99 Marketing courses in Edinburgh

About this Training The expanding human population and industrialisation are increasing the demand for energy worldwide. This has resulted in numerous challenges such as environmental pollution, reliable supply of fossil fuels, and increased demand of electricity supply, which must be overcome. To fulfil the energy demands and overcome these challenges, numerous projects and funds are involved in finding an adequate solution. Transport accounts for around one-fifth of global carbon dioxide (CO2) emissions and road travel accounts for three-quarters of transport emissions. Most of this comes from passenger vehicles. Emission limits are increasingly stringent, and the fuel industry must change its approach to product formulation to meet the challenge. Training Objectives Upon completion of this course, participants will be able to: Get a clear overview of the different types of bio and alternative fuels Understand how different bio and alternative fuels are produced Have an overview of feedstock utilised for biofuels production Realize how the biofuels production could be integrated in modern refinery Understand how bio and alternative fuels function as single and blended fuels Understand what impact bio and alternative fuels have on car engine Get an overview of the environmental impact of bio and alternative fuels Get the overview of regulation related to bio and alternative fuel Target Audience The course is intended for individuals who are interested in or developing in the field of bio and alternative fuels. The following personnel will benefit from the knowledge shared in this course: Refinery Technical Personnel Trading and blending personnel Sales, marketing, and product trading personnel Laboratory supervisors and technical personnel Policymakers Professionals who are interested in or developing in the field of bio and alternative fuels Process, project, and consultant engineers involved in bioenergy, petrochemical and chemical industries Course Level Basic or Foundation Trainer Your expert course leader is an experienced manager with more than 25 years of operational experience in the downstream Oil & Gas industry. She is a recognised expert in conventional, biofuels and alternative fuels with extensive experience in the crude selection process and formulation of finished products including product portfolio strategy, product quality road mapping and benchmarking. She is a long-time laboratory manager with comprehensive experience in laboratory processes, including financing, benchmarking, efficiency improvement and total quality management processes. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Virtual Agile Teams: In-House Training Agile teams are a must in this world of intense competition, marketing demands, and changing expectations. Global virtual teaming has become a necessity as organizations become increasingly distributed, with suppliers and clients actively engaged in joint projects. Agile Teams now work across geographical, organizational, and cultural boundaries to deliver solutions and services to global users. Distance and differences may amplify the effect of issues and factors that are relatively straightforward for co-located Agile teams. This workshop delivers practical concepts and techniques that participants will start using immediately with their virtual Agile teams. The goal of the course is to enable you to successfully execute your preferred Agile or Scrum methods in a virtual project team environment. What you will Learn At the end of this program, you will be able to: Explain the characteristics of a virtual team and how they differ from a co-located team Build an effective virtual Agile team using a Team Charter approach Develop Release Plans, including prioritizing user stories, with a virtual Agile Team Construct a Sprint plan, including effective user story estimates, virtually Execute a Sprint, including essential Agile or Scrum ceremonies, virtually Conduct effective virtual meetings in an environment supportive of Agile and Scrum methods Foundation Concepts Agile Mindset and Values Agile Benefits and Methods Scrum Overview Co-located vs. Virtual Teams Forming Virtual Agile Teams Exploring Virtual Leadership Focusing on Virtual Agile Leaders Developing a Virtual Agile Team Charter Meeting Team Challenges in a Virtual Environment Planning Releases with a Virtual Agile Team Planning releases overview Estimating user stories Prioritizing user stories Setting release parameters Getting consensus on the release plan Planning a Sprint for a Virtual Project Sprint Planning Overview Confirming Sprint Scope with Virtual Agile Teams Developing a Sprint Delivery Plan for Virtual Agile Teams Running a Sprint in a Virtual Environment Self-organizing a Sprint for a Virtual Agile Team Using Scrum tools in a Virtual Environment Conducting End of Sprint Meetings in a Virtual Environment Iterating as a Virtual Agile Team Creating an Environment for Success Piloting a virtual Agile team Creating an Agile-friendly virtual environment

Program Management Skills: In-House Training Program managers coordinate and give oversight to the efforts of marketing groups, project teams, product delivery, maintenance and support, operations and staff from various functional groups, including suppliers, business partners, and other external bodies. The goal is to ensure that proposed business transformation, through the delivery of complex products and processes, is implemented to realize the organization's strategic benefits and objectives, for which the program was selected. The goals of this course are twofold: To provide participants with key program management principles and techniques, recognized as best practices, to enable more effective program management; and to leverage core elements of the program management life cycle, processes, tools and techniques, to enable program management effectiveness. The participant will learn and apply the principles of program management through discussions, activities, and case study exercises. What You Will Learn At the end of this workshop, you will be able to: Maximize the transformational impact of a program according to the business needs Explain management principles and techniques and apply them within a program context Implement program governance and organization that will produce expected benefits Plan for and manage benefit realization, risks, issues, and quality Manage component projects' interdependencies that are linked to both program and strategic objectives Engage program stakeholders effectively. Improve communication and action planning effectiveness for programs in organizations Getting Started Introductions Course structure Course goals and objectives Foundation Concepts Fundamental definitions and concepts Program challenges and benefits Program best practices and success criterion Stakeholder management Governance: program management office and program boards Standard for Program Management overview Vision, Leadership, and the Business Case What is vision, why, and how? Leadership vs. Management Program business case Program Organization and Governance Program organization Program governance Program board roles and responsibilities Benefits Management Benefits explored Benefits management Benefits realization Program Management Planning Program management plan Program blueprint and roadmap Program component dossier Program tranches Program estimating Program scheduling Program Monitoring and Controlling Program Control - An Overview Program Monitoring and Controlling Monitoring and Controlling Transition Program Risk and Issue Management Risk and issue management overview Program risk management Program issue management Program Quality Management Program quality management overview Program quality management principles Program Stakeholder Management Stakeholder engagement overview Stakeholder engagement planning EI, trust, communication and stakeholder engagement Program Closure and Benefits Sustainment Program closure overview Closing the program Program benefits sustainment Summary What did we learn, and how can we implement this in our work environments?

Introduction to Agile and Scrum: In-House Training This half-day course provides an overview of Agile principles and mindset, and the Scrum framework as a key Agile approach. It will provide you with the key benefits of an Agile approach, and its differences with the traditional Waterfall method. Lastly, as Agile is looked upon more frequently as an alternative delivery method, you will review situations where Agile can be adapted outside of software development, where it is most commonly used. What you will Learn At the end of this program, you will be able to: Explain the basics and benefits of using an Agile approach Describe the Scrum framework, its events, artifacts and roles and responsibilities Illustrate Agile approaches outside of Software Development Getting Started Introduction Course structure Course goals and objectives Agile Introduction What is Agile? Agile Benefits Agile Methods Overview of Scrum Scrum Overview Scrum Events Scrum Artifacts Scrum Roles Definition of Done Agile Approaches Outside of Software Development Agile in other environments Product Development Course Development Marketing Agile Project Candidates Summary What Agile is not... Concerns and Pitfalls

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

About this Course Batteries are going to play an increasingly important role in the energy grid. An increasing number of developers are looking to add battery storage systems (BESS) into their existing projects. However future cash flows are highly uncertain and they are often unsure exactly how battery technology can be monetised. A strong revenue model requires stacking of different revenue sources. As the share of variable renewable sources in electricity systems further increase, battery systems are expected to play a growing role by providing frequency control and operational reserves as well as for wholesale arbitrage, while helping reduce grid integration costs. The more volatile electricity prices are, the greater the earning potential of batteries trading electricity on various electricity markets. BESS can generate revenue streams in several different ways; through a frequency response contract with the TSO, by providing grid services in other ways or by arbitrage through buying cheap power and selling power for a higher price in a liquid wholesale market. Because batteries are efficient, the round trip efficiency is also high. They can spread arbitrage trading much better than other storage types and in many cases, other asset classes. For companies that combine a battery with other tasks, for example to store power from their own panels, or to avoid a costly heavy power connection, the investment is less risky than for those that purely focus on arbitrage trading. It is uncertain whether electricity prices will fluctuate more violently in the coming years, or whether the peaks will actually level off. During this highly interactive training, the trainer will provide you with the latest insights and best practices on how to obtain the maximum economic benefits when participating with BESS in the electricity market. Training Objectives By the end of this course, the participants will be able to: Discover the different BESS battery technologies and their impact on the grid Understand the role of storage in providing flexibility to the power system Examine the potential revenue streams from BESS models Learn how profit can generated with BESS trading strategies Determine how to optimize the value from BESS projects Find out how to combine BESS with renewable PPAs Target Audience Professionals and executives from Power Utilities, Energy Companies, Financial & Investment Banks, Renewable Power Project Developers, Transmission System Operators and Energy Industry Regulators will find this training course useful. Electricity Marketing and Traders New Venture or Business Development Executives Corporate Finance and Treasury Executives Audit and Risk Management Executives Power or Utility Market Research Analysts Investment Managers for Renewable Power Projects Origination Professionals Regulation, Compliance and Documentation Officers Lawyers and Accountants Power Transmission and Distributions Engineers Trainer Our key expert is a skilled and accomplished professional with over 25 years' of extensive senior management / board level experience in the energy markets worldwide. Next to advising energy companies, banks, consultants and regulators regarding PPAs, our key expert has also conducted several highly successful training courses about Power Purchase Agreements, Power Project Finance, IPPs, and Project Risk Management to over 1,000 high level participants from Asia, Africa, Europe and Middle East. He was a member of the expert commission of the Dutch Government for 2 offshore wind parks, Hollandse Kust (zuid) Wind Farm Zone Sites 3 and 4 that advised on which of the 5 applicants did provide the best security and solutions associated with the electricity and green certificate prices, the construction and operational risks of the project. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Soap and skincare business course with The Scottish Soapworks hosted by The Arienas Collective in Edinburgh City Centre

Project Management Fundamentals: In-House Training Many projects are performed by highly competent and effective people who have little or no project management training. They perform projects like process improvement, marketing campaign development, new product development, event planning and production, and other 'tasks' which are projects. Project Management Fundamentals (PMF) is designed to support those people who need a solid foundation in project management, without being unnecessarily burdened to learn it while on the job. The course offers practical skills, concepts, and principles that can be taken back to the workplace, along with insights needed to adapt them to specific project environments. In today's environment, that means possibly adapting to Agile / Iterative methods. So, we have recently added key Agile concepts to provide a basic understanding of shifting towards agility. Since PMF's course goal is to achieve quality performance by learning effective planning and control, the focus is on a process orientation and an analytical, systems-oriented approach. Together, these frameworks promote project-related problem solving and decision-making skills necessary for real world projects. They honor project needs for collaboration, clear communications among people, and interpersonal and relationship skills. Recognition of these needs are woven throughout PMF, but are highlighted in two specific areas: Module 2 - People and Projects Module 8 - Executing, Communicating, and Developing the Team What You Will Learn At the end of this program, you will be able to: Describe the value of strong project management Identify characteristics of a successful project and project manager Recognize how current agile / adaptive practices fit within project management Explore project management processes, including Initiating, Planning, Execution, Monitoring & Controlling, and Closing Utilize project management processes and tools, based on case studies and real-world situations Create an initial project plan Use standard project management terminology Foundation Concepts Project management and definitions Value and focus of PM Competing constraints and project success Project life cycles People and Projects People and projects overview The project manager The project team People and projects in organizations Initiating and Defining Requirements Initiating the project Developing the project charter Conducting stakeholder assessments Defining requirements Using the Work Breakdown Structure Defining the Work Breakdown Structure (WBS) Developing a usable WBS Using the WBS Managing Project Risk Making the case for risk management Overview to planning for risk Identifying risks Analyzing risks Planning responses to risks Implementing response and monitoring risks Considerations for adaptive environments Estimating Defining an estimate Estimating approaches Estimating practices Estimating cost Validating an estimate Scheduling Defining the scheduling process and related terminology Sequencing and defining dependencies Determining the critical path Considering schedule risks and optimizing the schedule Executing, Communicating, and Developing the Team From baseline to execution Project communications and stakeholder relationships High-performing teams Monitoring and Controlling Defining monitoring and controlling Viewing control through the competing demands lens Variance Analysis and corrective action (Earned Value) Considerations in adaptive environments Closing the Project Closing projects Focusing on project transition Focusing on post-project evaluations

About this Training Course  Exploration and production technology, equipment specification and processes have a unique language that must be conquered by executives such as you. A confident understanding of the technical jargon and a visual appreciation of the various pieces of equipment used provides for an overall 'big picture' of industry value chain. This serves as an excellent foundation for smooth communication and increased efficiency in inter-department project team efforts. Gain a comprehensive overview of the entire value chain and process of oil & gas upstream operations and business in this 3 full-day training course. Training Objectives By attending this industry fundamentals training course, participants will be better able to: Appreciate the dynamics of world energy demand & supply and its impact on pricing Understand the formation of petroleum reservoirs and basic geological considerations Examine the exploration process to gain an overview of the technical processes involved Gain a comprehensive overview of drilling activities - from pre-drilling preparation, through to well drilling, well evaluations and post drilling activities Get familiarised with the common production methods and the different stages of its processes Integrate your understanding of asset maintenance and downstream supply chain activities Better visualise through video presentations the various exploration equipment/ technologies and understand the major cost components Target Audience This course will be useful and applicable, but not limited to: Accounting Administration Business Development Commercial Construction E & P IT / Data Finance Finance & Treasury Health & Safety Human Resource Joint Venture Co-ordinators Legal Logistics Materials Planning Procurement Sales & Marketing Senior Management Sourcing Strategic Planning Supply Chain Tender Contract Course Level Basic or Foundation Training Methods Multi-media presentation methodology to enable better understanding and appreciation technical jargon and equipment applied in the field A pre-course questionnaire to help us focus on your key learning objectives Detailed reference manual for continuous learning and sharing Limited class size to ensure one to one interactivity Trainer Your expert course leader worked for BP for 28 years as a Research Associate and Team Leader, working on Feasibility Studies and acting as a trouble shooter covering all aspects of BPs businesses. These covered field Development Project in the North Sea and several novel resource recovery techniques which were taken from Concept to Field Pilot trials in Canada. His specific work in the offshore area covered Subsea Robotics / Automation, Seabed Production Concepts, Seabed Excavation Methods, Underwater Repair Techniques, Flexible Riser Studies and Maintenance Cost Reductions. After leaving BP in 1992, he continued working in the offshore oil industry through Azur Offshore Ltd, including activities in the assessment of Emerging and Novel Technologies, Technical and Economic Audits, Studies, Production Sharing Agreement Evaluations, Safety and Environmental issues. Clients have included Chevron UK, BP Exploration, British Gas, Technomare, Trident Consultants, Fina UK and Cameron France. He is a regular University lecturer at Crandfield School of Industrial Sciences (UK) and is a course Group Project external examiner for Crandfield. He also lectures on offshore oil industry activities at ENSIETA (France), the Technical University of Delft (Holland) and the Northern Territories University in Darwin (Australia). He is an active member of the UK Society for Underwater Technology (SUT) and serves on their Subsea Engineering and Operations Committee. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Following the recent success of this workshop, this rerun will provide another opportunity for counselling and psychotherapy practitioners to learn about and get ready for setting up in independent private practice. The workshop will focus on matters of planning, preparation, launch, growth and sustainability of your practice with topics including suitable legal structures, financial and money matters, marketing and promotion, networking, assessment/intake sessions, contracting with clients, ongoing training and CPD, and much more.