business. So enrol now and grow your business online with this Digital Marketing training. Key Topics To Be Covered: Strong online presence of the business. Make your website visible in search results through effective SEO Engaging video content will drive traffic to your website. Increase sales with digital marketing like never before by properly targeting and optimising! Utilise your audience data and analytical capabilities in digital marketing. Solid mailing list and a solid revenue-generating marketing channel. To increase traffic, use company profiles, LinkedIn, and blogs. Twitter hashtags, retweets, and analytics! Facebook Ads and interact with your audience through pages and groups. Instagram marketing and ads help grow businesses quickly. Why Prefer this Digital Marketing Course? Opportunity to earn a certificate accredited by CPD after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Standards-aligned lesson planning Innovative and engaging content and activities Assessments that measure higher-level thinking and skills Complete the program in your own time, at your own pace Each of our students gets full 24/7 tutor support Experts created the Digital Marketing course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the Digital Marketing course materials. Then, from any internet-enabled device, access the course materials and learn when it's convenient for you. Start your learning journey straight away with this course and take a step toward a brighter future! *** Course Curriculum *** Here is the curriculum breakdown of the course: Module 01: Introduction Welcome General Tips & Tricks Series How to register your company How to see Email Sender's Company and Logo in Your Gmail How to Generate a sitemap of a website How to protect a website from Spam on WordPress How to identify registration data of website How to identify duplicate content from the web How to create google alerts How to find the age of the domain How to check if the website server is down How to send google search information to your friends How to find the web host of any website Discover new sites that are similar to what you like already How to easily highlight the important parts of a web page How to get compute level answers without searching The easiest way to Setup email reminders How to corrupt a file you shared online How to create a throwaway email Module 02: YouTube YouTube accounts Setup Account optimization How to create & Setup YouTube channel banner YouTube channel tags, thumbnails & custom thumbnails Analyse YouTube keyword research YouTube SEO techniques What are YouTube cards & how does it work How to optimise comments & reply to them in bulk How to grow your channel with competitor Analysis How to manage multiple YouTube accounts YouTube Paid Advertising How to monetise your YouTube channel Module 03: Google AdWords What are Google Ads & how does it work Account Setup Competitor's analysis Campaign types & how to select the right campaign Bids & Budgets How to target the right audience Google Ads advance campaign settings Choosing the right keywords How to write ads that get more clicks Module 04: Google Analytics How to install tracking code on your website How to add filters & remove internal traffic How to track paid campaigns How to look and analyse different segment data How to configure goals in google analysis How to link google Adwords account How to manage multiple analytics accounts How to remove spam traffic Module 05: Email Marketing Email marketing tools set up How to install signup or popup forms on the website How to collect email addresses without a website How to create a 'Hook' to your signup forms Discover the psychology behind acquiring more leads Email marketing automation process Email analytics Module 06: Twitter Twitter Account Setup Knowing Twitter features Following Twitter accounts Twitter profile optimization How to get Twitter followers Twitter analytics Module 07: Facebook Set your Facebook page Facebook Icon, cover image & description How to get your first page likes Discover how to increase your page likes How to manage multiple Facebook page Facebook comments Leveraging Facebook groups Facebook Auto Posting Run a competition Facebook Ads How to get the best out of Facebook Facebook pixel & Re-marketing Module 08: Instagram Setup Instagram bio & profile image Leveraging Instagram accounts A simple way to create free content on Instagram The secret of hashtags on Instagram Reposting Instagram App How to get genuine Instagram followers Assessment Process Once you have completed all the course modules, your skills and knowledge will be tested with an automated multiple-choice assessment. You will then receive instant results to let you know if you have successfully passed the course. CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Side Hustlers. Website Owners. Business Owners. Social Media Marketers. Digital Marketers. Newcomers. Brand Owners. Freelancers. Requirements Enrol on Digital Marketing with no formal entry requirements! If you have a passion for knowledge and want to learn something new, register on the course without any delay. We only ask that all students have a passion for learning and literacy, and be over the age of 16. Complete the online from your computer, tablet, or smartphone, and learn in a way that suits you. Career path This knowledge will boost the value of your CV and allow you to apply for jobs in a wide range of industries, including Digital Marketing Consultants Entrepreneurs Marketing Executives Digital Marketers Digital Agencies Marketing Consultants Marketing Managers Certificates Certificate of completion Digital certificate - £10
ð Unlock the Secrets to Explosive Customer Growth with 'Mastering Customer Growth: Advanced Sales Tactics Unveiled' Online Course! ð Are you ready to elevate your sales game and propel your business to new heights? Welcome to a transformative journey designed to supercharge your customer growth - introducing our exclusive online course: 'Mastering Customer Growth: Advanced Sales Tactics Unveiled.' ð Module 1: INTRODUCTION Dive into the fundamentals of customer growth with an in-depth introduction. Lay the groundwork for success as we explore the key principles, industry insights, and the mindset needed to thrive in today's competitive market. Unleash your potential and set the stage for a customer-centric revolution. ð Module 2: SELLING STRATEGIES EXPLAINED Gain a competitive edge by mastering advanced selling strategies that go beyond the basics. From persuasive communication techniques to psychological triggers that drive conversions, this module unveils the secrets of top-performing sales professionals. Elevate your approach, build lasting relationships, and close deals with confidence. ð Module 3: MULTICHANNEL SELLING OVERVIEW Explore the dynamic world of multichannel selling and discover how to maximize your reach across diverse platforms. From social media to e-commerce, we break down the intricacies of multichannel selling, providing you with a comprehensive overview of the strategies and tools needed to thrive in today's interconnected market. ð¥ What You'll Gain: Proven techniques to enhance customer growth Advanced selling strategies for increased conversions Comprehensive understanding of multichannel selling Insider insights from industry experts Practical tips and real-world case studies Networking opportunities with fellow professionals ð Who Is This Course For? Sales Professionals seeking a competitive advantage Entrepreneurs and Business Owners aiming for rapid customer growth Marketing Executives looking to optimize sales strategies Anyone passionate about mastering the art of customer growth ð¡ Enroll Now and Revolutionize Your Sales Approach! Don't miss this opportunity to gain a competitive edge in today's dynamic market. Join 'Mastering Customer Growth: Advanced Sales Tactics Unveiled' and unlock the strategies that will propel your business to unprecedented success. ð Secure Your Spot Today! ð Course Curriculum Module 1- INTRODUCTION Importance of a Selling Strategies 00:00 Module 2- SELLING STRATEGIES EXPLAINED Direct and Indirect Models 00:00 Selling Models of Well Known Companies 00:00 Why Selling Strategy Matters 00:00 Choosing Your Sales Model 00:00 Do a Feasibility Check 00:00 What Investors care about 00:00 Keys to Success 00:00 Module 3- MULTICHANNEL SELLING OVERVIEW Additional Selling Strategies 00:00