20 Marketing Director courses in Liverpool delivered Live Online

Join us as we delve into the essential do's and don'ts of LinkedIn, uncovering the key tactics to optimize your profile, expand your network, and engage effectively with potential customers and collaborators.

Presentation - How charity retail can improve patient care in hospices by Vicki Burnett, The Charity Retail Consultancy Session aimed at hospice retailers Retail strategy: - How having a strategic approach to retail can support the delivery of your hospice’s goals, what should be included and how to ensure the team share the vision Staff and volunteer recruitment and retention: - The sector’s biggest challenge today – what you can do to ensure you recruit and retain the right people to run your retail chain Investment and growth: - Identifying the key trends in charity retail right now, helping you to make informed decisions about when and how to invest and grow

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike.

Email Marketing remains a cornerstone of digital communication, which when used effectively can elevate your brand, foster customer loyalty, and drive remarkable results.

An area that many small and new businesses struggle with is developing and defining their approach to marketing. Creating a marketing strategy document is something every business owner should do before you start marketing your business.

LOOKING FOR: ADULT FICTION Francesca Riccardi is a literary agent at Kate Nash Literary Agency. She has previously worked in sales roles at HarperCollins, Constable & Robinson, Atlantic Books (where she was recognised as a 2017 Bookseller Rising Star), and most recently was sales and marketing director for Canelo. She has worked with authors including Holly Seddon, Rachel Lynch, Cesca Major, Robert Fabbri, Marion Todd, M C Beaton, Catherine Ryan Howard, and Phil Rickman. Francesca is looking for character-driven popular commercial adult fiction across all genres. She loves books with a strong voice and sense of place, and is particularly interested in stories that are high concept, appealing to a millennial audience, and showcase lesser known experiences and/or female and diverse narratives. Francesca would like you to submit the first 5000 words of your manuscript, a synopsis and your cover letter in that order in one single Word document. (In addition to the paid sessions, Francesca is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Wednesday 30th April 2025

Supporting your team - a manager's guide Facilitated by Claire Warner Charity Culture, Wellbeing & Leadership Specialist Aimed at managers | heads of | directors working in fundraising and marcomms leadership roles in UK hospices Please only sign up for this session if you have line management responsibility - - - Managing a team of fundraisers isn’t just about hitting targets - it’s about keeping your people motivated, engaged, and well-supported. Hospice fundraising comes with unique pressures, and as a manager, you play a crucial role in helping your team navigate them. This practical, interactive workshop will help you: ✅ Recognise the early signs of stress and burnout in your team ✅ Create a culture of support, resilience, and psychological safety ✅ Implement strategies to balance high performance with team wellbeing With real-life examples, discussion, and actionable takeaways, you’ll leave with the tools and confidence to be a stronger, more effective leader for your fundraisers. - - - Claire Warner (she/her) is a Charity Culture, Wellbeing & Leadership Specialist. Before developing this specialism, Claire had 19 years working in the charity sector, including 10 years in Director / Senior Leader roles. But it was a period of significant unwellbeing (breast cancer) that led Claire to the career change. And it was in conducting a large piece of research into sector wellbeing, that Claire recognised this significant gap in provision and went on to create Lift. In 2020, Claire won the Best Digital Leader Award at the Social CEO Awards for her wellbeing work during the pandemic. In 2021, she curated the first Charity Workplace Wellbeing Summit and was named as one of Charity Times Magazine’s 20 Pandemic Pioneers. Claire lives in rural Lancashire with her husband, their two daughters, Rowan the dog and horses Maddie and Bernie.

Change and uncertainty - staying resilient in a shifting landscape Facilitated by Claire Warner Charity Culture, Wellbeing & Leadership Specialist Aimed at those working in fundraising and marcomms roles in UK hospices - - - Change is inevitable - but that doesn’t mean it’s easy. Whether it’s shifting targets, new team structures, or sector-wide challenges, hospice fundraisers are constantly navigating uncertainty. This interactive workshop will help you: ✅ Understand why change feels hard—and how to make it easier ✅ Identify what’s in your control (and let go of what’s not) ✅ Build resilience and confidence in uncertain times With practical strategies, group discussions, and real-world tools, you’ll leave feeling more in control, no matter what’s ahead. - - - Claire Warner (she/her) is a Charity Culture, Wellbeing & Leadership Specialist. Before developing this specialism, Claire had 19 years working in the charity sector, including 10 years in Director / Senior Leader roles. But it was a period of significant unwellbeing (breast cancer) that led Claire to the career change. And it was in conducting a large piece of research into sector wellbeing, that Claire recognised this significant gap in provision and went on to create Lift. In 2020, Claire won the Best Digital Leader Award at the Social CEO Awards for her wellbeing work during the pandemic. In 2021, she curated the first Charity Workplace Wellbeing Summit and was named as one of Charity Times Magazine’s 20 Pandemic Pioneers. Claire lives in rural Lancashire with her husband, their two daughters, Rowan the dog and horses Maddie and Bernie.

Sharing & Networking - Legacy marketing plans around Hospice UK's national campaign Session aimed at legacy fundraisers and marketers THIS SESSION WON'T BE RECORDED

Sharing & Networking - Newcomers Networking Session aimed at those who have joined the hospice sector in the last 12mths - all roles and levels. THIS SESSION WILL NOT BE RECORDED