568 Machine Learning (ML) courses

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Kickstart your career with our Complete Python from Scratch: Start your career in Python 3+ course. Python is an all-purpose language with one of the biggest and abundant library features. It is used for a wide range of purposes such as web development, scripting, testing, app development, and data science. So it's one of the most sought after skills by employers. The Complete Python from Scratch: Start your career in Python 3+ course is designed to give you a complete understanding of the programming language right from setup to advanced level applications.The experience will provide you with the chance to work in a variety of sectors including web development, machine learning, data security, analytics and so much more. It will prepare you with sound theoretical and practical knowledge of Python programming that will prepare you to work with evidence-based strategies. If you are keen to equip yourself with knowledge of programming with Python and make a strategic career intervention, then choose our Complete Python from Scratch: Start your career in Python 3+ course. Upon completion of this CPD accredited course, you will be awarded a certificate of completion, as proof of your expertise in this field, and you can show off your certificate in your LinkedIn profile and in your resume to impress employers and boost your career. Our Complete Python from Scratch: Start your career in Python 3+ course is packed with 14 modules, with a total of 18 hours of learning materials. You will be able to study this course at your own pace, from anywhere and at any time. Enrol today and upgrade your knowledge on Python programming to lead a more prosperous life.

🚀 Unleash Your Potential with the Information Enterprise Launchpad Course! 🚀 Are you ready to soar to new heights in the digital landscape? Introducing the Information Enterprise Launchpad, your ultimate guide to transforming information into success! 🌐   In today's fast-paced world, information is power. Imagine having the skills and knowledge to harness that power and turn it into a thriving enterprise. Whether you're a seasoned entrepreneur or a budding business enthusiast, this course is designed to propel you forward.   Key Features: Strategic Information Management: Learn to sift through the digital noise and extract valuable insights that can shape your business strategy. We'll guide you through the art of data analysis and interpretation. Innovative Business Models: Discover cutting-edge business models that leverage information as a core asset. From data monetization to creating a digital ecosystem, we'll explore diverse approaches that fit your unique vision. Digital Marketing Mastery: Gain a competitive edge in the digital landscape with our in-depth digital marketing modules. Learn to optimize your online presence, create compelling content, and engage with your audience effectively. Technology Integration: Stay ahead of the curve by understanding how to integrate the latest technologies into your enterprise. From AI and machine learning to blockchain, we'll demystify complex concepts and show you practical applications. Entrepreneurial Mindset Development: Cultivate the mindset of a successful entrepreneur. Overcome challenges, embrace innovation, and develop resilience in the face of uncertainty. Expert-Led Sessions: Benefit from insights shared by industry experts and successful entrepreneurs who have mastered the art of leveraging information for business growth.   What You'll Gain: ✅ Actionable Strategies: Walk away with actionable strategies that you can implement immediately to enhance your business. ✅ Networking Opportunities: Connect with like-minded individuals and industry experts through our exclusive community forums and networking events. ✅ Lifetime Access: Enjoy lifetime access to course materials and updates, ensuring that you stay at the forefront of the ever-evolving digital landscape. ✅ Certificate of Completion: Receive a prestigious certificate upon successfully completing the course, showcasing your expertise in information enterprise.   Don't miss your chance to revolutionize your approach to business in the digital age. The Information Enterprise Launchpad is your ticket to success!   🔥 Enroll now and embark on a journey to transform information into enterprise excellence! 🔥 Course Curriculum

Title: Mastering the Future: Digital Electrical Circuits and Intelligence Electrical Devices Course   Overview: Welcome to a transformative journey into the cutting-edge realm of 'Digital Electrical Circuits and Intelligence Electrical Devices.' In today's rapidly evolving technological landscape, the demand for skilled professionals who can navigate the complexities of digital circuits and intelligent devices is greater than ever. This comprehensive course is designed to equip you with the knowledge and skills needed to not only understand but also master the intricacies of digital electrical circuits and harness the power of intelligent electrical devices.   Key Features: Comprehensive Curriculum: Our course covers a wide spectrum of topics, from the fundamentals of digital electrical circuits to the advanced principles behind intelligent electrical devices. You'll delve into topics such as digital signal processing, microcontrollers, embedded systems, and more. Hands-On Learning: Theory comes to life through hands-on projects and practical exercises. You'll have the opportunity to apply your knowledge in real-world scenarios, ensuring that you not only understand the concepts but can also implement them effectively. Cutting-Edge Technologies: Stay ahead of the curve by learning about the latest advancements in digital circuits and intelligent devices. Explore the world of artificial intelligence, machine learning, and the Internet of Things (IoT) to understand how they intersect with electrical engineering. Expert Instruction: Benefit from the guidance of experienced instructors who bring a wealth of industry knowledge to the classroom. Our instructors are dedicated to your success, providing support and insights throughout the course. Industry-Relevant Projects: Gain practical experience by working on projects that mirror real-world challenges faced by professionals in the field. Build a portfolio that showcases your abilities and sets you apart in a competitive job market. Networking Opportunities: Connect with like-minded individuals and industry experts through networking events, forums, and collaborative projects. Expand your professional network and open doors to new opportunities. Flexible Learning: Designed to accommodate various schedules, our course offers flexibility through online lectures and resources. Access course materials at your own pace, allowing you to balance your learning with other commitments. Certification: Upon successful completion of the course, receive a recognized certification that validates your expertise in digital electrical circuits and intelligent electrical devices, enhancing your credibility in the job market.   Whether you're a seasoned professional looking to upskill or a student aspiring to enter the field of electrical engineering, our 'Digital Electrical Circuits and Intelligence Electrical Devices' course provides the knowledge and practical experience needed to thrive in the dynamic world of technology. Enroll now to embark on a journey towards mastering the future of electrical engineering! Course Curriculum Introduction To Digital Electric Circuits Introduction To Digital Electric Circuits 00:00 Numbering Systems Numbering Systems 00:00 Binary Arithmetic Binary Arithmetic 00:00 Logic Gates Logic Gates 00:00 Flip-Flops Flip-Flops 00:00 Counters Shift Registers Counters Shift Registers 00:00 Adders Adders 00:00

SQL Azure is Microsoft's cloud database service. Based on SQL Server database technology and built on Microsoft's Windows Azure cloud computing platform, SQL Azure enables organizations to store relational data in the cloud and quickly scale the size of their databases up or down as business needs change.  This Azure - SQL focuses primarily on Azure SQL Database as a database service that can quickly and efficiently scale to meet demand, is automatically highly available, and supports a variety of third party software. Learn how to deploy relational and non-relational databases in the cloud and explore the breadth of Azure's data services, from a single database instance to a massive scale data warehouse for working with Big data. You'll gain an understanding of how to configure firewall rules, manage log-ins and users, as well as roles and permissions, perform a database restore, and generally secure an Azure SQL database. Finally, you'll be introduced to Azure SQL Data Warehouse, a fully managed and scalable cloud service, that is compatible with other Azure offerings, such as Machine Learning and Data Factory, as well as existing SQL Server tools. What Will I Learn? Overview and provision Azure SQL Connect to Azure SQL DB and Migrate DB to Azure Work with SQL security and metrics Configure SQL DB auditing Copy and export a database Use DB Self-Service Restore and SQL DB Geo-Replication Who is the target audience? Students wanting an understanding of Azure SQL and to build their skills. Requirements Basic understanding of Azure and SQL concepts Introduction Introduction FREE 00:02:00 Azure SQL Azure SQL 00:02:00 Provisioning Azure SQL 00:06:00 Connecting to Azure SQL DB 00:08:00 Migrating to Azure DB 00:06:00 Understanding SQL Security 00:03:00 Understanding SQL DB Metrics and Auditing 00:05:00 Backing Up and Protecting your Database 00:05:00 Using SQL DB Geo-Replication 00:03:00 Conclusion Course Recap 00:02:00 Course Certification

Explore the various concepts and innovative technologies that convert the traditional banking system to digital banking system. Enrol the Digital Banking for Beginners course and learn more about the digitalization process. The course presents the latest news about world banking by illustrating the example from nine countries. You will understand the difference between traditional banking and new generation banking. The course also explains the reasons behind the transformation of traditional banking to digital banking. The necessity of embracing the digital banking system will be discussed in the course. The concepts and new innovations in banking, and the examples of web-based platforms such as the Proliferation of Internet Banking, Mobile Banking and 'Direct Banking' concept will also be thoroughly explained in the course. Additionally, the course teaches about innovative technologies such as artificial intelligence, Internet of Things (IOT), Machine Learning, Block-chain, Big Data and more. By the end of the course, you will learn the essential front-end and back-end projects that make an organization digital. What Will I Learn? It just takes 60 minutes or less of your time, to transform you in absorbing the new generation banking knowledge at a base level. As this is shared by a banking Industry veteran, it covers entire banking digital life-journey from front-end to back-end till 2018. Therefore it should generate enough confidence in you, of becoming aware of actual happenings in digital banking world. However, it is important to know that this knowledge is at a base level. But its a great start for your life, as you shall start speaking more confidently on banking innovations and digital banking than ever before . This course helps participant to seek awareness level understanding of Digital Banking in contemporary era both from fancy innovative names and also projects close to CIO's heart such as Back-end Modernization. This course gives practical view of what projects are done in front end as well as Back end to make organization digital. Requirements There is no specific banking knowledge needed to attend this course. Who is the target audience? Any Aspiring interview candidate who is looking for a new job in banking sector, Any undergraduate, graduate or post-graduate student, any employee of a bank, employee in IT companies working BFS sector, anyone working on banking transaction for his organization or simply people who are interested to learn digital banking. Any school students who would like to take projects or have interest in studying new-generation Banking can also take this course too. Story of Digital Banking -- An overview section Introduction FREE 00:02:00 Moving from Traditional Banking to New-gen Banking Moving from Traditional Banking to New-gen Banking 00:08:00 Proliferation of Internet Banking, Mobile Banking and 'direct Banking' concept Proliferation of Internet Banking, Mobile Banking and 'direct Banking' concept 00:07:00 Use of Social media in Banking and arrival of Fintech Firms Use of Social media in Banking and arrival of Fintech Firms 00:09:00 Innovative technologies IOT, AI, ML, Block-chain,, Big data etc Innovative technologies IOT, AI, ML, Blockchain,, Big data etc 00:10:00 Illustrative 'CIO Wishlist' to complement or enable comprehensive digital Bank Illustrative 'CIO Wishlist' to complement or enable comprehensive digital Bank 00:11:00 Course Certification

Computer vision (CV), a subfield of computer science, focuses on replicating the complex functionalities of the human visual system. This course provides a comprehensive understanding of Computer Vision from the beginning using Python and helps you in becoming an expert.

Google AdWords Beginner to Advanced Overview Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it. Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world. Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny. And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game. Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket! Why You Should Choose Google AdWords Beginner to Advanced Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

This Microsoft Power BI course will help you become a Power BI expert. It'll enhance your skills by offering you comprehensive knowledge on Power BI Desktop and Power BI Online, and unleash the capabilities of Power BI to perform a comprehensive analysis of data from multiple sources and present the data using the perfect visualization.

All about containers, Docker, and Kubernetes for Python engineers.