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696 Marketing Manager courses

Nonprofit Training Courses for Staff, Boards, and Volunteers

5.0(1)

By Course Gate

Enrol in this Nonprofit Training Courses for Staff, Boards, and Volunteers bundle and earn free certificates in 21 subjects, including Grant Writing, Fundraising, Charity Accounting, Bid Writing, Digital Marketing, Ethical Leadership, Team Management Skills, and many more!

Nonprofit Training Courses for Staff, Boards, and Volunteers
Delivered Online On Demand40 hours
£95

Level 7 Advanced Diploma in Marketing

By Compliance Central

Marketing is like a magical potion - stir creativity, sprinkle strategy, and watch the brand enchant its audience, turning customers into fans and campaigns into legendary adventures. In the dynamic field of marketing, essential skills are vital for revenue growth. A well-rounded marketer excels in consumer behaviour analysis, strategic branding, and innovative communication. With expertise in market segmentation, product life cycles, and pricing dynamics, they navigate the evolving landscape. In a world of integrated campaigns and digital marketing, staying ahead requires mastering research techniques to transform insights into impactful strategies. Our Marketing course equips you for success, turning challenges into opportunities and ensuring brands not only survive but thrive in the competitive marketplace. Level 7 Advanced Diploma in Marketing Learning Outcomes: Analyse consumer behaviour to formulate effective marketing strategies and campaigns. Develop and implement comprehensive product and branding strategies for marketing success. Evaluate market segments and adapt marketing approaches for diverse audiences. Demonstrate proficiency in pricing strategies and product life cycle management. Utilise integrated marketing communications to enhance brand visibility and engagement. Apply advanced marketing research techniques to make informed strategic decisions. Execute direct and digital marketing initiatives for optimal business impact. Level 7 Advanced Diploma in Marketing Basics of Marketing The Marketing Process Strategic Marketing Marketing Environment Market Segmentations Consumer Buying Behaviour Business Markets and Buying Behaviour Marketing Research Product Strategy Branding Strategy Product Life Cycle Pricing Strategy Marketing Channels Integrated Marketing Communications Advertising and Sales Promotion Personal Selling and Public Relations Direct and Digital Marketing Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Learners will be able to achieve an endorsed certificate after completing the course as proof of their achievement. You can order the endorsed certificate for Free to be delivered to your home by post. For international students, there is an additional postage charge of £10. Endorsement The Quality Licence Scheme (QLS) has endorsed this course for its high-quality, non-regulated provision and training programmes. The QLS is a UK-based organisation that sets standards for non-regulated training and learning. This endorsement means that the course has been reviewed and approved by the QLS and meets the highest quality standards. Who is this course for? Aspiring marketers Professionals seeking skill enhancement Business owners aiming for strategic brand positioning Understanding consumer behaviour Mastering strategic branding Navigating market dynamics Marketing enthusiasts Seasoned professionals Entrepreneurs Equipping with tools for competitive success Transforming challenges into opportunities for business growth Requirements To enrol in this Level 7 Advanced Diploma in Marketing course, all you need is a basic understanding of the English Language and an internet connection. Career path Marketing Coordinator Avg Salary: £25,000 - £30,000 Digital Marketing Specialist Avg Salary: £30,000 - £40,000 Brand Manager Avg Salary: £40,000 - £50,000 Market Research Analyst Avg Salary: £30,000 - £40,000 Advertising Manager Avg Salary: £40,000 - £50,000 Marketing Director Avg Salary: £60,000 - £80,000 Chief Marketing Officer (CMO) Avg Salary: £80,000 - £120,000 Certificates CPD Accredited PDF Certificate Digital certificate - Included QLS Endorsed Hard Copy Certificate Hard copy certificate - Included CPD Accredited Hard Copy Certificate Hard copy certificate - £9.99 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each

Level 7 Advanced Diploma in Marketing
Delivered Online On Demand12 hours
£129

Marketing Secrets for High Sales

5.0(10)

By Apex Learning

Overview The marketing industry is constantly evolving, with global digital marketing spending projected to reach over £500 billion by 2025. Marketing Secrets for High Sales is your gateway to mastering cutting-edge strategies that drive growth and profitability. This course equips you with the tools to excel in key areas such as digital marketing, social media marketing, and content creation. Learn how to enhance brand visibility, understand consumer psychology, and implement successful marketing campaigns. With a focus on SEO, email marketing, and data-driven marketing techniques, you'll be prepared to take on the challenges of the modern business landscape. Whether you're an entrepreneur, marketing professional, or business owner, Marketing Secrets for High Sales will provide the knowledge and skills needed to elevate your marketing efforts and increase sales. Start your journey towards becoming a marketing expert today! Key Features of the Course: FREE Marketing Secrets for High Sales CPD-accredited certificate Get a free student ID card with Marketing Secrets for High Sales training (£10 applicable for international delivery) Lifetime access to the Marketing Secrets for High Sales course materials The Marketing Secrets for High Sales program comes with 24/7 tutor support Get instant access to this Marketing Secrets for High Sales course Learn Marketing Secrets for High Sales training from anywhere in the world The Marketing Secrets for High Sales training is affordable and simple to understand The Marketing Secrets for High Sales training is an entirely online How will I get my certificate? You may have to take a quiz or a written test online during or after the Marketing Secrets for High Sales course. After successfully completing the Marketing Secrets for High Sales course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Secrets for High Sales. It is available to all students, of all academic backgrounds. Requirements Our Marketing Secrets for High Sales is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this Marketing Secrets for High Sales course, it can be studied in your own time at your own pace. Career Path Unlock diverse career opportunities with Marketing Secrets for High Sales. Explore these lucrative paths: Digital Marketing Specialist Social Media Manager SEO Specialist: Content Marketing Manager Email Marketing Specialist PPC Specialist Marketing Manager Course Curriculum 2 sections • 12 lectures • 00:56:00 total length •Unit 01 - Introduction: 00:03:00 •Unit 02 - Make Sure You're In The Right Niche: 00:03:00 •Unit 03 - You Must Target The Right Client: 00:04:00 •Unit 04 - Unlock The Power Of Segmentation: 00:05:00 •Unit 05 - Case Study - A High Ticket Sale: 00:02:00 •Unit 06 - Know The Big Picture: 00:05:00 •Unit 07 - Get Inside The High-Ticket Buyers Mindset: 00:07:00 •Unit 08 - Conducting A High-Ticket Sales Campaign: 00:08:00 •Unit 09 - The Secret Shortcut To High-Ticket Sales: 00:05:00 •Unit 10 - Fine-Tune Your Reverse Engineered Brand: 00:09:00 •Unit 11 - Picking The Right High Ticket Product Or Service To Sell: 00:05:00 •Resource - Marketing Secrets for High Sales: 00:00:00

Marketing Secrets for High Sales
Delivered Online On Demand5 hours
£9.99 to £12

Level 7 Diploma In Education Management And Leadership Pathway To (MA In Education Management And Leadership)

4.9(261)

By Metropolitan School of Business & Management UK

Level 7 Diploma In Education Management And Leadership Pathway To (MA In Education Management And Leadership) Level 7 Diploma in Strategic Marketing (QCF) – 6 - 8 Months Credits: 120 Credits Level 7 Diploma in Strategic Marketing qualification provides the learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.  Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. This programme is a Pathway to MSc in Strategic Marketing. Course Details The Level 7 Diploma in Education Management and Leadership qualification consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.Modules: Contemporary Issues in Education: Theory, Policy and Practice The Management of Educational Change Managing Effective Intercultural Communication and Perspectives Pedagogy and Practice in Education Leading Reflective Practice in Education Research Methods in Education Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. University Progression University Top-up On completion of this course, students have the opportunity to complete a Master degree programme from a range of UK universities. The top-up programme can be studied online or on campus. The top-up comprises the final 60 credits which consist of either a dissertation or a dissertation and one module. (The course tuition fee listed above does NOT include the top-up fees) University Progression Click here to see University routes and fee information for progression. Entry Requirements For entry onto the Level 7 Diploma in Education Management and Leadership leading to the MA Education Management and Leadership qualification, learners must possess: An honours degree in related subject or UK level 6 diploma or equivalent overseas qualification i.e. Bachelors Degree or Higher National Diploma OR Mature learners (over 25) with at least 5 years of management experience if they do not possess the above qualification (this is reviewed on a case by case basis) Workshops Workshops are conducted by live webinars for all students. Visa Requirements There is no Visa requirement for this programme.

Level 7 Diploma In Education Management And Leadership Pathway To (MA In Education Management And Leadership)
Delivered OnlineFlexible Dates
£3,250

Level 7 Diploma In Strategic Marketing Pathway To MSc In Strategic Marketing

4.9(261)

By Metropolitan School of Business & Management UK

Level 7 Diploma In Strategic Marketing Pathway To MSc In Strategic Marketing Level 7 Diploma in Strategic Marketing (QCF) – 6 - 8 Months Credits: 120 Credits Level 7 Diploma in Strategic Marketing qualification provides the learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.  Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. This programme is a Pathway to MSc in Strategic Marketing. Course Details The Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.The Level 7 Diploma in Strategic Marketing qualification consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600Guided Learning Hours (GLH) for the completed qualification.Modules (120 Credits): Contemporary Issues and Principles of Marketing Consumer Behaviour and Market Communications Digital and Social Media Marketing Contemporary Challenges and Strategic Marketing Strategic Brand Management Marketing Research Project Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. University Progression University Top-up On completion of this course, students have the opportunity to complete a Master degree programme from a range of UK universities. The top-up programme can be studied online or on campus. The top-up comprises the final 60 credits which consist of either a dissertation or a dissertation and one module. (The course tuition fee listed above does NOT include the top-up fees) University Progression Click here to see University routes and fee information for progression. Entry Requirements For entry onto the Level 7 Diploma in Strategic Marketing leading to the MSc in Strategic Marketing qualification, learners must possess: An honours degree in related subject or UK level 6 diploma or equivalent overseas qualification i.e. Bachelors Degree or Higher National Diploma OR Mature learners (over 25) with at least 5 years of management experience if they do not possess the above qualification (this is reviewed on a case by case basis) Workshops Workshops are conducted by live webinars for all students. Visa Requirements There is no Visa requirement for this programme.

Level 7 Diploma In Strategic Marketing Pathway To MSc In Strategic Marketing
Delivered OnlineFlexible Dates
£3,250

Advanced Diploma in Social Media Strategist Training at QLS Level 7

4.8(9)

By Skill Up

Level 7 QLS Endorsed Diploma | 180 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Advanced Diploma in Social Media Strategist Training at QLS Level 7
Delivered Online On Demand3 weeks
£100

Digital Marketing - Growth Hacking Techniques

5.0(10)

By Apex Learning

Overview: Are you tired of watching your competitors soar while your Digital Marketing efforts remain stagnant? In today's digital-first world, mastering Digital Marketing and growth hacking techniques is no longer a luxury but a necessity. With the UK's Digital Marketing economy booming, now is the perfect time to equip yourself with the Digital Marketing skills to drive exponential growth. Imagine having the power to strategically leverage Digital Marketing tools like social media, content marketing, and SEO to attract, engage, and convert customers. Our comprehensive Digital Marketing bundle offers you the tools and knowledge to succeed in Digital Marketing and achieve your business goals. This Digital Marketing course dives deep into core Digital Marketing principles and equips you with practical skills to implement growth-hacking strategies. From understanding the Digital Marketing customer journey to mastering advanced SEO, you'll gain a holistic perspective on how to optimize your Digital Marketing presence. Learning Outcomes of this Digital Marketing Bundle: Develop a data-driven approach to Digital Marketing. Master content marketing strategies in Digital Marketing. Optimize your website with advanced Digital Marketing SEO techniques. Leverage Digital Marketing tools on social media platforms. Implement targeted Digital Marketing email campaigns. Analyze and optimize your Digital Marketing performance. Don't let your Digital Marketing efforts fall short. By enrolling in our Digital Marketing bundle, you're investing in your Digital Marketing career and positioning yourself for success in the competitive world of online business. Key Features of the Digital Marketing Course: FREE Digital Marketing CPD-accredited certificate Get a free student ID card with Digital Marketing training (£10 applicable for international delivery) Lifetime access to the Digital Marketing course materials The Digital Marketing program comes with 24/7 tutor support Get instant access to this Digital Marketing course Learn Digital Marketing from anywhere in the world The Digital Marketing training is affordable and simple to understand The Digital Marketing training is entirely online How will I get my certificate? You may have to take a quiz or a written test online during or after the Digital Marketing course. After successfully completing the course, you will be eligible for the certificate. Who is this Digital Marketing course for? There is no experience or previous qualifications required for enrolment in this Digital Marketing - Growth Hacking Techniques. It is available to all students, of all academic backgrounds. Digital Marketing professionals Entrepreneurs focused on Digital Marketing Small business owners looking to improve Digital Marketing skills Marketing students interested in Digital Marketing Anyone seeking expertise in Digital Marketing Requirements Our Digital Marketing bundle is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This Digital Marketing course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as: Digital Marketing Manager (£35,000 - £55,000) SEO Specialist in Digital Marketing (£30,000 - £45,000) Social Media Manager in Digital Marketing (£25,000 - £40,000) Content Marketing Manager in Digital Marketing (£30,000 - £50,000) Email Marketing Specialist in Digital Marketing (£25,000 - £40,000) Course Curriculum 11 sections • 11 lectures • 07:12:00 total length •Fundamentals of Digital Marketing: 00:45:00 •Growth Hacking: 00:34:00 •Customer Journey: 00:35:00 •Content Marketing: 00:36:00 •SEO: 00:40:00 •E-Mail Marketing: 00:45:00 •Facebook Marketing: 00:43:00 •Instagram Marketing: 00:46:00 •Twitter Marketing: 00:37:00 •Youtube Marketing: 00:36:00 •Mobile Marketing: 00:35:00

Digital Marketing - Growth Hacking Techniques
Delivered Online On Demand5 hours
£9.99

Special Executive Master's Programme in International Marketing Strategy

4.9(261)

By Metropolitan School of Business & Management UK

Special Executive Masters Programme (S.E.M.P) This programme is geared at enhancing professionals' careers. The SEMP is an encapsulated Senior Management Programmes are short certificate modules designed for anyone who would benefit from more in-depth business knowledge delivered in a short and intensive programme What makes us different? We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. We are one of the fastest growing British business schools with a stylish blended learning model that is both online and on campus. Learn more about the programme Special Executive Master's Programme in International Marketing Strategy Course Overview The MSBM Special Executive Masters Programmes (SEMP) allows you to update your skills, develop new skills, and explore and develop interests in a wide range of topics. These courses can be taken as personal or professional development and may enhance your employability. The encapsulated Senior Executive Programme in International Marketing Strategy is for high-performance managers and directors who work in critical roles using available resources to effectively produce products and services in a way that satisfies the customers. The Programme is also useful for managers and directors who need an intensive course to cover the key areas that drive success and profit in everyday business marketing. This Programme is designed to give you a comprehensive understanding of the key skills and practices used by marketing executives and their organizations to make informed marketing decisions that are vital to the success of any business. Participants will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level. Course Details Mode of Study Using Web-based technology, this program provides self-paced, individualized instruction that can be taken anywhere and anytime an individual has access to a computer and the Internet. This Programme is suitable for successful professionals or specialists in the private, public, or voluntary sectors who have new management responsibilities and need to quickly expand their management knowledge. This Programme serves as a refresher course for those who have had their Masters a long time ago and need quick reminders and professional/ academic updates while it serves as a primer for those very experienced Professionals who never made time out for their masters yet they require the academic and practical relevance of this master’s experience. It is a short executive training that runs online for 3 months. Candidates will run 2 months of active lectures and series of assignments and 1 month for their dissertation. Upon successful completion of the Programme, candidates will be awarded a Continuing Professional Development (CPD) certificate in the specific Programme they have completed. What is a CPD Course? Continuing Professional Development (CPD) is the means by which professionals maintain and enhance their knowledge and skills. The world is constantly moving at a very fast pace so undertaking CPD is essential to support a professional in his/her current role as well as helping them with career progression. CPD is all about upgrading knowledge, skills, and capabilities to remain effective and compliant. A CPD course is an investment that you make in yourself. It’s a way of planning your development that links learning directly to practice. CPD can help you keep your skills and knowledge up to date and prepare you for greater responsibilities. It can boost your confidence, strengthen your professional credibility, and help you become more creative in tackling new challenges. Is the SEMP International Marketing the right Programme for me? If you want to understand how to align marketing strategies with business strategy, and how high-performing business leaders make better decisions about their products, services, customers, brand, and competition, then this is just the right Programme for you. Why SEMP International Marketing? This Programme is designed to give you a comprehensive understanding of the key skills and practices used by marketing executives and their organizations to make informed marketing decisions that are vital to the success of any business. Participants will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level. This 100% online certificate enhances your understanding of the role of marketing in organizational strategy and highlights the advantages of using a cross-functional perspective to lead successful companies or units. By the end of three months, you will have worked through several case studies, have access to numerous online academic materials, interact with peers from different countries and backgrounds, and also have received directions from the best business trainers in the business world today. Who Should Enrol in This online Certificate Program? The SEMP International Marketing Strategy Programme is designed for entry-level managers, up to mid-level managers, senior managers, or directors who are in a general marketing role or fast approaching such position and are seeking an opportunity to obtain a richer, deeper understanding of marketing skills. Here are some of our current online SEMP IMS students:  Marketing Professionals Senior Marketing Directors Marketing Managers Business Owners Government officials Accreditation The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines. Entry Requirements There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. Workshops This is a self-study programme with unlimited tutor support. You will never be more than a message or phone call away from our tutors. Visa Requirements There are no Visa Requirements for this Course as its an Online Course.

Special Executive Master's Programme in International Marketing Strategy
Delivered Online On Demand
£2,500

Professional Certificate Course in Communication as Interaction in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The course aims to provide students with an understanding of the role communication plays in human interaction. The course covers various forms of communication, such as verbal, non-verbal, and written communication, and how they can be used to convey meaning in different contexts.After the successful completion of the course, you will be able to learn: Explore the Definition and purpose of communication. Understand the Elements of Communication. Explore different Models of Communication as Interaction. Understand what effective communication is. Explore Global Media Theories (e.g. Authoritarian, Communist, Libertarian, Social Responsibility, etc. Understand LEVELS OF COMMUNICATION / STRUCTURE. Understand Styles and Techniques: Oral, Written, and Business. Students will learn about the principles of effective communication, including how to identify and overcome communication barriers, how to listen actively and respond appropriately, and how to use communication to build and maintain relationships. The course will also explore the ways in which culture, gender, and power dynamics can influence communication and how to navigate these factors in order to communicate effectively with diverse groups of people. The aim of the course is to provide students with an understanding of the role communication plays in human interaction. The course covers various forms of communication such as verbal, non-verbal, and written communication, and how they can be used to convey meaning in different contexts. Students will learn about the principles of effective communication, including how to identify and overcome communication barriers, how to listen actively and respond appropriately, and how to use communication to build and maintain relationships. The course will also explore the ways in which culture, gender, and power dynamics can influence communication, and how to navigate these factors in order to communicate effectively with diverse groups of people. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Communication as Interaction Self-paced pre-recorded learning content on this topic. Communication as Interaction Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Sales Representative Human Resources Manager Customer Service Representative Marketing Manager Project Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Communication as Interaction in London 2024
Delivered Online On Demand14 days
£32

Landing Page Design and Optimisation

5.0(1)

By Course Gate

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Landing Page Design and Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Landing Page Design and Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Landing Page Design and Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? This Landing Page Design And Optimisation is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of Landing Page Design & Conversion Rate Optimisation or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career Path On successfully completing the Landing Page Design And Optimisation, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Digital Marketing Manager Campaign Executive Course Curriculum Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:31:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:20:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Landing Page Design and Optimisation
Delivered Online On Demand11 hours 25 minutes
£11.99