125 Marketing courses in Edinburgh

Overview Enterprise Content Management System also known as EDRMS Electronic Document and Record Management System is basically a kind of IT-based system which is developed to manage the creation, tracking, storage and disposal of all physical and digital documents and records.

Data Ethics for Business Professionals is designed for individuals who are seeking to demonstrate an understanding of the ethical uses of data in business settings.

Overview Objectives Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers Build a strategic brand and track its growth and sustainability using researched processes Explore the elements of brand equity and the constituents of brand identity to build consistent and sustainable brands Identify various brand strategies to come up with sound actions aligned with the status of existing and new markets and products Master the process for conducting a full brand audit to evaluate brand performance and take remedial actions

Preparing for Digital Transformation Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation. The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients What you will Learn Describe the impact that digital is making on the economy and on customer expectations Examine the nature and drivers of the digital transformation Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation Assess the impact of digital technologies on the current roles and positions in the organization Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization Recognize the new technology trends in the digital transformation and what they mean to the future of the organization Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation Foundation Concepts Digital transformation versus automation Driving forces behind the digital transformation Learning from digital transformation successes Digital Transformation and Customer Orientation The Digital Customer Customer touch points and the customer journey Omnichannel concept Transform to the customer Digital Technologies and the Organization Relationship Management Big Data: The Basis for it All The Human Factor in Digital Transformations Risks of Digital Transformation Technology Trends Data and Business Analytics Other Major Trends Preview of Coming Attractions Pathway to Digital Transformation

The aim of this course is to expose the commercial context within which technical work is carried out. It is to allow technical staff to understand how they fit into a larger picture, why they may be asked to undertake tasks that may not appear to be technical and the impact their interactions have within the commercial context. The scope of the programme includes: The course emphasises the collaborative nature of delivery and the need to offer value to customers. The principal training objectives for this programme are to help participants: Understand why technical roles are broader than we might assume Appreciate the importance of, and the need to support, sales Value the idea of 'Good Enough' Recognise what can affect profitability Realise the future needs protecting 1 Introduction (Course sponsor) Why this programme has been developed Review of participants' needs and objectives 2 That's not my job! How we see our own role in work How other people see our role Stakeholders: who are they and why do they matter? The organisational backdrop What is my role really? 3 Sales and marketing Where does the money come from? Where do we find customers? The sales process One-off sales versus repeat business Customer/supplier relationships What something costs versus what the customer will pay The value chain 4 Estimating Purpose of estimates The problem with precision Five estimating techniques 5 Change control Can you just do this for me? When being helpful leads to bankruptcy How to deal with change requests 6 Risk management Risk in projects Risk in operations Categories of risk 7 The value of intellectual property Issues with sharing information Commercial in confidence Non-disclosure agreements 8 Course review and action planning (Course sponsor present) Identify actions to be implemented individually What actions should be implemented to improve working with non-technical people? Conclusion

Do you use video as a tool to promote your charity, business, organisation or campaigns? And if you don’t, do you feel as if you ought to? Videos account for more than 80% of all consumer internet traffic. So the pressure to use video as a marketing and PR tool has increased enormously. But the cost can be prohibitive. Using a video production company, such as ours, might be ideal, but for many it is out of reach – particularly if, like many of our clients, you’re a charity. However, there is an alternative, which more and more organisations are choosing, especially those which need to produce regular digital content. That is to produce the video yourself. Nowadays, you do not even need to invest in a video camera. All you need is your smart phone, some simple equipment you can buy on Amazon for as little as £80, plus your laptop or PC. This is why we have developed a new smartphone video training course, Smart Video. Our smartphone video training course covers: Equipment – including setting up your phone, microphones, tripods and editing programmes Planning your video Techniques to give your films broadcast-quality polish Getting the perfect shot – including shot sizes, positioning the camera, framing, lighting, sound, sequences and backgrounds Filming interviews An introduction to editing Producing videos for social media Bespoke training The course can be tailored to the type of videos you need to make. If most of your videos will be interviews, we’ll focus on presenting your interviewee in the best possible light – literally. If, on the other hand, you need to film buildings, events or products, we’ll tailor the course accordingly. If your video needs a script, we’ll give you tips and techniques on how to “write to pictures”, so your messages comes across well. And on all our courses, we’ll give you a guide to the best equipment and apps to use to enhance your filming and editing. The smartphone video course will be led by Paul Curran who has many years experience producing, filming and editing films and videos, for the BBC and corporate clients.

Organisational retreat, organisational seminar, executive development,

If you got a call from a TV producer asking you to appear on Newsnight, would you say ‘yes’? And if you did, could you make your argument in a way that captured the attention of the audience without being interrupted? Our media training courses are aimed at senior spokespeople and experts who give interviews on TV, radio or in print. We equip them with the skills and confidence to take control and give engaging, memorable and effective performances in which they deliver their key messages, no matter what the circumstances. Highly interactive and practical, each course includes a series of realistic print, radio and television exercises with experienced journalists. We provide immediate feedback following each interview, including techniques for improvement, advice about potential answers and the framing of key messages. While all our media training courses are bespoke, on a typical course we will cover: how the media operates how to prepare for interviews the differences between TV, radio and print interviews how to conduct different types of interview, such as pro-active, reactive, expert commentator and hostile (crisis communications) developing key messages which convey your views persuasively how to take control of an interview, stick to your own agenda and deliver key messages successfully use of language, body language, dress and delivery After the course, each delegate receives the Rough House Media Toolkit, including written feedback, recorded copies of their interview exercises, the Rough House Media Guide to Interviews and further supporting materials. We also provide a confidential assessment to the PR team of each delegate’s suitability for different types of interview. Venue We deliver courses in the most appropriate format for your circumstances – whether face to face or online. Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises. Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.

Certified Business Relationship Manager (CBRM®): In-House Training The CBRM® Practitioner Qualification is intended for the intermediate-to-advanced Business Relationship Manager, as it focuses on advancing to the role of Strategic Business Relationship Manager. As such, the primary focus is on strategic business relationship management, leveraged to optimize business value to the enterprise. The purpose of the Practitioner qualification is to confirm whether the candidate has achieved sufficient understanding and competence to perform the role of Strategic Business Relationship Manager. To pursue the CBRM® certification, a candidate must be a certified Business Relationship Management Professional (BRMP®).

Ever ever wished someone would just swoop right on in, sprinkle some magic on your photos or maybe just tell you exactly what to do and how to do it? On this half day, exclusive, in-person workshop, personal brand photographer Susan Heaton Photography will do just that! And it comes complete with an invaluable aftercare support package. Susan has been photographing small businesses in and around Edinburgh for 20 years! I love what I do! I have a wonderful network of business owners and I love sharing my tips and tricks to help them take their own photos - either to tide them over between brand shoots or to help them until they have the budget to get a professional in!” On the Stand Out Shots workshop you’ll learn how to use your phone using very little else (except perhaps a tripod) to take stand-out, professional-looking photos for your business, for social media, blog posts, profile images, website, marketing material and more. Susan will share tips, tricks and secrets she has gathered from 20 years of photographing small businesses in Edinburgh, to help you to take photos that stand out, and you will have invaluable post workshop access to a WhatsApp group for support with implementing what you have learnt. You will: learn how to make the most of the settings on your phone and what they all mean develop skills that will last a lifetime find out how to find the best light available get tips on how to arrange and style your photos practice top posing tips and find the ones that work best for you gain confidence and get rid of the awkward! network and connect with fellow workshoppers If you're self-employed and need some shots of you in action, or run a product-based business, this is the perfect workshop for you and will help you attract customers. But this workshop is not just for business owners, it's for anyone wanting to improve the way they take photos with their phone. What's included: half day workshop fuelled by light refreshments from local suppliers full after-care package so that you can always go back to Susan with questions in-person workshop is only available at The Arienas Collective Earth conscious credentials We are mindful of the effect we have on the environment, and do our best to minimise our impact. Your workshop correspondence and notes are sent to you electronically. Favourite feedback We love to hear what you think about our workshops. Here's a favourite review for Stand Out Shots: If you are wondering whether this course is for you, then it definitely is! I knew I had a great phone but absolutely zero knowledge of its capability or even how to use it! Susan's delivery is friendly, calm, patient and insightful and her experience is invaluable. Just learning the basics of my phone, and more about photo composition, lighting and editing tips has already paid dividends for my marketing posts. More information The Arienas Collective workshops, courses and events are run from a welcoming and supportive environment within a Georgian mews home in Edinburgh’s City Centre New Town. We invite you to join us, leave any day-to-day worries behind and immerse yourself in being creative. Spaces on our workshops and courses are limited so that our creative team of artists and makers can offer you the hands-on help and support you need to make the most of your time with us. Our taster and introductory workshops focus on teaching creative skills and methods you can continue practising at home, using affordable materials and equipment. Where more expensive equipment is required we will mention this in the workshop description. All the equipment and materials you need are included in the price, unless stated otherwise. Light refreshments from local suppliers are provided. On full day workshops you are welcome to bring your own lunch to eat inside or out. There is also a wide range of independent sit-in or takeaway delis, cafés, and restaurants, plus a range of supermarkets all within a 5-10 minute walk. Accessibility The workshop space is on the first-floor of our Georgian mews home and unfortunately we do not have lift access. Blue badge holders can park outside our front door on the single yellow line by arrangement. Allergies The workshop space is in our open plan living space and is not nut free. Please let us know about any skin or food allergies before booking. We offer a dairy-free milk and gluten free snack alternative. Minimum number no refund policy To ensure we can always pay our creatives a fair fee, we require a minimum number of bookings for each workshop and for this reason bookings are non-refundable. Should we have to cancel due to low numbers, we will offer you the option to swap to an alternative date or workshop, or to request a refund. We do our very best to avoid cancellations. Since we often get late bookings, we keep our workshops on sale for as long as possible. We realise that some of you travel from afar, so if you book a space and have not yet received an email confirming your workshop is going ahead and need to make plans for your trip, please get in touch before booking any travel or accommodation so we can update you on booking numbers. Or check in before booking. Private workshop bookings Most of our workshops are also available to book for: private get-togethers with family and friends; themed wedding and birthday celebrations; corporate team building and well-being purposes; and in-store retail events for your customers. If you’d like to know more please Email Lynn. Age restrictions Our workshops are planned with adults in mind. Many are suitable for teenagers, but some may require under 16s to be accompanied for insurance purposes. Please check with us before booking.