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112 Marketing courses in Altrincham
Introduction to sales (In-House)
By The In House Training Company
When staff are new to sales it can seem daunting, especially when they have targets to meet. If the staff you need to promote your products and services get it wrong then it can knock their confidence and negatively impact how your customers see you as an organisation. This programme provides staff with the basic skills they need to sell. This course will help participants: Profile customers Research and identify potential new customers Use the consultative sales process Build effective rapport with customers Identify customer needs through effective questioning and listening Position products and services effectively Close the sale or gain commitment to further action Manage their customer portfolio to maximise sales 1 Introduction Aims and objectives of the training Personal introductions and objectives Self-assessment of existing sales skills Overview of content 2 Knowing your customers Who are your customers, and what do they want from you? What are your strengths, compared to your competitors? Who are your new potential customers? How do you communicate with new customers? What do you need to know about your customers before you start to sell? Making the initial approach Planning your pipeline - keeping the customers coming 3 The four-step sales process Overview of the consultative sales process Key benefits of using the consultative sales process Focusing on behaviours not targets The behaviours of a good salesperson Common pitfalls and mistakes Personal strengths and weaknesses 4 Building rapport First impressions - Mehrabian theory of communication Short cuts to building rapport Looking out for clues as to how the customer is thinking Looping back to keep the conversation flowing Acknowledging past communication Dealing with emotions such as anger Setting the agenda to keep control Getting past gatekeepers 5 Questioning and listening How to ask open questions to uncover information Left brain questions When closed question can be useful What stops us listening? The four levels of listening How to develop your listening skills 6 Presenting products and services to customers When to present Using benefits not features Making it personal Using reciprocity The tendency towards the middle Using consistency 7 Gaining commitment Testing the water Dealing with objections using ACLEO Asking for the business Getting referrals Ending with a personalised close Following-up 8 Managing your customer pipeline Spotting opportunities for cross-sales Managing your portfolio Maximising sales proactively Review meetings Customer satisfaction measures and surveys Mystery shopping 9 Putting it all together Skills practice Personal learning summary and action plans
Sales awareness for IT professionals (In-House)
By The In House Training Company
In the fast-changing world of business, and especially IT, everyone in the organisation should be involved in sales. One of the best ways is to give the customer an outstanding experience. The customer experience is the competitive battlefield of today. Sales may be won or lost here. You can either close a sale for a quick buck, or open a long-term relationship to create a high lifetime value customer. By developing excellent communication skills, rapport and, most of all, a desire to serve and listen to the needs of the customer to the best of their ability, both sales teams and other IT professionals will create trust, nurture relationships and develop awareness of other opportunities with the customer. By the end of this course, participants will be able to: Understand the power of a positive customer experience in developing sales opportunities Recognise and develop a sales opportunity when it arises Engage with customers and develop rapport and trust Use verbal and non-verbal communication skills and pick up on signals Ask powerful questions - and listen to the answers Create 'magic moments' for the customer Turn a complaint into an opportunity Know when to ask for referrals and testimonials Pass on leads to the relevant people 1 Introduction Aims and objectives Beliefs about sales 2 Building rapport First impressions Short cuts to rapport Finding common interests 3 Selling or serving? Managing emotions and behaviour - Transactional Analysis Moments of truth - creating 'magic moments' Speed sells - the follow-up 4 Meetings Planning a successful meeting Pre-meeting connection and assistance Sales meeting failure reasons Right v wrong mindset 5 Communication - verbal and non-verbal The 3 Vs - Visual, Verbal, Vocal Picking up on signals 7 power questions Questioning techniques LISTEN - 3 types of listening skills 6 Influencing 6 levels of influence Framing to change perspectives Turning complaints into opportunities 7 Referrals The power of referrals How and when to ask for a referral 5 steps from rapport to referral 8 Presentation and pitching (optional session) Basic presentation structure and delivery Creating powerful impressions Creating a 60-second pitch The elevator 10-second pitch - answering 'What do you do?' Sales presentations Emotion v Intellect - how to engage Using visuals
Online Options
Show all 11760Using Canva to Create Content Want to learn how to create eyecatching and engaging graphics for your business? Join our Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more! In this course, we’ll cover everything from: How to sign up and get set up on the platform How to navigate Canva as a beginner Creating a brand kit for your business Creating a new graphic together for a campaign for a business Walkthrough of all the basic features of Canva Resizing designs to make posters and leaflets As part of the live event of this workshop, we will also have a Questions and Answers session to finish this online workshop, where participants can ask specific questions about how to use Canva for their business. Event details: Date: Tuesday 28th January 2025 Time: 10am – 11.30am Location: Online (ZOOM) For: Businesses based in Luton The Luton Online: Digital Marketing Launchpad is a project funded by the UK Government through the UK Shared Prosperity Fund. The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit: https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
Wed 29 Jan 2025 - Lunchtime Leaders - Q3 Reporting
By Hospice Income Generation Network
Sharing & Networking - Q3 Reporting Session aimed at fundraising leaders: Directors | Heads of | Leads | Managers THIS SESSION WILL NOT BE RECORDED
Fri 31 Jan 2025 - Legacy marketing around Hospice UK's national campaign
By Hospice Income Generation Network
Sharing & Networking - Legacy marketing plans around Hospice UK's national campaign Session aimed at legacy fundraisers and marketers THIS SESSION WON'T BE RECORDED
Are you looking to enter the dynamic world of real estate? Our course is designed to equip you with the knowledge and tools you need to communicate effectively with real estate professionals and develop key skills in real estate investment strategy and analytics. At the end of the course, you'll be able to read and interpret real estate market reports, and have a firm grasp of how iconic buildings, cities, and companies fit into the overall picture of the real estate sector. On this course, you will… Become familiar with the players, structure, general terminology and overall needs of Real Estate. Learn what is Real Estate and why it is different from other asset classes Get to grips with the overall size and structure of the UK Real Estate Market Learn and analyse the links between the different parts of the property market Understand who works in the Real Estate Market, their qualifications and their job descriptions Recognise how and when to use basic real estate concepts: Rent, Value, Yield, Risk and Return, etc… Learn how to read a real estate market report Understand how current affairs, politics and economics affects Real Estate Investment Use household names and iconic companies, cities and buildings to help consolidate your appreciation of this exciting sector Who will benefit from this course: Graduates or undergraduates studying economics, finance. Professionals working in Marketing or Accounting teams within Real Estate firms. APC students. Anyone interested in Real Estate. School leavers/A-Level Students looking to gain an understanding of Real Estate. Non cognate students who wish to transfer into Real Estate/Finance careers. Course Outline Module 1: What is and why buy Real Estate? The property Market The Size and Structure of the UK property market The impact of Real Estate in the Economy Module 2: The Real Estate Market System The Space Market The Asset Market The Development Market Module 3: How to value Real Estate An Introduction to Financial Mathematics The difference between Price, Value and Worth Property Yield Conventional Valuation Methods Module 4: How to read a Real Estate Market Report Property Market Indicators: Stock Indicators Property Market Indicators: Investment Indicators Module 5: Who works in Real Estate? The build Environment by Cobalt Recruitment Rea; Estate Agents Examples of Real Estate Market Agents CVs Real Estate Network
