'Are you looking to start a career in negotiation or enhance your existing negotiation skills? Then this Negotiation Strategies will provide you with a solid foundation to become a confident negotiator and help you develop your skills. Negotiation skills can be useful throughout one's life. It is about influencing outcomes in a way that maximizes your benefit or value. In sales, negotiation works toward closing the deal in a mutually satisfactory manner. Those who master the art of negotiation can convince the opposite party that they have got the best deal possible. When, in reality, it is the seller or the business that has come out on top. This exclusive course is designed to assist candidates in taking the most important step in their lifelong career journey. Taking on a leadership role for the first time can be both exciting and intimidating. Taking charge of a team or business of any size essentially takes on much more responsibility and accountability. This Negotiation Strategies will help candidates deal with the different challenges of entry-level leadership roles in an organization. Candidates who complete the course will have the skills, knowledge, and confidence to take on a leadership role for the first time. Learning Outcomes After completing this Negotiation Strategies course, the learner will be able to: Gain a thorough understanding of the true value of leadership. Know how management and leadership are different yet equally important. Understand the relationship between employee motivation and performance. Master professional-level communication skills. Understand the characteristics and qualities of effective negotiation skills. Understand feedback gathering and effective employee interview skills. Know the difference between delegation and leading by example. Know the techniques for developing a high-performance team. Gain the confidence to step into a leadership role. Why Choose Negotiation Strategies Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Negotiation Strategies Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the Negotiation Strategies course. ******Courses are included in this Negotiation Strategies Bundle Course: Course 01: Negotiation Strategies Course 02: Level 2 Certificate in Business Management Course 03: Level 2 Diploma in Business Administration ******Others included in this Negotiation Strategies bundle course: Free 3 PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Free Retake Exam [ Note: Free PDF certificate as soon as completing the course ] Detailed course curriculum of the Negotiation Strategies Course: Module 1: An Overview of Negotiation Defining Negotiation Different Types of Negotiation What is Positional Bargaining? What is Principled Negotiation? Module 2: How to Prepare For Negotiations How to Manage Your Fear Personal Preparation Establishing Your WATNA and BATNA Identify your WAP Identifying Your ZOPA Module 3: The Process of Negotiation Preparation and Planning Clarification and Justification How to Exchange Information The Bargaining Stage Conclude and Implement Module 4: Ways of Developing Persuasion & Influencing Skills Different Steps in the Persuasion Process Influencing Skills Module 5: Ways of Developing Communication Skills Ways of Asking Questions Understanding and Using Probing What are the Listening Skills? Interpretation Module 6: How to Develop Active Listening Skills Fundamentals of Active Listening Communication Process Explained Module 7: Comprehending Body Language Comprehending Body Language Comprehending Facial Expressions Module 8: Assertiveness and Self Confidence What is Self-Esteem? Symptoms of Low Self-Esteem and the Root Causes of It How to Improve Self-Esteem How to Build Self-Esteem Module 9: Managing Anger What is Anger? Managing Anger and its Dimensions The Costs of Anger The Anger Process and How It Affects Our Thinking Module 10: Managing Stress How to Define and Identify Stress Manage Stress Module 11: Negotiation Tactics to Closing a Better Deal Develop Clear Outcomes Treat The Other Party With Respect At All Times Ask a Lot of Questions Ask For What You Want Ask or Offer Something of Relative Value, Including Intangibles Don't Be the First to Offer to 'Split the Difference' Close with Confidence and Clarity Module 12: Ways of Overcoming Sales Objections How to Overcome Sales Objections? Building Credibility Observation Skills ---------------- Assessment Method After completing each module of the Negotiation Strategies, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Once you complete all the modules in this manner, you will be qualified to request your certification. Certification After completing the MCQ/Assignment assessment for this Negotiation Strategies course, you will be entitled to a Certificate of Completion from Training Tale. It will act as proof of your extensive professional development. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This course is suitable for candidates committed to their ongoing professional development. This Negotiation Strategies could prove instrumental in taking that important step into a leadership position for the first time. Existing managers and business owners could also find the teachings of this course invaluable. Requirements Students who intend to enrol in this Negotiation Strategies course must meet the following requirements: Good command of the English language Must be vivacious and self-driven Basic computer knowledge A minimum of 16 years of age is required Career path Negotiation Strategies This qualification could hold the key to the leadership career of your dreams. Typical job titles in management and leadership include: Team Leader Manager Controller Certificates Certificate of completion Digital certificate - Included
Description Business Storytelling Diploma The realm of business is evolving rapidly, and in this dynamic world, it's essential for professionals to communicate their messages effectively. The Business Storytelling Diploma introduces participants to the art and science of crafting compelling narratives tailored for the corporate sphere. Every successful brand has a story to tell, one that resonates deeply with its audience. The Introduction to Business Storytelling serves as a doorway to the powerful world of narratives, offering a glimpse into the age-old technique adapted for today's businesses. Participants will gain an understanding of the key elements that make a business story not only intriguing but also impactful. One might wonder what differentiates a good story from a great one. The Anatomy of a Great Business Story section uncovers these nuances. By understanding the intricacies and components that form the backbone of effective stories, participants can mould their narratives in a way that leaves a lasting impression. Brands are more than just logos and taglines. They are experiences, emotions, and promises. In the Storytelling for Branding module, learners will discover how storytelling can shape a brand's identity and solidify its position in the market. On the flip side, when it comes to driving sales, storytelling plays an instrumental role too. The Storytelling in Marketing and Sales segment sheds light on strategies that leverage narratives to captivate customers and drive conversions. Leadership is more than decision-making and strategy development. The Leadership and Storytelling segment of the Business Storytelling Diploma highlights how narratives can inspire teams, influence stakeholders, and foster a culture of innovation. And as businesses realise the potential of storytelling in internal communications, the Storytelling for Employee Engagement section demonstrates its value in motivating teams and cultivating a sense of belonging. In an age where data is gold, presenting it in a digestible manner is paramount. The Storytelling and Data module elucidates methods to translate complex data into stories that are both engaging and informative. This ensures that insights don't just remain numbers but evolve into actionable strategies. Today's digital landscape offers a plethora of platforms and mediums to share stories. The Storytelling in the Digital Age portion of the course equips participants with the tools and techniques to adapt their stories for online audiences, ensuring they remain relevant and resonate across different digital channels. Even as storytelling remains a crucial tool for businesses, financial acumen is undeniable. The Diary for Financial Management provides a unique blend of storytelling techniques tailored for financial narratives, aiding in clearer financial communication. Looking ahead, the Future Trends in Business Storytelling module offers insights into the evolving world of corporate narratives. By staying abreast of these trends, participants ensure that their storytelling techniques remain cutting-edge and impactful. In conclusion, the Business Storytelling Diploma is not just a course; it's an expedition into the world of narratives tailored for the business domain. Whether one is a budding entrepreneur, a seasoned executive, or a marketing professional, this online course provides the skills and knowledge to harness the power of storytelling effectively. By the end of this journey, participants will be well-equipped to craft stories that inspire, influence, and ignite change in the business landscape. What you will learn 1:Introduction to Business Storytelling 2:The Anatomy of a Great Business Story 3:Storytelling for Branding 4:Storytelling in Marketing and Sales 5:Leadership and Storytelling 6:Storytelling for Employee Engagement 7:Storytelling and Data 8:Storytelling in the Digital Age 9:Legal and Ethical Considerations 10:Future Trends in Business Storytelling Course Outcomes After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college. Assessment Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter. Accreditation Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.
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This Mastering Negotiation Skills: Strategies for Successful Outcomes Bundle Consists of the following Premium courses: Course 01: Influencing and Negotiating Course 02: Facilities Management Level 3 Course 03: Sales Negotiation Training Course 04: Leadership & Management Diploma Course 05: Personal and Networking Skills Course 06: Psychology Advanced Training Course 07: Emotional Intelligence and Human Behaviour Course 08: Dealing With Difficult People Training Course Course 09: Motivation Skills Course 10: Setting and Achieving Goals Course 11: Assertiveness and Self Confidence Development Course 12: Equality and Diversity Course 13: Working Effectively Across Cultures Course 14: Time Management Benefits you'll get choosing Apex Learning for this Mastering Negotiation Skills: Strategies for Successful Outcomes: Pay once and get lifetime access to 14 CPD courses Free e-Learning App for engaging reading materials & helpful assistance Certificates, student ID for the title course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules designed by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills How will I get my Certificate? After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (For The Title Course) Hard Copy Certificate: Free (For The Title Course) Curriculum of Mastering Negotiation Skills: Strategies for Successful Outcomes Bundle Course 01: Influencing and Negotiating Unit 01: Influencing Influencing Influencing is about helping others understand Your Personality affects how you influence others Influence by Listening Exercise: Your Influencing Inventory Unit 02: Negotiating What is Negotiation? The Drivers of Success in Negotiation Information and Power in Negotiation Exercise: Prepare to Negotiate Successful Negotiation The Importance of Rapport Questions in Negotiation Reducing Stress in Negotiation Exercise: Examine your Trust Profile Bringing the Negotiation to a Close Dealing with Deadlock Negotiating Online Specific Negotiation Scenarios More Negotiation Scenarios The Negotiator's Toolkit Course 02: Facilities Management Level 3 Module 01: Introduction to Facility Management Module 02: Space Management Module 03: Managing Workplace Services Module 04: Human Resource and Contract Management Module 05: Lease Purchase and Vendor Management Module 06: Health and Safety at Work Module 07: Sustainable Facility Management Module 08: Maintenance and Repairs Module 09: Project Management Module 10: Business Development and Succession Planning Course 03: Sales Negotiation Training Sales Negotiation Training The Mind Of A Consultant Mastering Sales Is Mastering Life Skills The Continuous Journey Universal Laws Of Success The Three Pillars Of Success Personal Honesty Diligence Deferred Gratification Suppression Of Principle Emotional Intelligence Core Principles Of Emotional Intelligence The Problem Is Internal The Two Motivational Forces Product Confidence Negotiation Station - How To Negotiate Successfully The Negotiation Station Core Principles Of Negotiation Focusing On Them Everyone Has To Win Matching Values The Path Of Least Resistance Shifting The Weight The Persuasion Secret How To Persuade Someone The Electric Car The Fashionable Trainers Competency Levels Assessing Competency Levels Features Benefits And Values The Christmas Tree Negotiation B2B Value Propositions Deepening The Value Over Decorating The Tree The Big 12 Authority Social Proof Group Identity Deflecting Fault Ask For Advice Compliment Their Negotiations Reciprocity Scarcity Off Set Values Stepped Commitments Fear And Hope Ranked Priorities Negotiating A Price The Market Price The Anchor Price The Walk Away Price The First Offer The Counter Offer Activities To Complete Negotiation Skills Course 04: Leadership & Management Diploma Understanding Management and Leadership Leadership Theories Improving Management and Leadership Performance High Performance Teams Motivating Employees Organisational Skills Talent Management Succession Planning Business Process Management Communication Skills Negotiation Techniques Managing Meetings and Giving Feedback Managing Change Time Management Stress Management Emotional Intelligence in Leadership Managing Conflict Dealing with Office Politics Risk Management Corporate Responsibility and Ethics Course 05: Personal and Networking Skills Why Is Networking Powerful? Networking Paradigm Shifts You've Got To GIVE To GET The Power Of 'Likeability' Making The Connection Great Places To Network The Power Of Mentors Course 06: Psychology Advanced Training Intro By Prof. Paul - WHY This Course is SO Important To Your Life! Goals & Fundamentals Understanding HOW Feelings Work & How You Can USE This! 'The Imprint Period' - How You Were Created - How You Were Programmed The Amazing Truth About Values & Beliefs Do You Know The Difference Between Reality & Lies? Are You Sure? Personal Illusions That Are Holding You Back - Break Free! EGO - The Great Deceiver The Inner-Critic ⦠How To WIN The INNER Battle Understanding Self-Image & Your Multiple Minds How To Defeat The PAST & The FUTURE Emotional Reasoning & Logic Systems - How To WIN! Understanding & Meeting Your Needs - The Hidden Secrets Understanding Motivation - The Ultimate Driving Force Defeat This Major Block â¦. And Free Your Mind! Discover 'The Source & Solution To All Your Problems' Agenda & Lies - How They impact Your Life Gambits - Games People Play Break Free From The Problems of 'Attachment' & 'The Sheep Mentality' 'The Dirty Secret Of Psychology' & How To Free Yourself! Tap Into The Power Of The Unconscious Mind How To Control Your Own Mind - And WHY Almost Nobody Does! Why FEAR Dominates Our Lives & How To Beat it! Final Thoughts, Tips & Suggestions To Radically Improve Your Life Course 07: Emotional Intelligence and Human Behaviour Module 01: Human Behaviour and Basic Psychological Process Module 02: Evolutionary Perspective of Human Behaviour Module 03: Human Intelligence Module 04: Intelligence Test and Variations in Intelligence Module 05: Learning and Conditioning Module 06: Language and Communication Module 07: Introduction to Emotion Module 08: Emotion Influences Cognition Module 09: Stress, Anger and Conflict Module 10: Emotional Intelligence Module 11: Self-Leadership Module 12: Neuro-Linguistic Programming (NLP) Course 08: Dealing With Difficult People Training Course Module 01: Difficult Promo Module 02: Fundamentals Module 03: Foundational Tips and Tools Module 04: Difficult People - Relationships Module 05: Difficult People - Solutions Module 06: Problem - Solving Module 07: Final Notes and Tips Module 08: Bonus Video - dealing With Emotions & Anger Course 09: Motivation Skills Introduction Motivational Skills Motivational Strategies Conclusion Course 10: Setting and Achieving Goals Module 01: Introduction to Setting and Achieving Outcomes Module 02: Another angle to the SMART Framework Module 03: Plan to achieve your Outcomes Module 04: Keeping Motivated Module 05: Bonus Module 06: The Project Course 11: Assertiveness and Self Confidence Development Self Confidence Introduction Ways to Find Yourself Positive Mindset vs Negative Mindset Do it, Feel it and Achieve it Believe it and Achieve it ESTEEM SELF ANALYSIS STILL STRUGGLING TO FIND AND TO BE CONFIDENT Course 12: Equality and Diversity Module 01: Introduction to Equality, Diversity and Discrimination Module 02: Equality and Diversity Legislation Module 03: Integrating Equality and Diversity into Policy Module 04: Human Rights Module 05: Promoting Diversity and Social Inclusion Module 06: Equality Analysis Module 07: Links between Values, Attitudes and Beliefs Module 08: Basics of Discrimination Module 09: Stereotypes, Prejudice, Discrimination and Bias Module 10: Institutional Discrimination Module 11: Unconscious Bias Module 12: Affirmative Action Module 13: Monitoring Equality and Diversity Course 13: Working Effectively Across Cultures Section 1: Introduction Section 2: Cultural identity Section 3: OBSERVE Section 4: Learn Section 5: APPLY Section 6: More practical TIPS Section 7: Wrap up Course 14: Time Management Identifying Goals Effective Energy Distribution Working with Your Personal Style Building Your Toolbox Establishing Your Action Plan CPD 140 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Mastering Negotiation Skills: Strategies for Successful Outcomesbundle. Persons with similar professions can also refresh or strengthen their skills by enrolling in this course. Students can take this course to gather professional knowledge besides their study or for the future. Requirements Our Mastering Negotiation Skills: Strategies for Successful Outcomesis fully compatible with PC's, Mac's, laptops, tablets and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so that you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course; it can be studied in your own time at your own pace. Career path Having this various expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included
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Negotiation Training Are you looking to start a career in negotiation or enhance your existing negotiation skills? Then this Negotiation Training Course will provide you with a solid foundation to become a confident negotiator and help you develop your skills. Negotiation skills can be useful throughout one's life. It is about influencing outcomes in a way that maximizes your benefit or value. In sales, negotiation works toward closing the deal in a mutually satisfactory manner. Those who master the art of negotiation can convince the opposite party that they have got the best deal possible. When, in reality, it is the seller or the business that has come out on top. This exclusive course is designed to assist candidates in taking the most important step in their lifelong career journey. Taking on a leadership role for the first time can be both exciting and intimidating. Taking charge of a team or business of any size essentially takes on much more responsibility and accountability. This Negotiation Training Course will help candidates deal with the different challenges of entry-level leadership roles in an organization. Candidates who complete the course will have the skills, knowledge, and confidence to take on a leadership role for the first time. Learning Outcomes After completing this Negotiation Training Course, the learner will be able to: Gain a thorough understanding of the true value of leadership. Know how management and leadership are different yet equally important. Understand the relationship between employee motivation and performance. Master professional-level communication skills. Understand the characteristics and qualities of effective negotiation skills. Understand feedback gathering and effective employee interview skills. Know the difference between delegation and leading by example. Know the techniques for developing a high-performance team. Gain the confidence to step into a leadership role. Why Choose Negotiation Training Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Negotiation Training Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the Negotiation Training Course. ******Courses are included in this Negotiation Training Bundle Course: Course 01: Negotiation Training Course Course 02: Level 1 Business Management Course 03: Level 3 Business Administration ******Others included in this Negotiation Training bundle course: Free 3 PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Free Retake Exam [ Note: Free PDF certificate as soon as completing the course ] Negotiation Training Course Curriculum of Negotiation Training Module 01: An Overview of Negotiation Module 02: How to Prepare For Negotiations Module 03: The Process of Negotiation Module 04: Ways of Developing Persuasion & Influencing Skills Module 05: Ways of Developing Communication Skills Module 06: How to Develop Active Listening Skills Module 07: Comprehending Body Language Module 08: Assertiveness and Self Confidence Module 09: Managing Anger Module 10: Managing Stress Module 11: Negotiation Tactics to Closing a Better Deal Module 12: Ways of Overcoming Sales Objections ---------------- Assessment Method of Negotiation Training After completing each module of the Negotiation Training Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification of Negotiation Training After completing the MCQ/Assignment assessment for this Negotiation Training course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? Negotiation Training This Negotiation Training course is suitable for candidates committed to their ongoing professional development. This Negotiation Training Course could prove instrumental in taking that important step into a leadership position for the first time. Existing managers and business owners could also find the teachings of this course invaluable. Requirements Negotiation Training There are no specific requirements for this Negotiation Training Course course because it does not require any advanced knowledge or skills. Career path Negotiation Training Certificates Certificate of completion Digital certificate - Included
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Shape the future of your organisation. In today's dynamic business landscape, effective corporate governance is the cornerstone of success. This comprehensive online bundle course equips you with the knowledge and tools to navigate the complexities of risk management, compliance, and ethical leadership. What awaits you: 15 in-depth courses: Dive into a diverse range of topics, from risk assessment and crisis management to social responsibility and communication strategies. Empower informed decision-making: Gain the expertise to identify and mitigate risks, ensuring your organisation operates with integrity and resilience. Become a governance champion: Develop the skills to foster a culture of ethics, transparency, and accountability within your organisation. Why choose this bundle? Boost your career prospects: Stand out as a governance expert, highly sought after in today's competitive business environment. Future-proof your organisation: Master the principles of sound governance to ensure your company's long-term sustainability and success. Contribute to a better business world: Embrace responsible practices and ethical leadership for a positive impact on stakeholders and society. Course List Course 01. Risk Consultant: Governance and Risk Management Course 02. Corporate Risk And Crisis Management - Online Course Course 03. Compliance and Risk Management Course Course 04. Compliance Audit Manager Course 05. Information Governance Course 06. CSR - Corporate Social Responsibility Course 07. CSR Policies & Supply Chain Management Course 08. Anti-Money Laundering - AML Training Course 09. KYC Course 10. HR Management Training Course 11. Financial Reporting Course 12. Time Management Diploma Course 13. Effective Communication Skills Course Course 14. Lean Six Sigma Course 15. Corporate & Strategic Communication for Managers CPD 35 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring corporate governance professionals Business leaders seeking to strengthen their organisation's governance practices Risk managers, compliance officers, and internal auditors Human resource professionals Anyone interested in contributing to ethical and sustainable business practices Requirements This bundle has minimal entry requirements, requiring only access to a computer or mobile device with internet connectivity, basic computer literacy, proficiency in the English language, and a genuine eagerness to learn. We welcome learners from all backgrounds to join us in exploring new subjects and expanding their knowledge. Career path Corporate Governance Officer Risk Management Consultant Compliance Manager Sustainability Officer Internal Auditor Corporate Social Responsibility Specialist Certificates Digital certificate Digital certificate - £9 Hard copy certificate Hard copy certificate - £15 A Hardcopy Certificate (international): £15 + £10 (postal charge) = £25
Overview Learn to Make a Winning Marketing Strategy Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Learn to Make a Winning Marketing Strategy Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Introduction Marketing Plan Objectives Explained 00:07:00 Marketing Plan Objectives Aligning Your Marketing Objectives 00:06:00 Guidelines for Creating Marketing Objectives 00:02:00 Types of Objectives 00:08:00 Workshop Workshop - Create Your Marketing Objectives 00:02:00 Introduction to Marketing Programs Marketing Programs Explained 00:01:00 Marketing Programs What types of marketing programs are best for your business? 00:03:00 Your Website 00:05:00 SEO 00:05:00 Advertising Online 00:09:00 Print Advertising 00:03:00 Press Relations 00:06:00 Social Media 00:05:00 Email 00:06:00 Content Marketing 00:06:00 Trade Shows 00:06:00 Retention Marketing 00:05:00 Additional Marketing Programs 00:04:00 Introduction to Thought Leadership Thought Leadership Explained 00:02:00 Be a Thought Leader Stand Out with Thought Leadership 00:01:00 Why Thought Leadership Matters 00:05:00 Thought Leadership Programs 00:10:00 Workshop Workshop: Create Your Thought Leadership Strategy 00:02:00 Introduction to Creating a Marketing Plan Strategic Marketing Plan Explained 00:01:00 Build a Strategic Marketing Plan Choosing a Marketing Program 00:13:00 Case Study: Product and Services Businesses 00:05:00 Evaluate Your Marketing Mix 00:05:00 Objectives, Tactics, and Assumptions about your marketing program 00:09:00 Common Mistakes 00:03:00 Workshop Workshop: Create Your Marketing Action Plan 00:04:00 Additional Materials Resource - Learn to Make a Winning Marketing Strategy 00:00:00