Join our webinar to discover our best practice advice on how to effectively promote and sell your educational services. Don't miss this opportunity to enhance your course marketing skills and boost your sales. Join us for this engaging webinar and take your educational offerings to new heights.
Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!
Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!
Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!
Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!
Supercharge your marketing department with the game-changing strategies that can unleash hidden growth opportunities and eradicate inefficiencies.This is NOT your average marketing webinar. This is your chance to take your marketing from good to legendary in 2024!
PARTICIPANTS WILL ENGAGE IN A TRAINING SESSION TO IMPROVE AND REFINE THEIR RÉSUMÉS. OPPORTUNITIES TO ENGAGE IN ONE-ON-ONE RÉSUMÉ BUILDING & REVIEW SESSIONS CAN BE OFFERED AS WELL. It’s time to move on—or maybe you’ve been “in transition” for too long. Either way, you need some input so that you know what others see when they look at your résumé, and what they hear when they interview you. Participants will engage in a training session to improve and refine their résumés. Opportunities to engage in one-on-one Résumé Building & Review sessions can be offered as well. Part I Data Collection and Organization – assessing work/activities and IMPACT (results) Success Story Format (Situation, Action, Results) Writing With Impact – how to tie actions to results Choosing The Right Words – transferable skills and powerful words Sales 101 – How will these skills benefit the hiring person’s organization? Part II UB4I Writing (“YOU”/ “YOUR,” not “I,” “me,” “my”) Reference list Principles of networking Cover Letter and Résumé Formats – margins, font, type size, small caps, etc. Role Play – Mock Interviews Participants will be able to: Create a complete and correct résumé, a marketing device to attract attention, generate interest, describe accomplishments, and invite contact. Discover, correct, and improve self-marketing messages, leading to a systematic assessment of specific work-related skills. Examine transferable skills and increase personal alignment with prospective organizational mission and goals. Online Format—Résumé Writing, Networking, & Interviewing Workshop 4-hour interactive virtual class. Register for this class and you will be sent ONLINE login instructions prior to the class date. After a two-day seminar, our attendees remained in their seats wanting more from Dr Atkins. His direct, yet challenging approach to presenting topics seemed to mesmerize the participants. Many very lively discussions were part of our workshop’s context. Personally, I am very interested in re-booking this type of experience every year for new leaders to undergo! Michael J. Whitlock, Director of Fay Corey Union & ConferencesSUNY Cortland
In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group