963 Marketing Management courses

Step into the bustling world of 'Retail Management', a comprehensive course designed to sculpt ambitious minds into the next generation of retail leaders. Discover the intricate dynamics of retail, from strategies, buying, and merchandising to the nuances of consumer behaviour and brand management. Whether it's securing the perfect store location or mastering the art of negotiating with suppliers, this course embodies a holistic approach, ensuring you're adept at facing the fast-paced challenges of today's retail environment. Learning Outcomes Gain a foundational understanding of retail management concepts and best practices. Develop skills in retail buying, merchandising, and effective pricing strategies. Understand the essence of consumer behaviour and its impact on retail success. Acquire knowledge on store management, including security, health, and safety measures. Cultivate leadership abilities to manage and inspire a vibrant retail team. Why choose this Retail Management course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments are designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Retail Management Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Who is this Retail Management course for? Aspiring retail managers seeking to deepen their industry knowledge. Business owners aiming to refine their retail strategy and operations. Sales and marketing professionals wanting to understand the retail landscape. Individuals interested in consumer behaviour and retail psychology. Current retail employees looking to climb the corporate ladder. Career path Retail Manager: £23,000 - £45,000 Merchandise Planner: £25,000 - £50,000 Supply Chain Coordinator: £20,000 - £35,000 Store Operations Manager: £28,000 - £52,000 Retail Brand Manager: £30,000 - £55,000 Sales and Marketing Director: £50,000 - £80,000 Prerequisites This Retail Management does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Retail Management was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction to Retail Management Introduction to Retail Management 00:22:00 Module 02: Retail Strategy Retail Strategy 00:13:00 Module 03: Retail Buying and Merchandising Retail Buying and Merchandising 00:17:00 Module 04: Retail Pricing Retail Pricing 00:32:00 Module 05: Supply Chain Management in Retailing Supply Chain Management in Retailing 00:12:00 Module 06: The Sales Process and Dealing with Customers at the Checkout The Sales Process and Dealing with Customers at the Checkout 00:10:00 Module 07:Importance of Consumer Behaviour Importance of Consumer Behaviour 00:12:00 Module 08: Taking Trends and Targeting Customers Effectively Taking Trends and Targeting Customers Effectively 00:11:00 Module 09: The Importance of Communicating with Customers The Importance of Communicating with Customers 00:18:00 Module 10: Choosing a Retail Location Choosing a Retail Location 00:14:00 Module 11: Retail Psychology Retail Psychology 00:13:00 Module 12: Negotiate the Right Deal with Suppliers Negotiate the Right Deal with Suppliers 00:12:00 Module 13: Develop Store Security Procedures Develop Store Security Procedures 00:16:00 Module 14: Management Skills for Leading Your Team Management Skills for Leading Your Team 00:17:00 Module 15: Selling in Multiple Channels Selling in Multiple Channels1 00:21:00 Module 16: Retail Brand Management Retail Brand Management 00:16:00 Module 17: Health & Safety for Retail Stores Health & Safety for Retail Stores 00:21:00 Module 18: Consumer Rights Act Consumer Rights Act 00:15:00 Mock Exam Mock Exam - Retail Management 00:20:00 Final Exam Final Exam - Retail Management 00:20:00

The Product Management course offers a comprehensive exploration of the principles and strategies involved in effectively managing products throughout their lifecycle. Covering topics like product classification, development planning, new product creation, life cycle management, pricing strategies, branding, channels management, and marketing fundamentals, participants will gain a thorough understanding of successful product management practices. Additionally, the course includes financial analysis techniques tailored for product management contexts.   Learning Outcomes: Grasp the foundational concepts of product management. Classify products based on various criteria. Develop comprehensive product plans. Understand the stages of new product development. Analyze product levels and their life cycle stages. Formulate effective product pricing strategies. Manage product and brand portfolios strategically. Explore channel management for product distribution.   Why buy this Product Management?  Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home   Certification After studying the course materials of the Product Management you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.   Who is this course for? This Product Management course is ideal for Aspiring product managers aiming to build a strong foundation. Current product managers seeking to enhance their skills and knowledge. Professionals transitioning into product management roles. Individuals interested in understanding the holistic product lifecycle.   Prerequisites This Product Management was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.   Career path   Product Manager - Average Salary: £40,000 - £60,000 per year. Senior Product Manager - Average Salary: £50,000 - £80,000 per year. Director of Product Management - Average Salary: £80,000 - £120,000 per year. Head of Product - Average Salary: £60,000 - £100,000 per year. Chief Product Officer - Average Salary: £100,000+ per year. Course Curriculum Module 01: Introduction to Product Management Introduction to Product Management 00:19:00 Module 02: Product Classification Product Classification 00:28:00 Module 03: Developing the Product Plan Developing the Product Plan 00:24:00 Module 04: New Product Development New Product Development 00:24:00 Module 05: Levels of a Product and Product Life Cycle Levels of a Product and Product Life Cycle 00:19:00 Module 06: Product Pricing Strategy Product Pricing Strategy 00:25:00 Module 07: Product and Brand Portfolio Analysis Product and Brand Portfolio Analysis 00:30:00 Module 08: Channels Management Channels Management 00:27:00 Module 09: Basics of Marketing for Products Basics of Marketing for Products 00:23:00 Module 10: Financial Analysis for Product Management Financial Analysis for Product Management 00:27:00 Assignment Assignment - Product Management 00:00:00

Level 3 Sales Management is suitable for anyone aspiring to or already working in this field or simply want to learn deeper into sales management. You will be able to add this qualification to your CV by downloading your certificate instantly without any cost. To make this course more accessible for you, we have designed it for both part-time and full-time students. This course is packed into bite-size module for your convenience. You can study at your own pace or become accredited within hours! If you require support, our experienced tutors are always available to help you throughout the comprehensive syllabus of this course and answer all your queries through email. In today's dynamic business environment, managers from all over the world are constantly being challenged to make the right decisions in as fast and efficient a way as possible. This Level 3 Sales Management is specifically designed to satisfy the needs of business managers and other professionals. It embraces those aspects of management and business policy that are essential in today's business and financial scene. The course will support you in achieving your organizational goals in highly competitive and professional environments, as well as provide you with the knowledge, skills and attitudes needed by an active sales force and managers at all levels in order to function effectively. Who is this Course for? Diploma in Sales Management is perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of the English language, numeracy and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Sales Management Sales Management- Part 1 01:00:00 Sales Management- Part 2 01:00:00 Sales Management- Part 3 01:00:00 Sales Management- part 4 01:00:00 Sales Management- Part 5 01:00:00 Sales Management- Part 6 01:00:00 Sales Management- Part 7 01:00:00 Relationship in Sales Focusing on Your Customer 00:15:00 What Influences People in Forming Relationships? 00:30:00 Disclosure 00:15:00 How to Win Friends and Influence People 00:15:00 Communication Skills for Relationship Selling 01:00:00 Non-Verbal Messages 00:30:00 The Handshake 00:30:00 Small Talk 00:15:00 Networking 00:15:00 Sales and Marketing Defining Marketing 00:30:00 Recognizing Trends 00:15:00 Doing Market Research 00:15:00 Strategies for Success 00:15:00 Mission Statements 00:15:00 Trade Shows 00:15:00 Developing a Marketing Plan 00:30:00 Increasing Business 00:15:00 Saying No to New Business 00:30:00 Advertising Myths 00:30:00 Networking Tips 00:30:00 Sales Strategies Selling Skills 00:15:00 The Sales Cycle 00:30:00 Framing Success 00:15:00 Setting Goals with SPIRIT! 00:15:00 The Path to Efficiency 00:15:00 Customer Service 00:15:00 Selling More 00:15:00 Selling Price 00:15:00 Reference Book Sales Force Management 00:00:00 Mock Exam Mock Exam- Diploma in Sales Management 00:20:00 Final Exam Final Exam- Diploma in Sales Management 00:20:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Description: If you own a business or want to build a business, this Marketing and Sales Certificate Course will help you to get all the plans you will be needed. By this course you will get knowledge about; drafting the original document; identifying the audience; gathering information; researching; describing products plan; and marketing, sales, and accounting terms. By joining this course you will learn about research and analyze the individual's components needed for a business plan, using accounting terms to describe the future for you business, how to explain the purpose and future of your business in easy to understand terms, and much more. Learning Outcomes: Identify what it means bythe term associated with 'marketing' Find out the ways you can low-cost publicity so as to know of their names Learn how you can improvise a marketing strategy along with a marketing campaign Apply their time instead of their money so that you can market their company more proficiently Realise how you can execute a SWOT analysis Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Marketing and Sales Certificate Course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Marketing and Sales Certificate Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Course Overview 00:15:00 Defining Marketing 00:30:00 Recognising Trends 00:15:00 Conducting Market Research 00:15:00 Strategies for Success 00:15:00 Mission Statements 00:15:00 Trade Shows 00:15:00 Developing a Marketing Plan 00:30:00 Increasing Business 00:15:00 Saying No to New Business 00:30:00 Advertising Myths 00:30:00 Networking Tips 00:30:00 Mock Exam Mock Exam- Marketing and Sales Certificate Course 00:20:00 Final Exam Final Exam- Marketing and Sales Certificate Course 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Commercial management involves overseeing and guiding the business and financial aspects of running a commercial enterprise. This is crucial for ensuring the financial health and success of a business. Our course offers a comprehensive curriculum that covers all the essential knowledge and skills required to excel in the commercial world. Through modules such as Budget Management, Cash Flow Management, Commercial Project Management, and more, you'll gain the practical tools and theoretical insights necessary to make informed decisions that drive business success.   The Commercial Management course goes beyond just imparting knowledge-with dedicated modules on Commercial Relationships, Partnership and Agreements, Customer Relationship Management (CRM), and Managing Customer Lifecycle, the course ensures that you are well-prepared to build and sustain profitable business relationships. Moreover, you'll learn how to navigate the complexities of Commercial Legislation and manage Loans and Debts effectively, thereby securing the financial stability of your business.   With an in-depth understanding of the subject matter and insights gained through the course, you'll be well-placed to drive your career to new heights, making a significant impact in the commercial sector.   Learning Outcomes Understand the basics of commercial management. Develop commercial relationships and partnerships. Master budget and cash flow management. Acquire negotiation and risk management skills. Manage commercial projects effectively. Utilise CRM for better customer relations. Understand the roles of shareholders in commercial management. Apply knowledge of loans and debt management. Comply with commercial legislation. Manage customer lifecycle for business growth.   Who is this course for? Individuals looking to enhance their commercial management skills. Those aspiring to take on management roles in commercial sectors. Professionals aiming to improve their financial decision-making abilities. Business owners seeking to bolster the financial health of their ventures. Anyone interested in mastering the intricacies of commercial management.   Why Choose This Course Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success.   Career Path Commercial Manager: £40,000 - £70,000 per year. Financial Analyst: £30,000 - £50,000 per year. Business Development Manager: £35,000 - £60,000 per year. Customer Relationship Manager: £30,000 - £50,000 per year. Project Manager: £35,000 - £60,000 per year.   Certification Upon completion of the course materials in Commercial Management, a written assignment test will be available for you to take at your convenience, either during or after the course. Successfully passing this test allows you to obtain a pdf certificate for a fee of £4.99. Should you wish to have a physical copy of your certificate, it can be ordered for an additional cost of £8.   Prerequisites No prior qualifications or experience is necessary to enrol in this Commercial Management course. Created by professionals, this course is compatible with all types of devices, including PCs, Macs, tablets, and smartphones, ensuring flexibility and accessibility. You can access the course from anywhere, anytime, provided you have a stable internet connection. Course Curriculum Module 01: Introduction to Commercial Management Introduction to Commercial Management 00:24:00 Module 02: Commercial Relationship Part-1 Commercial Relationship Part-1 00:16:00 Module 03: Commercial Relationship Part-2 Commercial Relationship Part-2 00:20:00 Module 04: Partnership and Agreements Partnership and Agreements 00:25:00 Module 05: Budget Management Budget Management 00:33:00 Module 06: Cash Flow Management Part- 1 Cash Flow Management Part- 1 00:22:00 Module 07: Cash Flow Management Part- 2 Cash Flow Management Part- 2 00:23:00 Module 08: Negotiation Negotiation 00:22:00 Module 09: Commercial Risk Management Commercial Risk Management 00:27:00 Module 10: Commercial Project Management Commercial Project Management 00:27:00 Module 11: Customer Relationship Management (CRM) Part-1 Customer Relationship Management (CRM) Part-1 00:30:00 Module 12: Customer Relationship Management (CRM) Part-2 Customer Relationship Management (CRM) Part-2 00:32:00 Module 13: Managing Customer Lifecycle Managing Customer Lifecycle 00:24:00 Module 14: Roles of Shareholders in Commercial Management Roles of Shareholders in Commercial Management 00:30:00 Module 15: Loans and Debts Management Loans and Debts Management 00:26:00 Module 16: Commercial Legislations Commercial Legislations 00:18:00 Assignment Assignment - Commercial Management 00:00:00

The Introduction to Material Management course provides a comprehensive understanding of material management principles and practices. Participants will explore topics such as purchasing, supply chain management, inventory control, forecasting, and materials handling to enhance their knowledge and skills in effective material management. Learning Outcomes: Understand the fundamentals and importance of material management. Learn about purchasing processes and supply chain management in material acquisition. Master inventory management techniques and planning for efficient stock control. Gain insights into stores management and control to optimize material handling. Explore various forecasting methods to anticipate material needs accurately. Implement material requirements planning (MRP) to optimize resource allocation. Enhance knowledge of materials handling techniques and equipment for efficient operations. Develop strategies for cost-effective and sustainable material management practices. Why buy this Introduction to Material Management? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Introduction to Material Management there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? Procurement professionals looking to enhance their material management skills. Inventory and warehouse managers aiming to optimize stock control. Supply chain professionals seeking a deeper understanding of material flow. Operations managers interested in improving overall material handling and planning. Prerequisites This Introduction to Material Management does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Introduction to Material Management was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Material Manager: Oversee material procurement, storage, and distribution processes. Supply Chain Analyst: Analyze supply chain data to improve material flow. Inventory Control Specialist: Manage inventory levels and optimize stock management. Operations Coordinator: Coordinate material handling and logistics in an organization. Purchasing Officer: Handle purchasing activities and supplier relationships. Course Curriculum Module 01: Introduction to Material Management Introduction to Material Management 00:14:00 Module 02: Purchasing and Supply Chain Management Purchasing and Supply Chain Management 00:15:00 Module 03: Inventory Management, Planning and Control Inventory Management, Planning and Control 00:17:00 Module 04: Stores Management and Control Stores Management and Control 00:24:00 Module 05: Forecasting Forecasting 00:13:00 Module 06: Material Requirements Planning Material Requirements Planning 00:22:00 Module 07: Materials Handling Materials Handling 00:14:00 Assignment Assignment - Introduction to Material Management 00:00:00

Unlock the secrets to successful merchandising with our comprehensive course, "Merchandising: Theory, Pricing, Strategy and Inventory Management." This course is designed to equip you with the essential skills and knowledge to excel in the dynamic world of merchandising. Whether you are a budding professional or an established practitioner, this course will elevate your understanding and application of merchandising principles. Key Features: CPD Certified Developed by Specialist Lifetime Access The "Merchandising: Theory, Pricing, Strategy and Inventory Management" course offers learners a comprehensive understanding of the merchandising process. Participants will explore the fundamentals of merchandising, learning how to develop effective strategies to attract customers. They will gain insights into managing merchandise and product lines efficiently. The course covers key aspects of inventory management, including techniques for analyzing and optimizing stock levels. Learners will delve into pricing strategies to ensure products are competitively priced. Visual merchandising principles will be taught to enhance store displays and boost sales. Additionally, the course emphasizes the importance of understanding consumer behavior and effective communication with customers. Finally, learners will be informed about consumer rights to ensure ethical and legal compliance in merchandising practices. This course equips individuals with the essential skills and knowledge needed to excel in the dynamic field of merchandising. Course Curriculum Module 01: Merchandising Theory Module 02: Merchandising Strategy Module 03: Merchandise Management Module 04: Product Management Module 05: Inventory Management and Analysis Module 06: Merchandise Pricing Module 07: Visual Merchandising Module 08: Importance of Consumer Behaviour Module 09: The Importance of Communicating with Customers Module 10: Consumer Rights Act Learning Outcomes: Understand the fundamentals of merchandising theory and its applications. Develop effective merchandising strategies for various retail environments. Manage merchandise effectively to optimise sales and inventory. Apply principles of product management to enhance retail offerings. Analyse inventory management techniques to maintain optimal stock levels. Implement effective pricing strategies to maximise profitability. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals interested in retail management. Retail store managers seeking advanced skills. Aspiring visual merchandisers. Entrepreneurs in the retail sector. Professionals in inventory management roles. Career path Retail Manager Merchandising Manager Inventory Analyst Product Manager Visual Merchandiser Supply Chain Coordinator Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

Embark on a transformative journey in the Middle Manager Management course. This program is designed to equip aspiring and current middle managers with the skills and knowledge required to excel in their roles. Through a series of comprehensive modules, you will delve into the intricacies of middle management, corporate responsibilities, leadership, decision-making, and addressing poor management practices. Learn the art of complaint mitigation and discover the power of grooming, coaching, and mentoring middle managers to enhance organizational effectiveness. Learning Outcomes: Gain a solid understanding of the role of middle managers and their significance in organizational success. Explore the corporate responsibilities and ethical considerations that guide middle management. Develop leadership skills crucial for effective decision-making and team motivation. Recognize the signs and consequences of poor management and learn strategies for improvement. Master the art of mitigating complaints to maintain a productive work environment. Acquire techniques for grooming, coaching, and mentoring middle managers for professional growth. Enhance your communication and interpersonal skills essential for middle management roles. Develop the ability to adapt to evolving organizational dynamics and challenges. Why buy this Middle Manager Management?  Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Middle Manager Management you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Middle Manager Management course is ideal for Aspiring middle managers looking to advance their careers. Current middle managers seeking to enhance their management and leadership skills. HR professionals responsible for middle management development. Organizations committed to fostering effective middle management practices. Prerequisites This Middle Manager Management was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Middle Manager: £35,000 - £60,000 per year. Senior Middle Manager or Department Head: £50,000 - £90,000 per year. Management Consultant: £40,000 - £80,000 per year. Human Resources Manager specializing in Middle Management: £40,000 - £70,000 per year. Leadership Trainer: £45,000 - £80,000 per year. Course Curriculum Module 01: Middle Managers and Management An Introduction Middle Managers and Management An Introduction 00:09:00 Module 02: Corporate Responsibilities of Middle Manager Corporate Responsibilities of Middle Manager 00:12:00 Module 03: Middle Manager as Leader and Decision Maker Middle Manager as Leader and Decision Maker 00:16:00 Module 04: Signs of Poor Management Signs of Poor Management 00:13:00 Module 05: Complain Mitigation Complain Mitigation 00:13:00 Module 06: Grooming, Coaching and Mentoring Middle Managers Grooming, Coaching and Mentoring Middle Managers 00:10:00