12506 Marketing courses

Duration 4 Days 24 CPD hours This course is intended for This class is designed for enterprise architects, solution architects, and business analysts working to earn their Salesforce System Architect credential, for consultants or technical experts working to earn their individual Architect Designer credential, and for Salesforce Developers and Administrators looking to expand their overall capabilities with the Salesforce Platform. Overview Recommend appropriate integration patterns (Remote Process Invocation - Request and Reply, Remote Process Invocation - Fire and Forget, Batch Data Synchronization, Remote Call-In, and UI Update Based on Data Changes) to address integration requirements. Recommend appropriate integration capabilities (SOAP, REST, bulk, streaming, canvas, Workflow outbound, Apex, and Salesforce Connect) to address integration requirements. Recommend the appropriate SSO Flow or OAuth flow to address identity and access management requirements. Dive into the two cornerstone domains of being a System Architect: Integration Architecture, and Identity and Access Management. In this 4-day workshop, our Architect experts will present you with a case study scenario that will be broken down and digested through iterative exploration. Learn how to design and build secure, scalable, and high-performing integration and identity solutions through a combination of lecture, demos, hands-on exercises, and workshop presentations and discussions. Integration Capabilities Create, Retrieve, Update, or Delete Records with SOAP API Integrate with Salesforce Using REST API Insert, Update, Upsert, or Delete Large Volumes of Data with BULK API Push Relevant Data to Users in Real Time with Streaming API Send Information to a Designated Endpoint with Outbound Message Integrate Your Apex with an External Service Using Callouts Integrate Data from an External Data Source Using Salesforce Connect Synchronize Data with Heroku Connect Connect Business Processes in Salesforce with Platform Events Publish Change Events with Change Data Capture Integration Patterns Invoke Remote Call-In Patterns Invoke Request and Reply Patterns Invoke Fire and Forget Patterns Synchronize Batch Data Update UI Based on Data Changes Visualize Data Identity Management Review SSO Fundamentals Review Identity Management Review Identity Management Concepts Understand Salesforce as an Identity Provider Accept Third-Party Identity in Salesforce Understand Social Sign-On and Open ID Connect Enable Users to Authenticate with SSO Flows Initiate Flows with IDP Initiate Flows with SP Troubleshoot Identity Issues Authentication Grant Client Application Access with OAuth Flow Generate Access Tokens with Username Password Flow Initiate Web Server Flow Grant Application Access with User Agent Flow Connect to Salesforce Using JWT Flow

The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do. This programme will help you: See commercial awareness as not just another skill-set, but as a different mind-set Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools Define your commercial objectives Develop a strategic focus Start looking at service clients as market segments Analyse, in a competitive context, your service offering Plan a commercial strategy, prepare for its implementation and see it through to execution 1 What is commercial thinking? Understand what it means to be a commercial thinker Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide 2 Defining strategic commercial objectives Defining your key commercial objectives Prioritising your strategic objectives Two key strategic planning tools:Resource and Competency MatrixPESTLE How to apply these tools to your particular situation 3 Developing a strategic focus Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus Developing strategic focus A tool for helping you to make those decisions: using the Ansoff Matrix 4 Defining customer targets How to think more commercially by understanding who all your customers are and how they differ from each other how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation Who are your customers? How do their needs vary? - Scenarios 5 The competitive market place Understanding the competitive forces at play Different types of competition Analysing your competitive environment using Porter's 5 Forces model 6 Meeting stakeholder expectations Two simple models to help you identify the key stakeholders who could influence your commercial environment How to use your stakeholders to help you achieve your commercial objectives 7 Implementation - systems, structures and processes Effective commercial activity involves working with others to implement ideas and strategies What do you need to have in place before you implement your commercial strategy? How to health-check your organisation prior to implementation using the McKinsey 7S framework 8 Implementation - people and culture A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation How the latest thinking in behavioural economics can help you develop your culture and people to work commercially 9 Tools and checklists Be more commercial within your sphere of influence using a commercial checklist to help you Using the checklist as a benchmark against the most commercially aware organisations Using the checklist as a health check - both corporately and individually

When staff are new to sales it can seem daunting, especially when they have targets to meet. If the staff you need to promote your products and services get it wrong then it can knock their confidence and negatively impact how your customers see you as an organisation. This programme provides staff with the basic skills they need to sell. This course will help participants: Profile customers Research and identify potential new customers Use the consultative sales process Build effective rapport with customers Identify customer needs through effective questioning and listening Position products and services effectively Close the sale or gain commitment to further action Manage their customer portfolio to maximise sales 1 Introduction Aims and objectives of the training Personal introductions and objectives Self-assessment of existing sales skills Overview of content 2 Knowing your customers Who are your customers, and what do they want from you? What are your strengths, compared to your competitors? Who are your new potential customers? How do you communicate with new customers? What do you need to know about your customers before you start to sell? Making the initial approach Planning your pipeline - keeping the customers coming 3 The four-step sales process Overview of the consultative sales process Key benefits of using the consultative sales process Focusing on behaviours not targets The behaviours of a good salesperson Common pitfalls and mistakes Personal strengths and weaknesses 4 Building rapport First impressions - Mehrabian theory of communication Short cuts to building rapport Looking out for clues as to how the customer is thinking Looping back to keep the conversation flowing Acknowledging past communication Dealing with emotions such as anger Setting the agenda to keep control Getting past gatekeepers 5 Questioning and listening How to ask open questions to uncover information Left brain questions When closed question can be useful What stops us listening? The four levels of listening How to develop your listening skills 6 Presenting products and services to customers When to present Using benefits not features Making it personal Using reciprocity The tendency towards the middle Using consistency 7 Gaining commitment Testing the water Dealing with objections using ACLEO Asking for the business Getting referrals Ending with a personalised close Following-up 8 Managing your customer pipeline Spotting opportunities for cross-sales Managing your portfolio Maximising sales proactively Review meetings Customer satisfaction measures and surveys Mystery shopping 9 Putting it all together Skills practice Personal learning summary and action plans

In the fast-changing world of business, and especially IT, everyone in the organisation should be involved in sales. One of the best ways is to give the customer an outstanding experience. The customer experience is the competitive battlefield of today. Sales may be won or lost here. You can either close a sale for a quick buck, or open a long-term relationship to create a high lifetime value customer. By developing excellent communication skills, rapport and, most of all, a desire to serve and listen to the needs of the customer to the best of their ability, both sales teams and other IT professionals will create trust, nurture relationships and develop awareness of other opportunities with the customer. By the end of this course, participants will be able to: Understand the power of a positive customer experience in developing sales opportunities Recognise and develop a sales opportunity when it arises Engage with customers and develop rapport and trust Use verbal and non-verbal communication skills and pick up on signals Ask powerful questions - and listen to the answers Create 'magic moments' for the customer Turn a complaint into an opportunity Know when to ask for referrals and testimonials Pass on leads to the relevant people 1 Introduction Aims and objectives Beliefs about sales 2 Building rapport First impressions Short cuts to rapport Finding common interests 3 Selling or serving? Managing emotions and behaviour - Transactional Analysis Moments of truth - creating 'magic moments' Speed sells - the follow-up 4 Meetings Planning a successful meeting Pre-meeting connection and assistance Sales meeting failure reasons Right v wrong mindset 5 Communication - verbal and non-verbal The 3 Vs - Visual, Verbal, Vocal Picking up on signals 7 power questions Questioning techniques LISTEN - 3 types of listening skills 6 Influencing 6 levels of influence Framing to change perspectives Turning complaints into opportunities 7 Referrals The power of referrals How and when to ask for a referral 5 steps from rapport to referral 8 Presentation and pitching (optional session) Basic presentation structure and delivery Creating powerful impressions Creating a 60-second pitch The elevator 10-second pitch - answering 'What do you do?' Sales presentations Emotion v Intellect - how to engage Using visuals

Overview   With the ever-increasing demand for Self Esteem in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Self Esteem may be.   Learning about Self Esteem or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Self Esteem. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Self Esteem is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates.   The self-paced online learning methodology by Compete High in this Improving Self Esteem course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course!   Instead of searching for hours, enrol right away on this Improving Self Esteem course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run.   Who is this course for?   While we refrain from discouraging anyone wanting to do this Improving Self Esteem course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Self Esteem, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Self Esteem, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Self Esteem, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity   Career Path   This Improving Self Esteem course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.    Course Curriculum Chapter 1 Be Optimistic Be Optimistic 00:00 Chapter 2 It's All in Our Mind It's All in Our Mind 00:00 Chapter 3 Overcoming Negative Thinking Overcoming Negative Thinking 00:00 Chapter 4 Achieving Your Goals Achieving Your Goals 00:00

Product Overview: Clinical Psychology Online Course Are you passionate about understanding human behavior, diagnosing psychological disorders, and helping individuals lead fulfilling lives? Embark on a transformative journey with our comprehensive Clinical Psychology Online Course. Developed by industry experts and seasoned practitioners, this course equips you with the knowledge, skills, and insights necessary to thrive in the field of clinical psychology. Module 1: Introduction to Clinical Psychology In Module 1, you will delve into the foundations of clinical psychology, exploring its history, theories, and key concepts. Gain an understanding of the role of clinical psychologists in various settings and learn about ethical considerations and professional standards in the field. Module 2: Assessment and Diagnosis Module 2 focuses on the critical aspects of assessment and diagnosis in clinical psychology. Discover a range of assessment tools and techniques used to evaluate mental health issues and develop proficiency in formulating accurate diagnoses based on empirical evidence and clinical observations. Module 3: Treatment Modalities Explore the diverse array of treatment modalities available in clinical psychology in Module 3. From traditional psychotherapy approaches to contemporary interventions such as cognitive-behavioral therapy (CBT) and mindfulness-based therapies, this module provides a comprehensive overview of effective treatment strategies for various psychological disorders. Module 4: Psychopathology and Personality Disorders Module 4 delves deep into the intricate nature of psychopathology and personality disorders. Gain insights into the etiology, symptomatology, and diagnostic criteria of common mental health disorders, including mood disorders, anxiety disorders, and personality disorders. Explore the latest research findings and evidence-based interventions for managing these complex conditions. Module 5: Child and Adolescent Psychology In Module 5, you will focus on the unique challenges and considerations involved in working with children and adolescents in a clinical setting. Explore developmental theories, behavioral assessment techniques, and therapeutic approaches tailored to address the specific needs of young clients. Learn how to effectively collaborate with families and other professionals to promote positive outcomes for children and adolescents struggling with mental health issues. Key Features: Comprehensive curriculum covering essential topics in clinical psychology. Engaging multimedia content, including video lectures, case studies, and interactive simulations. Self-paced learning to accommodate diverse schedules and learning styles. Access to experienced instructors and peer support through online forums and discussions. Practical assignments and assessments to reinforce learning and assess proficiency. Certificate of completion upon successfully finishing the course, enhancing your credentials in the field of clinical psychology. Whether you're a psychology student seeking to expand your knowledge or a practicing professional looking to sharpen your skills, our Clinical Psychology Online Course offers a dynamic learning experience that will empower you to make a meaningful difference in the lives of others. Join us on this transformative journey and unlock your potential as a compassionate and competent clinical psychologist. Course Curriculum Module 1_ Introduction to Clinical Psychology. Introduction to Clinical Psychology. 00:00 Module 2_ Assessment and Diagnosis. Assessment and Diagnosis. 00:00 Module 3_ Treatment Modalities. Treatment Modalities. 00:00 Module 4_ Psychopathology and Personality Disorders. Psychopathology and Personality Disorders. 00:00 Module 5_ Child and Adolescent Psychology. Child and Adolescent Psychology. 00:00