The market for professional services is becoming increasingly competitive, with some firms and individuals becoming very effective at winning new work, leaving others lagging way behind. Given the choice between spending time on client work and business development work, we all tend to choose that which we feel to be easier, more attractive and more aligned with our image of ourselves. We stay within our comfort zones, we focus on client work, and we only resort to business development work when we have to, which can also lead to 'feast or famine' syndrome. The programme will help participants: Understand the professional business development approach and the style that is appropriate for their business and their clients Follow a process to guide their conversations and business development meetings Prepare thoroughly for a business development meeting/contact with a client to ensure they use their time efficiently and maximise results Create a great first impression and professional opening to a conversation Ask open questions and listen effectively in order to spot opportunities, understand needs and progress the opportunity Identify and understand buying and decision-making processes and criteria Skilfully and confidently handle questions and objections Sell the benefits of their services and approach over those of their competitors Progress the sale by agreeing next steps and gaining commitment appropriately 1 Introduction Aims and objectives of the programme Personal introductions and objectives Workshop overview 2 An introduction to business development and selling for professionals What is selling? Who are you selling to? The buying experience What clients want The four-step business development process The business development cycle and pipeline management Upselling and cross-selling as well as winning new clients 3 Networking and generating leads What is networking? Networking objectives It's not what you know but who you know Asking for referrals and introductions Making appointments from networking activity 4 Opening the sales relationship/sales meeting What potential customers are thinking Judging first impressions Creating positive first impressions Building rapport and creating interest and impact Earning the right 5 Core communication skills for professional selling Overcoming barriers to listening The art of listening Questioning refresher Types of questions Questioning funnel 6 Understanding and identifying needs and opportunities Identifying the questions to ask to identify needs and opportunities Questions to move us through the buying and selling process Understanding their buying processes Asking questions that position you as a 'trusted adviser' The questions that give you a competitive advantage Knowing when you have asked enough questions 7 Introducing solutions Tailoring your 'pitch' to the client Speaking the client's language Using features and benefits Applying the benefit cycle 8 Handling objections and concerns Identifying the typical objections and concerns Understanding why clients raise objections and concerns Following a structure for handling objections Handling the price objection 9 Gaining commitment Knowing when to close The art of checking Recognising buying signals Small c and big C 10 Putting it all together Personal learning summary and action plans
The Sales Accelerator programme is a fresh approach to improving business development productivity. It focuses on identifying and using a series of business productivity metrics in order to build a clear action plan for improving sales results - typically within 90 days. The metrics are grouped under three headings: The basic principle is that a small improvement in each area can lead to a significant increase in sales results and productivity. And the object of the programme is to show how best to achieve that. The programme therefore looks at each of these three areas in turn, spending a day on each. Suitable for any and all businesses and all levels of experience and expertise, this is a remarkably practical and hands-on programme. During the workshop, participants discuss, review and apply many proven sales and marketing techniques and personal selling ideas. The goal is to generate and commit to changes and actions that can lead to a 10-30% increase in the next three to six months. There's also a consultancy option, rather than the workshop-based programme. See below for details. Day one - Activity Key objective This first module introduces the Sales Accelerator model. The goal here is to show participants how to increase their pro-active activity levels by around 10%. It covers all aspects of creating new business opportunities, from existing customers and non-customers alike, and is linked to personal activity improvement goals. Main elements Improve the productivity, accuracy and effectiveness of your business approach by using new and unique models and techniques. Different methods of creating and generating new business opportunities in the short, medium and long term. This includes sourcing new business, up-selling, cross-selling, warm calling and gaining referrals. Using organised persistence to track and build new customer revenue. Managing your sales time effectively. Key learning points Sales productivity - understand the dynamics of increasing the combination of activity levels, deal value and conversion rate of proposals/quotations to orders and implement an improvement plan. Sales goal setting: setting business development objectives for quantity and quality - plus tips and tricks of top performers. Maintain a peak activity level, on a consistent basis using 'organised persistence' and structured business development tracking methodology. How to prioritise opportunities and manage your time when sourcing new business. Identify potential new customers - and particularly the decision-makers and influencers - with greater accuracy. Make outbound business or appointment calls with improved confidence, control and results. Day two - Value Key objective To be able to better anticipate, identify, create, and develop business opportunities using a customer / client-focused communication-based business model and consultative skills. Main elements How to develop sales more effectively from new and existing customers; and managing the first appointment with a new customer. Use structured and assertive drawing-out skills to identify, develop and formalise business opportunities and to gain commitment. How to better position your company and your products and services against your main competitors. Create and deliver persuasive business messages based on specific need areas, criteria and value. Key learning points Advanced consultative selling - use a variety of structured and advanced questioning techniques to confidently and efficiently uncover opportunities, need areas and business criteria - confidently and efficiently. Involve the customer/client at all times, and to a far greater degree, and keep better control of business development process. Value message - differentiate your solutions clearly and accurately with customer/client-matched value statements. Presenting the right USPs, features and benefits and making them relevant and real to the customer. Qualification and reading buying signals. Day three (held around four weeks after the first module) - Conversion Key objective This module looks at how to improve the final qualification, progression and conversion of opportunities in your sales pipeline. Also includes price negotiation, overcoming objections and obstacles to gaining agreement. The module begins with a learning review, sharing participants' experiences over the last four weeks in applying the new techniques and skills acquired during the first two modules. This is an opportunity to revisit particularly challenging areas as well as to share and celebrate successes. Main elements Structuring and preparing for negotiating a deal and knowing when and how to move into the 'end-game' mode. Anticipate and answer customer objections and questions more confidently. Build more credibility and proof into your business process to reduce 'buyer's remorse' and speed-up decision-making. Being more assertive and developing better instincts and strategic thinking in progressing quotations and proposals. Key learning points Smart ways to position price, emphasise value and be a strong player without being the cheapest. Becoming more assertive in closing deals, and the importance of organised follow-up on the telephone. Qualify pipeline opportunities with more accuracy, using a proven check-list. Use an 'option generator' to simplify complex proposals, increase business value and close business faster. Writing more effective sales proposal documents and quotations. How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns. Practical methods of asking for agreement and closing a sale
Sales force automation is an information system used to integrate and manage all sales, service, and marketing functions. Understand the key functions and benefits to sales and service providers. We will show you how to overcome complaints of time consumption and the benefits to managers and marketing. Learning Objectives Describe sales force automation, Summarize the benefits to sales, service, marketing, and management Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Performance reviews are vital in gauging employee progress and fostering growth. However, conducting these reviews and managing difficult reactions can be a daunting task. Managers often struggle with providing constructive feedback, which may lead to defensive or emotional reactions from employees. Participants will learn to deliver feedback constructively, set clear expectations, and manage emotional responses, resulting in more productive, growth-oriented reviews that benefit both employees and the organization. Learning Objectives The following are some of the key outcomes in this course: How to prepare for and conduct a performance review that's motivating for your team and improves their overall performance Best practices to handle five of the most common, and most difficult, reactions to feedback Build confidence in handling the worst-case scenarios professionally and effectively Target Audience Managers, Team Leaders, Young Professionals
In the dynamic world of business, individuals often encounter challenges in managing their careers effectively. Professionals in HR may struggle with keeping pace with ever-evolving labor laws and regulations, understanding complex compensation structures, and managing conflicts and employee relations. Discover theknowledge and skills needed to navigate these challenges, offering guidance on career advancement and ensuring they remain an invaluable asset to their organizations. Learning Objectives The following are some of the key outcomes in this course: Learn how to chart your career development, solicit help from your managers and team members, and ultimately define what success means for you. Understand your strengths, interests and values. Establish the different directions you can grow your career. Bring clarity to your career vision and tips how to break down large scale career goals. Understand how to develop and implement your action plan. Become more knowledgeable about the steps you can take to advance your career and develop professionally. Target Audience Human Resources Professionals. Managers, Team Leaders, Young Professionals
Multicultural teams within organizations offer a diverse range of perspectives and experiences, but they also present unique challenges. Employees often struggle with understanding and respecting cultural differences, which can lead to communication breakdowns and misunderstandings. Building a cohesive and inclusive multicultural team demands effective cross-cultural communication, fostering cultural sensitivity, and resolving conflicts that may arise due to varying cultural norms. By addressing these issues, businesses can harness the true potential of multicultural teams, improving collaboration, creativity, and overall performance. Learning Objectives The following are some of the key outcomes in this course: Explore what it means to be part of a multicultural team and explore basic strategies managers can use to lead. Understand what cultural appropriation is, why it's problematic, and how to avoid engaging in it. Learn how to establish conversational norms around political issues at work and get some specific strategies for promoting and engaging in respectful discussions with co-workers. Discover four ways to accommodate beliefs in the workplace and get a few organizational do's and don'ts for navigating this. Target Audience Managers, Team Leaders, Young Professionals
Organizational culture plays a pivotal role in shaping the work environment, and fostering inclusion and respect is integral to a healthy workplace. In business, individuals often face challenges related to these crucial aspects. Problems can range from a lack of diversity in leadership roles to instances of discrimination and bias. Moreover, issues related to fostering respect, effective communication, and addressing cultural differences can arise. By addressing these challenges in training, employees can learn to create an inclusive atmosphere that values diversity and respects all individuals, leading to a more harmonious and productive work environment while avoiding potential legal and reputational issues. Learning Objectives The following are some of the key outcomes in this course: Learn what psychological safety is, why it's important and five steps for creating it in the workplace. Understand why creating an inclusive remote environment takes intentional effort from managers. Explore what an inclusive workspace looks like and get tips and strategies to benefit your team. We will answer some commonly asked questions about sex and gender. Explore tips on how to combat gender bias at work. Target Audience Managers, Team Leaders, Young Professionals
"Preventing Sexual Harassment in the Workplace" addresses the challenge of creating a safe and respectful work environment free from any form of harassment or discrimination based on gender or sex. This involves implementing comprehensive policies, training programs, and reporting mechanisms to prevent, address, and eradicate instances of sexual harassment. Discover the critical importance of proactive measures in fostering a culture of zero tolerance for sexual harassment, promoting employee well-being, and mitigating legal and reputational risks for organizations. By prioritizing awareness, education, and accountability at all levels of the organization, the goal is to create an inclusive workplace where all employees feel valued, respected, and empowered to speak up against harassment. Learning Objectives The following are some of the key outcomes in this course: Develop an understanding of discrimination, Define harassment and four types of harassment, Recovering From Sexual Harassment, Three stages of intervention, Five tips to prevent sexual harassment Target Audience Human Resources Professionals. Managers, Team Leaders, Young Professionals Course Outline 1.Understanding Harassment and Discrimination In this lesson, you'll learn what harassment and discrimination are and explore some examples of each behavior type. In the end, you'll get an assessment to check if your conduct, or that of others, is supporting a safe and respectful work environment. 2.What Is Sexual Harassment? In this lesson, you'll learn about sexual harassment in the workplace. First, we'll dive into what it is and what it isn't, as well as the types of relationships under which it can occur. You'll also learn about the two kinds of abuse that are illegal under Title VII of the Civil Rights Act of 1964 as well as their psychological and professional impact. 3.Four Forms of Sexual Harassment and Their Consequences In this lesson, you'll explore examples of verbal, nonverbal, physical, and visual sexual harassment. You'll learn why those behaviors are bad for business and what potential consequences harassers face. Boosting your self-awareness, you'll also take an assessment to check your conduct. 4.What to Do if You're Being Sexually Harassed at Work In this lesson, you'll learn what to do if you experience sexual harassment in the workplace. First, we'll tackle the fear of retaliation-including what retaliation looks like and why you're protected against it. Then, you'll learn what steps you can take to stop and document the behavior, as well as a few tips for recovering psychologically. 5.Bystander Intervention In this lesson, you'll get an action plan for those situations by learning what bystander intervention is, reasons people have for not intervening, and practical actions you can take to help those who are targeted by sexual harassment. 6.Preventing Sexual Harassment as a Supervisor In this lesson, you'll learn why prevention is vital, how to address it with five strategies, and why managers are critical to leading that charge. 7.What to Do if You're Being Sexually Harassed at Work In this lesson, you'll learn what to do if you experience sexual harassment in the workplace. First, we'll tackle the fear of retaliation-including what retaliation looks like and why you're protected against it. Then, you'll learn what steps you can take to stop and document the behavior, as well as a few tips for recovering psychologically. 8.Responding to Sexual Harassment Complaints In this lesson, you'll learn what to do if you hear that one of your team members is experiencing sexual harassment at work. You'll also learn how to handle the complaint in a way that's legal, professional, and ethically responsible by looking at some critical dos and don'ts.
The innovative Virtual Interviewing for Managers has been compiled with the assistance and expertise of industry professionals. It has been carefully crafted to meet the business requirements needed for an outstanding contribution to this role and the career path beyond it. By enrolling in this tutorial, a significant advantage can be gained by the student for securing their dream job and building an excellent reputation in this sector. This popular Virtual Interviewing for Managers has been designed to help dedicated individuals train to become the absolute best in this business field. Many other entrepreneurs and talented students have already completed this course, and others like it, empowering them to move onto satisfying and rewarding careers. This unique Virtual Interviewing for Managers course is perfectly suited for those dedicated and ambitious individuals who are committed to genuinely becoming the best in the business. The Virtual Interviewing for Managers is recognised and accredited by CPD standards, so all contents are guaranteed to be accurate and reputable, adding valuable competencies and qualifications to a CV, making anyone stand out from other potential candidates or business rivals. For added convenience, the Virtual Interviewing for Managers consists of a range of educational modules that allow study sessions to be organised at any time and any place When the final assessment of the Virtual Interviewing for Managers has been completed, a certificate of completion is supplied to evidence newly acquired skills and knowledge. This will provide a significant boost for job-seeking or entry into a new and exciting career path. The valuable qualification from the Virtual Interviewing for Managers course can help to make all the difference in a dynamic employment sector and can also be validated on our website. We are aware that a student's lifestyles and work ethics may not allow much time for a dedicated study session, so the Virtual Interviewing for Managers has been specifically designed to be taken at a personally selected pace, and the hours that are suited to each individual. Full access is immediately available after registration, and this can be achieved via any online device, and at any global location you are sighted at. Our fully-trained tutors are committed to helping you throughout the course, and will instantly respond to any queries that are sent to them via email.
The single greatest job motivator is recognition for a job well done. Learning Objectives Explain the importance of rewarding teams, Apply 'Thank-you' recognition tips, Implement creative ways to reward team members Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams