993 Marketing courses

Photoshop pay per hr training flexible time weekend evening

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

The WSET Level 1 Award in Spirits (formerly known as the Foundation Certificate) is intended to establish the basic skills and product knowledge required in the service and retail of spirits; it is ideal for preparing a person for their first job in hospitality or retail.

Customer Service Essentials 1 Day Training in Canterbury

Customer Service Essentials 1 Day Training in Edinburgh

Customer Service Essentials 1 Day Training in Southampton

Customer Service Essentials 1 Day Training in Maidstone

Hypnotherapy Training Course

Introduction to Agile and Scrum: In-House Training This half-day course provides an overview of Agile principles and mindset, and the Scrum framework as a key Agile approach. It will provide you with the key benefits of an Agile approach, and its differences with the traditional Waterfall method. Lastly, as Agile is looked upon more frequently as an alternative delivery method, you will review situations where Agile can be adapted outside of software development, where it is most commonly used. What you will Learn At the end of this program, you will be able to: Explain the basics and benefits of using an Agile approach Describe the Scrum framework, its events, artifacts and roles and responsibilities Illustrate Agile approaches outside of Software Development Getting Started Introduction Course structure Course goals and objectives Agile Introduction What is Agile? Agile Benefits Agile Methods Overview of Scrum Scrum Overview Scrum Events Scrum Artifacts Scrum Roles Definition of Done Agile Approaches Outside of Software Development Agile in other environments Product Development Course Development Marketing Agile Project Candidates Summary What Agile is not... Concerns and Pitfalls

Business Networking 1 Day Training in Bromley