How do your customers see you? Market positioning is at the intersection of your offering and your customers – in the form of both the promise you make in the form of messaging, and customer perceptions of how well you deliver on that promise. Your goal is to uniquely claim a niche in the marketplace that encapsulates the value you deliver to your audience. To help define your claim, this learning stream provides a six-step framework for honing your positioning. You’ll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria. Multiple examples from product, technology, and service companies are discussed throughout – including how poor repositioning of one of American’s best-known brands damaged the company. Workshop exercises will guide you through creation of positioning statements that will form the basis of your marketing and messaging strategy at launch and beyond.
ICA Specialist Certificate in Trade Based Money Laundering Trade-based money laundering is a highly effective way to launder the proceeds of crime or finance terrorism. By exploiting the complexities of international trade, criminals can transmit vast amounts of value across borders and fund wider organised crime. This course will enable you to understand and compare trade-based money laundering typologies such as variable pricing and goods, understand how financial crime risk can manifest and be mitigated against in this huge global marketplace. ICA Specialist Certificates, awarded in association with Alliance Manchester Business School, the University of Manchester, will help you quickly gain actionable knowledge to boost your confidence and credibility. What will I learn? In addition to the essential concepts of AML and CTF, you will also cover the following areas: International trade and receivables finance Introduction to money laundering, terrorist financing and proliferation International laws, regulations and industry guidance Managing risk Money laundering typologies Terrorist financing, resourcing and sanctions Further financial crime risk considerations
After completing this course, participants will be able to: Contrast the difference between types of Electric Vehicles (EV) including Hybrid Electric Vehicles (HEV), Plug-in Hybrid Electric Vehicles (PHEV) and Battery Electric Vehicles (BEV). Describe the various commercial and industrial EV in the marketplace and their charging equipment requirements. Demonstrate awareness of the various terminologies used throughout the EV industry to describe equipment supplying energy to charge EV. Describe the difference between AC Electric Vehicle Supply Equipment (EVSE), DC charging equipment, and wireless EV charging. Explain the benefits of conducting a site assessment and what should be considered when installing Electric Vehicle Charging Equipment (EVCE). Demonstrate an awareness of specific utility and municipal requirements for the installation of EVCE.
ð Unlock the Secrets to Profitable Website Buying and Selling with Flippa! ð Are you ready to dive into the lucrative world of website flipping and take control of your financial future? Look no further! Introducing our comprehensive online course: 'Flippa - Website Buying and Selling.' ð What's Inside: Expert Guidance: Learn from industry veterans who've mastered the art of website flipping. Gain insights, tips, and strategies directly from successful website buyers and sellers. Comprehensive Curriculum: Dive deep into the entire process - from identifying lucrative opportunities to negotiating deals and maximizing profits. Practical Insights: Explore real case studies and practical examples to understand the nuances of different website types, valuation methods, and market trends. Flippa Mastery: Unlock the power of Flippa, the leading online marketplace for buying and selling websites. Discover how to navigate the platform effectively to find hidden gems and seal profitable deals. Risk Mitigation Strategies: Learn how to assess risks, conduct due diligence, and make informed decisions to minimize potential pitfalls. ð¯ What You'll Achieve: Gain the confidence to identify undervalued websites with high growth potential. Master the art of negotiating and closing deals that maximize your ROI. Build a lucrative portfolio by flipping websites for profit consistently. Understand the dynamics of the website marketplace and leverage trends to your advantage. Develop a solid strategy to mitigate risks and safeguard your investments. ð¡ Who Is This Course For? Entrepreneurs seeking additional income streams. Investors aiming to diversify their portfolio with digital assets. Anyone interested in mastering the art of website flipping for profit. ð Join thousands of successful website flippers who've transformed their financial future with the Flippa - Website Buying and Selling course! Course Curriculum
Course Description Get instant knowledge from this bite-sized Recruitment and Social Media Course Part - 1 course. This course is very short and you can complete it within a very short time. In this Recruitment and Social Media Course Part - 1 course you will get fundamental ideas of recruitment and social media, the key understanding of recruitment, social media platforms and so on. Enrol in this course today and start your instant first step towards learning about the recruitment industry. Learn faster for instant implementation. Learning Outcome Familiarise with the recruitment industry Understand recruitment and social media platforms Gain in-depth knowledge of the social media marketplace Deepen your understanding of promoting your brand How Much Do Social Media Managers Earn? Senior - £50,000 (Apprx.) Average - £36,000 (Apprx.) Starting - £26,000 (Apprx.) Requirement Our Recruitment and Social Media Course Part - 1 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Recruitment and Social Media Course Part - 1 Module 01: The Recruitment Industry 00:25:00 Module 02: Recruitment & Social Media Platforms 00:17:00 Module 03: Social Media Marketplace 00:12:00 Module 04: Promoting Your Brand 00:14:00 Assignment Assignment - Recruitment and Social Media Course Part - 1 00:00:00
Digital Mindset in Financial Organizations: On-Demand This seminar presents the challenges, benefits, and pitfalls of digital transformation forfend tech companies, wealth management, and relationship management. We will also take a quick look into the future that digital transformation can bring to financial organizations. What You Will Learn At the end of this program, you will be able to: Understand the impact that digital is making on the economy and on customer expectations in the financial services marketplace Assess the nature and drivers of the digital transformation Understand digital change and definition of transformation and the challenge of digitalization on new banking business models, bundling and unbundling services, and disruptive financial technologies Evaluate digital transformation successes and failures in the financial services world Understand how digitalization affects high net worth clients, their access, loyalty, and use of digitalization in their banking and investments Develop an awareness of technology change and trends in banking and financial technology to meet the challenges of customer service and financial technology in the future Getting Started Foundation Concepts: Digital Transformation What is "New" about Digitalization? Driving Forces Digital Transformation Successes Digital Transformation and the High-Value Client Digital Wealth Management Omnichannel Concept Pathway to Digital Wealth Data Transformation Digital Technologies and Relationship Management Relationship Management The Evolution of Touch Points The human factor in Digital Transformations Financial Technology Trends Big Data and Analytics Other Major Trends Preview of Coming Attractions
In the bustling realm of modern recruitment, the key to success lies not just in understanding the industry, but in mastering its dynamic evolution. Picture this: a journey through the intricacies of recruitment, intertwined with the vibrant tapestry of social media. Here, in this immersive online course, you'll embark on a voyage that illuminates every facet of this synergy. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Delve into the heart of recruitment strategies, where every click, every post, becomes a potent tool in sculpting your brand's identity. Explore the diverse landscape of social media platforms, each offering a unique avenue for connection and engagement. From the bustling marketplace of ideas to the corridors of targeted advertising, discover how to harness the power of social media to amplify your reach and resonate with your audience. But our voyage doesn't end there. Navigate through the labyrinth of recruitment processes, from initial outreach to the intricacies of in-house selection. Unravel the intricacies of UK recruitment legislation, ensuring your journey is not just fruitful, but firmly anchored in compliance and best practices. Join us, and let's embark on this transformative odyssey, where the horizon is limitless, and the destination, unparalleled success. Course Curriculum Module 01: The Recruitment Industry Module 02: Recruitment & Social Media Platforms Module 03: Social Media Marketplace Module 04: Promoting Your Brand Module 05: Target Audience & Selecting the Platform Module 06: Process Of Recruitment Module 07: In-House Recruitment Module 08: The UK Recruitment Legislation Learning Outcomes: Analyze recruitment trends and industry dynamics for strategic advantage. Utilize various social media platforms effectively for recruitment purposes. Identify target audiences and select appropriate social media platforms. Implement recruitment processes incorporating social media strategies seamlessly. Navigate UK recruitment legislation to ensure compliance and ethical practices. Enhance in-house recruitment strategies through innovative social media approaches. CPD 10 CPD hours / points Accredited by CPD Quality Standards Recruitment and Social Media Online Course 1:58:02 1: Module 01: The Recruitment Industry 17:23 2: Module 02: Recruitment & Social Media Platforms 12:24 3: Module 03: Social Media Marketplace 07:45 4: Module 04: Promoting Your Brand 11:38 5: Module 05: Target Audience & Selecting the Platform 17:18 6: Module 06: Process Of Recruitment 20:55 7: Module 07: In-House Recruitment 11:11 8: Module 08: The UK Recruitment Legislation 18:28 9: CPD Certificate - Free 01:00 Who is this course for? HR professionals seeking advanced recruitment strategies enhancement. Marketing specialists aiming to integrate social media into recruitment efforts. Business owners desiring to optimize recruitment processes with social media. Recruitment consultants looking to expand their knowledge of digital strategies. Recent graduates interested in pursuing careers in recruitment or marketing. Career path Recruitment Consultant HR Manager Social Media Manager Marketing Executive Talent Acquisition Specialist Recruitment Coordinator Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later. This learning stream offers guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you’ll stick to, and responses to questions about market defensibility. With examples of real companies cited throughout and workshop sessions for tailoring your own product or service strategy, this learning stream equips you with everything you need to build a product or service strategy that puts launch within reach.