Name: Recruitment Skills 1 Day Workshop in Windsor Town
Price: 595 GBP
Availability: InStock

Thetford

<header style="color: rgb(102, 102, 102); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(102, 102, 102);"><div style="color: rgb(102, 102, 102); box-sizing: border-box;" fr-original-style=" color: rgb(102, 102, 102);"><article fr-original-style="" style="box-sizing: border-box;">This half day course is designed for those people working or volunteering in groups or working on projects who would like some practical tips on making their marketing and publicity more effective.Areas covered&nbsp;<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">General marketing principles and coming up with your unique selling points</li><li fr-original-style="" style="box-sizing: border-box;">Different forms of publicity</li><li fr-original-style="" style="box-sizing: border-box;">Practical tips on designing posters, newsletters and websites</li><li fr-original-style="" style="box-sizing: border-box;">Using the media &ndash; what are they interested in?</li><li fr-original-style="" style="box-sizing: border-box;">Writing press releases</li><li fr-original-style="" style="box-sizing: border-box;">Developing your marketing and publicity strategy</li><li fr-original-style="" style="box-sizing: border-box;">What to do when things go wrong.</li></ul>This course could be run as part of a training programme or could be run in house.In-house coursesThe course is designed to be flexible so that it can accommodate the specific needs of a particular organisation or agency. We can, for example, facilitate a session on developing your marketing strategy for the organisation or a particular project.Objectives<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">To give participants an understanding of marketing and publicity strategies</li><li fr-original-style="" style="box-sizing: border-box;">To provide guidance on how to undertake different methods of publicity and marketing such as designing posters, newsletters etc.</li><li fr-original-style="" style="box-sizing: border-box;">To ensure participants gain an understanding of what the media wants in a good story and to practice writing a press release.</li></ul>Target AudiencePeople working in the voluntary and community sector or statutory agency staff working in community development. The course can be adapted to suit particular needs.CostFrom &pound;150 + travel costs</article></div></header><div style="color: rgb(102, 102, 102); box-sizing: border-box;" fr-original-style=" color: rgb(102, 102, 102);"><article fr-original-style="" style="box-sizing: border-box;"> </article></div>

This half day course is designed for those people working or volunteering in groups or working on projects who would like some practical tips on making their marketing and publicity more effective.
Areas covered 
General marketing principles and coming up with your unique selling points
Different forms of publicity
Practical tips on designing posters, newsletters and websites
Using the media – what are they interested in?
Writing press releases
Developing your marketing and publicity strategy
What to do when things go wrong.
This course could be run as part of a training programme or could be run in house.
In-house courses
The course is designed to be flexible so that it can accommodate the specific needs of a particular organisation or agency. We can, for example, facilitate a session on developing your marketing strategy for the organisation or a particular project.
Objectives
To give participants an understanding of marketing and publicity strategies
To provide guidance on how to undertake different methods of publicity and marketing such as designing posters, newsletters etc.
To ensure participants gain an understanding of what the media wants in a good story and to practice writing a press release.
Target Audience
People working in the voluntary and community sector or statutory agency staff working in community development. The course can be adapted to suit particular needs.
Cost
From £150 + travel costs

SAVO CIC

This half day course is designed for those people working or volunteering in groups or working on projects who would like some practical tips on making their marketing and publicity more effective.

Introduction to Publicity and Marketing

General Admission

Bracknell

<h1 dir="ltr" id="isPasted" fr-original-style="" style="box-sizing: border-box;">Course Overview:</h1>This training based on leading teams will help you to develop anyone that leads a team or is involved in a leadership role. It is also useful for those that are about to embark on a position of leadership or need to develop their leadership skills.Course Contents:Having an effective team around you is crucial. However, it is an area that is often left to chance, which can lead to de-motivated individuals that do not feel part of the business and consequently do not perform. This course looks at what it takes to lead an effective team and how you can get the best out of the people in it by understanding the role of the leader, both personally and from the point of view of the team.Course Topics:<ul fr-original-style="" style="box-sizing: border-box;"><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Qualities of an Effective Leader&nbsp;&ndash; Identifying the key characteristics of effective leaders, rating themselves against them and establishing key actions to develop the skills.</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Leader or Manager?&nbsp;&ndash; Establishing the difference between the two and comparing themselves to those qualities.</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">That Vision Thing&nbsp;&ndash; Making the business vision &lsquo;live&rsquo; for the team by answering key questions.</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Developing Your Team Goals&nbsp;&ndash; Reviewing an action plan that develops clear goals for their team based on the business vision.</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Motivation&nbsp;&ndash; Determining the &lsquo;Why&rsquo; for their staff and developing an understanding of emotions in a business context.</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">What Motivates?&nbsp;&ndash; Looking at specific motivators for individuals and understanding that everyone is motivated by different things.</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Being Consistently Different&nbsp;&ndash; Going against popular leadership theory and identifying that each staff member needs to be treated differently.</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Dealing With Difficult Team Members&nbsp;&ndash; Understanding why team members are difficult. Looking at different behavior types and strategies for responding to them. Also, realizing that &lsquo;difficult&rsquo; behavior sometimes has its benefits.</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Coaching&nbsp;&ndash; Using a simple method of coaching, including action plans.</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Three Key Skills of Coaching&nbsp;&ndash; Looking at the skills required to be an effective coach.</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Instant Results Coaching&nbsp;&ndash; Coaching in a hurry!</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Can Do Coaching Practice&nbsp;&ndash; Putting the learning into practice</li></ul>Course Feature:By the end of this training you will be able to:<ul fr-original-style="" style="box-sizing: border-box;"><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Explain the qualities of an effective leader</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Benchmark themselves against those qualities and develop actions to improve</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Explain the difference between leading and managing</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Explain the value of sharing the business vision with the team</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Develop team goals based on the business vision</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Motivate their staff by understanding their drivers and developing actions to support them</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Deal with difficult staff members</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Challenge staff in a meaningful and effective way</li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Coach staff effectively using a simple process</li></ul>Certification:Once after the training you receive course completion certificate from MangatesWho can Attend?Anybody who is interested in learning Effective Skills to Lead a Team.

Certificate: Course Completion Certificate | Language: English
Duration: 1 Day | Credits: 8 PDUs
Course Delivery: Classroom | Virtual Live
Lunch and Beverages are included in a classroom session
Course Overview:
Events do not just happen, they take time to plan, develop, and create. This workshop is designed to give your participants the tools needed to host a great event. They will touch on planning and administrative techniques that will give them the confidence to run an engaging event that will leave a positive and lasting impression on each attendee.
With our Event Planning workshop y,our participants will explore ways to work with vendors, security, technicians, and wait staff. They will touch on different event types such as awards ceremonies, charity events, and business conferences. By utilizing the correct skill set you will be provided the details to pull off a successful event.
Target Audience:
Anybody who is interested in learning Event Planning Skills
Learning Objectives:
By the end of the course, participants will be able to understand:
Types of Events
Brainstorming
Types of Entertainment
Support Staff
Technical Staff
Vendors
Finalize the Plan
Administrative Tasks
Get Organized
Post Event Activities
Wrapping Up
Agenda:
Module One: Types of Events
Awards
Charity
Conferences and Seminar
Holiday
Case Study
Module One: Review Questions
Module Two: Brainstorming
Determine the Event’s Purpose
Determine a Theme
Write Down & Review Ideas
Determine a Date
Case Study
Module Two: Review Questions
Module Three: Types of Entertainment
Games
Activities
Speakers
Performers
Case Study
Module Three: Review Questions
Module Four: Support Staff
Security
Valet
Wait Staff
Clean up Crew
Case Study
Module Four: Review Questions
Module Five: Technical Staff
Visual Technician (lighting)
Media Technician (website, Facebook, etc.)
Audio Technician (Sound)
Specialized Electrical Equipment Technician (for performers)
Case Study
Module Five: Review Questions
Module Six: Vendors
Food
Equipment
Decorations and Furnishing
Photography/ Video
Case Study
Module Six: Review Questions
Module Seven: Finalize the Plan
Venue
Registration
Entertainment
Cuisine and Decor
Case Study
Module Seven: Review Questions
Module Eight: Administrative Tasks
Create a Budget
Branding and Marketing
Insurance and Permits
Contracts (for event staff, entertainment, rentals, and vendors)
Case Study
Module Eight: Review Questions
Module Nine: Get Organized
Form a Team
Timeline
Checklists
Backup Plans
Case Study
Module Nine: Review Questions
Module Ten: Post Event Activities
Survey
Share Media (photos and video)
Send Thank you Notes
Start planning the Next Event!
Case Study
Module Ten: Review Questions
Module Eleven: Wrapping Up
Words From The Wise
Review Of The Parking Lot
Lessons Learned
Recommended Reading
Completion Of Action Plans And Evaluations

Mangates

Event Planning 1 Day Training in Bracknell

The Ultimate Guide to Event Planning - 1 Day Workshop in Hinckley

The sale ends 5 days before the event starts.

Early Bird Fee

The sale ends 10 days before the event starts.

Standard Fee

Fleet 

Certificate: Course Completion Certificate | Language: English

Duration: 2 Days | Credits: 16 PDUs

Course Delivery: Classroom | Virtual Live

Lunch and Beverages are included in a classroom session

Course Overview:

A successful sales manager's job is to provide clear direction and support to his/her team  enabling them to excel and develop to reach their full potential.  Sales managers often rise to this position from a successful career in sales. But the skills required of a successful sales manager are quite different from the skills of a sales person which is one of the key points that this program will be focusing on. 

This two day program will enable delegates to have a clear understanding of the successful sales manager's responsibilities and how to become more effective in their roles in this challenging competitive business environment of today. Over the period of the course delegates will explore key leadership skills as well as the essential sales managerial skills needed for them to effectively forecast and implement effective sales plans, motivate, monitor and evaluate the performance of their people and provide the required direction and support ensuring measurable sales results from their sales teams.

This course also includes several bonus forms that were designed to help you prepare your sales forecast and complete sales plan. (Forecast data form, Sales plan support form)

Learning Objectives:

After completing this course, delegates will be able to: 

Understand the roles and responsibilities of a sales manager
Learn skills to achieve better results through their teams using sales plans and targeting techniques
Clearly understand how to prepare a sales forecast and a sales plan for their sales operation
Properly observe, evaluate and give feedback to team members and set performance development objectives using assessment tools supplied and provided within the training program
Explore ways to motivate their sales teams and create a more motivating environment.
Run more effective sales meetings and morning huddles to inspire and motivate and provide clear direction to their sales team members.

Agenda:

Introduction - A sales management primer

What is your job?
Sales Manager Versus Salesman.
The perfect salesperson- Activity

Module 1 : A Strategic look at sales management:
Sales management - is it strategic or tactical?
What are my CSF's? - Critical success factors.
SWOT and PESTLE analysis.

Module 2 : Sales Forecasting:
What is forecasting and how it can help sales performance?
Identify different forecasting methods.
Follow a simple 4 step process to create a sales forecast.
Avoid common forecasting pitfalls.

Module 3 : Sales Planning:
Setting up your sales strategy.
Put together the main components of your sales plan.
Specify sales tactics to achieve strategy.
Sales planning best practice examples.
Practical skill practice activity - Create a sales plan for your sales operation.

Module 4 : Sales performance management:
Setting sales objectives.
The 3 step sales performance control plan.
Guidelines for proper sales performance evaluation.
Handling the underperforming sales team member.

Module 5 : Motivating your sales team:
What motivates us?
Knowing your team inside out.
Creating a motivating environment for your team.
Understand the factors that combine and drive personal motivation.

Module 6 : Running effective sales meetings:
Effective versus badly run sales meetings
Planning your sales meeting sequence.
Successful sales meeting checklist.
Team huddle versus team meeting.

Certification:

Once after the training you receive course completion certificate from Mangates.

Target Audience:

Sales Managers

Sales Management 2 Days Training in Fleet

Guildford

Sales Management 2 Days Training in Guildford

Sales Management 2 Days Training in Bracknell

Certificate: Course Completion Certificate | Language: English

Duration: 1 Day | Credits: 8 PDUs

Course Delivery: Classroom | Virtual Live

Lunch and Beverages are included in a classroom session

Course Overview:

This training is aimed at helping hiring managers understand the concepts behind delivering a sound recruitment campaign: What are they trying to achieve, why and how?

Course Contents:

Improve the recruitment skills of the managers within your organization to help build effective teams

Recruitment is a crucial factor in the success of any business. All organizations are defined by the employees within it, so ensuring you employ the right staff at the right time is critical to your success. Aside from this, it is important that the people responsible for recruiting within the business are focused on ensuring they follow legislation and best practice to avoid any potential embarrassment or costly litigation.

This course materials will provide you with everything you need to effectively develop the skills of hiring managers within your organization. They will be taken through the full process of recruitment; developing a wide understanding of the requirements of an effective recruitment campaign in order to help them provide a robust approach to recruitment that helps secure the right candidate for the role.

Why is taking this recruitment skills training a good idea?

Well, just imagine if you were better able to:

Present the company as a professional organization that anyone would want to work for.
Consider legislation and best practice to ensure the recruitment process is fair, robust and fit for purpose.
Create a positive work environment through the introduction of employees that have a range of skills and experience.
Provide a fair assessment and selection process that identifies the best candidate and demonstrates evidence.
Improve their behavioral and situational questioning skills to make interview conversations effective.
Simply apply core recruitment skills, for overall organizational success.
Ultimately this training allows you to develop a managers approach to recruitment, making them better able to effectively recruit the right employees for a role and consequently assist the organization in meeting its business targets.
This Recruitment Skills training will help you to develop your recruitment skills and ensure they are able to effectively attract the best employees into the organization. You will learn how to manage the recruitment process from end to end, managing the relationship with the candidate effectively, performing effective assessment and selection with evidence to support it – all while selling the role and organization.

Course Topics:

Aims of a Recruitment Campaign – Defining what we want to achieve from a recruitment campaign. To ensure we identify the best candidate for the role, minimize the time spent on recruiting, while keeping within legislation requirements. This includes a review of the key tasks required throughout a recruitment campaign.

Recruitment as a Manager’s Responsibility – Identifying the challenges, concerns and benefits of being a hiring manager. Looking at how to overcome any issues or fears the manager may have and establishing the key components of an effective recruitment campaign. This includes a review of a to-do list of recruitment responsibilities.

The Law and Best Practice – An overview of the legislation for equality, how this affects recruitment and how to ensure individuals are neither discriminated against or overlooked. Ensuring the recruitment campaign is fair, robust and fit for purpose, catering for all needs and that evidence is maintained at every stage to demonstrate compliance.  Highlighting the difference between best practice and the law.

Defining the Role – Starting the recruitment process off on the right foot by effectively defining the role through the Job Description and Person Specification – setting the basis for making the process fair, robust and fit for purpose. Including our organizational values within this framework.

A Brief History of Interviewing – A review of how recruitment has progressed. Looking at; Recruiting for the ‘right fit’, Competency Based Recruiting and Value Based Interviewing. Exploring the benefits and pitfalls of each and how to ensure we use the right approach.

Making Improvements Without Increasing Workload – Including value related behaviors in the person specification that helps ease the recruitment process and helps improve your ability to select the person with that best suits the role.

Advertising – Attracting Candidates – Creating a good job advert that is tailored to the role and the target audience. Being able to sell the role while being honest and fair.

Assessment and Selection – Establishing the importance of this part of the process while identifying the best type of assessment methods for different roles. Highlighting the importance of gathering evidence throughout assessments.

Telephone Interview – Identifying the benefits of telephone interviews, when to use them and how best to approach the task. Includes a telephone interview template.

The Interview – Determining what you want to get out of an interview. Includes the key components below.

Interview Preparation – The main elements to cover prior to running an interview

The WASP Technique – A clear interview structure, explained in detail

The key elements of an interview  Explaining the Role, Work History etc.

Interview Questions – An understanding of the general questions you should ask, moving on to Structured, Competency based questions that focus on Behavioral and Situational questions. Exploring these with an in-depth activity.

Selling the Opportunity and the Organization – Developing an approach to appealing to the candidate and showing the organization in a good light. Making the candidate want to work for you.

Closing Questions and Parting – Asking vital questions that will determine the deal breakers for the candidate and ensure both you and the candidate leave the interview knowing all the facts.

Capturing the Evidence – Ensuring you have delivered a fair and effective interview by gathering relevant data and including this in your interview notes.

Getting the Most Out of an Interview – An activity that provides participants with the opportunity to test their ability to identify key data from an interview and assess a candidate's suitability for the role. establishing any discrepancies, contradictions or issues during interviews with candidates.

This Recruitment Skills course is interactive and engaging with activities and exercises throughout.

Course Feature:

At the end of this recruitment skills training, you will be able to:

Describe the concepts behind delivering an effective, fair and robust recruitment campaign that is fit for purpose
Define best practice and the legislation surrounding recruitment
Explain the options available when running a campaign
Confidently make independent recruitment decisions
Effectively recruit, assess, filter and place candidates

Certification:

Once after the training you receive course completion certificate from Mangates

Who can Attend?

Anybody who is interested in learning Recruitment Skills.

Recruitment Skills 1 Day Workshop in Fleet

Recruitment Skills 1 Day Workshop in Guildford

Recruitment Skills 1 Day Workshop in Bracknell

Recruitment Skills Teams 1 Day Training in Bracknell

Wokingham

Recruitment Skills 1 Day Workshop in Wokingham

Windsor Town

Recruitment Skills 1 Day Workshop in Windsor Town

An area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market, your focus for messaging, and your strengths as a business, but it can become your ultimate marketing reference guide, keeping all your promotional material consistent, concise, and clear.&nbsp; In this 3-hour intensive webinar, we dive into the key areas of a marketing strategy document, breaking down its key sections, and equipping you with the knowledge and tools needed to go and craft your own!&nbsp;📅 Date: Tuesday 7th December&nbsp;🕒&nbsp;Time: 10am - 1pm📍 Venue: Online Webinar&nbsp;<span style='background: url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg"); display: inline-block; font-family: "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-weight: 400; line-height: 1; box-sizing: border-box; font-size: inherit; height: 1em; margin: -0.1em 0.1em 0.1em; min-height: 20px; min-width: 20px; vertical-align: middle; width: 1em;' fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg);" fr-original-class="fr-emoticon fr-deletable fr-emoticon-img">&nbsp; Cost: &pound;30PP&nbsp;In this power-packed session, we will cover:<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">What is Marketing Strategy?</li><li fr-original-style="" style="box-sizing: border-box;">Market Analysis</li><li fr-original-style="" style="box-sizing: border-box;">SWOT Analysis</li><li fr-original-style="" style="box-sizing: border-box;">Identifying Target Audiences</li><li fr-original-style="" style="box-sizing: border-box;">Analysing Competitor Landscape</li><li fr-original-style="" style="box-sizing: border-box;">Crafting Your Unique Value Proposition:</li><li fr-original-style="" style="box-sizing: border-box;">Defining Your Brand Identity</li><li fr-original-style="" style="box-sizing: border-box;">Creating Compelling Messaging</li><li fr-original-style="" style="box-sizing: border-box;">Choosing the Right Channels</li><li fr-original-style="" style="box-sizing: border-box;">Measuring Success with KPIs</li></ul>&nbsp;Get ready for an immersive learning experience that will transform the way you approach marketing strategy!&nbsp; About the Host:&nbsp; Stacey Pretty &ndash; Marketing Director, Let&rsquo;s Do Marketing<img src="https://images.cademy.co.uk/bdc6fb76-f48f-4ee1-adb0-87a4b88fa0c4/786e17a8-3713-45f9-999e-c12da4ced6dd/original.jpeg" style="width: 219px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left; padding: 0px 1px; user-select: none; position: relative; box-sizing: border-box;" fr-original-style="width: 219px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left;" fr-original-class="fr-draggable">Stacey is the Marketing Director of Let&rsquo;s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn&#39;t just about campaigns; it&#39;s about building relationships and fostering an excellent customer experience.

An area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market, your focus for messaging, and your strengths as a business, but it can become your ultimate marketing reference guide, keeping all your promotional material consistent, concise, and clear. 

In this 3-hour intensive webinar, we dive into the key areas of a marketing strategy document, breaking down its key sections, and equipping you with the knowledge and tools needed to go and craft your own!
Event details:
Time: 10am - 12:30pm
Location: Online (ZOOM)
Cost: £35pp
In this power-packed session, we will cover:
What is Marketing Strategy?
Market Analysis
SWOT Analysis
Identifying Target Audiences
Analysing Competitor Landscape
Crafting Your Unique Value Proposition:
Defining Your Brand Identity
Creating Compelling Messaging
Choosing the Right Channels
Measuring Success with KPIs
 Get ready for an immersive learning experience that will transform the way you approach marketing strategy!



Meet the Host: 
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey is the Marketing Director of Let’s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn't just about campaigns; it's about building relationships and fostering an excellent customer experience.




Privacy Notice
By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.

Let’s Do Business Group

Marketing Strategy

Digital Marketing

Marketing Plan

An area that many small and new businesses struggle with is developing and defining their approach to marketing. Creating a marketing strategy document is something every business owner should do before you start marketing your business.

Understanding and Developing a Marketing Strategy

Facilitated by: Teresa Nightingale, HIGN trustee and Income Generation &amp; Marketing Director, Wirral Hospice St John&rsquo;s.Sharing and networking session.<div fr-original-style="" style="box-sizing: border-box;"> </div><div fr-original-style="" style="box-sizing: border-box;">Q2 Reporting THIS SESSION WON&#39;T BE RECORDED. <div fr-original-style="" style="box-sizing: border-box;"> Session aimed at fundraising leaders: Directors | Heads of | Leads | Managers</div></div>

Sharing & Networking - Christmas tree recycling programmes.

Session aimed at tree recycling fundraisers

THIS SESSION WILL NOT BE RECORDED

Hospice Income Generation Network

Wed 5 Mar 2025 - Christmas Tree Recycling

Why Video is Essential For Business
This interactive workshop is your key to mastering the art of creating impactful and high-quality video content tailored for your business needs.

What You Will Learn:
Get hands-on with the key skills for impactful video production:
Video Dynamics: Understand what makes visuals engaging and effective.
Essential Equipment: Choose the right equipment for your needs.
Planning Perfection: Set the stage for a smooth and successful shoot.
Framing Fundamentals: Compose shots that tell a story.
Audio & its Importance: Capture clear and professional sound.
Lighting Mastery: Master techniques for beautiful visuals.
On-Camera Confidence: Deliver your message with poise and presence.
Directing for Impact: Get the best performances from others.
Cutaway Creativity: Enhance your storytelling with strategic cuts.
Shoot Savvy: Plan efficient and productive filming sessions.
Who Should Take This Workshop?
This workshop is ideal for business owners, entrepreneurs, and marketing professionals who want to incorporate video into their marketing strategies but lack prior video experience.
Workshop Prerequisites:
A basic understanding of computers and the internet
A willingness to learn and practice new skills
Workshop Format:
This workshop is delivered online on Zoom.
Workshop Duration:
This workshop has been broken down into three sessions and runs over three weeks. Each session is run on a Friday from 12 to 2 PM so there is no information overload. You will receive a recording of each session on completion so that you can review the work at your leisure.
Don't miss out on this opportunity to empower your business with the power of creating videos. Enrol in our ‘Creating Videos With Your Phone’ workshop today and start creating captivating videos that drive engagement, boost conversions, and elevate your business to new heights of success.
If you would like to find out more about creating and using video in your business then feel free to book a 121 with us.
You might also want to consider joining our 'Video Creators Club' which has everything that you need to get started using video in your business.

Clockwork Eye Video

Photography & Video

Video

Video Marketing

Video Creation

Mobile Video Production

Film & Video

Video Design

Videography

Video Production

Video Editing

Video & Mobile Marketing

Learn to craft top-notch videos for your business using your mobile phone in this interactive workshop. Enhance marketing, visibility, and attract more clients through video. All-in-one workshop for diving into the world of business videos. #VideoCreation #BusinessBoost

Creating Video For Business (Interactive Workshop)

<div style="color: rgb(0, 0, 0); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(0, 0, 0);">Want&nbsp;learn&nbsp;how to use social media to market your business effectively? Join this short course from&nbsp;Let&rsquo;s&nbsp;Do Marketing to learn how to create your social media strategy for success &ndash; and come away with the knowledge,&nbsp;skills&nbsp;and confidence to start connecting with your customers online!&nbsp;</div><div style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">&nbsp;</div><div style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Get to know more about social media channels and what they can do for your business, how to use them effectively, as well as create award winning and&nbsp;eye catching&nbsp;content to resonate with your customers. Get a better understanding on tools and software to make your social media marketing a&nbsp;breeze, and&nbsp;learn more about the possibilities with Social Media Marketing.&nbsp;</div><div style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">&nbsp;📅 Date: Tuesday 14th January🕒&nbsp;Time: 10am - 12:30pm📌 Location: Online Webinar&nbsp;<span style='background: url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg"); display: inline-block; font-family: "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-weight: 400; line-height: 1; box-sizing: border-box; font-size: inherit; height: 1em; margin: -0.1em 0.1em 0.1em; min-height: 20px; min-width: 20px; vertical-align: middle; width: 1em;' fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg);" fr-original-class="fr-emoticon fr-deletable fr-emoticon-img">&nbsp; Cost: &pound;25PP </div><div style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">During this course,&nbsp;we&rsquo;ll&nbsp;cover:&nbsp;</div><div style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">&nbsp;</div><div style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><ul fr-original-style="" style="box-sizing: border-box;"><li data-leveltext="-" data-font="Calibri" data-listid="1" data-list-defn-props='{"335551671":0,"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Calibri","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}' data-aria-posinset="0" data-aria-level="1" fr-original-style="" style="box-sizing: border-box;">The basics &ndash; understanding how marketing relates to social media and vice versa&nbsp;&nbsp;</li><li data-leveltext="-" data-font="Calibri" data-listid="1" data-list-defn-props='{"335551671":0,"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Calibri","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}' data-aria-posinset="0" data-aria-level="1" fr-original-style="" style="box-sizing: border-box;">The characteristics of each social media channel, how to&nbsp;determine&nbsp;which one is right for your business (or all of them!), as well as how to use the most popular channels Facebook,&nbsp;Instagram&nbsp;and LinkedIn&nbsp;</li><li data-leveltext="-" data-font="Calibri" data-listid="1" data-list-defn-props='{"335551671":0,"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Calibri","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}' data-aria-posinset="0" data-aria-level="1" fr-original-style="" style="box-sizing: border-box;">Finding your customer online, and&nbsp;identifying&nbsp;ways to connect with and reach them&nbsp;</li><li data-leveltext="-" data-font="Calibri" data-listid="1" data-list-defn-props='{"335551671":0,"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Calibri","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}' data-aria-posinset="0" data-aria-level="1" fr-original-style="" style="box-sizing: border-box;">Creating graphic design content using tools like Canva to capture the attention of customers on your news feed&nbsp;</li><li data-leveltext="-" data-font="Calibri" data-listid="1" data-list-defn-props='{"335551671":0,"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Calibri","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}' data-aria-posinset="0" data-aria-level="1" fr-original-style="" style="box-sizing: border-box;">Scheduling social media posts and content to make your life easier, with tools like Meta Business Suite, Buffer and more&nbsp;</li></ul></div><div style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">&nbsp;</div><div style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">As well a dedicated Q&amp;A session, where you can ask a social media expert any questions you have about your own social media strategy.&nbsp;</div>

Want learn how to use social media to market your business effectively? Join this short course from Let’s Do Marketing to learn how to create your social media strategy for success – and come away with the knowledge, skills and confidence to start connecting with your customers online! 

Get to know more about social media channels and what they can do for your business, how to use them effectively, as well as create award winning and eye catching content to resonate with your customers. Get a better understanding on tools and software to make your social media marketing a breeze, and learn more about the possibilities with Social Media Marketing. 
Event details:
Time: 10am - 1pm
Location: Online (ZOOM)
Cost: £35pp
During this course, we’ll cover: 
The basics – understanding how marketing relates to social media and vice versa
The characteristics of each social media channel, how to determine which one is right for your business (or all of them!), as well as how to use the most popular channels Facebook, Instagram and LinkedIn
Finding your customer online, and identifying ways to connect with and reach them
Creating graphic design content using tools like Canva to capture the attention of customers on your news feed
Scheduling social media posts and content to make your life easier, with tools like Meta Business Suite, Buffer and more
Developing a social media Strategy

As well a dedicated Q&A session, where you can ask a social media expert any questions you have about your own social media strategy. 




Meet the Host:
Kerry Madge | Marketing Executive, Let's Do Marketing


Kerry Madge is a dynamic Marketing Executive at Let's Do Marketing, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management, Kerry excels in social media advertising, graphic design, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals.



Privacy Notice
By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.

Social Media Strategy

Social Media Marketing

Social Media

Social Media Management

Want learn how to use social media to market your business effectively? Join this short course from Let’s Do Marketing to learn how to create your social media strategy for success – and come away with the knowledge, skills and confidence to start connecting with your customers online! 


Introduction to Social Media Marketing

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape, can appear overwhelming and complicated for small business owners, but Let&rsquo;s Do Marketing are here to help. This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve! 📅 Date: Tuesday 19th November&nbsp;🕒&nbsp;Time: 10am - 12pm📌 Location: Online Webinar <span style='background: url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg"); display: inline-block; font-family: "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-weight: 400; line-height: 1; box-sizing: border-box; font-size: inherit; height: 1em; margin: -0.1em 0.1em 0.1em; min-height: 20px; min-width: 20px; vertical-align: middle; width: 1em;' fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg);" fr-original-class="fr-emoticon fr-deletable fr-emoticon-img">&nbsp; Cost: &pound;25PP&nbsp; What You&#39;ll Learn:<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Understanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.</li><li fr-original-style="" style="box-sizing: border-box;">Keyword Research and Optimization: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.</li><li fr-original-style="" style="box-sizing: border-box;">On-Page SEO Techniques: Explore the critical on-page elements that contribute to a website&#39;s SEO success.</li><li fr-original-style="" style="box-sizing: border-box;">Off-Page SEO Strategies: Delve into off-page SEO factors, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.</li><li fr-original-style="" style="box-sizing: border-box;">Technical SEO Essentials: Uncover the technical aspects of SEO, such as site speed, mobile optimization, and crawlability.</li><li fr-original-style="" style="box-sizing: border-box;">Measuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.</li></ul>&nbsp;Who Should Attend: Small Business Owners Content Creators Entrepreneurs Anyone Seeking to Enhance Digital Presence Let&rsquo;s demystify SEO and empower you to navigate the digital landscape with confidence.&nbsp;About the Host:&nbsp;Stacey Pretty &ndash; Marketing Director, Let&rsquo;s Do Marketing<img src="https://images.cademy.co.uk/bdc6fb76-f48f-4ee1-adb0-87a4b88fa0c4/786e17a8-3713-45f9-999e-c12da4ced6dd/original.jpeg" style="width: 174px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left; padding: 0px 1px; user-select: none; position: relative; box-sizing: border-box;" fr-original-style="width: 174px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left;" fr-original-class="fr-draggable">Stacey is the Marketing Director of Let&rsquo;s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn&#39;t just about campaigns; it&#39;s about building relationships and fostering an excellent customer experience.

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and organisations alike. Navigating this dynamic landscape, can appear overwhelming and complicated but Let’s Do Marketing are here to help.

This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve!

Event details:
📅 Date: Monday 10th March 2025
🕘 Time: 10:00am - 12:00pm
📌 Location: Online (ZOOM)
💁‍♀️ For: This workshop is targeted towards businesses in the Voluntary, Community and Social Enterprise sectors in Herefordshire.

What You'll Learn:
Understanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.
Keyword Research and Optimization: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.
On-Page SEO Techniques: Explore the critical on-page elements that contribute to a website's SEO success.
Off-Page SEO Strategies: Delve into off-page SEO factors, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.
Technical SEO Essentials: Uncover the technical aspects of SEO, such as site speed, mobile optimization, and crawlability.
Measuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.

Let’s demystify SEO and empower you to navigate the digital landscape with confidence.



Let’s Do Business is undertaking this project in conjunction with Herefordshire Council and Talk Community to support organisations in the VCSE (Voluntary, Charity and Social Enterprise) sector in Herefordshire.
This project is funded by the UK Government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
Please click here to see our Privacy Policy. Please note that your details may be shared with Herefordshire Council who are funding this project.



Local SEO

Seo Copywriting

Website Design

Google Seo

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike.

Breaking down the basics of SEO for VCSE Sector

Email Marketing remains a cornerstone of digital communication, which when used effectively can elevate your brand, foster customer loyalty, and drive remarkable results.&nbsp; In this 2-hour webinar, we will explore how email marketing can be a game-changer for your business, unravelling the secrets behind crafting compelling campaigns and how they seamlessly integrate into your overall marketing strategy.&nbsp; &nbsp; &nbsp;📅 Date: Tuesday 3rd December🕒&nbsp;Time: 10 am - 12 pm📌 Location: Online Webinar&nbsp;<span style='background: url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg"); display: inline-block; font-family: "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-weight: 400; line-height: 1; box-sizing: border-box; font-size: inherit; height: 1em; margin: -0.1em 0.1em 0.1em; min-height: 20px; min-width: 20px; vertical-align: middle; width: 1em;' fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg);" fr-original-class="fr-emoticon fr-deletable fr-emoticon-img">&nbsp; Cost: &pound;25PP&nbsp;Throughout this webinar, we&#39;ll cover essential topics such as:<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Building a Solid Foundation: Learn the fundamentals of email marketing, from creating subscriber lists to segmenting your audience for targeted messaging.</li><li fr-original-style="" style="box-sizing: border-box;">The Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and Unsubscribes.</li><li fr-original-style="" style="box-sizing: border-box;">Crafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.</li><li fr-original-style="" style="box-sizing: border-box;">Automation and Personalization: Explore the power of automation to streamline your email campaigns and the art of personalization to create a tailored experience for each recipient.</li><li fr-original-style="" style="box-sizing: border-box;">The Customer Journey: Learn how to utlise email marketing for more than just conversion. Nurture your customers and create touch points to improve customer engagement.</li><li fr-original-style="" style="box-sizing: border-box;">Analytics and Optimization: Learn how to track and interpret key metrics, identify areas for improvement, and optimize your campaigns for maximum impact.</li></ul> Get ready to revolutionize your approach to email marketing and unlock the full potential of email marketing for your business! &nbsp;About the Host:&nbsp; Stacey Pretty &ndash; Marketing Director, Let&rsquo;s Do Marketing<img src="https://images.cademy.co.uk/bdc6fb76-f48f-4ee1-adb0-87a4b88fa0c4/786e17a8-3713-45f9-999e-c12da4ced6dd/original.jpeg" style="width: 197px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left; padding: 0px 1px; user-select: none; position: relative; box-sizing: border-box;" fr-original-style="width: 197px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left;" fr-original-class="fr-draggable">Stacey is the Marketing Director of Let&rsquo;s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn&#39;t just about campaigns; it&#39;s about building relationships and fostering an excellent customer experience.

Email Marketing remains a cornerstone of digital communication, which when used effectively can elevate your brand, foster customer loyalty, and drive remarkable results. 
In this 2-hour webinar, we will explore how email marketing can be a game-changer for your organisation, unraveling the secrets behind crafting compelling campaigns and how they seamlessly integrate into your overall marketing strategy. 

Event details:
📅 Date: Monday 17th March 2025
🕘 Time: 10:00am - 12:00pm
📌 Location: Online (ZOOM)
💁‍♀️ For: This workshop is targeted towards businesses in the Voluntary, Community and Social Enterprise sectors in Herefordshire.

Throughout this webinar, we'll cover essential topics such as:
Building a Solid Foundation: Learn the fundamentals of email marketing, from creating subscriber lists to segmenting your audience for targeted messaging.
The Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and Unsubscribes.
Crafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.
Automation and Personalization: Explore the power of automation to streamline your email campaigns and the art of personalization to create a tailored experience for each recipient.
The Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touch points to improve customer engagement.
Analytics and Optimisation: Learn how to track and interpret key metrics, identify areas for improvement, and optimize your campaigns for maximum impact.

Get ready to revolutionize your approach to email marketing and unlock the full potential of email marketing for your business!



Let’s Do Business is undertaking this project in conjunction with Herefordshire Council and Talk Community to support organisations in the VCSE (Voluntary, Charity and Social Enterprise) sector in Herefordshire.
This project is funded by the UK Government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
Please click here to see our Privacy Policy. Please note that your details may be shared with Herefordshire Council who are funding this project.



Email Etiquette

Email Marketing

Email Writing

Email Marketing remains a cornerstone of digital communication, which when used effectively can elevate your brand, foster customer loyalty, and drive remarkable results.


Strategies for Successful Email Marketing for VCSE Sector

Learn how to present your charity or social business in a way that captivates customers and inspires potential funders. This workshop will guide you through the process of creating an impactful pitch that effectively communicates your mission, value, and social impact.
We’ll cover key elements such as understanding your audience, structuring your message, and using storytelling techniques to make your pitch memorable. You’ll also gain tips on delivering your pitch with confidence and clarity to maximise its effectiveness.
Whether you're seeking funding or attracting new customers, this workshop will equip you with the tools to promote your organisation with purpose and impact!
 
Event details:
📅 Date: Tuesday 11th March 2025
🕘 Time: 10:00am - 12:30pm
📌 Location: Online - Via Zoom 
💁‍♀️ For: This workshop is targeted towards businesses in the Voluntary, Community and Social Enterprise sectors in Herefordshire.






Let’s Do Business is undertaking this project in conjunction with Herefordshire Council and Talk Community to support organisations in the VCSE (Voluntary, Charity and Social Enterprise) sector in Herefordshire.
This project is funded by the UK Government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
Please click here to see our Privacy Policy. Please note that your details may be shared with Herefordshire Council who are funding this project.



Charity

Learn how to present your charity or social business in a way that captivates customers and inspires potential funders. This workshop will guide you through the process of creating an impactful pitch that effectively communicates your mission, value, and social impact.

We’ll cover key elements such as understanding your audience, structuring your message, and using storytelling techniques to make your pitch memorable. You’ll also gain tips on delivering your pitch with confidence and clarity to maximise its effectiveness.

Whether you're seeking funding or attracting new customers, this workshop will equip you with the tools to promote your organisation with purpose and impact!

Developing an effective pitch for your organisation

Join us for an interactive workshop designed to help businesses at every stage of their journey, from start-up to small-to-medium enterprises (SMEs). Whether you're just getting started or looking to scale, this webinar will equip you with the insights, strategies, and tools needed to thrive in today's competitive market.

Event details:
Date: Tuesday 11th & Wednesday 12th March 2025
Time: 10:00am - 1:00pm
Location: Online (ZOOM)
For: Businesses based in Essex

No matter where you are on your business journey, this workshop will support you in navigating your:
Competitive Landscape: Understand how to identify your unique selling points (USPs) and differentiate yourself from competitors.
Business Model Options: Explore innovative ways to optimize your revenue streams and enhance profitability.
Marketing Effectiveness: Pinpoint the most effective channels for reaching your target audience and maximizing marketing ROI.
Scaling for Success: Learn how to create the right conditions to launch new products, services, and expand your business.
Unlock the tools to navigate your business challenges and scale with confidence!

About the host:
Ross Moran, Business Advisory Manager
Over two decades focusing on new venture creation and business transformation, Ross has worked in multiple finance, management, and technology roles within small and large organisations. Implementing new business models and developing a deep understanding of how technology process improvements intersect with business lifecycles and ecosystems has given Ross a unique perspective on most aspects of business including market research, new product development, raising finance, sales, marketing, and business transformation.



This workshop is provided courtesy of Backing Essex Business. Fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business (Formerly Back to Business Essex) is here to support business growth across the county, promoting economic growth and creating jobs, by providing free business support, access to finance and training. This workshop is available to businesses within Essex, excluding Southend and Thurrock. 
For more information visit https: www.backingessexbusiness.co.uk
Please click here to see the Backing Essex Business Privacy Policy



Whether you're just getting started or looking to scale, this webinar will equip you with the insights, strategies, and tools needed to thrive in today's competitive market.

Navigating the Business Landscape: from Start Up to SME

On this Adobe Express Training for Social Media Design you'll create outstanding, unique and professional graphics & video for social media marketing on your social channels. 

Learn to work fast by editing existing Adobe Express Templates or create from scratch with your own branding.

Who is this Adobe Express Course for?
This is designed for beginners or anyone with limited /no knowledge of social media design. It's perfect for small business owners looking to bring their design and social media in-house and for freelancers or entrepenours.

Zoom Video Conferencing

An online Adobe Express training workshop this is run live via video conferencing with a live instructor.

Course Content

Getting Started
Learn how to work with Social Media design
Designing FB, Insta, LinkedIn, Pinterest etc posts

Text & Graphics
Working with Text
Pre-styled Text Blocks
Text Animation and Timings
Uploading & Editing your Images 
Edit and manipulate graphics from existing Adobe stock art available in Express.
Crop Images to Shapes or Freehand

Add animations and timings to posts
Add Animations to Images
Add Animations to Text
Work with the Express Timeline
Manipulate and Edit the Timeline
Animation Properties

Adobe Express and AI (Firefly)
Work with Adobe Express AI to create images et
What is Firefly & how does it work in Adobe Express
Use Text to Graphic
Generative Fills
Generate Template
Generate Text from Image
Insert Object
Generate Artwork & Photos

Adobe Express & Image Editing
Edit Images in Adobe Express
Remove Background, Remove Object, Insert Object & Erase Object
Animate Image using In, Loop & Out (three animations for different states of the image)
Use Adjustments
Change Background Colour of Post

Add Branding to Adobe Express
Add Logo /Images
Create a Colour Theme of your Colours
Create a Palette of Colour
Edit a Theme

Create your Brand in Adobe Express
Create your Brand
Add your Colours, Logo, Fonts, Templates and Assets
Add your own fonts /Search for Fonts
Headings /Body Text

Resize & Create Multiple Size Posts
Use one post to generate multiple sized posts
Create FB, Twitter, Pinterest, Insta posts in seconds
Resize & Duplicate
Expand Posts
Convert to Presentation

Schedule Posts in Adobe Express
Use the Scheduler
Add future Posts to multiple Social Channels

Working with Video in Adobe Express
Using existing Adobe Stock Videos
Upload Videos
Instagram /TikTok /FB Setups 
Adobe Express Timeline /Trimming & Splitting
Video Quick Actions
Video Effects /Background /Recolour
Animation Effects

Publish Adobe Express Projects to Social Media
Understanding File Formats
Downloading Images /PNG /JPEG
Downloading Video



 



Greta Powell Training

This is a quickstart Adobe Express Training course held online in Janury 2025. Ideal for business owners or freelancers looking to get to grips with social media design and designing for social media marketing.

Adobe Express Training for Social Media Design

Email Marketing remains a cornerstone of digital communication, which when used effectively can elevate your brand, foster customer loyalty, and drive remarkable results.

In this 2-hour webinar, we will explore how email marketing can be a game-changer for your business, unravelling the secrets behind crafting compelling campaigns and how they seamlessly integrate into your overall marketing strategy. 
Event details:
Time: 10 am - 12 pm
Location: Online (ZOOM)
Cost: £30pp
Throughout this webinar, we'll cover essential topics such as:
Building a Solid Foundation: Learn the fundamentals of email marketing, from creating subscriber lists to segmenting your audience for targeted messaging.
The Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and Unsubscribes.
Crafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.
Automation and Personalization: Explore the power of automation to streamline your email campaigns and the art of personalization to create a tailored experience for each recipient.
The Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touch points to improve customer engagement.
Analytics and Optimization: Learn how to track and interpret key metrics, identify areas for improvement, and optimize your campaigns for maximum impact.

Get ready to revolutionize your approach to email marketing and unlock the full potential of email marketing for your business!



Meet the Host: 
Stacey Pretty – Marketing Director, Let’s Do Marketing

Stacey is the Marketing Director of Let’s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn't just about campaigns; it's about building relationships and fostering an excellent customer experience.




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