125 Marketing courses in Dunfermline

Event Planning 1 Day Training in Dunfermline

Event Planning 1 Day Training in Livingston

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group

Emotional Intelligence 1 Day Training in Dunfermline

Emotional Intelligence 1 Day Training in Livingston

Overview Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction.  The role of a sales director is crucial in improving an organization's revenue and sales. A good sales director can affect the overall performance of a business. The course is designed with a lot of practical exercises, and modern techniques, taking the delegates' skills to an advanced level. This will help the delegates to attain the skills they require and implement what they learn in their work efficiently and to their highest potential. This course will help review overall sales strategies and how they can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives. 

Overview In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. 

Overview SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way. Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world.  This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies. 

Ever ever wished someone would just swoop right on in, sprinkle some magic on your photos or maybe just tell you exactly what to do and how to do it? On this half day, exclusive, in-person workshop, personal brand photographer Susan Heaton Photography will do just that! And it comes complete with an invaluable aftercare support package. Susan has been photographing small businesses in and around Edinburgh for 20 years! I love what I do! I have a wonderful network of business owners and I love sharing my tips and tricks to help them take their own photos - either to tide them over between brand shoots or to help them until they have the budget to get a professional in!” On the Stand Out Shots workshop you’ll learn how to use your phone using very little else (except perhaps a tripod) to take stand-out, professional-looking photos for your business, for social media, blog posts, profile images, website, marketing material and more. Susan will share tips, tricks and secrets she has gathered from 20 years of photographing small businesses in Edinburgh, to help you to take photos that stand out, and you will have invaluable post workshop access to a WhatsApp group for support with implementing what you have learnt. You will: learn how to make the most of the settings on your phone and what they all mean develop skills that will last a lifetime find out how to find the best light available get tips on how to arrange and style your photos practice top posing tips and find the ones that work best for you gain confidence and get rid of the awkward! network and connect with fellow workshoppers If you're self-employed and need some shots of you in action, or run a product-based business, this is the perfect workshop for you and will help you attract customers. But this workshop is not just for business owners, it's for anyone wanting to improve the way they take photos with their phone. What's included: half day workshop fuelled by light refreshments from local suppliers full after-care package so that you can always go back to Susan with questions in-person workshop is only available at The Arienas Collective Earth conscious credentials We are mindful of the effect we have on the environment, and do our best to minimise our impact. Your workshop correspondence and notes are sent to you electronically. Favourite feedback We love to hear what you think about our workshops. Here's a favourite review for Stand Out Shots: If you are wondering whether this course is for you, then it definitely is! I knew I had a great phone but absolutely zero knowledge of its capability or even how to use it! Susan's delivery is friendly, calm, patient and insightful and her experience is invaluable. Just learning the basics of my phone, and more about photo composition, lighting and editing tips has already paid dividends for my marketing posts. More information The Arienas Collective workshops, courses and events are run from a welcoming and supportive environment within a Georgian mews home in Edinburgh’s City Centre New Town. We invite you to join us, leave any day-to-day worries behind and immerse yourself in being creative. Spaces on our workshops and courses are limited so that our creative team of artists and makers can offer you the hands-on help and support you need to make the most of your time with us. Our taster and introductory workshops focus on teaching creative skills and methods you can continue practising at home, using affordable materials and equipment. Where more expensive equipment is required we will mention this in the workshop description. All the equipment and materials you need are included in the price, unless stated otherwise. Light refreshments from local suppliers are provided. On full day workshops you are welcome to bring your own lunch to eat inside or out. There is also a wide range of independent sit-in or takeaway delis, cafés, and restaurants, plus a range of supermarkets all within a 5-10 minute walk. Accessibility The workshop space is on the first-floor of our Georgian mews home and unfortunately we do not have lift access. Blue badge holders can park outside our front door on the single yellow line by arrangement. Allergies The workshop space is in our open plan living space and is not nut free. Please let us know about any skin or food allergies before booking. We offer a dairy-free milk and gluten free snack alternative. Minimum number no refund policy To ensure we can always pay our creatives a fair fee, we require a minimum number of bookings for each workshop and for this reason bookings are non-refundable. Should we have to cancel due to low numbers, we will offer you the option to swap to an alternative date or workshop, or to request a refund. We do our very best to avoid cancellations. Since we often get late bookings, we keep our workshops on sale for as long as possible. We realise that some of you travel from afar, so if you book a space and have not yet received an email confirming your workshop is going ahead and need to make plans for your trip, please get in touch before booking any travel or accommodation so we can update you on booking numbers. Or check in before booking. Private workshop bookings Most of our workshops are also available to book for: private get-togethers with family and friends; themed wedding and birthday celebrations; corporate team building and well-being purposes; and in-store retail events for your customers. If you’d like to know more please Email Lynn. Age restrictions Our workshops are planned with adults in mind. Many are suitable for teenagers, but some may require under 16s to be accompanied for insurance purposes. Please check with us before booking.

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