155 Influence courses in London

The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do. This programme will help you: See commercial awareness as not just another skill-set, but as a different mind-set Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools Define your commercial objectives Develop a strategic focus Start looking at service clients as market segments Analyse, in a competitive context, your service offering Plan a commercial strategy, prepare for its implementation and see it through to execution 1 What is commercial thinking? Understand what it means to be a commercial thinker Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide 2 Defining strategic commercial objectives Defining your key commercial objectives Prioritising your strategic objectives Two key strategic planning tools:Resource and Competency MatrixPESTLE How to apply these tools to your particular situation 3 Developing a strategic focus Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus Developing strategic focus A tool for helping you to make those decisions: using the Ansoff Matrix 4 Defining customer targets How to think more commercially by understanding who all your customers are and how they differ from each other how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation Who are your customers? How do their needs vary? - Scenarios 5 The competitive market place Understanding the competitive forces at play Different types of competition Analysing your competitive environment using Porter's 5 Forces model 6 Meeting stakeholder expectations Two simple models to help you identify the key stakeholders who could influence your commercial environment How to use your stakeholders to help you achieve your commercial objectives 7 Implementation - systems, structures and processes Effective commercial activity involves working with others to implement ideas and strategies What do you need to have in place before you implement your commercial strategy? How to health-check your organisation prior to implementation using the McKinsey 7S framework 8 Implementation - people and culture A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation How the latest thinking in behavioural economics can help you develop your culture and people to work commercially 9 Tools and checklists Be more commercial within your sphere of influence using a commercial checklist to help you Using the checklist as a benchmark against the most commercially aware organisations Using the checklist as a health check - both corporately and individually

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Learners develop an essential understanding of caring for people with dementia, and covers the benefits of positive communication, use of medication, and importance of highly individualised, person-centred care

This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary

If you are a Mental Health First Aider or MHFA Champion you have skills for life that support you and the people around you. We believe that mental health should be treated equally to physical health - and just like physical first aid, Mental Health First Aid training should be kept up to date. The four-hour MHFA Refresher course will empower you to: Keep your awareness of mental health supports current Update your knowledge of mental health and what influences it Practice applying the Mental Health First Aid action plan Outline About mental health Stress and factors that influence mental health Mental health continuum and stigma Frame of reference and non-judgement Reintroducing ALGEE Warning signs of mental ill-health Depression and anxiety Suicide and first aid for suicidal crisis Psychosis and first aid for severe psychotic episodes Practising our MHFA sills Self-care, wellbeing and recovery

Learn the Basic PhotoshopTraining Course Learn retouching, layers, color, correction, shapes, and symbols. Delve into graphic design, photo editing, and digital art. From beginner to pro, gaining expertise in UX strategies, ensuring your websites are impactful and user-friendly. Click here for more info: Website Duration: 10 hours Approach: 1-on1 sessions and Personalized guidance. Schedule: Customize your schedule by booking a convenient hour, available from Monday to Saturday between 9 am and 7 pm. Module 1: Interface and Preferences Familiarize yourself with the Photoshop Interface Customize Panels and Toolbars to match your workflow Explore Photoshop Preferences to optimize settings Discover various Photoshop CC Workspaces tailored for different tasks Begin with essential Keyboard Shortcuts Module 2: Image File Formats Understand diverse image file formats such as PSD, JPEG, PNG, and PDF Delve into File Compression and its influence on image quality Module 3: Creating a New Document Set dimensions and size for new documents Grasp media units for accurate design specifications Explore Color Profiles and their significance Save presets for swift document setups Module 4: Placing Images Differentiate Embedded vs. Linked images Introduction to Smart Objects for non-destructive editing Master the Selection tool for precise image placement Module 5: Image Size and Resolution Save images using various formats and compression settings Understand Image Size and Resolution for diverse output needs Module 6: Layers Introduction Organize your work with Layer management Master layer tasks such as reordering, renaming, grouping, locking, and hiding Module 7: Selection Tools Explore Selection Tools like Marquee, Magic Wand, Quick Selection, and Lasso Grasp Inverse Selection and Deselect for efficient editing Module 8: Layer Effects Apply captivating Layer Effects such as Drop Shadow, Stroke, and Outer Glow Save and replicate Effects Styles for quick application Combine multiple effects for creative designs Module 9: Introduction to Shapes Utilize the Shapes tool for fundamental design elements Create Custom Shapes for unique designs Understand Color principles and use the Properties Panel for adjustments Master the Direct Selection tool for precise shape editing Create a basic poster using provided examples Module 10: Type and Typography Work with Type and explore the Character and Paragraph Panel Utilize Styles Panel for consistent text formatting Save favorite fonts for easy access Apply Effects and Layer Styles on Type for impactful typography Learn about Leading, Tracking, and Kerning for optimal text spacing Module 11: Colors Understand RGB vs. CMYK color modes Select colors using the Eyedropper tool Save colors as Swatches for reuse Create gradients using the Gradient Tool Module 12: Creating a Clipping Mask Master the concept of Clipping Masks and their application Apply Clipping Masks to Type, Images, and Shapes Combine Layer Effects with Clipping Masks for creative designs Module 13: Introduction to Masking Understand Masking and its importance in image editing Utilize the Brush tool for mask creation Learn Masking shortcuts and use Gradient Mask for smooth transitions Module 14: Adjustment Layers Explore Color and Gradient Adjustment Layers for image enhancements Master Curves, Levels, and Hue/Saturation Adjustment Layers for precise color control Convert images to Black and White using Adjustment Layers Combine Adjustment Layer Masks for targeted edits Module 15: Image Touch Up Master various touch-up techniques, including Red Eye Removal, Spot Healing Brush, and Patch Tool Utilize Content Aware Removal for seamless object removal Restore old photos using Clone Stamp and Dodge/Burn tools Enhance portraits by removing blemishes and whitening teeth Module 16: Filters Introduction Understand Smart Objects and Filter usage for non-destructive editing Explore the Filters Gallery and experiment with Blur and Vantage filters Module 17: Blending Modes Introduction Master the concept of Blending Modes and their effects on layer overlays Understand different Blending Modes like Darken, Lighten, and Overlay Layer Mastery: Develop expertise in working with layers, mastering advanced techniques for seamless editing and design organization in Adobe Photoshop. Precision Editing: Skillfully employ a variety of selection tools, ensuring precise and meticulous editing, manipulation, and composition of images and elements. Creative Layer Effects: Apply captivating Layer Effects with finesse, enhancing your designs and visuals to achieve professional-grade aesthetics. Advanced Editing Techniques: Understand the functionalities of Adjustment Layers, Masking, and Clipping Masks, enabling you to perform advanced editing and compositing tasks with confidence and precision. Effective Photo Restoration: Acquire techniques to touch up and restore photographs effectively, ensuring professional-quality results in photo editing and retouching. Typography Expertise: Explore advanced typography techniques, enabling you to create visually appealing text designs that complement your overall compositions. Filter Applications: Gain an introductory understanding of Filters and their creative applications, enhancing your ability to add artistic effects and refine visuals. Practical Color Theory: Grasp the fundamental principles of Color Theory and apply them practically in your designs, ensuring harmonious and visually pleasing color schemes in your work. Course Highlights: Advanced Photoshop Skills: Learn intricate techniques for professional image editing, retouching, and manipulation. Creative Design Projects: Engage in hands-on projects to enhance your practical skills in real-world scenarios. Mastering Special Effects: Dive into advanced topics like layer effects, filters, and blending modes to create stunning visual effects. Typography and Design Principles: Explore typography styles, layout design, and color theory for compelling compositions. Professional Portfolio Development: Receive guidance on creating a professional portfolio showcasing your Photoshop expertise. Potential Job Roles: Graphic Designer: Craft visually appealing graphics for print and digital media. Digital Artist: Create digital artwork for various applications, from illustrations to advertisements. Photo Retoucher: Enhance and manipulate photos for professional use, including portrait retouching. UI/UX Designer: Design user interfaces and experiences for websites and applications. Web Designer: Develop visually engaging websites with expertise in Photoshop for web design. Marketing Content Creator: Produce marketing materials such as banners, brochures, and social media visuals. Freelance Designer: Work independently, offering design services to clients across different industries. Advertising Creative: Contribute to creative campaigns by designing impactful ad visuals. Print Production Specialist: Prepare print-ready materials, ensuring quality in printed products. Photography Post-Processing Specialist: Enhance and retouch photographs, optimizing them for professional use. Comprehensive Photoshop Proficiency: Develop a solid foundation in Photoshop, mastering essential tools and techniques vital for image editing and manipulation. Creative Editing Expertise: Learn advanced retouching, image enhancement, digital artwork creation, and graphic design using Photoshop's powerful features. Professional-Grade Results: Acquire skills for achieving professional-level outcomes in image editing, ensuring precise color correction, seamless retouching, and visually appealing compositions. Optimized Workflow: Discover time-saving tips, shortcuts, and efficient techniques to enhance your Photoshop workflow. Learn layer management, non-destructive editing, and automation for streamlined processes. Versatile Design Skills: Unlock creative possibilities by mastering text effects, digital collages, filters, and graphic design for diverse mediums. Access to Recorded Lessons: Revisit course material and reinforce learning through recorded lessons. Review specific techniques at your own pace, deepening your understanding of Photoshop. Lifetime Email Assistance: Benefit from continuous support with lifetime email assistance. Seek guidance, get answers to questions, and seek clarification even after completing the course.

Overcoming the challenge of public speaking - dealing with nerves, fine tuning delivery and engaging your audience with authentic confidence.

Every relationship has its ups and downs, but sometimes these become too difficult for a couple to manage on their own… Accredited CPD Certificate: 6 hours Length: 1 day (9.15am–4.00pm GMT) Probably the best couples therapy training course I have ever attended. Very full, hugely informative contentWELLBEING OFFICER, SOLENT MIND Live training delivered online – Attend Jennifer Broadley’s online training masterclass live online on Tuesday 21st May 24 via Zoom. The content covered is the same as her attended workshop with a few modifications to some of the exercises, and you will have plenty of opportunities to ask questions. All you need is a quiet place to watch, a computer or tablet and a strong internet signal, the rest is easy – simply book your place as normal, and we will email you details of how to join the Zoom workshop. BONUS RECORDING – the training is recorded, in case anyone experiences technical difficulties on the day, so you will also get a recording for a limited time afterwards to maximise your learning. Why take this course Relationship issues are one of the most common causes of emotional distress – and often the reason people seek help. A solid understanding of why difficulties arise, and what can be done about them, is extremely useful therefore for all caring professionals, not just those working with couples. Drawing on pioneering research, Jennifer Broadley’s one-day couples counselling course gives you this important knowledge, along with a range of strategies and proven tips for working effectively and ethically with more than one client. She shares the practical guidelines and skills she has acquired over many years of successfully helping couples using the human givens approach to build and maintain supportive and mutually rewarding relationships. Presented without psychobabble, and making good use of insightful case histories, Jennifer demystifies an area of counselling that many find daunting or fear is complicated. The day covers: the most effective ways to help and build rapport with couples in conflicted relationships; the sex differences in processing emotions; non-blame talking styles; the long-term impact of parenting; past conditioning, including psychological traumas, that can give clues about why difficulties arose; and what we can learn from the way successful couples facilitate mutual needs satisfaction. Well worth attending – and the money. I'm going back refreshed and well resourced, with lots of new skills and strategies to try.PSYCHOTHERAPIST What will you learn Essential skills for building and maintaining rapport with two emotionally-aroused people Ways to encourage both partners to engage in solving their difficulties How to teach non-blaming communication skills and explain the differences in male and female behaviour to clients What to do if one or even both parties are having an affair How to deal with issues specific to couple counselling, such as confidentiality The key points you need to bear in mind when working with more than one client at a time How to structure effective therapy sessions and goal setting with two people Effective ways to help each partner begin to cooperate in helping the other get their emotional needs met The key ingredients for a healthy and mutually rewarding relationship An insight into the many common relationship problems – and how to help clients overcome them (illustrated with case histories) Tips and techniques for staying objective and empathetic, whilst calming your clients’ high emotional arousal How to recognise and interrupt disruptive behaviour patterns How to use Solution Focused Questioning to initiate change How to manage setbacks and keep the partners motivated How to tell when the relationship isn’t the problem – and what to do about it How to use Guided Imagery with two people Information regarding the latest research into effective couples therapy How early life experiences can influence our relationships, and what to do about this now Creative ways to develop effective interventions, including using tasks and metaphor Asperger’s syndrome – how to work with couples if one or both show Asperger traits, a common cause of relationship problems Considering the wider picture, including other family members Course notes, Accredited CPD Certificate and more… Course Programme The ‘Couples therapy – a practical masterclass’ counselling course starts at 9.15am and runs until 4.00pm. (GMT). 9.15am Join the Zoom meeting 9.30am What predicts relationship stability and fulfilment? 11.00am Comfort break and discussion 11.30am Building empathy, how to use RIGAAR™ 1.00pm Lunch break 1.45pm Structuring therapeutic interventions, establishing goals, and moving forward 2.45pm Comfort break and discussion 3.00pm Valuing the bigger context 4.00pm Day ends Who is this course suitable for? Anyone considering working therapeutically with couples Psychotherapists and counsellors already working with couples who would like additional insights, tools and strategies to use Anyone involved in mental health or whose work involves dealing with couples or families, including: social workers, psychologists, teachers, GPs and health visitors Anyone who is interested in learning solution focused, brief therapy interventions, working from the human givens approach, to facilitate a rapid process of change for couples in distress Anyone wanting to overcome their own insecurity in a relationship or to learn more about the myriad dynamics that come into play in relationships will benefit from the information given on this course. Please Note This course is not a substitute for therapy.

Effective communication is a skill. This half-day workshop is very interactive - participants can practise their communication skills in a positive, supportive environment. 1 Welcome, introductions and objectives The definition of effective communication Exercise: sending a message 2 Verbal communications Effective communicators - who are they? What skills or attributes do they have? Listening skills, clear use of words, presence, eye contact, body language 3 How good a listener are you? Exercise: listening skills questionnaire and evaluation 4 Impact versus intent - what did you really mean to say? Attitudes influence behaviour and behaviour breeds behaviour Exercise: 'I never said she stole money' The need to avoid misunderstanding or misinterpretation 5 The 5 key principles to effective communication Exercise: 'What would you say?' 6 Written communication What makes an effective written communication? Kipling's 6 Honest Men: who, what, where, when, why and how Planning to write an email 7 Fuzzy meanings Probabilities for misunderstandings and misinterpretations 8 Practical exercise Hone written communication skills and put into practice hints and tips from the session 9 Review of key learning points and objectives

Dementia affects around 820,000 people in the UK. This figure is likely to rise to one million by 2025 and two million by 2051. It is one of the main causes of disability in later life and with research being desperately underfunded, it costs the UK over £26 billion a year. Understanding dementia and the person-centred care that is required is fundamental to high quality care.