188 Marketing Analytics courses

Getting Started The primary objective of the QUALIFI Level 7 Diploma in Strategic Marketing program is to equip learners with the knowledge and competencies required in the fields of marketing and branding. This training aims to foster a deep understanding of strategic decision-making processes, enabling individuals to effectively contribute to an organization's ability to sustain its competitive edge.   The learning outcomes for the QUALIFI Level 7 Diploma in Strategic Marketing qualification are as follows: • Develop a solid foundation in strategic marketing to effectively plan and implement practical strategic marketing initiatives commonly found in professional settings. • Apply analytical and problem-solving skills within the realm of marketing management. Critically assess and synthesize theoretical frameworks related to strategic marketing, consumer behaviour, brand management, digital marketing, market research, and design and innovation as they apply to marketing. • Understand the practical significance of these frameworks in a variety of strategic business scenarios. • Create frameworks for analysing and comprehending strategic marketing processes in diverse types of organizations operating in evolving marketing environments. • Cultivate research and analytical capabilities, especially in developing value propositions within provider/customer relationships in market-driven strategies. • Adapt, enhance, integrate, and apply transferable concepts and skills in strategic marketing, branding, consumer behaviour, and digital marketing, especially from a strategic standpoint, in the management of product and market development Key Benefits Comprehend the processes of conducting external and internal environmental assessments for the purpose of crafting marketing plans. • Gain knowledge about the essential psychological, sociological, structural, and cultural factors that exert influence on purchasing behaviors. • Comprehend the significance of information technology and social media in the realm of digital marketing. • Analyze the fundamentals of strategic marketing management. • Comprehend the steps and elements associated with the creation and improvement of a brand's image over an extended period. • Acquire the competence to develop suitable methodologies for conducting business research. Key Highlights • Are you a practicing Strategic Marketer seeking greater knowledge and understanding of the industry, aiming to support your development into senior positions? If so, the Qualifi Level 7 Diploma in Strategic Marketing is the ideal starting point for your career journey. • The course will help forge a career and prepare individuals for professional roles and future managers in the health and social care sector. • Remember, the assessment for the qualification is based on assignments only, so there's no need to worry about taking any exams. • With the School of Business and Technology London, you can complete the qualification at your own pace, choosing between online or blended learning from the comfort of your home. • Learning and pathway materials, as well as study guides developed by our Qualifi-approved tutors, will be available around the clock on our cutting-edge learning management system. • Most importantly, at the School of Business and Technology London, we will provide you with comprehensive tutor support through our dedicated support desk. • If you choose the blended learning option, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways Upon completion of the Level 7 Diploma in Strategic Management, graduates may pursue various career paths in education and training, such as: • Marketing Manager, with an estimated average salary of £40,000 per annum • Market Research Analyst, with an estimated average salary of £41,809 per annum • Public Relations (PR) Manager, with an estimated average salary ranging between £35,000 and £70,000 per annum • Advertising Manager, with an estimated average salary of £42,125 per annum • Consultant, with an estimated average salary of £52,250 per annum   About Awarding Body QUALIFI, recognised by Ofqual awarding organisation has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Leadership, Hospitality & Catering, Health and Social Care, Enterprise and Management, Process Outsourcing and Public Services. They are liable for awarding organisations and thereby ensuring quality assurance in Wales and Northern Ireland. What is included? Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal. Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team. Quality learning materials such as structured lecture notes, study guides, and practical applications, which include real-world examples and case studies, will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal. The tutors will provide Formative assessment feedback to improve the learners' achievements. Assessment materials are accessible through our online learning platform. Supervision for all modules. Multiplatform accessibility through an online learning platform facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience. Live Classes (for Blended Learning Students only)   Assessment Assignment based Assessment No exam Entry Requirements The qualification has been intentionally crafted to ensure accessibility without imposing unnecessary barriers. To be eligible for this qualification, applicants should meet the following criteria: • Be at least 21 years of age, and • Possess one of the following: A Level 6 Qualification, or A first-degree qualification. International students whose first language is not English will need to have a score of 6 or above in IELTS (International English Language Testing System).     Progression Upon successful completion of the QUALIFI Level 7 Diploma in Strategic Management, learners will have various pathways for progression, including: • Pursuing the QUALIFI Level 8 Diploma. • Enrolling in a university program to earn a master's degree. • Entering the workforce in a related professional field.   Why gain a QUALIFI Qualification? This suite of qualifications provides enormous opportunities to learners seeking career and professional development. The highlighting factor of this qualification is that: The learners attain career path support who wish to pursue their career in their denominated sectors; It helps provide a deep understanding of the health and social care sector and managing the organisations, which will, in turn, help enhance the learner's insight into their chosen sector. The qualification provides a real combination of disciplines and skills development opportunities. The Learners attain in-depth awareness concerning the organisation's functioning, aims and processes. They can also explore ways to respond positively to this challenging and complex health and social care environment. The learners will be introduced to managing the wide range of health and social care functions using theory, practice sessions and models that provide valuable knowledge. As a part of this suite of qualifications, the learners will be able to explore and attain hands-on training and experience in this field. Learners also acquire the ability to face and solve issues then and there by exposure to all the Units. The qualification will also help to Apply scientific and evaluative methods to develop those skills. Find out threats and opportunities. Develop knowledge in managerial, organisational and environmental issues. Develop and empower critical thinking and innovativeness to handle problems and difficulties. Practice judgement, own and take responsibility for decisions and actions. Develop the capacity to perceive and reflect on individual learning and improve their social and other transferable aptitudes and skills.       Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Contemporary Issues and Principles of Marketing. Reference No : H/650/7075 Credit : 20 || TQT : 200 The objective of this unit is to enhance learners' comprehension of assessing the potential ramifications posed by emerging contemporary marketing challenges. It also aims to cultivate strategic thinking abilities to formulate future marketing strategies based on marketing principles, adaptable to diverse contexts. UNIT2- Consumer Behaviour and Market Communications. Reference No : J/650/7076 Credit : 20 || TQT : 200 This unit's goal is to foster learners' grasp of both the theoretical and practical aspects of the processes and elements that impact the consumer behaviour of both individuals and organizations. UNIT3- Digital and Social Media Marketing. Reference No : K/650/7077 Credit : 20 || TQT : 200 In this unit, learners will acquire knowledge of cutting-edge tools and theories for leveraging social media to effectively attain branding and communication objectives. Participants will explore the scientific and strategic aspects of marketing, with practical, hands-on experience in implementing online marketing and social media strategies. UNIT4- Contemporary Challenges and Strategic Marketing. Reference No : L/650/7078 Credit : 20 || TQT : 200 The objective of this unit is to cultivate learners' comprehension of current insights into the business environment, competitive dynamics, and the skill of incorporating marketing strategy seamlessly into a comprehensive business strategy. UNIT5- Strategic Brand Management. Reference No : Strategic Brand Management. Credit : 20 || TQT : 200 This unit empowers learners to formulate a strategic branding approach at the product/service level that aligns with the corporate brand. Participants will cultivate an understanding of how to approach marketing from a branding standpoint. UNIT6- Marketing Research Project. Reference No : Y/650/7080 Credit : 20 || TQT : 200 The objective of this unit is to enhance learners' research capabilities, encompassing the creation of research proposals, conducting literature reviews, mastering referencing, gathering data through interviews and surveys, designing questionnaires, performing statistical analysis using SPSS, and employing qualitative data and methodologies to derive conclusions from the analysed data. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

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Overview This comprehensive course on Complete Google Analytics Course will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Complete Google Analytics Course. It is available to all students, of all academic backgrounds. Requirements Our Complete Google Analytics Course is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 2 sections • 21 lectures • 00:58:00 total length •Module 01: Overview: 00:02:00 •Module 02: Navigation and Admin: 00:03:00 •Module 03: Creating a New Google Analytics Account: 00:03:00 •Module 04: Website Account Creation: 00:05:00 •Module 05: Connecting To WordPress Website: 00:03:00 •Module 06: Connecting To HTML Site: 00:03:00 •Module 07: Connect Custom Page and Site Builders: 00:03:00 •Module 08: Setting Up Annotations: 00:03:00 •Module 09: Setting Up Intelligence Events: 00:03:00 •Module 10: Set Up Custom Segments: 00:02:00 •Module 11: Export Data for Analysis: 00:03:00 •Module 12: Set Up Custom Reports: 00:03:00 •Module 13: Set Up Google Integrations: 00:03:00 •Module 14: Google Analytics Templates: 00:02:00 •Module 15: Real Time Reporting: 00:02:00 •Module 16: Setting Up Goals: 00:04:00 •Module 17: Third Party Integrations: 00:03:00 •Module 18: Audience Menu Overview: 00:04:00 •Module 19: Interests and Geography: 00:03:00 •Module 20: Conclusion: 00:01:00 •Assignment - Complete Google Analytics Course: 00:00:00

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This video course will teach you the basics of Structured Query Language (SQL), such as writing SQL queries, creating and updating tables, and importing and exporting data from comma separated values (CSV) and Excel files. You'll also learn about the SQL and database skills you need to become a self-sufficient digital analyst or marketer who can extract marketing data from the backend without assistance.

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Duration 1 Days 6 CPD hours This course is intended for This course is designed for users who wish to analyze Website or mobile application traffic or online advertising campaigns using Google Analytics and Standard Google Analytics reports for a variety of reasons including increasing customer reach, and increasing conversions. Overview Upon successful completion of this course, students will be able to will perform more in-depth analysis of website data by using Google Analytics reports. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites. Implementing Google Analytics Overview of Google Analytics Create a Google Analytics Account Tag Your Pages Configuring Google Analytics Configure Google Analytics Settings Configure Accounts, Properties, and Views Configuring Goals, Funnels, and Filters Configure Goals Configure Funnels Configure Filters Configuring Monitoring and Alerting Monitor Real-Time Reports Manage Dashboards Manage Custom Alerts Analyzing Website Traffic Analyze Web Traffic with Audience Reports Analyze Web Traffic with Acquisition Reports Analyzing Behavior and Conversions Analyze Data with Behavior Reports Analyze Data with Conversion Reports Create Reports with Google Data Studio