190 Marketing courses in Esher

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Hypnotherapy Training Course

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Introduction to Agile and Scrum: In-House Training This half-day course provides an overview of Agile principles and mindset, and the Scrum framework as a key Agile approach. It will provide you with the key benefits of an Agile approach, and its differences with the traditional Waterfall method. Lastly, as Agile is looked upon more frequently as an alternative delivery method, you will review situations where Agile can be adapted outside of software development, where it is most commonly used. What you will Learn At the end of this program, you will be able to: Explain the basics and benefits of using an Agile approach Describe the Scrum framework, its events, artifacts and roles and responsibilities Illustrate Agile approaches outside of Software Development Getting Started Introduction Course structure Course goals and objectives Agile Introduction What is Agile? Agile Benefits Agile Methods Overview of Scrum Scrum Overview Scrum Events Scrum Artifacts Scrum Roles Definition of Done Agile Approaches Outside of Software Development Agile in other environments Product Development Course Development Marketing Agile Project Candidates Summary What Agile is not... Concerns and Pitfalls

This course is intended for delegates who are now doing dermal fillers or whom are advanced injectors. The Brazilian Butt Lift training includes improving shape, volumizing and sculpting the area with dermal filler. We use Hyacorp MFL 2 or Genefill Products  MASTERCLASS GROUP 8 CPD POINTS 1 DAY COURSE  ONLINE During the HANDS_ training day you will learn the following: Anatomy and Physiology Consultation for patients Consent forms Treatment information After care Disinfection & Safety Indications and Contra-indications Risks, side effects Dealing with complications Marketing tips Certificate upon completion CPD All under the supervision of our fully trained aesthetics practitioners, with Medical background. You will practice on real models and optional extra Mentoring date can be provided if required! BBL is the newest of the body augmentation treatments in the cosmetic/aesthetic industry Masterclass. HANDS-ON BBL TRAINING COURSE IN LONDON Practice in 1-day Course ONE-TO-ONE Training Non-Surgical Liquid Brazilian Butt Lift with Hyaluronic Acid ( difference Fillers )Hayacorp MFL 2 ,Genefill contour using cannulas. Brazilian Butt lift with Fillers also called Liquid BBL has become one of the most popular non-surgical cosmetic procedures. Client’s are more than ever looking for non-surgical alternatives to the most popular cosmetic procedures. Take advantage of this ever-growing market with our one-day intensive course, extend you level of injectable procedure. Our Buttock Augmentation training course you will learn how to safely administrate the HA and effectively carry out these procedures to help your clients achieve a firmer, rounder buttock whilst saving your clients thousands on undergoing invasive surgery.  The Brazilian Buttock Lift, training course consists in learning Master class injection techniques and application for the most frequently requested areas of the body under professional supervise with some of the best experts of Academy on central London. You can extend the training with Legs, Arms and Calves. With Harley Elite Academy you can learn to practice in cosmetic medicine what the most celebrities want! We will cover pertinent information including mechanism of action technique of safety, dealing with complications, dilution guidelines, and more., providing injectable protocol for the products. Contraindications Complications Management Post treatment advice You need to be medically qualified as a doctor, dentist, nurse, pharmacist or paramedic with full governing body registration and have completed a Foundation Filler Course and to have administered a number of cases.

About this Course Batteries are going to play an increasingly important role in the energy grid. An increasing number of developers are looking to add battery storage systems (BESS) into their existing projects. However future cash flows are highly uncertain and they are often unsure exactly how battery technology can be monetised. A strong revenue model requires stacking of different revenue sources. As the share of variable renewable sources in electricity systems further increase, battery systems are expected to play a growing role by providing frequency control and operational reserves as well as for wholesale arbitrage, while helping reduce grid integration costs. The more volatile electricity prices are, the greater the earning potential of batteries trading electricity on various electricity markets. BESS can generate revenue streams in several different ways; through a frequency response contract with the TSO, by providing grid services in other ways or by arbitrage through buying cheap power and selling power for a higher price in a liquid wholesale market. Because batteries are efficient, the round trip efficiency is also high. They can spread arbitrage trading much better than other storage types and in many cases, other asset classes. For companies that combine a battery with other tasks, for example to store power from their own panels, or to avoid a costly heavy power connection, the investment is less risky than for those that purely focus on arbitrage trading. It is uncertain whether electricity prices will fluctuate more violently in the coming years, or whether the peaks will actually level off. During this highly interactive training, the trainer will provide you with the latest insights and best practices on how to obtain the maximum economic benefits when participating with BESS in the electricity market. Training Objectives By the end of this course, the participants will be able to: Discover the different BESS battery technologies and their impact on the grid Understand the role of storage in providing flexibility to the power system Examine the potential revenue streams from BESS models Learn how profit can generated with BESS trading strategies Determine how to optimize the value from BESS projects Find out how to combine BESS with renewable PPAs Target Audience Professionals and executives from Power Utilities, Energy Companies, Financial & Investment Banks, Renewable Power Project Developers, Transmission System Operators and Energy Industry Regulators will find this training course useful. Electricity Marketing and Traders New Venture or Business Development Executives Corporate Finance and Treasury Executives Audit and Risk Management Executives Power or Utility Market Research Analysts Investment Managers for Renewable Power Projects Origination Professionals Regulation, Compliance and Documentation Officers Lawyers and Accountants Power Transmission and Distributions Engineers Trainer Our key expert is a skilled and accomplished professional with over 25 years' of extensive senior management / board level experience in the energy markets worldwide. Next to advising energy companies, banks, consultants and regulators regarding PPAs, our key expert has also conducted several highly successful training courses about Power Purchase Agreements, Power Project Finance, IPPs, and Project Risk Management to over 1,000 high level participants from Asia, Africa, Europe and Middle East. He was a member of the expert commission of the Dutch Government for 2 offshore wind parks, Hollandse Kust (zuid) Wind Farm Zone Sites 3 and 4 that advised on which of the 5 applicants did provide the best security and solutions associated with the electricity and green certificate prices, the construction and operational risks of the project. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Project Management Fundamentals: In-House Training Many projects are performed by highly competent and effective people who have little or no project management training. They perform projects like process improvement, marketing campaign development, new product development, event planning and production, and other 'tasks' which are projects. Project Management Fundamentals (PMF) is designed to support those people who need a solid foundation in project management, without being unnecessarily burdened to learn it while on the job. The course offers practical skills, concepts, and principles that can be taken back to the workplace, along with insights needed to adapt them to specific project environments. In today's environment, that means possibly adapting to Agile / Iterative methods. So, we have recently added key Agile concepts to provide a basic understanding of shifting towards agility. Since PMF's course goal is to achieve quality performance by learning effective planning and control, the focus is on a process orientation and an analytical, systems-oriented approach. Together, these frameworks promote project-related problem solving and decision-making skills necessary for real world projects. They honor project needs for collaboration, clear communications among people, and interpersonal and relationship skills. Recognition of these needs are woven throughout PMF, but are highlighted in two specific areas: Module 2 - People and Projects Module 8 - Executing, Communicating, and Developing the Team What You Will Learn At the end of this program, you will be able to: Describe the value of strong project management Identify characteristics of a successful project and project manager Recognize how current agile / adaptive practices fit within project management Explore project management processes, including Initiating, Planning, Execution, Monitoring & Controlling, and Closing Utilize project management processes and tools, based on case studies and real-world situations Create an initial project plan Use standard project management terminology Foundation Concepts Project management and definitions Value and focus of PM Competing constraints and project success Project life cycles People and Projects People and projects overview The project manager The project team People and projects in organizations Initiating and Defining Requirements Initiating the project Developing the project charter Conducting stakeholder assessments Defining requirements Using the Work Breakdown Structure Defining the Work Breakdown Structure (WBS) Developing a usable WBS Using the WBS Managing Project Risk Making the case for risk management Overview to planning for risk Identifying risks Analyzing risks Planning responses to risks Implementing response and monitoring risks Considerations for adaptive environments Estimating Defining an estimate Estimating approaches Estimating practices Estimating cost Validating an estimate Scheduling Defining the scheduling process and related terminology Sequencing and defining dependencies Determining the critical path Considering schedule risks and optimizing the schedule Executing, Communicating, and Developing the Team From baseline to execution Project communications and stakeholder relationships High-performing teams Monitoring and Controlling Defining monitoring and controlling Viewing control through the competing demands lens Variance Analysis and corrective action (Earned Value) Considerations in adaptive environments Closing the Project Closing projects Focusing on project transition Focusing on post-project evaluations

Photoshop Training Course Basics to Advanced designed for individuals of every skill level, ranging from beginners to advanced image editing professionals. Immerse yourself in the realm of potent image manipulation tools at our school in London. Personalized Photoshop courses either at our facility or directly at your location. Click here for more info: Website Duration: 20 hours. Method: Personalized 1-on-1. Schedule: Customize your learning with pre-booked sessions available Monday to Saturday, from 9 am to 7 pm. Course Title: Mastering Photoshop: From Basics to Advanced Proficiency Course Duration: 20 hours Module 1: Introduction to Photoshop (2 hours) Understanding the Photoshop interface Navigating tools and panels Basic keyboard shortcuts for efficient workflow Introduction to different file formats and their uses Module 2: Essential Tools and Techniques (3 hours) Selection tools and techniques for precise editing Working with layers: management and blending modes Understanding brushes, gradients, and patterns Introduction to basic filters and their applications Module 3: Image Editing and Retouching (4 hours) Color correction and adjustment layers Advanced retouching techniques: Healing Brush, Clone Stamp, and Content-Aware tools Removing backgrounds and unwanted elements Restoring old or damaged photographs Module 4: Advanced Photo Manipulation (3 hours) Compositing multiple images seamlessly Advanced blending modes and layer effects Creative use of masks and clipping paths Special effects: lighting, shadows, and reflections Module 5: Text and Typography (2 hours) Working with text layers and formatting options Creating custom typography and text effects Utilizing layer styles for creative text designs Text manipulation along paths and shapes Module 6: Web and UI Design (3 hours) Designing web banners, buttons, and interfaces Slicing and optimizing images for the web Creating interactive prototypes and mockups Exporting assets for web and app development Module 7: Print Design and Prepress (2 hours) Understanding color modes: CMYK vs. RGB Setting up documents for print: bleed, margins, and resolution Designing print materials: brochures, business cards, and posters Preparing files for professional printing Module 8: Project-Based Learning (1 hour) Applying learned techniques to real-world projects Instructor-led project: creating a digital artwork or advertisement Feedback and critique session for skill refinement Final presentation of completed projects Upon completion, you will: Master Photoshop Skills: Gain proficiency in fundamental and advanced Photoshop techniques, enabling professional-level image editing and creative design. Enhance Creativity: Develop creative problem-solving abilities, enabling innovative and visually appealing design solutions. Job Opportunities: Graphic Designer: Craft compelling visual content for ads, websites, and marketing materials. Photo Retoucher: Edit and enhance photographs to meet professional standards. Digital Artist: Create digital artwork and illustrations for various purposes. Web/UI/UX Designer: Design user-friendly interfaces and engaging online experiences. Marketing Content Creator: Generate eye-catching promotional visuals and social media content. Video Editor: Enhance video footage and create engaging video content for online platforms. Professional Adobe Photoshop Training in London - On-Site & Live Virtual Classes Being the industry-leading image editing software, Photoshop empowers users to manipulate images, enhance colors, and create visually striking designs. Its extensive toolkit allows for intricate adjustments, retouching, and even editing videos, graphic design, and 3D imagery. Enroll in our Photoshop course to establish a strong foundation in creative visuals, focusing on essential skills like image adjustment, composition, and common troubleshooting. For a more in-depth understanding, our Advanced course delves into advanced techniques such as color fills, text and layer styling, and creating web-ready artwork. Explore our masterclass options for advanced training and deeper insights. Both beginner courses are available in physical classrooms and online, providing flexible learning opportunities.   Holistic Design Education: Comprehensive training across diverse design fields. Industry-Experienced Instructors: Learn from seasoned professionals in the field. Flexible Learning: Accommodating schedules for busy professionals and students. Practical Projects: Hands-on projects for real-world design experience. Career-Focused Skills: Acquire industry-relevant skills for professional growth. Cutting-Edge Facilities: Access state-of-the-art technology and facilities. Personalized Training: Tailored programs to suit individual learning needs. Networking Opportunities: Connect with design professionals for valuable connections. Innovation Exploration: Explore creative trends and emerging technologies. Ongoing Support: Continuous assistance and post-course guidance.

Adobe Illustrator and Photoshop Masterclass Training, your gateway to Photoshop and Illustrator. Learn with the best software for publishing and marketing materials. This comprehensive training covers Photoshop, Illustrator, and InDesign, offering step-by-step tutorials tailored for creative professionals. Click here for more info: Website Duration: 10 hours Approach: Individualized, Tailored Content, Flexible Pace, Personal Support Scheduling Flexibility: 1-on-1 sessions from Mon to Sat, 9 am to 7 pm, based on your availability. Course Title: Adobe Photoshop and Illustrator Mastery Workshop Duration: 10 Hours (Divided into 10 Modules) Module 1: Introduction to Adobe Photoshop (1 hour) Familiarization with Photoshop interface and tools Understanding bitmap graphics and resolution Basic image editing techniques (cropping, resizing, color adjustments) Significance of layers in design Module 2: Essential Photoshop Tools (1 hour) Mastery of selection tools (Marquee, Lasso, Magic Wand) Understanding brushes and their settings Introduction to the Pen tool for precise selections Working adeptly with layers and layer styles Module 3: Advanced Image Editing (1 hour) Proficiency in advanced color adjustments (Curves, Levels, Hue/Saturation) Techniques for photo retouching and manipulation Creating composite images using blending modes Application of filters and special effects for creative designs Module 4: Introduction to Adobe Illustrator (1 hour) Exploration of Illustrator interface and tools Working with vector graphics and paths Basic shapes and drawing tools Understanding anchor points and handles Module 5: Creating Vector Artwork (1 hour) Expert use of the Pen tool for precise vector illustration Creating and editing shapes and objects Mastery in handling gradients and patterns Understanding the Appearance panel Module 6: Illustrator Typography (1 hour) Text tools and advanced formatting options Crafting text effects and artistic typography Integration of text with shapes and images Working adeptly with text on a path Module 7: Combining Photoshop and Illustrator (1 hour) Importing Illustrator files into Photoshop and vice versa Efficient use of smart objects and vector shapes in Photoshop Creation of custom brushes and patterns in Illustrator for seamless use in Photoshop Designing posters and flyers by combining elements from both software Module 8: Integration with InDesign (1 hour) Exporting assets from Photoshop and Illustrator for InDesign Crafting layouts in InDesign using assets from both programs Understanding print and digital design nuances Preparing files for printing and online use Module 9: Advanced Techniques and Tips (1 hour) Creating custom actions and automation in Photoshop Mastery in advanced selection techniques Utilizing Illustrator's advanced tools (Pathfinder, Shape Builder, etc.) Exploration of creative design styles and trends Module 10: Final Projects and Portfolio (1 hour) Individual or group projects incorporating Photoshop and Illustrator skills Detailed review and feedback on the projects Preparation of a portfolio showcasing the work   Upon completion of the Adobe Photoshop and Illustrator Mastery Workshop, participants will: Master Advanced Design Techniques: Acquire expert skills in both Adobe Photoshop and Illustrator, delving into advanced tools, filters, and effects for intricate design work. Seamlessly Integrate Software: Learn to seamlessly integrate Photoshop and Illustrator, enabling the creation of dynamic and visually appealing designs by leveraging the unique strengths of both programs. Develop Creative Problem-Solving: Cultivate creative problem-solving abilities by exploring diverse design styles and industry-relevant trends, empowering the creation of innovative and captivating visuals. Construct Professional Portfolios: Gain the expertise to construct professional portfolios, showcasing a diverse range of projects incorporating advanced Photoshop and Illustrator techniques. Collaborate on Real-World Projects: Collaborate effectively on real-world design projects, combining Photoshop and Illustrator skills to produce high-quality marketing materials, promotional content, and digital artwork. Career Opportunities: Upon mastering Photoshop and Illustrator, participants can pursue a range of creative careers, including: Graphic Designer: Craft visually appealing designs for print and digital media, ranging from marketing materials to social media graphics. Digital Illustrator: Create intricate digital illustrations and artworks for various applications, including book covers, digital publications, and games. Web Designer: Develop engaging and user-friendly website layouts and elements, optimizing user experience through appealing visuals. Advertising Artist: Design compelling advertisements for print and online platforms, captivating audiences and promoting brands effectively. Freelance Designer: Work as a freelance designer, taking on diverse projects from clients and agencies, showcasing versatility in both Photoshop and Illustrator skills. By mastering these Adobe tools, participants open doors to a multitude of creative opportunities in the ever-expanding digital design industry. Skills Acquired: Participants in the Adobe Illustrator and Photoshop Masterclass Training will develop advanced skills in vector graphics, digital illustration, and photo manipulation using Adobe Illustrator and Photoshop. Key skills include: Precision Vector Graphic Design in Illustrator Creative Digital Illustration Techniques Advanced Photo Editing and Manipulation in Photoshop Job Opportunities: Upon completion, individuals can pursue roles such as: Graphic Designer Digital Illustrator Advertising Creative Branding Specialist Elevate Your Design Skills: Master Adobe Illustrator and Photoshop, crafting stunning graphics, logos, and digital illustrations. Understand design principles, tools, and workflows. Receive a recognized Certificate of Completion and access recorded lessons for future reference. Expert Guidance, Your Schedule: Learn from certified experts, tailored to your timetable-flexible online or in-person sessions, Monday to Sunday, 9 am to 8 pm. Enjoy lifetime email support for seamless learning. Unleash Your Creativity Today: Enroll now to ignite your creative potential in Adobe Illustrator and Photoshop. Elevate your designs effortlessly.

About this Training Course  Exploration and production technology, equipment specification and processes have a unique language that must be conquered by executives such as you. A confident understanding of the technical jargon and a visual appreciation of the various pieces of equipment used provides for an overall 'big picture' of industry value chain. This serves as an excellent foundation for smooth communication and increased efficiency in inter-department project team efforts. Gain a comprehensive overview of the entire value chain and process of oil & gas upstream operations and business in this 3 full-day training course. Training Objectives By attending this industry fundamentals training course, participants will be better able to: Appreciate the dynamics of world energy demand & supply and its impact on pricing Understand the formation of petroleum reservoirs and basic geological considerations Examine the exploration process to gain an overview of the technical processes involved Gain a comprehensive overview of drilling activities - from pre-drilling preparation, through to well drilling, well evaluations and post drilling activities Get familiarised with the common production methods and the different stages of its processes Integrate your understanding of asset maintenance and downstream supply chain activities Better visualise through video presentations the various exploration equipment/ technologies and understand the major cost components Target Audience This course will be useful and applicable, but not limited to: Accounting Administration Business Development Commercial Construction E & P IT / Data Finance Finance & Treasury Health & Safety Human Resource Joint Venture Co-ordinators Legal Logistics Materials Planning Procurement Sales & Marketing Senior Management Sourcing Strategic Planning Supply Chain Tender Contract Course Level Basic or Foundation Training Methods Multi-media presentation methodology to enable better understanding and appreciation technical jargon and equipment applied in the field A pre-course questionnaire to help us focus on your key learning objectives Detailed reference manual for continuous learning and sharing Limited class size to ensure one to one interactivity Trainer Your expert course leader worked for BP for 28 years as a Research Associate and Team Leader, working on Feasibility Studies and acting as a trouble shooter covering all aspects of BPs businesses. These covered field Development Project in the North Sea and several novel resource recovery techniques which were taken from Concept to Field Pilot trials in Canada. His specific work in the offshore area covered Subsea Robotics / Automation, Seabed Production Concepts, Seabed Excavation Methods, Underwater Repair Techniques, Flexible Riser Studies and Maintenance Cost Reductions. After leaving BP in 1992, he continued working in the offshore oil industry through Azur Offshore Ltd, including activities in the assessment of Emerging and Novel Technologies, Technical and Economic Audits, Studies, Production Sharing Agreement Evaluations, Safety and Environmental issues. Clients have included Chevron UK, BP Exploration, British Gas, Technomare, Trident Consultants, Fina UK and Cameron France. He is a regular University lecturer at Crandfield School of Industrial Sciences (UK) and is a course Group Project external examiner for Crandfield. He also lectures on offshore oil industry activities at ENSIETA (France), the Technical University of Delft (Holland) and the Northern Territories University in Darwin (Australia). He is an active member of the UK Society for Underwater Technology (SUT) and serves on their Subsea Engineering and Operations Committee. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations