574 Introduction To Construction courses in London

This qualification delivers a solid foundation in finance administration and core accounting skills, including double-entry bookkeeping, basic costing and an understanding of purchase, sales and general ledgers. Course Overview This qualification delivers a solid foundation in finance administration and core accounting skills, including double-entry bookkeeping, basic costing and an understanding of purchase, sales and general ledgers. Students will also learn about accountancy related business and personal skills and be introduced to the four key themes embedded in the qualification: ethics, technology, communications and sustainability. The jobs it can lead to: • Account administrator • Accounts assistant • Accounts payable clerk • Purchase/sales ledger clerk • Trainee accounting technician • Trainee finance assistant Entry requirements: Students can start with any qualification depending on existing skills and experience. For the best chance of success, we recommend that students begin their studies with a good standard of English and maths. Course Content: Introduction to Bookkeeping: This unit provides students with an understanding of manual and digital bookkeeping systems, including the associated documents and processes. Students will learn the basic principles that underpin double-entry bookkeeping systems. Learning outcomes: • Understand how to set up bookkeeping systems. • Process customer transactions. • Process supplier transactions. • Process receipts and payments. • Process transactions into the ledger accounts. Principles of Bookkeeping Controls: This unit builds on the knowledge and skills acquired from studying Introduction to Bookkeeping and explores control accounts, journals and reconciliations. Students will develop the ability to prepare the value added tax (VAT) control accounts as well as the receivables and payables ledger accounts. They’ll use the journal to record a variety of transactions, including the correction errors. Students will be able to redraft the initial trial balance, following adjustments. Learning outcomes: • Use control accounts. • Reconcile a bank statement with the cash book. • Use the journal. • Produce trial balances. Principles of Costing: This unit gives students an introduction to the principles of basic costing and builds a solid foundation in the knowledge and skills required for more complex costing and management accounting tasks. Students will learn the importance of the costing system as a source of information that allows management to plan, make decisions and control costs. Learning outcomes: • Understand the cost recording system within an organisation. • Use cost recording techniques. • Provide information on actual and budgeted cost and income. • Use tools and techniques to support cost calculations. The Business Environment: This unit provides knowledge and understanding of key business concepts and their practical application in the external and internal environment in which students will work. Students will gain an understanding of the legal system and principles of contract law and an appreciation of the legal implications of setting up a business and the consequences this may have. This unit will also give an understanding of how organisations are structured and where the finance function fits. Learning outcomes: • Understand the principles of contract law. • Understand the external business environment. • Understand the key principles of corporate social responsibility (CSR), ethics and sustainability. • Understand the impact of setting up different types of business entity. • Understand the finance function within an organisation. • Produce work in appropriate formats and communicate effectively. • Understand the importance of information to business operations. DURATION 170-190 Hours WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Microsoft Active Directory course description A thorough understanding of this system is essential for anyone managing enterprise MS networks. Essential theory is complimented with a high level of hands on practice allowing delegates to observe the idiosyncrasies of Active Directory and Group Policy at first hand. Delegates learn the fundamental theory of AD and progress onto building a multi-domain network in the classroom. The course includes troubleshooting methods, and essential maintenance procedures. This course is designed to teach you the skills needed for day to day management of these technologies. What will you learn Install AD on multiple PCs. Use the tools to create and manage objects. Create appropriate group policies to restrict selected user's desktops and network access. Install DNS to support Active Directory without loosing Internet Connectivity. Maintain and troubleshoot AD problems Backup Active Directory. Microsoft Active Directory course details Who will benefit: Technical staff working with AD based networks. Prerequisites: Supporting Windows server. Duration 3 days Microsoft Active Directory course contents Introduction to Active Directory Network authentication methods, Active Directory defined, AD naming conventions, network management with AD, AD structures: Domains, Organisational Units, Forests & Trees, Sites, The Global Catalogue. Windows 2003 new features, installing AD. Hands on Installing an AD network. Windows overview Management methods Server management tools, installing the additional tools, Terminal Server: Administration mode, Administrator accounts in AD, Local Security Policy. Hands on Install the management tools, Management using Terminal Services. Creating & Managing Objects (a quick look) AD management tools, AD users and computers, Creating & managing OUs, User Accounts and groups, controlling access to AD objects, moving objects, Publishing resources, locating objects in AD, delegating authority. Hands on Creating a control OU structure and delegating authority. Introduction to Group Policies What are Group Policies? Where Group Policy data is stored, security, Group Policy flow. Hands on Implementing Group Policies Working with Group Policies Local security templates, administrative templates, scripts, folder redirection, software deployment. Hands on Scripts, redirecting the start menu, creating a secure, robust desktop environment. Implementing DNS DNS basics, troubleshooting, implementing DNS zones. Hands on Building a unified DNS solution. Maintaining and managing the AD database AD support tools, database internal structure, replication, replication tools, Single Operations Masters, tools for maintenance, maintenance techniques, Backing up AD, Directory Services restore mode, NTDSUtil, Authoritative & non-authoritative restoration, rebuilding. Hands on NTDSUtil.

Garden design face to face training customised and bespoke.

SAFe® Advanced Scrum Master Prepare to step into a SAFe® leadership role and learn how to facilitate Agile team, program, and enterprise success by becoming a SAFe® 5 Advanced Scrum Master (SASM). This course prepares current Scrum Masters for their leadership role in facilitating Agile team, program, and enterprise success in a SAFe® implementation. Explore facilitation of cross-team interactions in support of program execution and relentless improvement. Expand the Scrum paradigm with an introduction to scalable engineering and DevOps practices, the application of Kanban to facilitate the flow of value, and supporting interactions with architects, product management, and other critical stakeholders. Learn actionable tools for building high-performing teams and explore practical ways of addressing Agile and Scrum anti-patterns in the enterprise. What you will Learn To perform the role of a SAFe® Advanced Scrum Master, you should be able to: Apply SAFe® principles to facilitation, enablement, and coaching in a multi-team environment Build a high-performing team and foster relentless improvement at scale Address Agile and Scrum anti-patterns Support the adoption of engineering practices, DevOps, and Agile architecture Learn to apply Kanban and Extreme Programming (XP) frameworks to optimize flow and improve the team's work Facilitate program planning, execution, and delivery of end-to-end systems value Support learning through participation in communities of practice and innovation cycles Exploring the Scrum Master role in the SAFe® enterprise Applying SAFe® Principles: A Scrum Master's perspective Exploring Agile and Scrum anti-patterns Facilitating program execution Improving flow with Kanban and XP Building high-performing teams Improving program performance with Inspect and Adapt

DASA DevOps Fundamentals The DASA DevOps Fundamentals™ certification provides the core education necessary to build your DevOps vocabulary and understand its principles and practices. It's the ideal starting point for DevOps journeys, whether you're already familiar with working with Agile and/or DevOps teams or not. Faster software deployment, increased deployment frequency, and higher change success rate are only some of the visible outcomes of practicing DevOps. Organizations such as Netflix, Spotify, and Facebook are transforming IT by successfully implementing DevOps principles. But you don't have to be big to be a DevOps leader. Companies large and small, young and old, have smoothly made the transition and have the proof of success in their pockets. This course will inspire you to serve as a change champion by sharing and using what you learned, and continue to learn, about DevOps to lead and mentor others. A solid understanding of DevOps Fundamentals has helped numerous professionals and organizations how to approach a DevOps journey, not only from a tool and automation perspective but also looking in-depth at the softer side of things. This course provides learners with an extensive introduction to the core Agile DevOps principles. It covers all 12 key knowledge and skill competencies defined by DASA to ensure you acquire a solid knowledge of DevOps concepts and terminology. Multiple cases or scenarios, group discussions, and examples are included in the course to enhance your learning experience. What you will Learn DASA DevOps Fundamentals-certified professionals are able to: Explain the drivers responsible for the emergence of DevOps. Define and discuss the key concepts and principles of DevOps. List and explain the business benefits of DevOps and continuous delivery. Know how teams can translate DevOps principles into tangible practices. Learn about modern operations in a DevOps context. Explain the concepts of test automation, infrastructure automation, and build and deployment automation. Describe how DevOps relates to Lean and Agile methodologies. Get insight into the various organizational DevOps models and architectures. Identify how Cloud and Delivery pipeline automation optimizes and accelerates the ways of working. Discuss the critical success factors for DevOps transformation. Introducing DASA DevOps Fundamentals DASA DevOps Fundamentals An Introduction Case Study - Easy Journey Airways Building the DevOps Context DevOps Evolution Business Benefits of DevOps DASA DevOps Principles Goals and Measurements Knowing DevOps for Individuals T-Shape Profiles DevOps Capabilities by DASA DASA DevOps Certifications Getting Acquainted with DevOps Culture and Behavior Embracing a DevOps Culture Core Elements of a DevOps Culture Implementation of a DevOps Culture Understanding the Value of DevOps for Teams and Organizations Organizational Models Team Autonomy DevOps at Scale Getting Familiar with DevOps Management Practices ITSM Lean Agile Getting Familiar with DevOps Technical Practices Architecture Modern Infrastructure and Cloud Operations Enabling DevOps Team Performance Through Continuous Delivery and Automation Software Delivery Automation Concepts Continuous Delivery Core Concepts Continuous Delivery Automation Concepts Continuous Delivery Automation Focus Topics Measuring the Performance - The Next Steps Analyze the Current Situation Improve Incrementally

About this training course This 3-day introductory-level course provides a comprehensive overview of international accounting and finance practices in the E&P industry. It is particularly suitable for finance personnel who are new to the oil and gas industry, or want to gain a broader understanding of oil and gas financial policy, joint venture and cost-control topic areas. Training Objectives After the completion of this training course, participants will be able to: Comprehend an overview of accounting policies and practices in the oil and gas industry Manage project development and operating costs Understand the accounting and financial management implications of exploring for and producing oil and gas Review the background to financial issues like joint ventures that are unique to the E&P industry, and their accounting treatment Target Audience This training course is suitable and will greatly benefit the following specific groups: Finance staff new to the industry who require a grounding in the various specialist discipline areas that typically comprise an oil and gas company finance function Finance personnel who are being developed for broader accounting and financial management responsibilities Audit and information systems staff who have frequent dealings with financial controls and systems Treasury and tax specialists who require a better understanding of E&P finance and accounting Course Level Basic or Foundation Training Methods The training instructor relies on a highly interactive training method to enhance the learning process. This method ensures that all participants gain a complete understanding of all the topics covered. The training environment is highly stimulating, challenging, and effective because the participants will learn by case studies which will allow them to apply the material taught in their own organization. Course Duration: 3 days in total (21 hours). Training Schedule 0830 - Registration 0900 - Start of training 1030 - Morning Break 1045 - Training recommences 1230 - Lunch Break 1330 - Training recommences 1515 - Evening break 1530 - Training recommences 1700 - End of Training The maximum number of participants allowed for this training course is 25. This course is also available through our Virtual Instructor Led Training (VILT) format. Trainer Your expert course leader has more than 30 years of experience in the international oil and gas industry, covering all areas of Finance and Audit, including involvement in Commercial roles. During her 19 years with ENI she worked in Italy, Netherlands, Egypt and UK and was CFO for 2 major ENI subsidiaries. She has delivered training courses in Accounting, Audit, Economics and Commercial topics in many Countries. She has a Degree in Economics & Accounting and is a Certified Chartered Accountant. She is also a Chartered Auditor and an International Petroleum Negotiator. Outside of work, she is inspired by the beauty of nature and art, helping disadvantaged people, sports (football, golf) and her cat. Courses Delivered Internationally: E&P Accounting, Auditing in the Oil & Gas Industry Cost Control & Budgeting Introduction to the Oil & Gas Industry Petroleum Project Economics Contracts Strategy International O&G Exploitation Contracts POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

About this training course This 3-day training will provide a comprehensive understanding on the nature of costs and cost drivers in the E&P industry providing in-depth understanding on the budgeting process, proactive management, effective control and optimization of costs together with focused and relevant performance reporting. Training Objectives After the completion of this training course, participants will learn: Understand the nature of costs and cost drivers in the E&P industry through the Field Life Cycle Purpose of the Budget. Planning and Budgeting models. The Strategic and Medium-term plan Using budgets to make effective decisions. Prepare and understand costs in planning, budgeting & forecasting processes e.g. fixed / variable, capex / opex and routine / non-routine. Cost Accounting. Importance of timely cost capture and accurate recording e.g. VOWD / accruals, consistency of coding and clarity on accountability Strategic solutions in delivering cost optimization - 'do more for less' Management of costs in PSC and JV environments. Avoiding cost leakage and ensuring audit preparedness Cost Control Framework - budgets, AFEs, progress reports and variance analysis. Understanding key components and ensuring seamless interaction Cost Performance Reporting - use of KPI's, variance analysis and trend analysis. Tracking and monitoring cost optimization initiatives and targets Target Audience This training course is suitable and will greatly benefit the following specific groups: Finance staff with accounting and financial management responsibilities Those responsible for devising budgets, managing and controlling budgets Professionals engaged in planning, budgeting and management reporting Finance & Audit staff engaged on cost and financial controls Business unit managers and personnel whose responsibilities include cost management, controlling budgets and performance reporting Course Level Basic or Foundation Training Methods The training instructor relies on a highly interactive training method to enhance the learning process. This method ensures that all participants gain a complete understanding of all the topics covered. The training environment is highly stimulating, challenging, and effective because the participants will learn by case studies which will allow them to apply the material taught in their own organization. Course Duration: 3 days in total (21 hours). Training Schedule 0830 - Registration 0900 - Start of training 1030 - Morning Break 1045 - Training recommences 1230 - Lunch Break 1330 - Training recommences 1515 - Evening break 1530 - Training recommences 1700 - End of Training The maximum number of participants allowed for this training course is 25. This course is also available through our Virtual Instructor Led Training (VILT) format. Trainer Your expert course leader has more than 30 years of experience in the international oil and gas industry, covering all areas of Finance and Audit, including involvement in Commercial roles. During her 19 years with ENI she worked in Italy, Netherlands, Egypt and UK and was CFO for 2 major ENI subsidiaries. She has delivered training courses in Accounting, Audit, Economics and Commercial topics in many Countries. She has a Degree in Economics & Accounting and is a Certified Chartered Accountant. She is also a Chartered Auditor and an International Petroleum Negotiator. Outside of work, she is inspired by the beauty of nature and art, helping disadvantaged people, sports (football, golf) and her cat. Courses Delivered Internationally: E&P Accounting, Auditing in the Oil & Gas Industry Cost Control & Budgeting Introduction to the Oil & Gas Industry Petroleum Project Economics Contracts Strategy International O&G Exploitation Contracts POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

About this training course This 3-day introductory-level course provides a comprehensive overview of Auditing in the Exploration & Production (E&P) industry. It is suitable for anyone who wants to gain a broader understanding of Upstream Oil & Gas Auditing - including joint venture, financial and contractual audits by government and regulatory authorities in the various granting regimes (Production Sharing Contracts, Risk Service Contracts, Concessionary). Training Objectives After the completion of this training course, participants will be able to: Gain knowledge of the unique features or key phases of the E&P Business Understand the general principles and objectives of the various different types of Upstream Oil & Gas audits Add value to your organisation by improving your audit techniques and auditing skills Review the importance of following process in order to avoid costly audit related findings. Utilize industry specific examples and exercises, develop your understanding of the most common E&P industry audit issues Target Audience This training course is suitable and will greatly benefit the following specific groups: Audit staff who are new or relatively new to the industry and who require a grounding in the various aspects of E&P Audit Finance or Accounting personnel involved in supporting audits Staff from a wide range of other business functions who are connected to / impacted by audit, such as, Supply Chain, Operations, Contracts Holders, IT, Tax and Treasury Topics will be covered from both the perspective of being part of an audit team plus that of the team being audited. Therefore, the course will appeal to staff from IOC's, NOC's and those from Government and/or Regulatory Authorities. Course Level Basic or Foundation Training Methods The training instructor relies on a highly interactive training method to enhance the learning process. This method ensures that all participants gain a complete understanding of all the topics covered. The training environment is highly stimulating, challenging, and effective because the participants will learn by case studies which will allow them to apply the material taught in their own organization. Course Duration: 3 days in total (21 hours). Training Schedule 0830 - Registration 0900 - Start of training 1030 - Morning Break 1045 - Training recommences 1230 - Lunch Break 1330 - Training recommences 1515 - Evening break 1530 - Training recommences 1700 - End of Training The maximum number of participants allowed for this training course is 25. This course is also available through our Virtual Instructor Led Training (VILT) format. Trainer Your expert course leader has more than 30 years of experience in the international oil and gas industry, covering all areas of Finance and Audit, including involvement in Commercial roles. During her 19 years with ENI she worked in Italy, Netherlands, Egypt and UK and was CFO for 2 major ENI subsidiaries. She has delivered training courses in Accounting, Audit, Economics and Commercial topics in many Countries. She has a Degree in Economics & Accounting and is a Certified Chartered Accountant. She is also a Chartered Auditor and an International Petroleum Negotiator. Outside of work, she is inspired by the beauty of nature and art, helping disadvantaged people, sports (football, golf) and her cat. Courses Delivered Internationally: E&P Accounting, Auditing in the Oil & Gas Industry Cost Control & Budgeting Introduction to the Oil & Gas Industry Petroleum Project Economics Contracts Strategy International O&G Exploitation Contracts POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

The CAIA Association is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. Course Overview The CAIA Association is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. A Member-driven organization representing professionals in more than 100 countries, CAIA Association advocates for the highest ethical standards. Whether you need a deep, practical understanding of the world of alternative investments, a solid introduction, or data science skills for the future in finance, the CAIA Association offers a program for you. Why CAIA? Distinguish yourself with knowledge, expertise, and a clear career advantage – become a CAIA Charterholder. CAIA® is the globally recognized credential for professionals allocating, managing, analyzing, distributing, or regulating alternative investments. The Level II curriculum takes a top-down approach and provides Candidates with the skills and tools to conduct due diligence, monitor investments, and appropriately construct an investment portfolio. In addition, the Level II curriculum contains Emerging Topic readings; articles written by academics and practitioners designed to further inform and provoke the Candidate’s investment management process. After passing the Level II exam you are eligible, with relevant professional experience, to join the CAIA Association as a Member and receive the CAIA Charter. You will be part of an elite group of more than 13,000 professionals worldwide. Only after joining the Association, you are eligible to add the CAIA designation to your professional profiles. Who will benefit from enrolling in the CAIA program? Professionals who want to develop a deep level of knowledge and demonstrated expertise in alternative investments and their contribution to the diversified portfolio should pursue the CAIA Charter including: • Asset Allocators • Risk managers • Analysts • Portfolio managers • Traders • Consultants • Business development/marketing • Operations • Advisors Curriculum Topics: Topic 1: Emerging Topics • Decentralized Finance: On Blockchain- and Smart Contract-Based Financial Markets • Technical Guide for Limited Partners: Responsible Investing in Private Equity • Channels for Exposure to Bitcoin • Assessing Long-Term Investor Performance: Principles, Policies and Metrics • Demystifying Illiquid Assets: Expected Returns for Private Equity • An Introduction to Portfolio Rebalancing Strategies • Longevity and Liabilities: Bridging the Gap • A Short Introduction to the World of Cryptocurrencies Topic 2: Ethics, Regulation and ESG • Asset Manager Code • Recommendations and Guidance • Global Regulation • ESG and Alternative Investments • ESG Analysis and Application Topic 3: Models • Modeling Overview and Interest Rate Models • Credit Risk Models • Multi-Factor Equity Pricing Models • Asset Allocation Processes and the Mean-Variance Model • Other Asset Allocation Approaches Topic 4: Institutional Asset Owners and Investment Policies • Types of Asset Owners and the Investment Policy Statement • Foundations and the Endowment Model • Pension Fund Portfolio Management • Sovereign Wealth Funds • Family Offices and the family office Model Topic 5: Risk and Risk Management • Cases in Tail Risk • Benchmarking and Performance Attribution • Liquidity and Funding Risks • Hedging, Rebalancing, and Monitoring • Risk Measurement, Risk Management, and Risk Systems Topic 6: Methods for Alternative Investing • Valuation and Hedging Using Binomial Trees • Directional Strategies and Methods • Multivariate Empirical Methods and Performance Persistence • Relative Value Methods • Valuation Methods for Private Assets: The Case of Real Estate Topic 7: Accessing Alternative Investments • Hedge Fund Replication • Diversified Access to Hedge Funds • Access to Real Estate and Commodities • Access through Private Structures • The Risk and Performance of Private and Listed Assets Topic 8: Due Diligence and Selecting Managers • Active Management and New Investments • Selection of a Fund Manager • Investment Process Due Diligence • Operational Due Diligence • Due Diligence of Terms and Business Activities Topic 9: Volatility and Complex Strategies • Volatility as a Factor Exposure • Volatility, Correlation, and Dispersion Products and Strategies • Complexity and Structured Products • Insurance-Linked and Hybrid Securities • Complexity and the Case of Cross-Border Real Estate Investing DURATION 200 Hours WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate