702 Marketing Manager courses

Business Startup Course Overview This course is designed for aspiring entrepreneurs and business professionals looking to gain essential knowledge and skills for launching a successful startup. It covers key concepts such as identifying business models, creating innovative ideas, building a brand, and implementing both active and passive sales strategies. Learners will explore the stages of business creation from conception to execution and develop a clear business action plan. By the end of the course, participants will be equipped with the tools necessary to develop their own business and take confident steps toward growth and sustainability. Course Description The "Business Startup" course delves into the fundamental components required to start and run a successful business. Topics include the Adonis Business Model, which provides a framework for building a profitable business, the steps involved in creating a viable business idea, and the methods for constructing a strong brand identity. The course also covers effective sales techniques, both active and passive, to drive revenue. Additionally, learners will be guided through the process of creating a comprehensive business and action plan to set the foundation for long-term success. This course is ideal for anyone looking to start their own business or develop their entrepreneurial mindset. Business Startup Curriculum: Module 01: Adonis Business Model – The Model of Successful Businesses Module 02: Creation of A Business Idea Module 03: Building A Successful Brand Module 04: Active Sales Module 05: Passive Sales Module 06: Create A Business and Action Plan (See full curriculum) Who is this course for? Individuals seeking to start their own business. Professionals aiming to expand their entrepreneurial skills. Beginners with an interest in business development. Entrepreneurs looking to refine their business strategies. Career Path Business Owner Entrepreneur Brand Manager Sales Manager Marketing Manager Business Development Executive

ChatGPT for Marketing and Productivity with AI Tools Course Overview: This course provides an in-depth exploration of ChatGPT and other AI tools in the context of marketing and productivity. Designed for individuals keen on integrating AI into their business strategies, it covers essential techniques and applications to enhance marketing efforts and streamline work processes. Learners will gain insights into leveraging AI for targeted campaigns, content creation, and automation, while also learning how to increase personal and team productivity using AI tools. By the end of the course, learners will have a clear understanding of how to apply AI-driven solutions to achieve measurable results in marketing and productivity. Course Description: In this course, learners will explore the dynamic field of AI-powered marketing and productivity tools. Key topics include the AI Marketing Playbook, which introduces learners to the fundamentals of using AI in marketing, followed by strategies for utilising ChatGPT and other AI tools for content creation, social media campaigns, and customer engagement. Additionally, learners will discover various AI tools designed to optimise productivity, including project management, data analysis, and communication tools. This course provides a comprehensive approach, equipping learners with the knowledge to harness AI’s capabilities in improving both marketing efforts and workplace efficiency. ChatGPT for Marketing and Productivity with AI Tools Curriculum: Module 01: The AI Marketing Playbook Module 02: How to Use ChatGPT and AI for Marketing Module 03: Productivity with AI Tools (See full curriculum) Who is this course for? Individuals seeking to enhance their marketing efforts with AI. Professionals aiming to boost their productivity using AI-driven tools. Beginners with an interest in AI technologies and marketing. Business owners looking to streamline marketing and productivity. Career Path: Digital Marketing Specialist Marketing Automation Expert AI Solutions Specialist Productivity Consultant Marketing Manager

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Landing Page Design and Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Landing Page Design and Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Landing Page Design and Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? This Landing Page Design And Optimisation is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of Landing Page Design & Conversion Rate Optimisation or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career Path On successfully completing the Landing Page Design And Optimisation, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Digital Marketing Manager Campaign Executive Course Curriculum Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:31:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:20:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Brand Building Management Diploma course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Brand Building Management Diploma course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Brand Building Management Diploma and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Brand Building Management Diploma course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Brand Building Management Diploma course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The Brand Building Management Diploma will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Introduction What's This Course About 00:01:00 Course Content Introduction 00:04:00 The Power Of Free 00:04:00 Referral Marketing Secrets 00:06:00 Referral Types To Use 00:09:00 Choosing Prizes & Rewards 00:14:00 How To Increase Your Value Offering 00:06:00 Designing A Referral Campaign That Converts 00:16:00 Designing Eye Catching Social Images 00:04:00 How To Use Engagement Emails 00:07:00 Understanding Lead Quality 00:04:00 Organic Marketing Guide 00:10:00 Using Paid Advertising To Scale 00:17:00 Converting Your Leads 00:11:00 Guided Campaign Set Up Setting Up A Giveaway 00:18:00 Setting Up A Rewards & Referral Program 00:12:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

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Marketing Principles Course Overview This course on Marketing Principles provides learners with a comprehensive understanding of core marketing concepts, strategies, and the integral role marketing plays within an organisation. Through a series of well-structured modules, participants will explore key areas including marketing analysis, planning, and execution. By the end of the course, learners will have a solid foundation in creating and implementing effective marketing strategies, understanding market dynamics, and evaluating marketing performance. The course equips learners with essential marketing knowledge, ideal for enhancing career opportunities in various sectors. Course Description The Marketing Principles course delves into the essential aspects of marketing, covering areas such as situational analysis, microenvironments, and the creation of effective marketing plans. Learners will explore how organisations identify opportunities, assess industry trends, and build marketing strategies that align with business goals. Key topics include analysing market conditions, developing marketing strategies, and executing plans efficiently. Throughout the course, learners will gain a deeper understanding of marketing's role within business structures, enabling them to confidently approach marketing challenges in any industry. By the course's conclusion, participants will have acquired key skills in strategic planning and analysis. Marketing Principles Curriculum Module 01: Marketing And The Firm Module 02: Situational Marketing Analysis Module 03: Microenvironments – Industry And Market Module 04: Formulating A Marketing Plan – Building Components Module 05: Executing The Marketing Plan (See full curriculum) Who is this course for? Individuals seeking to build a strong foundation in marketing. Professionals aiming to enhance their marketing knowledge and skills. Beginners with an interest in pursuing a career in marketing. Business owners and entrepreneurs looking to improve their marketing strategy. Career Path Marketing Manager – Oversee marketing campaigns and strategies. Marketing Analyst – Research market trends and consumer behaviours. Brand Manager – Develop and manage brand strategies. Sales and Marketing Executive – Focus on product promotion and customer outreach. Digital Marketing Specialist – Utilise online platforms to promote brands and services.

Digital Marketing - Growth Hacking Techniques - Online Course Course Overview: This course provides an in-depth exploration of growth hacking techniques within the context of digital marketing. Learners will gain a comprehensive understanding of the fundamental principles of digital marketing, coupled with strategic insights into growth tactics. The course is designed to help professionals leverage innovative marketing strategies to drive business growth, enhance customer acquisition, and optimise digital presence. By the end of this course, learners will have the skills to implement growth hacking techniques that can rapidly scale businesses while maintaining a sustainable growth trajectory. Course Description: "Digital Marketing - Growth Hacking Techniques" delves into key topics like customer journey mapping, content marketing, and SEO, alongside exploring niche areas such as mobile, email, and social media marketing strategies. Learners will study effective methods for increasing brand visibility, generating leads, and retaining customers across various digital platforms. Emphasis is placed on understanding how to employ data-driven insights to optimise marketing efforts. By the end of the course, participants will be equipped to implement digital marketing strategies that yield measurable business growth in highly competitive online environments. The course content ensures that learners develop the skills necessary to handle dynamic marketing challenges and grow a business in an increasingly digital world. Digital Marketing - Growth Hacking Techniques - Online Course Curriculum: Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: YouTube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to expand their digital marketing expertise. Professionals aiming to enhance their marketing strategies and career prospects. Beginners with an interest in growth hacking and digital marketing. Entrepreneurs looking to scale their businesses using effective digital techniques. Career Path: Digital Marketing Manager Growth Hacker Social Media Manager Content Strategist SEO Specialist Email Marketing Specialist Brand Manager

Learn with Case Study - Market Research Course Overview: This course, "Learn with Case Study - Market Research," provides an in-depth understanding of the principles and techniques used in market research. It is designed to equip learners with the knowledge necessary to assess market trends, consumer behaviour, and competitive landscapes effectively. Through the use of real-world case studies, participants will gain valuable insights into the application of market research methodologies in various industries. By the end of the course, learners will be able to conduct research, analyse data, and make informed decisions that drive business strategies and growth. This course is ideal for those seeking to enhance their market research skills and apply them to professional practice. Course Description: In this course, learners will explore the core concepts of market research, including data collection, analysis techniques, and the interpretation of findings. The course integrates case studies to demonstrate how these methods are applied in real-life scenarios across different sectors. Key topics covered include survey design, focus groups, consumer behaviour analysis, and competitor research. Learners will develop the ability to evaluate and synthesise market data to inform strategic business decisions. The course encourages critical thinking, data interpretation, and strategic application, ensuring that learners can effectively utilise market research to support business objectives. By the end of the course, participants will have the skills to execute comprehensive market research projects. Learn with Case Study - Market Research Curriculum: Module 01: Introduction to Market Research Module 02: Data Collection Techniques Module 03: Case Study: Market Research in Action Module 04: Data Analysis and Interpretation Module 05: Consumer Behaviour and Market Segmentation Module 06: Reporting and Presenting Research Findings (See full curriculum) Who is this course for? Individuals seeking to improve their market research skills. Professionals aiming to enhance their strategic decision-making abilities. Beginners with an interest in understanding market dynamics. Those working in marketing, sales, or business strategy roles. Career Path: Market Research Analyst Marketing Manager Business Development Specialist Consumer Insights Analyst Data Analyst

Facebook Ads Masterclass Course Overview The "Facebook Ads Masterclass" is designed to provide learners with an in-depth understanding of Facebook advertising strategies. It covers essential topics such as ad campaigns, audience targeting, optimisation, and budget management. This course empowers learners to create highly effective ad campaigns that drive results. By the end, learners will be able to boost engagement, increase traffic, and generate leads through well-optimised Facebook ads. Whether you're new to digital marketing or looking to refine your ad strategy, this course provides the necessary skills to succeed in the competitive social media marketing landscape. Course Description In this comprehensive masterclass, learners will explore key aspects of Facebook advertising, starting with the basics of boosting posts to drive immediate engagement. The course covers advanced topics like traffic ads, lead generation, and video marketing strategies to build brand awareness. Throughout, learners will gain expertise in various ad formats, audience targeting, and bid strategies that optimise performance. By the end of the course, learners will possess the skills required to create highly targeted campaigns, optimise for conversions, and manage budgets efficiently, ensuring maximum return on investment. Facebook Ads Masterclass Curriculum Module 01: Boost Post to Get Quick Response Module 02: Ad Campaign: Traffic Ad – Website Module 03: Traffic to Messenger Ad and Cost Optimization Module 04: Facebook Event Response Module 05: Video Marketing Ads - Brand Awareness Module 06: Carousel Ads Optimization & Bid Strategy Module 07: Page Likes Campaign with Split Testing Module 08: Lead Generation Ad Module 09: Video Views Ad with Advanced Audience Combination (See full curriculum) Who is this course for? Individuals seeking to enhance their social media marketing skills. Professionals aiming to develop expertise in Facebook advertising. Beginners with an interest in digital marketing and online advertising. Entrepreneurs looking to leverage Facebook ads for business growth. Career Path Social Media Marketing Manager Digital Marketing Specialist Facebook Ads Manager Content Marketing Specialist Digital Advertising Consultant

Marketing Secrets for High Sales Course Overview "Marketing Secrets for High Sales" is a dynamic course designed to equip learners with advanced strategies for driving sales success. Throughout the course, participants will explore cutting-edge marketing techniques, tools, and insights that have proven effective in boosting sales across various industries. By the end of the course, learners will understand how to craft compelling marketing strategies, leverage customer psychology, and implement tactics that consistently lead to high sales conversions. The course is structured to provide learners with both the theoretical knowledge and actionable skills needed to excel in a competitive market. Course Description This course delves into a wide range of topics including sales funnel optimisation, creating persuasive marketing messages, targeting the right audience, and leveraging digital platforms for maximum impact. Learners will explore the intricacies of consumer behaviour, the role of brand positioning, and the importance of data-driven decision-making. By engaging with the course materials, participants will gain in-depth insights into the strategies that fuel high sales numbers and discover how to adapt these methods to suit their unique business goals. The course is designed to offer a structured learning experience, ensuring that all essential concepts are covered and applicable to real-world scenarios. Marketing Secrets for High Sales Curriculum Module 01: Understanding Sales Psychology Module 02: Crafting Compelling Marketing Campaigns Module 03: Leveraging Social Media for High Sales Module 04: Data-Driven Marketing Techniques Module 05: Email Marketing for Conversion Optimisation Module 06: Building Brand Loyalty to Drive Long-Term Sales Module 07: Advanced Sales Funnel Strategies (See full curriculum) Who is this course for? Individuals seeking to enhance their marketing knowledge and skills. Professionals aiming to boost their sales strategies and performance. Beginners with an interest in learning the principles of high sales. Entrepreneurs and business owners looking to optimise their marketing efforts. Career Path Marketing Manager Sales Director Digital Marketing Specialist Brand Strategist Sales Consultant