1436 Management courses in Esher

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Overview This course is specially designed to increase the fundamental knowledge of business analysts and their roles and functions more efficiently. In this course, participants attain skills and knowledge of efficient ways to approach, the best methods to elaborate the supplies for business system projects.

Overview This course is meant for legal professionals to enhance their skills in litigation and understand the core areas of the process so that they can deliver great services to their clients. The course will focus on updating the skills in civil procedure with recent case law and legislative reforms to everyday issues.

Overview Understanding the roles and responsibilities of HR and Training specialists is very important as they play a very important role in any business. It acts as a bridge between all the departments of the work and holds many responsibilities to manage issues, and problems, making sure work is progressing efficiently, resolving disputes and many more which becomes a core part of HR. Human Resources (HR) plays a crucial role in all sizes of businesses. It is an essential part of making success along with the development of the organization. The main focus of HR is to train employees, retail talent and implement employee motivation programs The development and preparation of training specialists and HR programs are designed for individuals who are seeking a future in this field. The topics are related to the working of training specialists and HR like teamwork, motivation, recruitment and performance appraisal.

Overview Public Private Partnerships (PPPs) are arrangements typified by joined-up working between the public and private sectors. In the broadest sense, PPPs can cover all types of collaboration across the interface between the public and the private sector to deliver services. This course will equip participants with a basic understanding of PPPs and why they are needed. It will walk delegates through a typical PPP process, from the identification of potential PPP projects to risk appraisal, tendering, and implementation.

Overview A specialised and effectual Human Resources function is an important part of an organisation, providing the resources for a productive workforce. In this competitive world to provide the right resources to the organisation, HR Professionals need to enhance their skills to understand the effective way of recruitment.

Overview Learn how to deal with conflict more effectively through one of our training courses and you can save people a lot of time, money, stress, and distraction. We offer a range of market-leading mediation training courses: from half-day to five-day programmes, covering all areas of mediation. This includes workplace mediation, neighbourhood and family conflict, bullying and harassment, and commercial disputes.

Overview Currently, IFRS consists of two principles-based standards, IAS 18 Revenue and IAS 11 (Construction Contracts) and three IFRS Interpretations. These were criticised for failing to provide adequate guidance on application - they have been described as 'vague and inconsistent'. The IASB and the US Financial Accounting Standards Board (FASB) collaborated on a project to develop improved, converged standards for revenue recognition. Preparers must develop a policy for measuring the amount and timing for recognising revenue for goods and services. Revenue is a key performance indicator that drives the recognition of expenses and profits and the valuation of an entity.

Overview Governance is now acknowledged as a core business function. Governance is not simply about compliance - whether with the law, regulation or guidance. Compliance provides a company with its 'licence to operate, but high-quality systems of governance lead to better-run companies which create, grow and protect value for all their stakeholders Objective Learn the best strategies for building a high-quality governance framework Define the role of the board of directors and your role within Explore different governance models across the globe and identify which of them works best for your organisation Recognise and deliver your obligations as a director Learn the strategies for creating and protecting value for your organisation Explore the tools to protect your organisation's reputation and brand value Gain an understanding of governance as a business-critical function Manage governance function within different business contexts - listed, private, state-owned, family-owned businesses Master the strategies for improving board effectiveness

Overview In the organisation, tender and bidding skills are very essential to do new business. It is important that bids and tenders mark the right factor and give a promising argument for the organisation to make a profit.  This course is designed to give knowledge and skills in managing the Tender and bidding process. It highlights key areas to bid and tender efficiently in a competitive environment. It will provide you with all the essential tools that are necessary to increase the rate of success in the bidding process. It will focus on key areas which contracts are searching for during the whole process which is called the client-focused approach.  With this course, they will evaluate and differentiate between different bids while making sure the process is fair and complete. As well as help the participants to gain the essentials of the bidding process and the making of a successful proposal and evaluation