12113 Marketing courses

Duration 1 Days 6 CPD hours This course is intended for This course is designed for individuals who may need to present information effectively in a professional environment. Overview Define what makes a presentation effective. Plan presentations. Design a presentation framework. Develop the presentation body. Create supporting materials. Prepare for your presentation. Deliver presentations. Conduct a question-and-answer session. Deliver group presentations and virtual presentations. The ability to deliver presentations is vital to achieving advancement for yourself and for your ideas. Few skills in life will contribute to your success as much as presentation skills. Without a dynamic and coherent presentation, even stellar ideas can fail to convince your audience. In this course, you will learn to organize your ideas to create coherent and convincing oral presentations, while also utilizing available visual aids and using public-speaking techniques to strengthen your delivery. Private classes on this topic are available. We can address your organization?s issues, time constraints, and save you money, too. Contact us to find out how. Prerequisites To ensure your success, you will need to have experience writing in a professional context and creating presentations using Microsoft Office PowerPoint. 1. Defining Presentation Effectiveness Identify Qualities of Effective Presentations Evaluate Yourself as a Presenter 2. Planning Presentations Analyze the Audience Establish Your Presentation\'s Objectives 3. Designing the Presentation Create the Presentation Structure Organize the Presentation Body Write the Conclusion First Write the Introduction 4. Developing the Presentation Body Select Evidence Write the Presentation Body Create Visuals 5. Creating Supporting Materials Create a Slide Deck Create Speaker Aids Create Audience Handouts 6. Preparing for Your Presentation Rehearse the Presentation Plan Event Logistics 7. Delivering Presentations Connect with Your Audience Present Powerfully Utilize a Slide Deck Effectively 8. Conducting a Question-and-Answer Session Answer Questions Handle Challenging Questions 9. Presenting in Common Business Scenarios Plan and Deliver a Virtual Presentation Plan and Deliver Group Presentations 10. Key Course Information This course focuses on the skills necessary to prepare and deliver an effective presentation; that being said, the learner will not be creating, delivering, or designing a specific presentation from start to finish in this course (this course only provides the foundational knowledge for doing this work back at the office). This course consists of instructor lecture along with course activities corresponding with the main course objectives. In terms of the course activities, 50% will be discussion based - 25% will be in a group-work format - and 25% will be hands-on/involve a digital tool, such as a PowerPoint or Word file. The intent is for students leaving this course to take the skills learned and apply them to their efforts of creating more effective presentations upon returning to the workplace. Additional course details: Nexus Humans Effective Presentations (Second Edition) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Effective Presentations (Second Edition) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 1 Days 6 CPD hours This course is intended for This course is intended for the following participants: Individuals planning to deploy applications and create application environments on Google Cloud Developers, systems operations professionals, and solution architects getting started with Google Cloud. Executives and business decision makers evaluating the potential of Google Cloud to address their business needs. Overview This course teaches participants the following skills: Identify Google Cloud counterparts for AWS IaaS, AWS PaaS, AWS SQL, AWS Blob Storage, AWS Application Insights, and AWS Data Lake Configure accounts, billing, projects, networks, subnets, firewalls, VMs, disks, auto scaling, load balancing, storage, databases, IAM, and more Manage and monitor applications Explain feature and pricing model differences This course with labs introduces AWS professionals to the core capabilities of Google Cloud Platform (GCP) in the four technology pillars: networking, compute, storage, and database. It is designed for AWS Solution Architects and SysOps Administrators familiar with AWS features and setup and want to gain experience configuring GCP products immediately. With presentations, demos, and hands-on labs, participants will get details of similarities, differences, and initial how-tos quickly. Introducing Google Cloud Explain the advantages of Google Cloud. Define the components of Google's network infrastructure,including: Points of presence, data centers, regions, and zones. Understand the difference between Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) Getting Started with Google Cloud Identify the purpose of projects on Google Cloud Platform. Understand how AWS?s resource hierarchy differs from Google Cloud?s. Understand the purpose of and use cases for Identity and Access Management. Understand how AWS IAM differs from Google Cloud IAM. List the methods of interacting with Google Cloud Platform. Launch a solution using Cloud Marketplace. Virtual Machines in the Cloud Identify the purpose and use cases for Google Compute Engine. Understand the basics of networking in Google Cloud Platform. Understand how Amazon VPC differs from Google VPC. Understand the similarities and differences between Amazon EC2 and Google Compute Engine. Understand how typical approaches to load-balancing in Google Cloud differ from those in AWS. Deploy applications using Google Compute Engine. Storage in the Cloud Understand the purpose of and use cases for: Cloud Storage,Cloud SQL, Cloud Bigtable and Cloud Datastore. Understand how Amazon S3 and Amazon Glacier compare to Cloud Storage. Compare Google Cloud?s managed database services with Amazon RDS and Amazon Aurora. Learn how to choose among the various storage options on Google Cloud Platform. Load data from Cloud Storage into BigQuery. Perform a query on the data in BigQuery. Containers in the Cloud Define the concept of a container and identify uses for containers. Identify the purpose of and use cases for Google Container Engine and Kubernetes. Understand how Amazon Elastic Container Service (ECS) and Amazon Elastic Kubernetes Service (EKS) differ from GKE. Provision a Kubernetes cluster using Kubernetes Engine. Deploy and manage Docker containers using kubectl Applications in the Cloud Understand the purpose of and use cases for Google App Engine. Contrast the App Engine Standard environment with the App Engine Flexible environment. Understand how App Engine differs from Amazon Elastic Beanstalk. Understand the purpose of and use cases for Google Cloud Endpoints. Developing, Deploying and Monitoring in the Cloud Understand options for software developers to host their source code. Understand the purpose of template-based creation and management of resources. Understand how Cloud Deployment Manager differs from AWS CloudFormation. Understand the purpose of integrated monitoring, alerting, and debugging. Understand how Google Monitoring differs from Amazon CloudWatch and AWS CloudTrail. Create a Deployment Manager deployment. Update a Deployment Manager deployment. View the load on a VM instance using Google Monitoring. Big Data and Machine Learning in the Cloud Understand the purpose of and use cases for the products and services in the Google Cloud big data and machine learning platforms. Understand how Google Cloud BigQuery differs from AWS Data Lake. Understand how Google Cloud Pub/Sub differs from AWS Event Hubs and Service Bus. Understand how Google Cloud?s machine-learning APIs differ from AWS's. Load data into BigQuery from Cloud Storage. Perform queries using BigQuery to gain insight into data. Summary and Review Review the products that make up Google Cloud and remember how to choose among them Understand next steps for training and certification Understand, at a high level, the process of migrating from AWS to Google Cloud. Additional course details: Nexus Humans Google Cloud Fundamentals for AWS Professionals training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Google Cloud Fundamentals for AWS Professionals course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 5 Days 30 CPD hours This course is intended for This is an introductory- level Java programming course, designed for experienced developers who wish to get up and running with JEE, or who need to reinforce sound Java for Web / JEE coding practices. Attendees should have a working knowledge of developing basic Java software applications. Overview Students who attend Mastering JEE Web Application Development will leave the course armed with the required skills to design and build scalable, secure, maintainable web applications - leveraging our extensive experience in the delivery of scalable enterprise applications with complex web interfaces based on JEE technologies. Throughout this training, you will be confronted with common web application design problems and given the tools you will need to solve them, such as JEE design patterns. You will also be exposed to a range of JEE and web technologies such as Servlets, JSPs, JSF, JNDI, CDI and advice on when and how to use them. Students will also learn about the capabilities of servlets, their advantages, servlet architecture, and session management. Developers will also learn about managing resources, deployment, and application models, how to use custom tags, and how to build robust and capable web applications using servlets and other components. The course begins with a discussion of web application architecture. A major part of the course is spent on the various web components that are used to implement dynamic web applications. Students will learn not only specific topics and APIs but also how to fit the pieces together into a complete application. Working within in an engaging, hands-on learning environment, guided by our expert team, attendees will learn to: Design and build web applications from both business and technical requirements Build web interfaces with JSF, JSPs and Servlets, using the latest technologies in JEE. Write maintainable web applications that separate HTML and Java Understand the design and development of web applications using Servlets, JSPs, web fragments, and JSF Work JEE's version of dependency injection (CDI) Make Servlets cooperate and share data Store and process session information Deal with concurrency issues Access databases with JPA Work with annotations included in JEE Work with WebSockets as well as asynchronous servlets Use Java Bean validation in a web application Properly handle various types of exceptions This course is for experienced Java developers who are new to JEE and need to get up and running with essential dynamic web development skills. You will gain core JEE knowledge and skills that can be used as the foundation for developing production-quality web applications to a basic level. Developing Java EE applications Enterprise Development Java EE Core Components JEE Dynamic Web Applications Introduction to Servlets Form processing using Servlets Java Server Pages Implementing MVC in JEE Session Management JEE Servlet Filters and Listeners Servlet Filters Expression Language 3.0 (EL) Overview of EL The EL language Custom Tags Introduction to Custom Tags The Java Standard Tag Library Contexts and Dependency Injection (CDI) Introduction to CDI Using CDI CDI and Java EE Using Resources JEE DataSources Overview of JPA Java API for WebSocket Introduction to WebSocket Implementing WebSocket Endpoint Extending WebSockets Java Bean Validation (JSR 349) Introduction to Bean Validation Bean Validation Managing Web Applications Web Fragments Error Handling Asynchronous Servlets Web Security Introduction to Java Server Faces Introduction to JSF JSF Components Facelets Facelets Facelets Templating and Resources Additional course details: Nexus Humans Mastering JEE Web Development (TT5100) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Mastering JEE Web Development (TT5100) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 3 Days 18 CPD hours This course is intended for Cloud Solutions Architects, DevOps Engineers. Individuals using Google Cloud Platform to create new solutions or to integrate existing systems, application environments, and infrastructure with a focus on Google Compute Engine. Overview Configure VPC networks and virtual machines Administer Identity and Access Management for resources Implement data storage services in GCP Manage and examine billing of GCP resources Monitor resources using Stackdriver services Connect your infrastructure to GCP Configure load balancers and autoscaling for VM instances Automate the deployment of GCP infrastructure services Leverage managed services in GCP This class introduces participants to the comprehensive and flexible infrastructure and platform services provided by Google Cloud Platform, with a focus on Compute Engine. Through a combination of presentations, demos, and hands-on labs, participants explore and deploy solution elements, including infrastructure components such as networks, systems, and application services. This course also covers deploying practical solutions including securely interconnecting networks, customer-supplied encryption keys, security and access management, quotas and billing, and resource monitoring. Introduction to Google Cloud Platform List the different ways of interacting with GCP Use the GCP Console and Cloud Shell Create Cloud Storage buckets Use the GCP Marketplace to deploy solutions Virtual Networks List the VPC objects in GCP Differentiate between the different types of VPC networks Implement VPC networks and firewall rules Design a maintenance server Virtual Machines Recall the CPU and memory options for virtual machines Describe the disk options for virtual machines Explain VM pricing and discounts Use Compute Engine to create and customize VM instances Cloud IAM Describe the Cloud IAM resource hierarchy Explain the different types of IAM roles Recall the different types of IAM members Implement access control for resources using Cloud IAM Storage and Database Services Differentiate between Cloud Storage, Cloud SQL, Cloud Spanner, Cloud Firestore and Cloud Bigtable Choose a data storage service based on your requirements Implement data storage services Resource Management Describe the cloud resource manager hierarchy Recognize how quotas protect GCP customers Use labels to organize resources Explain the behavior of budget alerts in GCP Examine billing data with BigQuery Resource Monitoring Describe the Stackdriver services for monitoring, logging, error reporting, tracing, and debugging Create charts, alerts, and uptime checks for resources with Stackdriver Monitoring Use Stackdriver Debugger to identify and fix errors Interconnecting Networks Recall the GCP interconnect and peering services available to connect your infrastructure to GCP Determine which GCP interconnect or peering service to use in specific circumstances Create and configure VPN gateways Recall when to use Shared VPC and when to use VPC Network Peering Load Balancing and Autoscaling Recall the various load balancing services Determine which GCP load balancer to use in specific circumstances Describe autoscaling behavior Configure load balancers and autoscaling Infrastructure Automation Automate the deployment of GCP services using Deployment Manager or Terraform Outline the GCP Marketplace Managed Services Describe the managed services for data processing in GCP Additional course details: Nexus Humans Architecting with Google Compute Engine training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Architecting with Google Compute Engine course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 1 Days 6 CPD hours This course is intended for New administrators, business analysts or report writers who are new to creating reports or dashboards within Salesforce. Overview A student in this class will learn the basic Salesforce object model, and how to create and secure reports and dashboards. The instructor will lead students through exercises to create tabular, summary, matrix and join reports. Students will learn advanced reporting functionality such as charting, report summary fields, bucket fields, conditional highlighting, advanced report filters and building custom report types. Finally, the student will learn how to create and run dashboards and schedule and email reports and dashboards. This course is specifically designed to teach administrators, business analysts or report writers how to utilize the basic and advanced analytic capabilities of Salesforce. Introductions / Login to Training OrgsOverview of Salesforce Object ModelTabular, Summary, Matrix, Join ReportsCharts, Bucket Fields, Report Summary Fields, Conditional HighlightingCustom Report TypesDashboardsReport & Dashboard Scheduling Additional course details: Nexus Humans Introduction to Salesforce.com Analytics - Building Reports and Dashboards training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Introduction to Salesforce.com Analytics - Building Reports and Dashboards course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 3 Days 18 CPD hours This course is intended for This is an introductory level course for experienced software developers seeking to enhance and extend their core web development skillset leveraging JavaScript. Attendees should have practical experience developing basic software applications. This course provides an excellent foundation for continued learning to gain in-demand skills in in-demand skills and technologies such as NodeJS, Angular, React, Redux and more. This course can also be tailored for less experienced or non-developers as needed. Please inquire for details. Overview Throughout this course, students will explore the practical use of the umbrella of technologies that work in conjunction with JavaScript as well as some of the tools, toolkits, and frameworks that can be used in conjunction with web development and deployment. The course thoroughly explores JavaScript and how it is used within the context of web applications, walking students through the different technologies that are used with JavaScript and exploring core aspects of JavaScript in terms of web applications, security, tools, and frameworks. This skills-focused course is approximately 50% hands-on lab to lecture ratio. Our instructors are highly experienced practitioners who bring years of current 'on-the-job' experience into every classroom. Working within in a hands-on learning environment guided by our expert team, attendees will learn to: Understand what JavaScript is and how it is used within the context of web applications Work with the different technologies that are the foundation for web applications. Understand and work with the fundamental aspects of JavaScript in terms of web applications, security, tools, and frameworks Learn to how to effectively work with the newest advances in JavaScript such as ES6 and TypeScript Develop code using conventions and optimal constructs for performance Introduction to JavaScript | Modern JavaScript Essentials is a hands-on geared for web developers who need to learn basic JavaScript to use with today's systems and architectures to build sophisticated web interfaces. The training will guide students through a balanced mixture of theory and practical labs to gain core JavaScript development skills and have them explore its related technologies through to the use of tools and libraries to ease the development of advanced web applications. Course attendees will be able to hit the ground running right after class, applying essential JavaScript to projects at both an architectural as well as a line by line coding level. HTML Refresher (optional) HTMLÿ HTML5 CSS Refresher (optional) CSSÿ CSS3 Overview Introduction to JavaScript JavaScript Basics Debugging Tools JavaScript Functions JavaScript Arrays, Math and Date JavaScript Event Handling and the DOM Object-Oriented JavaScript Advanced JavaScript Topics The Next Step TypeScript Introduction to JSON and Ajax JavaScript Best Practices JavaScript Scheduling, Execution, and Security HTML5 JavaScript API Working with XML (Optional) XML DOM Mechanics XSLT Applied Additional course details: Nexus Humans Introduction to JavaScript | Modern JavaScript Essentials (TT4110) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Introduction to JavaScript | Modern JavaScript Essentials (TT4110) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 2 Days 12 CPD hours This course is intended for This course is intended for Business Leaders, including managers/supervisors in the following roles: Developer Architect Video Operator Overview In this course, you will learn to: Articulate the essential terms and concepts fundamental to video compression and distribution Describe the four fundamental stages of video streaming workflows: ingest, process, store and deliver Explain the importance of security in the AWS Cloud and how it is applied in video streaming workflows Analyze video streaming workflow diagrams using AWS services, based on simple to complex use cases Describe some of the key variables that influence workflow decisions Recognize how other AWS services for compliance, storage, and compute, interact with AWS Media Services in video streaming workflows and the functions they perform Describe strategies to test or prototype workflows to mitigate risk and cost impacts and optimize video streaming workflows Use the AWS Management Console to build and run simple video streaming workflows for live and video-on-demand content Recognize the automation and data analytics available for Media Services when used with AWS AI and explore media-specific use cases for these services Identify the next steps in exploring migration to the cloud for one or more Media Services This course covers the media and cloud fundamentals that will empower you to develop a cloud migration strategy for media workflows in support of business goals. The course covers important concepts related to video processing and delivery, the variables that can impact migration decisions, and real-world examples of hybrid and cloud use cases for AWS Media Services. It also introduces security, artificial intelligence, and analytics concepts to help you consider how AWS Media Services fit into your overall cloud strategy. Module 1: Important video concepts Video Metrics Video Compression Video Distribution Major Protocols Used in Video Streaming Module 2: Anatomy of streaming workflows Ingest Process Store Deliver Module 3: Using AWS services in media workflows video-on-demand (VOD) Introduction to AWS Media Services Security Variables Impacting Workflow Design VOD Simple Use Cases VOD Advanced Use Cases Lab 1: Build and run a simple video streaming workflow for VOD content Module 4: Using AWS services in media workflows live streaming Challenges of Live Streaming Live Streaming Simple Use Cases Live Streaming Advanced Use Cases Lab 2: Build and run a simple video streaming workflow for live content Module 5: Optimizing Workflows Cost Considerations Mitigating Risk Monitoring and Automation Exploring Migration Options Additional course details: Nexus Humans AWS Media Essentials for IT Business Decision Makers training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the AWS Media Essentials for IT Business Decision Makers course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 4 Days 24 CPD hours This course is intended for This class is designed for enterprise architects, solution architects, and business analysts working to earn their Salesforce System Architect credential, for consultants or technical experts working to earn their individual Architect Designer credential, and for Salesforce Developers and Administrators looking to expand their overall capabilities with the Salesforce Platform. Overview Recommend appropriate integration patterns (Remote Process Invocation - Request and Reply, Remote Process Invocation - Fire and Forget, Batch Data Synchronization, Remote Call-In, and UI Update Based on Data Changes) to address integration requirements. Recommend appropriate integration capabilities (SOAP, REST, bulk, streaming, canvas, Workflow outbound, Apex, and Salesforce Connect) to address integration requirements. Recommend the appropriate SSO Flow or OAuth flow to address identity and access management requirements. Dive into the two cornerstone domains of being a System Architect: Integration Architecture, and Identity and Access Management. In this 4-day workshop, our Architect experts will present you with a case study scenario that will be broken down and digested through iterative exploration. Learn how to design and build secure, scalable, and high-performing integration and identity solutions through a combination of lecture, demos, hands-on exercises, and workshop presentations and discussions. Integration Capabilities Create, Retrieve, Update, or Delete Records with SOAP API Integrate with Salesforce Using REST API Insert, Update, Upsert, or Delete Large Volumes of Data with BULK API Push Relevant Data to Users in Real Time with Streaming API Send Information to a Designated Endpoint with Outbound Message Integrate Your Apex with an External Service Using Callouts Integrate Data from an External Data Source Using Salesforce Connect Synchronize Data with Heroku Connect Connect Business Processes in Salesforce with Platform Events Publish Change Events with Change Data Capture Integration Patterns Invoke Remote Call-In Patterns Invoke Request and Reply Patterns Invoke Fire and Forget Patterns Synchronize Batch Data Update UI Based on Data Changes Visualize Data Identity Management Review SSO Fundamentals Review Identity Management Review Identity Management Concepts Understand Salesforce as an Identity Provider Accept Third-Party Identity in Salesforce Understand Social Sign-On and Open ID Connect Enable Users to Authenticate with SSO Flows Initiate Flows with IDP Initiate Flows with SP Troubleshoot Identity Issues Authentication Grant Client Application Access with OAuth Flow Generate Access Tokens with Username Password Flow Initiate Web Server Flow Grant Application Access with User Agent Flow Connect to Salesforce Using JWT Flow

The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do. This programme will help you: See commercial awareness as not just another skill-set, but as a different mind-set Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools Define your commercial objectives Develop a strategic focus Start looking at service clients as market segments Analyse, in a competitive context, your service offering Plan a commercial strategy, prepare for its implementation and see it through to execution 1 What is commercial thinking? Understand what it means to be a commercial thinker Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide 2 Defining strategic commercial objectives Defining your key commercial objectives Prioritising your strategic objectives Two key strategic planning tools:Resource and Competency MatrixPESTLE How to apply these tools to your particular situation 3 Developing a strategic focus Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus Developing strategic focus A tool for helping you to make those decisions: using the Ansoff Matrix 4 Defining customer targets How to think more commercially by understanding who all your customers are and how they differ from each other how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation Who are your customers? How do their needs vary? - Scenarios 5 The competitive market place Understanding the competitive forces at play Different types of competition Analysing your competitive environment using Porter's 5 Forces model 6 Meeting stakeholder expectations Two simple models to help you identify the key stakeholders who could influence your commercial environment How to use your stakeholders to help you achieve your commercial objectives 7 Implementation - systems, structures and processes Effective commercial activity involves working with others to implement ideas and strategies What do you need to have in place before you implement your commercial strategy? How to health-check your organisation prior to implementation using the McKinsey 7S framework 8 Implementation - people and culture A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation How the latest thinking in behavioural economics can help you develop your culture and people to work commercially 9 Tools and checklists Be more commercial within your sphere of influence using a commercial checklist to help you Using the checklist as a benchmark against the most commercially aware organisations Using the checklist as a health check - both corporately and individually

When staff are new to sales it can seem daunting, especially when they have targets to meet. If the staff you need to promote your products and services get it wrong then it can knock their confidence and negatively impact how your customers see you as an organisation. This programme provides staff with the basic skills they need to sell. This course will help participants: Profile customers Research and identify potential new customers Use the consultative sales process Build effective rapport with customers Identify customer needs through effective questioning and listening Position products and services effectively Close the sale or gain commitment to further action Manage their customer portfolio to maximise sales 1 Introduction Aims and objectives of the training Personal introductions and objectives Self-assessment of existing sales skills Overview of content 2 Knowing your customers Who are your customers, and what do they want from you? What are your strengths, compared to your competitors? Who are your new potential customers? How do you communicate with new customers? What do you need to know about your customers before you start to sell? Making the initial approach Planning your pipeline - keeping the customers coming 3 The four-step sales process Overview of the consultative sales process Key benefits of using the consultative sales process Focusing on behaviours not targets The behaviours of a good salesperson Common pitfalls and mistakes Personal strengths and weaknesses 4 Building rapport First impressions - Mehrabian theory of communication Short cuts to building rapport Looking out for clues as to how the customer is thinking Looping back to keep the conversation flowing Acknowledging past communication Dealing with emotions such as anger Setting the agenda to keep control Getting past gatekeepers 5 Questioning and listening How to ask open questions to uncover information Left brain questions When closed question can be useful What stops us listening? The four levels of listening How to develop your listening skills 6 Presenting products and services to customers When to present Using benefits not features Making it personal Using reciprocity The tendency towards the middle Using consistency 7 Gaining commitment Testing the water Dealing with objections using ACLEO Asking for the business Getting referrals Ending with a personalised close Following-up 8 Managing your customer pipeline Spotting opportunities for cross-sales Managing your portfolio Maximising sales proactively Review meetings Customer satisfaction measures and surveys Mystery shopping 9 Putting it all together Skills practice Personal learning summary and action plans