312 Influencer courses in Cardiff delivered Online

🌟 Unlock Your Potential as a Thought Leader! 🌟   Become a beacon of influence and impact the world around you with our exclusive online course: 'Thought Leader - Influence Those Who Influence Others.'   Are you ready to elevate your expertise and stand out as a trusted authority in your field? This comprehensive course is meticulously crafted for individuals like you who aspire to wield powerful influence, inspire change, and lead with authority. What You'll Gain: 🚀 Master the art of thought leadership: Learn the secrets behind cultivating a powerful personal brand that captivates and inspires. 🔍 Develop influential communication skills: Craft compelling narratives and messages that resonate deeply with your audience. 🌐 Expand your reach: Utilize social media and digital platforms effectively to amplify your voice and expand your influence globally. 💡 Strategies to engage influencers: Build meaningful connections with key figures and thought leaders in your industry to multiply your impact. 📈 Grow your impact: Implement proven techniques to influence opinions, drive action, and effect positive change.     Why Choose Us? 🎓 Expert-led curriculum: Taught by industry leaders and renowned experts, providing you with the latest insights and strategies. 💻 Convenient and flexible learning: Access our course materials 24/7 from anywhere in the world, fitting seamlessly into your busy schedule. 🤝 Supportive community: Connect with like-minded individuals, share experiences, and network with peers to enhance your learning journey. 💯 Results-driven approach: Practical exercises and real-world case studies empower you to apply your knowledge effectively. Join the league of extraordinary leaders who are shaping industries, sparking innovation, and leaving a lasting legacy. Don't just follow the trends-become the trendsetter! Course Curriculum Module- 1 00:00 Module- 2 00:00 Module- 3 00:00 Module- 4 00:00 Module- 5 00:00 Module- 6 00:00 Module- 7 00:00 Module- 8 00:00 Module- 9 00:00 Module- 10 00:00

🚀 Unlock Your Earning Potential with Affiliate Accelerator: Half-Hour Mastery! 🚀   Are you ready to turn your spare moments into a stream of passive income? Introducing the ultimate online course designed for aspiring affiliate marketers - Affiliate Accelerator: Half-Hour Mastery!   🌐 Master Affiliate Marketing in Just 30 Minutes a Day!   In this fast-paced world, we understand that time is of the essence. That's why we've crafted a revolutionary course that condenses the essentials of affiliate marketing into bite-sized, half-hour sessions. No more lengthy tutorials or overwhelming information - just concise, actionable strategies that get you results.   🔥 What You'll Gain from Half-Hour Mastery:   1️⃣ Rapid Skill Acquisition: Acquire the skills and knowledge needed to excel in affiliate marketing, all within 30 minutes a day.   2️⃣ Proven Strategies: Learn from industry experts who have mastered the art of affiliate marketing. Discover the strategies that generate real, consistent income.   3️⃣ Time Efficiency: Say goodbye to endless hours of learning. Our course is designed to fit seamlessly into your busy schedule, making it easier than ever to build your affiliate empire.   4️⃣ Actionable Insights: No fluff, just actionable insights. Implement what you learn immediately and see tangible results in your affiliate marketing endeavors.   5️⃣ Community Support: Join a vibrant community of like-minded individuals who are on the same journey as you. Exchange ideas, get feedback, and stay motivated throughout your affiliate marketing adventure.   💡 Course Highlights:   ✅ Module 1: Affiliate Marketing Basics in 30 Minutes ✅ Module 2: Niche Selection Demystified ✅ Module 3: Mastering Content Creation for Conversions ✅ Module 4: Social Media Secrets for Affiliate Success ✅ Module 5: Maximizing Affiliate Revenue with SEO ✅ Bonus: Exclusive Q&A Sessions with Industry Experts   🎓 Who Is This Course For?   Beginners looking to break into the world of affiliate marketing Entrepreneurs seeking additional income streams Bloggers, influencers, and content creators wanting to monetize their platforms   🌈 Ready to Transform Your Affiliate Marketing Game? Don't let time constraints hold you back. Join Affiliate Accelerator: Half-Hour Mastery today and unleash your full earning potential. Your journey to affiliate success starts now!   🚨 Limited Time Offer: Enroll Now and Get Exclusive Access to Bonus Materials!   🚀 Accelerate Your Affiliate Success with Half-Hour Mastery! 🚀 Course Curriculum

🚀 Unleash the Power of Social Media with 'Basics of Social Media - For the World to See' Course! 🌟 Are you ready to transform your online presence and make a meaningful impact? Master the art of social media with our comprehensive course designed for beginners!   📱 Why Join Our Course? Unlock the secrets of Facebook, Instagram, Twitter, LinkedIn, and more! 🎯 Learn how to create engaging content that resonates with your audience. 📈 Discover strategies to grow your followers and boost your online influence. 🔧 Get hands-on guidance on optimizing profiles and utilizing powerful tools. 🧠Understand analytics and metrics to track your success effectively. 🌐 Explore global trends and best practices in the social media landscape.   💡 What You'll Gain: ️ In-depth understanding of each major social media platform. ️ Actionable tips and techniques to maximize your reach and engagement. ️ Confidence to create a compelling online presence for personal or professional growth. ️ Access to a supportive community and expert guidance throughout the course.   🏆 Who Is This For? Entrepreneurs, marketers, small business owners, freelancers, influencers, or anyone eager to harness the full potential of social media!   🎓 Don't miss this opportunity to elevate your online presence! Enroll now and step into the world of social media mastery.   🌟 Limited Time Offer: Enroll today and get exclusive bonuses! Course Curriculum Module 1 How Can You Use This Course Most Effectively How Can You Use This Course Most Effectively 00:00 Module 2 Why Is Communication So Important For Learning And Growth Why Is Communication So Important For Learning And Growth 00:00 Module 3 Your Facebook Profile Is Your Most Powerful Tool For Building Relationships Your Facebook Profile Is Your Most Powerful Tool For Building Relationships 00:00 Module 4 A Facebook Page Is Great For Social Proof And Making Sales A Facebook Page Is Great For Social Proof And Making Sales 00:00 Module 5 Facebook Groups Are Awesome For Learning And Networking Facebook Groups Are Awesome For Learning And Networking 00:00 Module 6 Twitter Is Very Helpful To Find People Talking About What You Need To Hear Twitter Is Very Helpful To Find People Talking About What You Need To Hear 00:00 Module 7 Linkedin Is Useful For Getting A Better Job And Networking With Groups Linkedin Is Useful For Getting A Better Job And Networking With Groups 00:00 Module 08 Meetups Help With Learning And Networking In Your Neighborhood Meetups Help With Learning And Networking In Your Neighborhood 00:00

Product Overview: Digital Marketing Diploma: Social Media Level 2 Unlock the potential of social media marketing and elevate your digital presence with the comprehensive 'Digital Marketing Diploma: Social Media Level 2' course. Designed for aspiring marketers, entrepreneurs, and professionals seeking to master the intricacies of social media, this program offers a deep dive into advanced strategies, tactics, and best practices. Module 1: The Fundamentals of Social Media Marketing In Module 1, participants will establish a solid foundation in social media marketing. From understanding the evolution of social platforms to identifying target audiences and setting clear objectives, learners will grasp the essential principles that underpin successful social media campaigns. Module 2: Creating Compelling Content and Social Media Advertising Module 2 delves into the art of crafting compelling content and leveraging social media advertising effectively. Participants will explore techniques for developing engaging posts, optimizing visuals, and harnessing the power of storytelling to captivate audiences. Moreover, they will learn how to strategically deploy advertising campaigns across various platforms to maximize reach and engagement. Module 3: Social Media Engagement and Performance Measurement In Module 3, the focus shifts to fostering meaningful engagement and measuring campaign performance. Participants will discover strategies for building communities, fostering user-generated content, and nurturing brand advocacy. Furthermore, they will explore key metrics and analytics tools to track performance, evaluate ROI, and refine their social media strategies accordingly. Module 4: Crisis Management and Social Media Compliance Module 4 equips learners with the skills to navigate crises and maintain brand reputation in the digital realm. Participants will learn how to develop robust crisis management protocols, handle negative feedback, and mitigate potential PR disasters effectively. Additionally, they will gain insights into regulatory compliance, privacy laws, and ethical considerations governing social media usage. Module 5: Customer Service and Collaboration In Module 5, the course emphasizes the critical role of customer service and collaboration in social media marketing. Participants will explore strategies for delivering exceptional customer experiences, resolving inquiries promptly, and turning satisfied customers into brand advocates. Moreover, they will learn how to foster collaborations with influencers, partners, and stakeholders to amplify brand reach and credibility.   Key Features: Expert-led instruction from industry practitioners and seasoned marketers. Hands-on exercises, case studies, and real-world examples to reinforce learning. Interactive discussions and peer collaboration to facilitate knowledge sharing and networking. Practical assignments and assessments to gauge comprehension and skill mastery. Access to cutting-edge tools, resources, and software platforms used in social media marketing.   Who Should Enroll? The 'Digital Marketing Diploma: Social Media Level 2' course is ideal for: Marketing professionals seeking to enhance their expertise in social media. Entrepreneurs and business owners aiming to leverage social platforms for brand growth. Communications specialists responsible for managing online reputation and engagement. Students and graduates pursuing careers in digital marketing or social media management.   Unlock the full potential of social media marketing and embark on a transformative learning journey with the 'Digital Marketing Diploma: Social Media Level 2' course. Gain the knowledge, skills, and confidence to drive measurable results and thrive in today's dynamic digital landscape. Course Curriculum Module 1_ The Fundamentals of Social Media Marketing The Fundamentals of Social Media Marketing 00:00 Module 2_ Creating Compelling Content and Social Media Advertising Creating Compelling Content and Social Media Advertising 00:00 Module 3_ Social Media Engagement and Performance Measurement Social Media Engagement and Performance Measurement 00:00 Module 4_ Crisis Management and Social Media Compliance Crisis Management and Social Media Compliance 00:00 Module 5_ Customer Service and Collaboration Customer Service and Collaboration 00:00

🚀 Master Instagram Marketing: Overcome Oversaturation! 📈 Struggling to stand out on Instagram? Dive into our exclusive online course - 'The Pitfalls of Instagram Marketing - Overcome Oversaturation' - and transform your social media strategy into a powerhouse of success!   🌟 What You'll Learn: Uncover the secrets to navigate oversaturation on Instagram. Craft compelling content that captivates and engages your audience. Strategies to boost your visibility and cut through the noise. Leveraging analytics and data-driven insights for impactful decisions. Building an authentic brand that resonates in a crowded market. Implementing advanced techniques to stay ahead of the competition.   🎯 Who Is This For: Entrepreneurs striving to amplify their brand presence. Marketers seeking to revamp their Instagram strategies. Small business owners eager to thrive in a competitive landscape. Influencers aiming to elevate their influence and reach. Anyone passionate about leveraging Instagram for growth!   💡 Course Highlights: Expert-led modules offering actionable insights. Real-life case studies for practical application. Interactive sessions for hands-on learning. Q&A sessions for personalized guidance. Access to a vibrant community of like-minded individuals. Bonus resources and tools to supercharge your efforts.   🔥 Limited Time Offer: Enroll now to take advantage of our special launch offer and embark on your journey to Instagram mastery! Don't miss this opportunity to conquer the pitfalls of oversaturation and propel your brand towards unparalleled success. Join the ranks of successful Instagram marketers who have unlocked the code to thrive amidst the saturation. Seize this chance to carve your niche and become an Instagram trailblazer! Ready to conquer oversaturation? Enroll today and pave your way to Instagram success! 🚀📱💥 [CTA Button] Enroll Now! [CTA Button] [Course Logo] The Pitfalls of Instagram Marketing - Overcome Oversaturation Course Curriculum Module 1- Instagram! What Did I Learn Getting 18,000 Followers (Small) Instagram! What Did I Learn Getting 18,000 Followers (Small) 00:00 Module 2- Would You Like To Learn About Instagram With Me Would You Like To Learn About Instagram With Me 00:00 Module 3- What Is The Number One Thing I Learned On Instagram What Is The Number One Thing I Learned On Instagram 00:00 Module 4- Most Valuable Activity I Can Do On Instagram Most Valuable Activity I Can Do On Instagram 00:00 Module 5- If I Had To Start From 0 Followers, Where Would I Begin If I Had To Start From 0 Followers, Where Would I Begin 00:00 Module 6- My Most Recent Instagram Post My Most Recent Instagram Post 00:00 Module 7- Do Some People Have It Easy On Instagram Do Some People Have It Easy On Instagram 00:00 Module 8- Have I Done A Live Video On Instagram Have I Done A Live Video On Instagram 00:00 Module 9- Uploading Videos On Instagram Uploading Videos On Instagram 00:00 Module 10- Thank You For Motivating Me To Upload My First Video On Instagram! Thank You For Motivating Me To Upload My First Video On Instagram! 00:00 Module 11- What Is It Users Really Like About Instagram What Is It Users Really Like About Instagram 00:00 Module 12- Understanding How To Find People To Follow Is How To Get Found! Understanding How To Find People To Follow Is How To Get Found! 00:00 Module 13- Thank You Very Much For Watching This Class With Me! Thank You Very Much For Watching This Class With Me! 00:00

🚀 Unlock Your Potential with the 'Entrepreneurial Mindset' Online Course! 🚀 Are you ready to transform your dreams into a thriving reality? Introducing our groundbreaking online course: 'Entrepreneurial Mindset' - your ultimate guide to cultivating the mindset that fuels success in the dynamic world of entrepreneurship!   🌟 What You'll Gain from This Course: 1️⃣ Master the Mindset: Learn the core principles that set successful entrepreneurs apart. Develop a resilient mindset that turns challenges into opportunities and setbacks into stepping stones. 2️⃣ Strategic Thinking: Gain insights into strategic planning, decision-making, and problem-solving. Elevate your ability to navigate the complexities of business with a clear and focused approach. 3️⃣ Risk-Taking Mastery: Discover how to embrace calculated risks and turn them into your greatest advantage. Overcome the fear of failure and transform it into a powerful catalyst for growth. 4️⃣ Innovate Like a Pro: Unleash your creative potential and foster innovation within your ventures. Learn how to stay ahead of the curve by adapting to market changes and pioneering new ideas. 5️⃣ Build Resilience: Entrepreneurship is a journey filled with highs and lows. Develop the resilience needed to weather storms, bounce back from setbacks, and emerge stronger than ever. 6️⃣ Networking Strategies: Cultivate a powerful network that opens doors to new opportunities, collaborations, and partnerships. Learn how to connect with influencers and build relationships that fuel your success. 7️⃣ Effective Communication: Master the art of communication to inspire and lead your team, pitch your ideas with confidence, and negotiate deals that propel your business forward.   💡 Why Choose Our Course: ✅ Expert Guidance: Learn from industry experts and successful entrepreneurs who have walked the entrepreneurial path and achieved remarkable success. ✅ Flexible Learning: Access the course at your own pace, from anywhere in the world. Whether you're a budding entrepreneur or a seasoned professional, this course is designed to fit seamlessly into your busy schedule. ✅ Practical Insights: Gain practical, real-world insights that you can immediately apply to your business endeavors. This is not just theory - it's a roadmap for success. ✅ Community Support: Connect with a community of like-minded individuals on a similar entrepreneurial journey. Share experiences, ask questions, and grow together.   🚀 Ready to transform your mindset and revolutionize your entrepreneurial journey? Enroll in the 'Entrepreneurial Mindset' course now and embark on the path to unparalleled success! Course Curriculum Module 01 - Know Yourself to Grow Yourself Know Yourself to Grow Yourself 00:00 Module 02 - How To Determine What You Want How To Determine What You Want 00:00 Module 03 - How to Conquer Your Inner State How to Conquer Your Inner State 00:00 Module 04 - How To Find Your Reason- What is your 'Why' How To Find Your Reason- What is your 'Why' 00:00 Module 05 - How To Become A Thought Leader and Create Successful Relationship How To Become A Thought Leader and Create Successful Relationship 00:00 Module 06 - How To Set Up Your Goal How To Set Up Your Goal 00:00 Module 07 - How To Discover Problems in Search of Solutions How To Discover Problems in Search of Solutions 00:00 Module 08 - How To Create a Vision and Learn Creating Affirmations How To Create a Vision and Learn Creating Affirmations 00:00 Module 09 - How to Calculate Risk Effectively How to Calculate Risk Effectively 00:00 Module 10 - Ultimate Experts' Tips For Entrepreneurial Success Ultimate Experts' Tips For Entrepreneurial Success 00:00 Module 11 - Emotional Intelligence Skills for Entrepreneurial Success Emotional Intelligence Skills for Entrepreneurial Success 00:00

The Fashion and Lifestyle Blogger Online Course teaches you how to build a blog from the ground up and grow it into a brand. You’ll learn how to plan great content, take beautiful photos, and share your style and ideas online. The course also covers how to grow your following, work with brands, earn money, and build your own unique identity as a blogger. If you love fashion, enjoy writing, or want to share your lifestyle with the world, this course gives you the tools to do it with confidence. Course Curriculum ✓ Module 01: Blogging 101 ✓ Module 02: Starting Out and Setting Up ✓ Module 03: Content Creation ✓ Module 04: Photography and Imagery ✓ Module 05: Staying Social ✓ Module 06: Networking and Events ✓ Module 07: Working with Brands ✓ Module 08: Monetising Your Blog ✓ Module 09: Building a Brand ✓ Module 10: Growing as a Blogger ✓ Module 11: The Fashion and Lifestyle Blogger Roundup (Learn more about this online course) Learning Outcomes By the end of this course, you will: Start your own fashion and lifestyle blog from scratch. Create engaging and stylish content. Take great photos that match your brand. Build a strong presence on social media. Network with other bloggers and attend events. Partner with brands and manage collaborations. Earn money from your blog in different ways. Build a personal brand that feels true to you. Keep your audience growing and engaged. Stay inspired and grow as a blogger long-term. Who is this course for? This course is for anyone who loves fashion, beauty, or lifestyle and wants to share their passion through blogging. Whether you’re starting fresh or want to boost an existing blog, this course helps you move forward with clear steps and creative ideas. Eligibility Requirements You don’t need any blogging experience to join this course. Just bring your interest in fashion or lifestyle and a desire to express yourself online. Career Path This course can open doors to blogging, social media management, content creation, and brand partnerships. It’s great for those who want to become influencers, work with fashion or lifestyle brands, or start their own creative business.

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback

Maximising the relationship and sales potential of each active account is key to the sustainability of any business relying on repeatable custom. In this workshop we start by looking at key techniques for analysing the profitability and development opportunities for different clients before deciding upon the strategy and skills needed for moving the relationship to that of trusted adviser and partner. By understanding and creating the need we can use our influencing skills to harness any sales development potential. By creating the habit of explaining our ideas in a way that also meets the need of the other party we help everybody make the right decisions for them. This course will help participants: Assess the sales profitability and potential of existing key accounts Prioritise where time and energy is directed for maximum profitability Understand the key players in the decision making unit Create a strategic plan for the development of each client target Develop proactive sales consultancy skills Learn advanced communication and influencing techniques 1 What makes an effective account manager? The difference between order taking and account management How do you define a key account in your business? Why should existing customers remain with your company? How do you compare to the competition? 2 How do I prioritise my account management activity? Use practical tools to help you assess revenue potential Analyse the investment required versus the return on your time Create a SWOT analysis on your clients - Strengths, Weaknesses, Opportunities & Threats Appreciate how this knowledge will improve your sales development 3 Planning strategies for each account Create a list of priority accounts and activities Learn how to develop a long-term and sustainable relationship Discover how they make their purchasing decisions Research the make-up of the Decision Making Unit for each client 4 Learning and utilising the six principles of influence Learn the secrets these principles offer sales people Discover how these principles will work for you Create an influencing strategy for influencers within the client Learn new habits of influence 5 Proactive sales skills Plan proactive sales meetings for key accounts Set primary and secondary objectives for every touch point with the customer Structure sales meetings for maximum effectiveness Help the customer commit and achieve their objectives 6 Putting it into practice Discuss real scenarios to plan for putting these skills into practice Share common issues with fellow sales people Create a personal development plan

This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans