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101 Marketing courses in Nottingham
Sales awareness for IT professionals (In-House)
By The In House Training Company
In the fast-changing world of business, and especially IT, everyone in the organisation should be involved in sales. One of the best ways is to give the customer an outstanding experience. The customer experience is the competitive battlefield of today. Sales may be won or lost here. You can either close a sale for a quick buck, or open a long-term relationship to create a high lifetime value customer. By developing excellent communication skills, rapport and, most of all, a desire to serve and listen to the needs of the customer to the best of their ability, both sales teams and other IT professionals will create trust, nurture relationships and develop awareness of other opportunities with the customer. By the end of this course, participants will be able to: Understand the power of a positive customer experience in developing sales opportunities Recognise and develop a sales opportunity when it arises Engage with customers and develop rapport and trust Use verbal and non-verbal communication skills and pick up on signals Ask powerful questions - and listen to the answers Create 'magic moments' for the customer Turn a complaint into an opportunity Know when to ask for referrals and testimonials Pass on leads to the relevant people 1 Introduction Aims and objectives Beliefs about sales 2 Building rapport First impressions Short cuts to rapport Finding common interests 3 Selling or serving? Managing emotions and behaviour - Transactional Analysis Moments of truth - creating 'magic moments' Speed sells - the follow-up 4 Meetings Planning a successful meeting Pre-meeting connection and assistance Sales meeting failure reasons Right v wrong mindset 5 Communication - verbal and non-verbal The 3 Vs - Visual, Verbal, Vocal Picking up on signals 7 power questions Questioning techniques LISTEN - 3 types of listening skills 6 Influencing 6 levels of influence Framing to change perspectives Turning complaints into opportunities 7 Referrals The power of referrals How and when to ask for a referral 5 steps from rapport to referral 8 Presentation and pitching (optional session) Basic presentation structure and delivery Creating powerful impressions Creating a 60-second pitch The elevator 10-second pitch - answering 'What do you do?' Sales presentations Emotion v Intellect - how to engage Using visuals
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Show all 11759GenAIBIZ: Making ChatGPT and Generative AI Work for You (Exam GAZ-110)
By Nexus Human
Duration 1 Days 6 CPD hours This course is intended for This course is primarily designed for business leaders, consultants, product and project managers, and other decision makers who are interested in unlocking new business opportunities and augmenting existing business processes using generative AI. It's also a great starting point for any business professionals who want to investigate generative AI solutions for their own individual tasks and workflows. This course is also designed to assist students in preparing for the CertNexus GenAIBIZ (Exam GAZ-110) credential. Overview In this course, you will identify ways in which generative AI can bring significant value to the organization. You will: Describe the fundamentals of AI and generative AI. Generate text using AI. Generate code using AI. Generate images and video using AI. Generate audio using AI. Identify the challenges of generative AI. Implement organizational strategies for generative AI. This course is designed to demystify generative AI for business professionals, as well as to trace its power to actionable, real-world business goals. It will give you the essential knowledge of generative AI you'll need to elevate the organization in these exciting times. GenAIBIZÿoffers business professionals with the ability to describe the fundamentals of AI and generative AI; generate text, code, images, video, and audio using generative AI; identify the challenges of generative AI; and implement organizational strategies for generative AI. Exam voucher is included.This course may earn you a Credly badge. Lesson 1: AI Fundamentals Topic A: AI Concepts Topic B: Generative AI Concepts Lesson 2: Generating Text Using AI Topic A: Identify Text Generation Concepts Topic B: Solve Business Problems Using Text Generation Lesson 3: Generating Code Using AI Topic A: Identify Code Generation Concepts Topic B: Solve Business Problems Using Code Generation Lesson 4: Generating Images and Video Using AI Topic A: Identify Image and Video Generation Concepts Topic B: Solve Business Problems Using Image and Video Generation Lesson 5: Generating Audio Using AI Topic A: Identify Audio Generation Concepts Topic B: Solve Business Problems Using Audio Generation Lesson 6: Identifying Challenges of Generative AI Topic A: Identify Shortcomings of Generative AI Topic B: Identify Ethical Risks of Generative AI Topic C: Identify Business Concerns of Generative AI Lesson 7: Implementing Business Strategies for Generative AI Topic A: Apply Best Practices for Generative AI in the Organization Topic B: Evaluate the Results of Generative AI Projects
Are you looking to enter the dynamic world of real estate? Our course is designed to equip you with the knowledge and tools you need to communicate effectively with real estate professionals and develop key skills in real estate investment strategy and analytics. At the end of the course, you'll be able to read and interpret real estate market reports, and have a firm grasp of how iconic buildings, cities, and companies fit into the overall picture of the real estate sector. On this course, you will… Become familiar with the players, structure, general terminology and overall needs of Real Estate. Learn what is Real Estate and why it is different from other asset classes Get to grips with the overall size and structure of the UK Real Estate Market Learn and analyse the links between the different parts of the property market Understand who works in the Real Estate Market, their qualifications and their job descriptions Recognise how and when to use basic real estate concepts: Rent, Value, Yield, Risk and Return, etc… Learn how to read a real estate market report Understand how current affairs, politics and economics affects Real Estate Investment Use household names and iconic companies, cities and buildings to help consolidate your appreciation of this exciting sector Who will benefit from this course: Graduates or undergraduates studying economics, finance. Professionals working in Marketing or Accounting teams within Real Estate firms. APC students. Anyone interested in Real Estate. School leavers/A-Level Students looking to gain an understanding of Real Estate. Non cognate students who wish to transfer into Real Estate/Finance careers. Course Outline Module 1: What is and why buy Real Estate? The property Market The Size and Structure of the UK property market The impact of Real Estate in the Economy Module 2: The Real Estate Market System The Space Market The Asset Market The Development Market Module 3: How to value Real Estate An Introduction to Financial Mathematics The difference between Price, Value and Worth Property Yield Conventional Valuation Methods Module 4: How to read a Real Estate Market Report Property Market Indicators: Stock Indicators Property Market Indicators: Investment Indicators Module 5: Who works in Real Estate? The build Environment by Cobalt Recruitment Rea; Estate Agents Examples of Real Estate Market Agents CVs Real Estate Network
INTERNATIONAL MARKETING- AI & SOCIAL MEDIA
By Export Unlocked Limited
This module aims to develop knowledge from research activities to gain an understanding of international trade using Marketing , Social Media and how AI plays a role in International Marketing
In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape, can appear overwhelming and complicated for small business owners, but Let’s Do Marketing are here to help. This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve!
