Copywriting Level 4 Course Overview The Copywriting Level 4 course offers a comprehensive exploration of the art and science of writing persuasive, impactful copy. Designed for individuals eager to enhance their writing skills for various media, this course covers a wide range of topics, including headline creation, online and print copywriting, and crafting effective advertisements. Learners will gain valuable insights into the techniques used by professional copywriters, mastering the ability to produce compelling content across different platforms. By the end of the course, students will be equipped to create copy that captures attention, promotes engagement, and drives results. Course Description This course delves into the essentials of copywriting, focusing on both the creative and strategic aspects of the craft. Learners will explore topics such as writing eye-catching headlines, creating advertisements that resonate, and mastering the nuances of online, press, and print media copy. Through engaging modules, learners will develop critical copywriting skills, including understanding tone, style, and audience engagement, as well as learning to write for diverse media. By the end of the course, students will have the expertise needed to write clear, persuasive copy that enhances brand messaging and promotes consumer action. Copywriting Level 4 Curriculum Module 1: Introduction to Copywriting Module 2: Basics of Copywriting Module 3: Eye-Catching Headlines Module 4: Attention-Grabbing Advertisements Module 5: Essential Copywriting Skills Module 6: Online Copywriting Module 7: Press Related Copywriting Module 8: Print Media Copywriting Module 9: Copywriting for Mainstream Media Module 10: Copywriting for Other Media Module 11: How to Write Better Copy Module 12: Final Tips (See full curriculum) Who is this course for? Individuals seeking to enhance their writing skills for career growth. Professionals aiming to improve their copywriting proficiency. Beginners with an interest in marketing and advertising. Anyone aspiring to work in the field of content creation and media. Career Path Copywriter Content Writer Marketing Specialist Advertising Executive Media Consultant SEO Content Creator
Duration 4 Days 24 CPD hours This course is intended for This course is designed for technical professionals who require the skills to administer IBM© MQ queue managers on distributed operating systems, in the Cloud, or on the IBM© MQ Appliance. Overview After completing this course, you should be able to:Describe the IBM© MQ deployment optionsPlan for the implementation of IBM© MQ on-premises or in the CloudUse IBM© MQ commands and the IBM© MQ Explorer to create and manage queue managers, queues, and channelsUse the IBM© MQ sample programs and utilities to test the IBM© MQ networkEnable a queue manager to exchange messages with another queue managerConfigure client connections to a queue managerUse a trigger message and a trigger monitor to start an application to process messagesImplement basic queue manager restart and recovery proceduresUse IBM© MQ troubleshooting tools to identify the cause of a problem in the IBM© MQ networkPlan for and implement basic IBM© MQ security featuresUse accounting and statistics messages to monitor the activities of an IBM© MQ systemDefine and administer a simple queue manager cluster This course provides technical professionals with the skills that are needed to administer IBM© MQ queue managers on distributed operating systems and in the Cloud. In addition to the instructor-led lectures, you participate in hands-on lab exercises that are designed to reinforce lecture content. The lab exercises use IBM© MQ V9.0, giving you practical experience with tasks such as handling queue recovery, implementing security, and problem determination. Note: This course does not cover any of the features of MQ for z/OS or MQ for IBM© i. Course introductionIBM© MQ reviewIBM© MQ installation and deployment optionsCreating a queue manager and queuesExercise: Using commands to create a queue manager and queuesIntroduction to IBM© MQ ExplorerExercise: Using IBM© MQ Explorer to create queue managers and queuesTesting the IBM© MQ implementationExercise: Using IBM© MQ sample programs to test the configurationImplementing distributed queuingExercise: Connecting queue managersIBM© MQ clientsExercise: Connecting an IBM© MQ clientImplementing trigger messages and monitorsExercise: Implementing a trigger monitorDiagnosing problemsExercise: Running an IBM© MQ traceImplementing basic security in IBM© MQExercise: Controlling access to IBM© MQBacking up and restoring IBM© MQ messages and object definitionsExercise: Using a media image to restore a queueExercise: Backing up and restoring IBM© MQ object definitionsIntroduction to queue manager clustersExercise: Implementing a basic clusterMonitoring and configuring IBM© MQ for performanceExercise: Monitoring IBM© MQ for performanceCourse summary
Duration 3 Days 18 CPD hours This course is intended for This course is intended for a programmer or web developer who is new to mobile app development in iOS. The student has experience using a computer running Mac OS X and developing applications or websites using object-oriented programming languages and tools, but may not have experience using the languages and tools specific to the iOS development environment. Overview In this course, you will develop, test, and package applications for devices that run the iOS operating system, including iPad and iPhone. You will: •Use Xcode to create and run an iOS application. •Write Objective-C code to enable iOS app user interface elements to interact with users. •Identify and describe common iOS design patterns and user interface standards. •Lay out and program apps to provide navigation among multiple views. •Access data from various locations, including app resources, user preferences, private app storage, and web services. •Enable an app to present graphics and multimedia. •Enable an app to interact well with other apps, the iOS system, and the mobile device it runs on. •Debug an app and implement runtime error handling. •Prepare an app for release, including configuration to support internationalization, and to run on multiple devices and different screen dimensions. This Logical Operations courseware is no longer available on the LO Store, but can be purchased by phone orderIn this course, students will learn how to develop and publish iOS apps, focusing on developing business apps for iPhones and iPads. Using Xcode to Develop an iOS App Set Up and Configure Xcode Create an App Project Create a User Interface Run an App in Simulator Programming in the iOS Development Environment Write Code to Handle User Interaction Organize and Maintain Code Use Predefined Classes Identifying Design Requirements for iOS Apps Design an App to Meet User Expectations iOS Design Patterns and Templates Implementing Multiple View Navigation Create an iOS App with Multiple Views Add a Custom View Controller Class Show Temporary Views Working with Data Select an Appropriate Data Storage Approach Load App Data from Property Lists Access Web Data and Services Store and Retrieve Preferences Working with Graphics and Media Load Graphic Images Draw Graphics Through Code Add Animation Effects Integrating with the App Ecosystem Manage App State Changes Map a Location Support Multiple Devices and Orientations Making Code More Robust and Maintainable Debug an App in Xcode Write Code to Handle Runtime Errors Finalizing an App Enable an App to Support Multiple Languages Prepare an App for Release
Do you hear yourself saying the same thing over and over again? Do you want to bring some new skills to your role? If you have been in a sales role for some time it is easy to fall into a comfortable pattern. This workshop will help you incorporate advanced techniques drawn from NLP, behavioural science and social psychology into your existing skills. This course will help you: Use the consultative sales process to achieve more cross-sales Employ advanced rapport-building skills Assess the buying preferences of a customer Articulate the link between customer goals and needs Identify your customer's needs and wants Use advanced questioning techniques to gather information Resist the temptation to tell when it would be better to ask Identify communication preferences Given various scenarios, present a product to the explicit need of a customer Appreciate the impact of the language used during this stage of the sale and decide what language is appropriate with a variety of customers Handle objections positively Close the sale or gain commitment to further action 1 Introduction Aims and objectives of the training Personal introductions and objectives Self-assessment of existing sales skills Overview of content 2 Understanding yourself and your customers Personal communication style and what this means in a sales situation Wants versus needs What motivates people to buy Using social media tools such as LinkedIn Managing your portfolio to maximise sales Preparing to sell 3 The sales process Overview of the consultative sales process Review personal strengths and weaknesses as a salesperson Habits of top-performing sales people Common pitfalls Articulate sales goals 4 Building rapport 11 decisions that customers make in the first 9 seconds Spotting buyer communication preferences Building rapport with a wide variety of customers Dealing with emotions Keeping control 5 Questioning and listening Assumptions and how they trip us up Structured questioning Looking for cross-sales Honing your listening skills Identifying buyers' motivation Using summaries to move the customer forward 6 Presenting products and services to customers Choosing the right time to present Using features, advantages and benefits Tailoring your presentation of products and services to match buyer preferences and motivations 7 Gaining commitment When to close Dealing with difficult customers 5 things to avoid when handling a customer objection 8 Managing your business The link between service and sales Using customer surveys Winning back lost business 9 Putting it all together Skills practice Personal learning summary and action plans
Course Overview The Fashion and Lifestyle Blogging course is designed to equip aspiring bloggers with the essential knowledge, strategies, and inspiration to succeed in the vibrant digital landscape. From setting up a blog to curating compelling content and engaging audiences across social platforms, learners will explore the full blogging journey. This course emphasises brand building, collaboration opportunities, and monetisation strategies, offering real-world insights into navigating the blogging industry. Upon completion, learners will be able to create, manage, and promote a professional blog with a confident understanding of personal branding, photography, networking, and industry partnerships. Whether aiming to establish an independent blog or to enhance a professional portfolio, learners will gain skills that are transferable across the broader fields of media, marketing, and communications. Course Description This comprehensive course in Fashion and Lifestyle Blogging provides an in-depth exploration of the key elements required to build a successful blog. Learners will be guided through the foundations of blogging, content creation techniques, photography essentials, and social media engagement strategies. Special attention is given to networking, brand collaboration, and monetisation opportunities, empowering learners to transform their passion into a sustainable presence. The course also covers branding principles and offers pathways for continued growth within the blogging sphere. Through structured modules, participants will acquire a thorough understanding of the digital environment and sharpen their skills in storytelling, image curation, and community building. By the end of the programme, learners will possess the confidence to carve out a distinctive online identity and explore diverse opportunities within the dynamic worlds of fashion, lifestyle, and digital media. Course Modules Module 01: Blogging 101 Module 02: Starting Out and Setting Up Module 03: Content Creation Module 04: Photography and Imagery Module 05: Staying Social Module 06: Networking and Events Module 07: Working with Brands Module 08: Monetising Your Blog Module 09: Building a Brand Module 10: Growing as a Blogger Module 11: The Fashion and Lifestyle Blogger Roundup (See full curriculum) Who is this course for? Individuals seeking to build a professional presence in blogging. Professionals aiming to expand into the digital media and influencer sectors. Beginners with an interest in fashion, lifestyle, and online content creation. Creatives and entrepreneurs looking to establish or enhance their personal brand. Social media users wishing to transition into content creation careers. Career Path Fashion Blogger Lifestyle Content Creator Digital Marketing Assistant Brand Collaboration Coordinator Influencer Marketing Specialist Social Media Manager Creative Content Consultant PR and Communications Officer
Certificate in Business and Commercial Law (CBCL) Why Attend This course is designed for professionals with little or no prior legal background but who are required to make organizational decisions involving legal matters. It will provide participants with the fundamental principles of commercial law, including commercial contracts and negotiation, sale of goods, intellectual property rights and employee relations. It also covers all the legal aspects of setting up a business, running a business and closing a business Participants will gain an in-depth understanding of international commercial law with emphasis on the common law system. Participants will have the opportunity to learn and analyze key legal issues regarding contracts and the business as a whole which they are likely to encounter within their organization. Course Methodology In this interactive training course participants will frequently work in pairs as well as in larger groups to complete exercises as well as regional and international case studies. Course Objectives By the end of the course, participants will be able to: Apply legal rules and principles to speciï¬c commercial situations through consideration of relevant case law Negotiate commercial contracts complying with commercial and legal requirements Increase proï¬tability within their organization by selecting appropriate methods of distribution of goods Recognize and analyze how intellectual property rights aï¬ect their organization Evaluate and modify organizational employment practices complying with labor law requirements Target Audience This course is suitable for those with little or no formal training in commercial law yet would be required to understand the fundamentals of commercial law as it may directly impact their work. It will particularly beneï¬t directors and executives who have direct responsibility for legal decisions within the organization. In-house council new to the region, and those working within a legal department, will also ï¬nd this course highly beneï¬cial. Target Competencies Drafting Contracts Contract Negotiation Understanding Commercial Terms Understanding Employment Law Implementing Organizational Employment Practices Understanding Intellectual Property Understanding corporate restructuring Understanding the effect of breach of commercial contract terms Note The Dubai Government Legal Aï¬airs Department has introduced a Continuing Legal Professional Development (CLPD) programme to legal consultants authorised to practise through a licensed ï¬rm in the Emirate of Dubai. We are proud to announce that the Dubai Government Legal Aï¬airs Department has accredited EMG Associates as a CLPD provider. In addition, all our legal programmes have been approved. This PLUS Specialty Training Legal course qualiï¬es for 4 elective CLPD points. Overview of commercial & business law Areas of commercial and business law Types of commercial contracts Commercial contracts in the civil law and common law systems Sources of English law Civil law v Common law Civil law in the GCC Formalities for a binding contract Elements required for an enforceable contract Rules for contract interpretation implied terms v express terms identifying risks and how to minimise risks Structure of a commercial contract Preliminary documents in international transactions Memorandum of Understanding/ Heads of Terms. Are they legally binding? Commercial implications Boilerplate/ miscellaneous provisions- the important but forgotten clauses- beware! Force majeure v Frustration Notices Set oï¬ No waiver Entire Agreement/ non- reliance clause Times is of the essence Assignment v Novation Governing law Common mistakes in choice of law Jurisdiction clause Exclusive v Non-exclusive Factors in deciding the jurisdiction clause International dispute resolution Litigation Importance of Alternative Dispute Resolution (ADR) Arbitration Mediations Conciliation Negotiation Remedies for breach of contract Damages Specific performance Injunctions Advantages and disadvantages of different business forms Types of business vehicles Sole trader Partnerships Limited Liability Partnerships Companies Cross Border Transactions Distributorship Agency Joint Venture Acquisitions Share purchase v Business purchase Apportioning risks and liabilities through warranties and indemnities Negotiating warranties and indemnities Corporate insolvency Tests identifying insolvency Consequence for directors who fail to react to insolvency Types of insolvency Administration Receivership Creditor Voluntary Liquidation Compulsory Liquidation Commercial Tort Tort of negligence Defamation Libel Slander Recent case law on defamation Managing risk Prevention is better than cure: Eï¬ective risk management Intellectual Property Rights management Types of Intellectual Property copyright trademark patent design rights confidential information Assignment v Granting a license The law of passing off Intellectual Property in the GCC Employment law issues in the common law systems and the GCC Types of employment contracts Grounds for dismissal Wrongful dismissal Redundancy Unfair dismissal Commercial real estate in the GCC Leasehold Freehold
Duration 2 Days 12 CPD hours This course is intended for This in an intermediate-level Java development course geared for students experienced with Java and Spring programming essentials. This course does not cover Java or Spring development basics. Overview This 'skills-centric' course is about 50% hands-on lab and 50% lecture, designed to train attendees in core Cucumber and web testing skills, coupling the most current, effective techniques with the soundest industry practices. Working within in an engaging, hands-on learning environment, guided by our expert team, attendees will: Learn the request-response cycle of REST requests Implement a REST controller using Spring Map URLs to service endpoints Use Spring's template class to develop a REST client Bootstrap a Spring REST applications Return different media types for a service Setting the response headers Discuss Exceptions and HTTP Status codes Handle exceptions thrown by a service Spring REST focuses on providing an understanding of the fundamental principles and technologies that are used in the development of RESTful services and clients. This understanding is critical to being able to diagnose, troubleshoot, tune, and perform other lifecycle activities.Working with Spring REST is a two-day, fast-paced coding course geared for experienced developers who have prior working knowledge of Java. Throughout the course students learn the best practices for writing Restful services in Java using Spring Boot. The course provides an in-depth view of the APIs provided by Spring to develop both the REST service and the REST client. Implementing REST with Spring REST principles Introduction to RESTful Services in Spring Introduction to REST Clients in Spring Bootstrapping the REST application Content Representation Implementing the REST Service Error Handling Security and RESTful Services Securing Untrusted Input Defending RESTful Services Additional course details: Nexus Humans Working with Spring REST (TT3358) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Working with Spring REST (TT3358) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Diploma in Graphic Design Course Overview The Diploma in Graphic Design provides comprehensive training in visual communication, combining essential design principles with modern digital techniques. This course equips learners with the skills to create compelling visual content across various media, including branding, advertising, and digital platforms. Learners will develop proficiency in industry-standard software, enhancing their ability to produce creative and professional designs. Emphasis is placed on creativity, conceptual thinking, and effective use of typography, colour theory, and layout design. By the end of the course, students will be confident in delivering high-quality graphic design projects that meet industry expectations, making them well-prepared to pursue roles in marketing, media, or freelance design. Course Description This course covers a broad spectrum of graphic design topics, including design theory, digital illustration, image editing, and layout composition. Learners will explore branding strategies, visual identity creation, and the fundamentals of user experience design. The structured learning experience encourages the development of critical thinking and problem-solving abilities, enabling students to communicate messages visually with impact. Students will gain familiarity with key design software and techniques to produce professional-quality work suitable for print and digital media. This diploma prepares learners for the creative demands of the design industry, fostering the technical skills and conceptual understanding necessary for career advancement or further specialised study in graphic design. Diploma in Graphic Design Curriculum Module 01: Introduction to Graphic Design Principles Module 02: Colour Theory and Typography Module 03: Digital Illustration and Vector Graphics Module 04: Image Editing and Photo Manipulation Module 05: Branding and Visual Identity Design Module 06: Layout and Composition for Print and Digital Media Module 07: User Experience and Interface Basics Module 08: Portfolio Development and Presentation Skills (See full curriculum) Who is this course for? Individuals seeking to build a career in graphic design. Professionals aiming to enhance their creative and digital design skills. Beginners with an interest in visual communication and design. Marketing and media personnel wanting to improve design knowledge. Career Path Graphic Designer Brand Identity Designer Digital Media Specialist Visual Communication Officer Marketing and Advertising Coordinator Freelance Designer
Duration 2 Days 12 CPD hours This course is intended for The primary audience for this course is as follows: System engineers Technical support personnel Channel partners and resellers Overview Upon completion of this course, the learner should be able to meet the following objectives: Installing a Cisco Meeting Server in a single combined deployment Installing a Cisco Meeting Server in a single split deployment Troubleshooting tools Integrating Cisco Meeting Server with Cisco TelePresence Video Communication Server (VCS), Cisco Unified Communications Manager and Microsoft Skype for Business In this course, you will learn how to install, troubleshoot, and maintain a single server and single server split deployment of Cisco Meeting Servers This course is designed to establish a minimum level of knowledge and competency among Cisco Meeting Server resale and installation partners. The recently purchased Acano collaboration hardware and software includes video and audio-bridging technology that allows customers to connect video systems from multiple vendors across both cloud and hybrid environments. Cisco has incorporated Acano collaboration technologies into the new Meeting Server tool. Module 1: Cisco Meeting Server Single Server Solution Cisco Meeting Server Solution Reviewing Authentication and Encryption Single Server Solution Preparing for Cisco Meeting Server Installation Installing Cisco Meeting Servers Configuring the Web Admin Configuring the Call Bridge Configuring the Web Bridge Module 2: Troubleshooting Tools Seven call detail record (CDR) record types and the information contained in each Capture server configuration files (.json), crash log files, media and application .dmp files. Cisco Meeting App crash files, and Cisco Meeting App diagnostic logs Employ the built-in commands to identify Cisco Meeting Server solution issues including PKI, DNS Lookup, Ping, and Service Status Common issues for end users using the Cisco Meeting Server solution Module 3: Firewall Traversal and Unified Communications Application Integration Deploying a TURN Server Deploying Firewall and NAT Traversal Integrating with UC Platforms Additional course details: Nexus Humans Cisco Meeting Server Intermediate (COLLAB250) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Cisco Meeting Server Intermediate (COLLAB250) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.