5 Market Segmentation courses delivered Live Online

SAFe® Agile Product Management: In-House Training Discover and apply the mindset, skills, and tools you need to create successful products and solutions that are desirable, viable, feasible, and sustainable. The Agile Product Management course harnesses the power of Design Thinking to develop innovative solutions with proven SAFe® capabilities to execute on those visions. Learn the right mindset, skills, and tools to create successful products from inception to retirement using Agile techniques. Recognize how Continuous Exploration fuels innovation and helps you define a vision, strategy, and roadmap to tap into new markets. Find out how to accelerate the product life cycle to get fast feedback and quickly deliver exceptional products and solutions that delight customers all while aligning with your organization's strategy, portfolio, evolving architecture, and solution intent. What you will Learn After completing the class, you should be able to: Use Design Thinking to achieve desirable, feasible, and sustainable outcomes Explore market needs, segmentation, sizing, and competitive landscape Manage value stream economics, including pricing and licensing Use empathy to drive design Apply product strategy and vision Develop and evolve roadmaps Execute and deliver value using SAFe® Explore innovation in the value stream Analyzing your Role as a Product Manager in the Lean Enterprise Continuously Exploring Markets and Users Driving Strategy with Market Segmentation Using Empathy to Drive Design Defining Product Strategy and Vision Creating Roadmaps to Build Solutions Delivering Value Managing Value Stream Economics Creating Innovation in the Value Stream

SAFe® Agile Product Management: Virtual In-House Training Discover and apply the mindset, skills, and tools you need to create successful products and solutions that are desirable, viable, feasible, and sustainable. The Agile Product Management course harnesses the power of Design Thinking to develop innovative solutions with proven SAFe® capabilities to execute on those visions. Learn the right mindset, skills, and tools to create successful products from inception to retirement using Agile techniques. Recognize how Continuous Exploration fuels innovation and helps you define a vision, strategy, and roadmap to tap into new markets. Find out how to accelerate the product life cycle to get fast feedback and quickly deliver exceptional products and solutions that delight customers all while aligning with your organization's strategy, portfolio, evolving architecture, and solution intent. What you will Learn After completing the class, you should be able to: Use Design Thinking to achieve desirable, feasible, and sustainable outcomes Explore market needs, segmentation, sizing, and competitive landscape Manage value stream economics, including pricing and licensing Use empathy to drive design Apply product strategy and vision Develop and evolve roadmaps Execute and deliver value using SAFe® Explore innovation in the value stream Analyzing your Role as a Product Manager in the Lean Enterprise Continuously Exploring Markets and Users Driving Strategy with Market Segmentation Using Empathy to Drive Design Defining Product Strategy and Vision Creating Roadmaps to Build Solutions Delivering Value Managing Value Stream Economics Creating Innovation in the Value Stream

About this Course This 5 full-day course presents the most modern statistical and mathematical forecasting frameworks used by practitioners to tackle the load forecasting problem across short time and long time scales. The course presents practical applications to solving forecasting challenges, supported by real life examples from large control areas. It presents the weather impacts on the load forecasts and the methodologies employed to quantify the weather effect and building a repository of weather normal data. A good load forecast methodology must improve its forecasting accuracy and support a consistent load forecasting process. The load forecasting widely used in the power industry has evolved significantly with the advancement and adoption of Artificial Intelligence techniques such as Machine Learning. With the increased penetration of inverter-based resources, the operation of electric grids grew in complexity, leading to load forecasts that are updated more frequently than once a day. Furthermore, several jurisdictions adopted a smaller granularity than the hourly load forecasts in the effort to reduce the forecasting uncertainties. On the generation side, fuel forecasting professionals must meet energy requirements while making allowance for the uncertainty on both the demand and the supply side. This training course will also feature a guest speaker, who is a Ph.D candidate to provide insights into the most modern aspects of Artificial Intelligence in the context of load forecasting. Training Objectives This course offers a comprehensive approach to all aspects of load forecasting: Gain a perspective of load forecasting from both operators in the generating plant and system operators. Understand and review the advanced load forecasting concepts and forecasting methodologies Learn the application of Artificial Neural Networks and Probabilistic Forecasting methods to manage forecasting uncertainties in short time frames Appreciate market segmentation and econometric framework for long term forecasts Find out the most recent practical application of load forecasting as examples from large power companies Get access to recent industry reports and developments Target Audience Energy load forecasting professionals from power plant and system operators Energy planners and energy outlook forecasters and plant operators Fuel procurement professionals Planners and schedulers of thermal generating units Course Level Intermediate Trainer Your expert course instructor is a Utility Executive with extensive global experience in power system operation and planning, energy markets, enterprise risk and regulatory oversight. She consults on energy markets integrating renewable resources from planning to operation. She led complex projects in operations and conducted long term planning studies to support planning and operational reliability standards. Specializing in Smart Grids, Operational flexibilities, Renewable generation, Reliability, Financial Engineering, Energy Markets and Power System Integration, she was recently engaged by the Inter-American Development Bank/MHI in Guyana. She was the Operations Expert in the regulatory assessment in Oman. She is a registered member of the Professional Engineers of Ontario, Canada. She is also a contributing member to the IEEE Standards Association, WG Blockchain P2418.5. With over 25 years with Ontario Power Generation (Revenue $1.2 Billion CAD, I/S 16 GW), she served as Canadian representative in CIGRE, committee member in NSERC (Natural Sciences and Engineering Research Council of Canada), and Senior Member IEEE and Elsevier since the 90ties. Our key expert chaired international conferences, lectured on several continents, published a book on Reliability and Security of Nuclear Power Plants, contributed to IEEE and PMAPS and published in the Ontario Journal for Public Policy, Canada. She delivered seminars organized by the Power Engineering Society, IEEE plus seminars to power companies worldwide, including Oman, Thailand, Saudi Arabia, Malaysia, Indonesia, Portugal, South Africa, Japan, Romania, and Guyana. Our Key expert delivered over 60 specialized seminars to executives and engineers from Canada, Europe, South and North America, Middle East, South East Asia and Japan. Few examples are: Modern Power System in Digital Utilities - The Energy Commission, Malaysia and utilities in the Middle East, GCCIA, June 2020 Assessment of OETC Control Centre, Oman, December 2019 Demand Side management, Load Forecasting in a Smart Grid, Oman, 2019 Renewable Resources in a Smart Grid (Malaysia, Thailand, Indonesia, GCCIA, Saudi Arabia) The Modern Power System: Impact of the Power Electronics on the Power System The Digital Utility, AI and Blockchain Smart Grid and Reliability of Distribution Systems, Cyme, Montreal, Canada Economic Dispatch in the context of an Energy Market (TNB, Sarawak Energy, Malaysia) Energy Markets, Risk Assessment and Financial Management, PES, IEEE: Chicago, San Francisco, New York, Portugal, South Africa, Japan. Provided training at CEO and CRO level. Enterprise Risk methodology, EDP, Portugal Energy Markets: Saudi Electricity Company, Tenaga National Berhad, Malaysia Reliability Centre Maintenance (South East Asia, Saudi Electricity Company, KSA) EUSN, ENERGY & UTILITIES SECTOR NETWORK, Government of Canada, 2016 Connected+, IOT, Toronto, Canada September 2016 and 2015 Smart Grid, Smart Home HomeConnect, Toronto, Canada November 2014 Wind Power: a Cautionary Tale, Ontario Centre for Public Policy, 2010 POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Marketing Strategies for Business Course Overview This course offers a comprehensive exploration of marketing strategies essential for business growth and competitive advantage. Learners will gain insight into analysing current market positions, defining strategic goals, and developing effective go-to-market plans. Emphasising the integration of theory and strategic planning, the course equips participants with the ability to design and implement marketing initiatives that drive success. Through structured learning, individuals will develop critical thinking skills to evaluate market opportunities, understand customer needs, and align marketing efforts with broader business objectives. This course is designed to empower learners with the knowledge and confidence to contribute meaningfully to marketing strategy development in various business contexts. Course Description Delving deeper into core marketing concepts, this course covers strategic analysis of the current market environment, goal setting for future positioning, and detailed approaches to launching marketing campaigns. Learners will engage with topics such as market segmentation, competitive analysis, brand positioning, and the execution of marketing plans that ensure measurable outcomes. The learning experience emphasises strategic decision-making, fostering skills in assessing market trends and consumer behaviour. Participants will be equipped to formulate coherent marketing strategies that align with organisational aims, enhancing business growth and sustainability. Throughout, the course maintains a professional and informative tone, suitable for those seeking to develop expertise in marketing within diverse industries. Marketing Strategies for Business Curriculum Module 01: Welcome Module 02: Strategic Outline: Where Are We Now? Module 03: Strategic Outline: Where Do We Want to Be? Module 04: It’s Time to Go to Market Module 05: Ensure Success (See full curriculum) Who Is This Course For? Individuals seeking to understand core marketing strategy principles Professionals aiming to enhance strategic marketing skills for career progression Beginners with an interest in marketing and business development Entrepreneurs looking to improve market positioning and customer engagement Career Path Marketing Coordinator Business Development Executive Brand Strategist Market Research Analyst Marketing Consultant

Learn with Case Study - Market Research Course Overview: This course, "Learn with Case Study - Market Research," provides an in-depth understanding of the principles and techniques used in market research. It is designed to equip learners with the knowledge necessary to assess market trends, consumer behaviour, and competitive landscapes effectively. Through the use of real-world case studies, participants will gain valuable insights into the application of market research methodologies in various industries. By the end of the course, learners will be able to conduct research, analyse data, and make informed decisions that drive business strategies and growth. This course is ideal for those seeking to enhance their market research skills and apply them to professional practice. Course Description: In this course, learners will explore the core concepts of market research, including data collection, analysis techniques, and the interpretation of findings. The course integrates case studies to demonstrate how these methods are applied in real-life scenarios across different sectors. Key topics covered include survey design, focus groups, consumer behaviour analysis, and competitor research. Learners will develop the ability to evaluate and synthesise market data to inform strategic business decisions. The course encourages critical thinking, data interpretation, and strategic application, ensuring that learners can effectively utilise market research to support business objectives. By the end of the course, participants will have the skills to execute comprehensive market research projects. Learn with Case Study - Market Research Curriculum: Module 01: Introduction to Market Research Module 02: Data Collection Techniques Module 03: Case Study: Market Research in Action Module 04: Data Analysis and Interpretation Module 05: Consumer Behaviour and Market Segmentation Module 06: Reporting and Presenting Research Findings (See full curriculum) Who is this course for? Individuals seeking to improve their market research skills. Professionals aiming to enhance their strategic decision-making abilities. Beginners with an interest in understanding market dynamics. Those working in marketing, sales, or business strategy roles. Career Path: Market Research Analyst Marketing Manager Business Development Specialist Consumer Insights Analyst Data Analyst