13 Marketing Plan courses in Cardiff delivered Live Online

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group

Learn how to take your business vision, values and offering and put that into an actionable marketing plan geared for success (online event) Create Your Commercial Marketing Strategy Module 1: How To Ignite Your Vision, Values & Offering This exciting module introduces a revolutionary way to take your business vision and use that to begin to build a reliable and purpose driven marketing plan that will help you share your story, develop sales and stay up to date on market trends. We’ll take a deep dive into your WHY, exploring things like your offering, brand identity and core values. We then show you how to connect that knowledge and expertise to shape a plan that keeps you on track, offers ideas, and saves time. Big Button Benefits See what the marketing process looks like so it can power your business performance Start to create a marketing plan that enables your business vision to breathe Learn how to harness your knowledge & expertise in order to reach your goals Save time and money by staying connected to a plan built with shape and structure Get 6 months access to award winning technology that gives you an online way to manage tasks & stay aligned to purpose (worth £240) Add 2 CPD points to your portfolio Begin your journey with The Marketing Performance Framework(TM) Access further modules for just £49 per person per module Book your place today on this exciting and impactful course 😀 What Our Customers Say

The SEO & PPC Masterclass Workshop is for business owners and marketing managers who want to improve their search engine rankings, increase traffic and drive long term growth in sales.

In this course, you will learn how to set up your business and start earning money from it in less than 6 months from your date of enrolment. You will leverage the know-how of a Management Consultant, educator, coach, mentor and business owner without breaking your budget. This is a funded course.

An area that many small and new businesses struggle with is developing and defining their approach to marketing. Creating a marketing strategy document is something every business owner should do before you start marketing your business.

Unlock Your Filmmaking Potential with Taraq Qureshi** Discover the art of filmmaking with Taraq Qureshi, an acclaimed British producer, director, and actor. With over 20 years of experience in the film industry and a unique perspective as a disabled filmmaker, Taraq brings a wealth of knowledge and passion to his teaching. **About Taraq Qureshi:** - **Seasoned Filmmaker**: With over two decades of experience, Taraq has produced and directed numerous feature films and short films. His journey began in community theatre with a year-long course accredited by Middlesex University London in 1999. - **Industry Leader**: Founder and artistic director of the "Golden Nugget International Film Festival," which has been running for six years. In 2023, Taraq also founded the "Global Film Producers Alliance" (www.gfa.com), a platform dedicated to connecting and supporting film producers worldwide. - **Innovative Storyteller**: Taraq's notable projects include "Strictly Salsa - The Beginning," "The Chosen Ones," and "Do Not Enter." His work is marked by a deep passion for storytelling and a commitment to creating both commercially successful and niche market films. - **Mentor and Educator**: As an acting teacher, creative executive, and development coordinator, Taraq has inspired countless aspiring filmmakers to pursue their dreams and achieve success in the industry. **Why Learn from Taraq?** - **Expert Guidance**: Gain insights from a seasoned professional with a proven track record in the film industry. - **Unique Perspective**: Learn from Taraq's experiences as a disabled filmmaker, providing a fresh and inclusive approach to storytelling. - **Hands-On Learning**: Benefit from practical, real-world advice and techniques that you can apply to your own filmmaking projects. - **Community and Support**: Join a network of passionate filmmakers and industry professionals through Taraq's initiatives, including the "Golden Nugget International Film Festival" and the "Global Film Producers Alliance." **Enroll Now and Transform Your Filmmaking Journey!** Don't miss this opportunity to learn from one of the industry's most respected and innovative filmmakers. Enroll in Taraq Qureshi's online teaching course today and take the first step towards realizing your filmmaking dreams. A comprehensive 10-lesson course on film producing, designed to cover all the essentials within 90-minute sessions each day: --- ### **Day 1: Introduction to Film Producing** - **Welcome and Course Overview:** - Introduction to the role of a film producer. - Course objectives and expectations. - **Types of Producers:** - Understanding the different types of producers (Executive Producer, Line Producer, etc.). - Responsibilities and key tasks for each role. --- ### **Day 2: Development and Pre-Production** - **Project Development:** - Finding and developing a project. - Acquiring rights and working with screenwriters. - **Pre-Production Planning:** - Creating a production schedule and budget. - Assembling the production team. --- ### **Day 3: Financing and Budgeting** - **Film Financing:** - Understanding different sources of film financing. - Pitching to investors and securing funds. - **Budgeting Basics:** - Creating a detailed film budget. - Managing finances and controlling costs. --- ### **Day 4: Legal and Contracts** - **Legal Considerations:** - Overview of legal aspects in film production. - Understanding contracts and agreements. - **Rights and Clearances:** - Securing rights for music, footage, and locations. - Clearing copyright and intellectual property. --- ### **Day 5: Production Management** - **Managing the Shoot:** - Overseeing the production process. - Handling logistics, scheduling, and on-set challenges. - **Communication and Problem-Solving:** - Effective communication with the cast and crew. - Resolving conflicts and troubleshooting issues. --- ### **Day 6: Post-Production** - **Post-Production Workflow:** - Overview of post-production stages. - Working with editors, sound designers, and visual effects artists. - **Quality Control:** - Ensuring the final product meets the desired standards. - Conducting test screenings and making adjustments. --- ### **Day 7: Marketing and Distribution** - **Marketing Strategies:** - Creating a marketing plan for the film. - Utilizing social media and other promotional tools. - **Distribution Channels:** - Understanding traditional and digital distribution. - Strategies for film festivals, theaters, and online platforms. --- ### **Day 8: Film Festivals and Awards** - **Navigating Film Festivals:** - Selecting the right festivals for your film. - Submitting and promoting your film at festivals. - **Awards and Recognition:** - Understanding the importance of awards. - Strategies for winning awards and gaining recognition. --- ### **Day 9: Case Studies and Guest Speakers** - **Case Studies:** - Analyzing successful film productions. - Learning from real-world examples and experiences. - **Guest Speakers:** - Inviting industry professionals to share insights and advice. - Q&A sessions with experienced producers. --- ### **Day 10: Final Project and Presentation** - **Project Work:** - Finalizing a production plan for a hypothetical film. - Preparing for the presentation. - **Presentations:** - Presenting the production plan to the Tutor - Feedback and discussion. - **Course Wrap-Up:** - Reflecting on the course experience. - Final thoughts and future steps. --- This 10-lesson course aims to equip aspiring film producers with the essential knowledge and skills to successfully manage film productions from development to distribution.!

Marketing Principles Course Overview This course on Marketing Principles provides learners with a comprehensive understanding of core marketing concepts, strategies, and the integral role marketing plays within an organisation. Through a series of well-structured modules, participants will explore key areas including marketing analysis, planning, and execution. By the end of the course, learners will have a solid foundation in creating and implementing effective marketing strategies, understanding market dynamics, and evaluating marketing performance. The course equips learners with essential marketing knowledge, ideal for enhancing career opportunities in various sectors. Course Description The Marketing Principles course delves into the essential aspects of marketing, covering areas such as situational analysis, microenvironments, and the creation of effective marketing plans. Learners will explore how organisations identify opportunities, assess industry trends, and build marketing strategies that align with business goals. Key topics include analysing market conditions, developing marketing strategies, and executing plans efficiently. Throughout the course, learners will gain a deeper understanding of marketing's role within business structures, enabling them to confidently approach marketing challenges in any industry. By the course's conclusion, participants will have acquired key skills in strategic planning and analysis. Marketing Principles Curriculum Module 01: Marketing And The Firm Module 02: Situational Marketing Analysis Module 03: Microenvironments – Industry And Market Module 04: Formulating A Marketing Plan – Building Components Module 05: Executing The Marketing Plan (See full curriculum) Who is this course for? Individuals seeking to build a strong foundation in marketing. Professionals aiming to enhance their marketing knowledge and skills. Beginners with an interest in pursuing a career in marketing. Business owners and entrepreneurs looking to improve their marketing strategy. Career Path Marketing Manager – Oversee marketing campaigns and strategies. Marketing Analyst – Research market trends and consumer behaviours. Brand Manager – Develop and manage brand strategies. Sales and Marketing Executive – Focus on product promotion and customer outreach. Digital Marketing Specialist – Utilise online platforms to promote brands and services.

Social Media Marketing Strategy Course Overview: This Social Media Marketing Strategy course provides a comprehensive overview of how to create, manage, and optimise a social media marketing plan. Learners will explore the key aspects of social media marketing, including market analysis, content creation, and campaign management. The course focuses on understanding the dynamics of different social platforms, selecting the right platforms for your business, and integrating them into broader marketing strategies. By the end of the course, learners will be equipped with the knowledge to design and implement effective social media marketing strategies to enhance brand visibility and engagement. Course Description: This course dives deeper into the essential aspects of social media marketing, offering insights into the latest trends and tools available. Key topics include conducting a market analysis to understand target audiences, auditing current social media channels, setting measurable goals, and selecting the most effective platforms. The course also covers the creation of a social media policy, integrating marketing strategies across platforms, developing content that resonates with audiences, and launching successful campaigns. Learners will gain valuable skills to build and execute a social media marketing strategy that drives results for businesses and brands. Social Media Marketing Strategy Curriculum: Module 01: The Rise of Social Media Module 02: Conducting Market Analysis Module 03: Auditing Social Media Module 04: Setting Goals and Selecting Platforms Module 05: Creating the Social Media Policy Module 06: Integrating Marketing Strategies Module 07: Developing Effective Content Module 08: Understanding the Popular Platforms Module 09: Launching Successful Campaigns (See full curriculum) Who is this course for? Individuals seeking to enhance their marketing skills. Professionals aiming to boost their career in digital marketing. Beginners with an interest in social media marketing. Entrepreneurs looking to build their brand presence online. Career Path: Social Media Manager Digital Marketing Specialist Content Strategist Marketing Consultant Brand Manager

Sharing & Networking - Legacy marketing plans around Hospice UK's national campaign Session aimed at legacy fundraisers and marketers THIS SESSION WON'T BE RECORDED

In this half-day virtual 1-2-1 session with Dan – you will have your coaching business analysed and dissected by Dan.  After a comprehensive Q&A, which will be completed before the day, Dan will honestly discuss the strengths, weaknesses and opportunities for each of the key ‘business’ aspects of your coaching business.  This includes looking at all your systems (or where there should be systems), operational management, Finances (including cash flow, accounts and budgeting) KPIs, Marketing plans, referral systems and any Sales funnels.  His advice will align with your ambitions and will give you the practical insights, unpleasant truth bombs and encouragement you need to have a healthy, thriving business.