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405 Marketing courses in Llantrisant delivered Live Online

AWS Media Essentials for IT Business Decision Makers

By Nexus Human

Duration 2 Days 12 CPD hours This course is intended for This course is intended for Business Leaders, including managers/supervisors in the following roles: Developer Architect Video Operator Overview In this course, you will learn to: Articulate the essential terms and concepts fundamental to video compression and distribution Describe the four fundamental stages of video streaming workflows: ingest, process, store and deliver Explain the importance of security in the AWS Cloud and how it is applied in video streaming workflows Analyze video streaming workflow diagrams using AWS services, based on simple to complex use cases Describe some of the key variables that influence workflow decisions Recognize how other AWS services for compliance, storage, and compute, interact with AWS Media Services in video streaming workflows and the functions they perform Describe strategies to test or prototype workflows to mitigate risk and cost impacts and optimize video streaming workflows Use the AWS Management Console to build and run simple video streaming workflows for live and video-on-demand content Recognize the automation and data analytics available for Media Services when used with AWS AI and explore media-specific use cases for these services Identify the next steps in exploring migration to the cloud for one or more Media Services This course covers the media and cloud fundamentals that will empower you to develop a cloud migration strategy for media workflows in support of business goals. The course covers important concepts related to video processing and delivery, the variables that can impact migration decisions, and real-world examples of hybrid and cloud use cases for AWS Media Services. It also introduces security, artificial intelligence, and analytics concepts to help you consider how AWS Media Services fit into your overall cloud strategy. Module 1: Important video concepts Video Metrics Video Compression Video Distribution Major Protocols Used in Video Streaming Module 2: Anatomy of streaming workflows Ingest Process Store Deliver Module 3: Using AWS services in media workflows video-on-demand (VOD) Introduction to AWS Media Services Security Variables Impacting Workflow Design VOD Simple Use Cases VOD Advanced Use Cases Lab 1: Build and run a simple video streaming workflow for VOD content Module 4: Using AWS services in media workflows live streaming Challenges of Live Streaming Live Streaming Simple Use Cases Live Streaming Advanced Use Cases Lab 2: Build and run a simple video streaming workflow for live content Module 5: Optimizing Workflows Cost Considerations Mitigating Risk Monitoring and Automation Exploring Migration Options Additional course details: Nexus Humans AWS Media Essentials for IT Business Decision Makers training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the AWS Media Essentials for IT Business Decision Makers course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

AWS Media Essentials for IT Business Decision Makers
Delivered OnlineFlexible Dates
Price on Enquiry

Salesforce Build System Architect Expertise (ARC902)

By Nexus Human

Duration 4 Days 24 CPD hours This course is intended for This class is designed for enterprise architects, solution architects, and business analysts working to earn their Salesforce System Architect credential, for consultants or technical experts working to earn their individual Architect Designer credential, and for Salesforce Developers and Administrators looking to expand their overall capabilities with the Salesforce Platform. Overview Recommend appropriate integration patterns (Remote Process Invocation - Request and Reply, Remote Process Invocation - Fire and Forget, Batch Data Synchronization, Remote Call-In, and UI Update Based on Data Changes) to address integration requirements. Recommend appropriate integration capabilities (SOAP, REST, bulk, streaming, canvas, Workflow outbound, Apex, and Salesforce Connect) to address integration requirements. Recommend the appropriate SSO Flow or OAuth flow to address identity and access management requirements. Dive into the two cornerstone domains of being a System Architect: Integration Architecture, and Identity and Access Management. In this 4-day workshop, our Architect experts will present you with a case study scenario that will be broken down and digested through iterative exploration. Learn how to design and build secure, scalable, and high-performing integration and identity solutions through a combination of lecture, demos, hands-on exercises, and workshop presentations and discussions. Integration Capabilities Create, Retrieve, Update, or Delete Records with SOAP API Integrate with Salesforce Using REST API Insert, Update, Upsert, or Delete Large Volumes of Data with BULK API Push Relevant Data to Users in Real Time with Streaming API Send Information to a Designated Endpoint with Outbound Message Integrate Your Apex with an External Service Using Callouts Integrate Data from an External Data Source Using Salesforce Connect Synchronize Data with Heroku Connect Connect Business Processes in Salesforce with Platform Events Publish Change Events with Change Data Capture Integration Patterns Invoke Remote Call-In Patterns Invoke Request and Reply Patterns Invoke Fire and Forget Patterns Synchronize Batch Data Update UI Based on Data Changes Visualize Data Identity Management Review SSO Fundamentals Review Identity Management Review Identity Management Concepts Understand Salesforce as an Identity Provider Accept Third-Party Identity in Salesforce Understand Social Sign-On and Open ID Connect Enable Users to Authenticate with SSO Flows Initiate Flows with IDP Initiate Flows with SP Troubleshoot Identity Issues Authentication Grant Client Application Access with OAuth Flow Generate Access Tokens with Username Password Flow Initiate Web Server Flow Grant Application Access with User Agent Flow Connect to Salesforce Using JWT Flow

Salesforce Build System Architect Expertise (ARC902)
Delivered OnlineFlexible Dates
Price on Enquiry

Commercial awareness in the public sector (In-House)

By The In House Training Company

The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do. This programme will help you: See commercial awareness as not just another skill-set, but as a different mind-set Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools Define your commercial objectives Develop a strategic focus Start looking at service clients as market segments Analyse, in a competitive context, your service offering Plan a commercial strategy, prepare for its implementation and see it through to execution 1 What is commercial thinking? Understand what it means to be a commercial thinker Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide 2 Defining strategic commercial objectives Defining your key commercial objectives Prioritising your strategic objectives Two key strategic planning tools:Resource and Competency MatrixPESTLE How to apply these tools to your particular situation 3 Developing a strategic focus Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus Developing strategic focus A tool for helping you to make those decisions: using the Ansoff Matrix 4 Defining customer targets How to think more commercially by understanding who all your customers are and how they differ from each other how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation Who are your customers? How do their needs vary? - Scenarios 5 The competitive market place Understanding the competitive forces at play Different types of competition Analysing your competitive environment using Porter's 5 Forces model 6 Meeting stakeholder expectations Two simple models to help you identify the key stakeholders who could influence your commercial environment How to use your stakeholders to help you achieve your commercial objectives 7 Implementation - systems, structures and processes Effective commercial activity involves working with others to implement ideas and strategies What do you need to have in place before you implement your commercial strategy? How to health-check your organisation prior to implementation using the McKinsey 7S framework 8 Implementation - people and culture A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation How the latest thinking in behavioural economics can help you develop your culture and people to work commercially 9 Tools and checklists Be more commercial within your sphere of influence using a commercial checklist to help you Using the checklist as a benchmark against the most commercially aware organisations Using the checklist as a health check - both corporately and individually

Commercial awareness in the public sector (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

Introduction to sales (In-House)

By The In House Training Company

When staff are new to sales it can seem daunting, especially when they have targets to meet. If the staff you need to promote your products and services get it wrong then it can knock their confidence and negatively impact how your customers see you as an organisation. This programme provides staff with the basic skills they need to sell. This course will help participants: Profile customers Research and identify potential new customers Use the consultative sales process Build effective rapport with customers Identify customer needs through effective questioning and listening Position products and services effectively Close the sale or gain commitment to further action Manage their customer portfolio to maximise sales 1 Introduction Aims and objectives of the training Personal introductions and objectives Self-assessment of existing sales skills Overview of content 2 Knowing your customers Who are your customers, and what do they want from you? What are your strengths, compared to your competitors? Who are your new potential customers? How do you communicate with new customers? What do you need to know about your customers before you start to sell? Making the initial approach Planning your pipeline - keeping the customers coming 3 The four-step sales process Overview of the consultative sales process Key benefits of using the consultative sales process Focusing on behaviours not targets The behaviours of a good salesperson Common pitfalls and mistakes Personal strengths and weaknesses 4 Building rapport First impressions - Mehrabian theory of communication Short cuts to building rapport Looking out for clues as to how the customer is thinking Looping back to keep the conversation flowing Acknowledging past communication Dealing with emotions such as anger Setting the agenda to keep control Getting past gatekeepers 5 Questioning and listening How to ask open questions to uncover information Left brain questions When closed question can be useful What stops us listening? The four levels of listening How to develop your listening skills 6 Presenting products and services to customers When to present Using benefits not features Making it personal Using reciprocity The tendency towards the middle Using consistency 7 Gaining commitment Testing the water Dealing with objections using ACLEO Asking for the business Getting referrals Ending with a personalised close Following-up 8 Managing your customer pipeline Spotting opportunities for cross-sales Managing your portfolio Maximising sales proactively Review meetings Customer satisfaction measures and surveys Mystery shopping 9 Putting it all together Skills practice Personal learning summary and action plans

Introduction to sales (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

Sales awareness for IT professionals (In-House)

By The In House Training Company

In the fast-changing world of business, and especially IT, everyone in the organisation should be involved in sales. One of the best ways is to give the customer an outstanding experience. The customer experience is the competitive battlefield of today. Sales may be won or lost here. You can either close a sale for a quick buck, or open a long-term relationship to create a high lifetime value customer. By developing excellent communication skills, rapport and, most of all, a desire to serve and listen to the needs of the customer to the best of their ability, both sales teams and other IT professionals will create trust, nurture relationships and develop awareness of other opportunities with the customer. By the end of this course, participants will be able to: Understand the power of a positive customer experience in developing sales opportunities Recognise and develop a sales opportunity when it arises Engage with customers and develop rapport and trust Use verbal and non-verbal communication skills and pick up on signals Ask powerful questions - and listen to the answers Create 'magic moments' for the customer Turn a complaint into an opportunity Know when to ask for referrals and testimonials Pass on leads to the relevant people 1 Introduction Aims and objectives Beliefs about sales 2 Building rapport First impressions Short cuts to rapport Finding common interests 3 Selling or serving? Managing emotions and behaviour - Transactional Analysis Moments of truth - creating 'magic moments' Speed sells - the follow-up 4 Meetings Planning a successful meeting Pre-meeting connection and assistance Sales meeting failure reasons Right v wrong mindset 5 Communication - verbal and non-verbal The 3 Vs - Visual, Verbal, Vocal Picking up on signals 7 power questions Questioning techniques LISTEN - 3 types of listening skills 6 Influencing 6 levels of influence Framing to change perspectives Turning complaints into opportunities 7 Referrals The power of referrals How and when to ask for a referral 5 steps from rapport to referral 8 Presentation and pitching (optional session) Basic presentation structure and delivery Creating powerful impressions Creating a 60-second pitch The elevator 10-second pitch - answering 'What do you do?' Sales presentations Emotion v Intellect - how to engage Using visuals

Sales awareness for IT professionals (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

Educators matching "Marketing"

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Jonathan Pollinger - Social Media and AI Trainer

jonathan pollinger - social media and ai trainer

5.0(21)

Cardiff

Hello – I’m Jonathan Pollinger, a freelance social media and AI trainer and I’m here to help you make the most of social media and AI. Social media and AI can make a huge difference to your business or organisation as they can help achieve your business or organisation's objectives. MY BACKGROUND I’ve been working as a social media trainer providing straightforward, practical training for small businesses and charities since 2009…before social media for business was a thing! Before that I’d always been interested in bringing people together using technology, just as social media does today. Since 2022 I've also provided AI training on tools like ChatGPT [https://chatgpt.com] and Microsoft Copilot [https://m365.cloud.microsoft/chat]. I’ve over 110 testimonials on LinkedIn [https://www.linkedin.com/in/jonathanpollinger/] that demonstrate the quality of my training. Over the past 15 years, I’ve worked with small businesses, PR and social media agencies, charities, an MP, local government, business owners, other freelancers and more recently social media influencers. As well as training I provide social media services to B2B businesses via Boost Social Agency [https://boostsocial.agency/].  JONATHAN POLLINGER – SOCIAL MEDIA TRAINER’S TESTIMONIALS “Jonathan combines precise technical expertise with a tolerant and humane approach towards those of us who have been a little slow on the uptake with new media.” Martin Horwood [https://blog.martinhorwood.net/wp/], Former MP for Cheltenham. “I’ve been blown away by the number of business enquiries I’ve received from Twitter since my training with Jonathan. Brilliant!” Sarah Townsend [https://www.sarahtownsendeditorial.co.uk/], Sarah Townsend Editorial Limited “The training was fantastic – very much targeted towards our team and what we do, so we didn’t waste time with things that we already knew.” Jo Evans [https://www.linkedin.com/in/jo-evans-2427a536/], Degreeplus Manager, University of Gloucestershire If I’m not providing training, I’ll probably be out running around Cardiff Bay. I love running the roads and taking part in races as it helps keep me fit and gives me energy. There can’t be many sports where you can continue to improve at my age! A bridge is known locally as ‘Pollinger Bridge’ as I run over it so often. In 2012 I co-founded Laptop Friday, a co-working and networking event, which takes place regularly in Gloucestershire and Devon. Find out how I helped NameTags4U grow their Facebook followers from zero to 48,000, and how a post I created reached 130,000 likes: NameTags4U – Facebook Marketing Case Study [https://www.dropbox.com/s/a6bh52rd4tpztso/NameTags4U_casestudy.pdf?dl=0] (pdf) Learn how I helped freelance marketing copywriter Sarah Townsend @STEcopywriting [https://twitter.com/stecopywriting] grow her Twitter followers from 27 in 2015 to over 7,650 today: Sarah Townsend Editorial – Twitter Marketing Case Study [https://www.dropbox.com/s/8urylo3qxph27u4/Sarah_Townsend_Editorial_case_study.pdf?dl=0] (pdf)