103 Marketing courses in Totton

Overview Strategic planning enables an organisation to shape and guide its overall business objectives. Effective planning allows an organisation to create a framework for developing, adapting and aligning organisational vision and goals to achieve sustained competitive advantage or efficiency.

The Internet of Things (IoT) promises a wide range of benefits for industry, energy and utility companies, municipalities, healthcare, and consumers. Data can be collected in extraordinary volume and detail regarding almost anything worth measuring, such as public health and safety, the environment, industrial and agricultural production, energy, and utilities.

Overview Enterprise Content Management System also known as EDRMS Electronic Document and Record Management System is basically a kind of IT-based system which is developed to manage the creation, tracking, storage and disposal of all physical and digital documents and records.

Data Ethics for Business Professionals is designed for individuals who are seeking to demonstrate an understanding of the ethical uses of data in business settings.

Overview Objectives Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers Build a strategic brand and track its growth and sustainability using researched processes Explore the elements of brand equity and the constituents of brand identity to build consistent and sustainable brands Identify various brand strategies to come up with sound actions aligned with the status of existing and new markets and products Master the process for conducting a full brand audit to evaluate brand performance and take remedial actions

Preparing for Digital Transformation Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation. The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients What you will Learn Describe the impact that digital is making on the economy and on customer expectations Examine the nature and drivers of the digital transformation Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation Assess the impact of digital technologies on the current roles and positions in the organization Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization Recognize the new technology trends in the digital transformation and what they mean to the future of the organization Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation Foundation Concepts Digital transformation versus automation Driving forces behind the digital transformation Learning from digital transformation successes Digital Transformation and Customer Orientation The Digital Customer Customer touch points and the customer journey Omnichannel concept Transform to the customer Digital Technologies and the Organization Relationship Management Big Data: The Basis for it All The Human Factor in Digital Transformations Risks of Digital Transformation Technology Trends Data and Business Analytics Other Major Trends Preview of Coming Attractions Pathway to Digital Transformation

The aim of this course is to expose the commercial context within which technical work is carried out. It is to allow technical staff to understand how they fit into a larger picture, why they may be asked to undertake tasks that may not appear to be technical and the impact their interactions have within the commercial context. The scope of the programme includes: The course emphasises the collaborative nature of delivery and the need to offer value to customers. The principal training objectives for this programme are to help participants: Understand why technical roles are broader than we might assume Appreciate the importance of, and the need to support, sales Value the idea of 'Good Enough' Recognise what can affect profitability Realise the future needs protecting 1 Introduction (Course sponsor) Why this programme has been developed Review of participants' needs and objectives 2 That's not my job! How we see our own role in work How other people see our role Stakeholders: who are they and why do they matter? The organisational backdrop What is my role really? 3 Sales and marketing Where does the money come from? Where do we find customers? The sales process One-off sales versus repeat business Customer/supplier relationships What something costs versus what the customer will pay The value chain 4 Estimating Purpose of estimates The problem with precision Five estimating techniques 5 Change control Can you just do this for me? When being helpful leads to bankruptcy How to deal with change requests 6 Risk management Risk in projects Risk in operations Categories of risk 7 The value of intellectual property Issues with sharing information Commercial in confidence Non-disclosure agreements 8 Course review and action planning (Course sponsor present) Identify actions to be implemented individually What actions should be implemented to improve working with non-technical people? Conclusion

Organisational retreat, organisational seminar, executive development,

Do you use video as a tool to promote your charity, business, organisation or campaigns? And if you don’t, do you feel as if you ought to? Videos account for more than 80% of all consumer internet traffic. So the pressure to use video as a marketing and PR tool has increased enormously. But the cost can be prohibitive. Using a video production company, such as ours, might be ideal, but for many it is out of reach – particularly if, like many of our clients, you’re a charity. However, there is an alternative, which more and more organisations are choosing, especially those which need to produce regular digital content. That is to produce the video yourself. Nowadays, you do not even need to invest in a video camera. All you need is your smart phone, some simple equipment you can buy on Amazon for as little as £80, plus your laptop or PC. This is why we have developed a new smartphone video training course, Smart Video. Our smartphone video training course covers: Equipment – including setting up your phone, microphones, tripods and editing programmes Planning your video Techniques to give your films broadcast-quality polish Getting the perfect shot – including shot sizes, positioning the camera, framing, lighting, sound, sequences and backgrounds Filming interviews An introduction to editing Producing videos for social media Bespoke training The course can be tailored to the type of videos you need to make. If most of your videos will be interviews, we’ll focus on presenting your interviewee in the best possible light – literally. If, on the other hand, you need to film buildings, events or products, we’ll tailor the course accordingly. If your video needs a script, we’ll give you tips and techniques on how to “write to pictures”, so your messages comes across well. And on all our courses, we’ll give you a guide to the best equipment and apps to use to enhance your filming and editing. The smartphone video course will be led by Paul Curran who has many years experience producing, filming and editing films and videos, for the BBC and corporate clients.

Qualatex Fundamentals Course hosted by Balloon Market. About this event Qualatex Fundamentals Course hosted by Balloon Market Fundamentals – this balloon course for beginners will address all aspects of working with balloons, from basic skills to creative designs, as well as the business essentials necessary to starting a professional balloon business. The class will consist of a combination of demonstrations, presentations and hands-on work. The instructor will demonstrate different balloon types and correct use of equipment and inflation, as well as how to create profitable classic and on-trend designs. This also covers pricing and marketing your work. These are the topics covered during the class: The Qualatex Latex range, equipment overview, air-filled design ideas, pricing your work, Qualatex Microfoil & Bubble balloons, Organic Designs and Helium Inflation With members of the Qualatex team on hand to assist, there will be lots of opportunity to ask questions and network with experienced professionals and other delegates. The day schedule is as follows: • 9:30 – arrive, register & welcome tea/coffee •10:00 – Part 1 of the class •11:30 – Comfort break & Networking •11:45 – Part 2 of the class •13:00 – Lunch & Networking •13:30 – Part 3 of the class •15:00 – Comfort Break & Networking •15:15 – Part 4 of the class •16:30 – Conclusion, Questions, Feedback, Certificates and Group Photo •17:00 - Finish Includes: A comprehensive, full-colour manual that will function as a valuable reference guide, which includes information on float times, basic design principles, pricing, and more. Participants will receive a certificate upon successful completion of the course. By the end of the course you will: Have the knowledge and confidence to create basic balloon creations including bouquets and garlands Understand Health and Safety in the Balloon Business Know how to use different balloons in different situations Have the knowledge to confidently inflate different types of balloons Understand pricing and how to make money from balloons Feel confident in selling your creations with a profitable price tag Have had the opportunity to interact and connect with others in the industry, just like you! Have numerous photo opportunities to use for social media Have the opportunity to appear in a future BMTV episode (should you wish to) Benefits of this course: Comprehensive, full-colour manual which acts as a valuable reference guide for future jobs with float times, design principles and pricing Exclusive discount to use at Balloon Market on the day (Place your order before 1pm on the day and you can have your order delivered to you to take away with you before you leave) Free ‘All Day’ refreshments including light lunch Ample free parking at the venue Easy access (only a few minutes from the motorway (J.2, M27) and 15 minutes from the train station / Southampton Airport and Ferry Terminal!) COVID-19 Safety As this class is being taught in person, class numbers and layout have been adjusted to make allowances for social distancing. We will ask each delegate to comply with any reasonable health and safety guidelines that may be applicable at the time of the course, which may include taking a lateral flow test or having your temperature taken before being allowed admittance to the course. As government guidelines are subject to change, full details of Health and Safety measures in place will be supplied to delegates closer to each event delivery date. If you have any queries about booking, please message the Qualatex team directly on pelmarketing@qualatex.com or Balloon Market on info@balloonmarket.co.uk. Cancellation Policy: In the event the class needs to be cancelled, or you are unable to attend, due to Covid-19 infection or requirement to self-isolate, you will be able to transfer your booking to another date for the same course, or a different Qualatex course. In the event there is no suitable course availability, you will be offered a refund. Instructor : Julie Dunham CBA Want to find out what others think about their investment in training? Click the link below.