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DMI PRO-Certified Digital Marketing professional
By London School of Science and Technology
Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
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Show all 8UIUX Prototyping with Adobe XD
By Compete High
Overview: UIUX Prototyping with Adobe XD Welcome to the comprehensive course on UI/UX Prototyping with Adobe XD! In this program, we delve into the intricacies of user interface and user experience design, equipping you with the skills necessary to create captivating digital experiences. Module 1: Introduction to UI/UX Prototyping Get acquainted with the fundamentals of UI/UX design and prototyping. Learn about the importance of user-centric approaches and the role of prototypes in the design process. Module 2: Understanding User-Centered Design Explore the principles of user-centered design (UCD) and its significance in creating intuitive and user-friendly interfaces. Gain insights into user research, personas, and user journey mapping to inform your design decisions. Module 3: Designing Interactive Wireframes Master the art of crafting interactive wireframes using Adobe XD. Discover how to translate ideas into tangible prototypes by sketching out layout structures, navigation flows, and content hierarchy. Module 4: Creating High-Fidelity Mockups Elevate your designs with high-fidelity mockups. Learn advanced techniques for adding visual polish, refining typography, and incorporating imagery to bring your concepts to life. Module 5: Designing Interactive Prototypes Take your prototypes to the next level with interactivity. Explore Adobe XD's powerful features for creating clickable prototypes and simulating user interactions to validate your design concepts. Module 6: Animations and Microinteractions Delve into the realm of animations and microinteractions to enhance user engagement and delight. Learn how to add subtle animations, transitions, and feedback mechanisms to your prototypes for a seamless user experience. By the end of this course, you'll have the skills and confidence to design and prototype stunning user interfaces and experiences using Adobe XD. Whether you're a seasoned designer looking to expand your skill set or a newcomer to the field, this course is your gateway to mastering UI/UX prototyping. Enroll now and unlock your creative potential! Course Curriculum Module 1_ Introduction to UI_UX Prototyping Introduction to UI_UX Prototyping 00:00 Module 2_ Understanding User-Centered Design Understanding User-Centered Design 00:00 Module 3_ Designing Interactive Wireframes Designing Interactive Wireframes 00:00 Module 4_ Creating High-Fidelity Mockups Creating High-Fidelity Mockups 00:00 Module 5_ Designing Interactive Prototypes Designing Interactive Prototypes 00:00 Module 6_ Animations and Microinteractions Animations and Microinteractions 00:00
Product design Course
By Compete High
ð Ignite Your Innovation with the Product Design Course Training! ð Are you ready to shape the future through groundbreaking product design? Our Product Design Course Training is the gateway to turning your creative visions into tangible, market-ready products. Unleash your inventiveness, refine your skills, and embark on a transformative journey into the dynamic world of product design. ð Module 1: Introduction to Product Design Kickstart your journey with Module 1, offering a comprehensive introduction to the exciting realm of product design. Dive into the principles, processes, and historical context that lay the foundation for your evolution as a product designer. Get ready to think creatively and strategically about designing for the needs of today and tomorrow. ð¨ Module 2: Sketching and Ideation Harness the power of ideation with Module 2, where you'll immerse yourself in the art of sketching and brainstorming. Cultivate the ability to translate your conceptual ideas onto paper, fostering a visual language that bridges imagination and execution. Develop your creative thinking and problem-solving skills to breathe life into your design concepts. ð Module 3: 3D Modeling and Prototyping Transform your ideas into tangible prototypes with Module 3, focusing on 3D modeling and prototyping. Learn to navigate cutting-edge design software to create virtual representations of your products. Dive into the prototyping process, turning your digital designs into physical prototypes, allowing you to refine and perfect your creations. ð ï¸ Module 4: Material Selection and Manufacturing Processes Navigate the complexities of materiality with Module 4, where you'll explore the crucial aspects of material selection and manufacturing processes. Understand the properties of different materials and their suitability for diverse applications. Dive into manufacturing techniques to ensure your designs are not only innovative but also practical and feasible. ð¤ Module 5: User-Centered Design and Human Factors Put the user at the center of your design process with Module 5, dedicated to user-centered design and human factors. Learn to conduct user research, analyze user needs, and integrate ergonomic principles into your designs. Craft products that not only look good but also enhance the user experience. ð Why Choose Our Product Design Course Training? Industry-Experienced Instructors: Learn from seasoned product design professionals with a wealth of real-world experience. Hands-On Prototyping: Gain practical experience by transforming your concepts into physical prototypes, preparing you for the challenges of real-world product design. Collaborative Learning: Engage in collaborative projects and team exercises, simulating the collaborative nature of the product design industry. Career-Ready Skills: Graduate with a skill set that is immediately applicable to the ever-evolving field of product design. Don't miss the chance to bring your ideas to life and shape the future of product design! Enroll now in the Product Design Course Training and be prepared to innovate, create, and revolutionize the world of design. Your journey to becoming a product design trailblazer starts now! ðð ï¸ð Course Curriculum Module 1_ Introduction to Product Design. Introduction to Product Design. 00:00 Module 2_ Sketching and Ideation. Sketching and Ideation. 00:00 Module 3_ 3D Modeling and Prototyping. 3D Modeling and Prototyping. 00:00 Module 4_ Material Selection and Manufacturing Processes. Material Selection and Manufacturing Processes. 00:00 Module 5_ User-Centered Design and Human Factors. User-Centered Design and Human Factors. 00:00
UI Design for Voice Assistants: Creating Conversational Interfaces
By Compete High
Overview: UI Design for Voice Assistants: Creating Conversational Interfaces Welcome to the future of user interfaces! In today's digital landscape, voice assistants are becoming increasingly prevalent, revolutionizing the way users interact with technology. Our comprehensive course, 'UI Design for Voice Assistants: Creating Conversational Interfaces,' equips you with the knowledge and skills needed to craft engaging and intuitive conversational experiences. Module 1: Introduction to Voice Assistants and Conversational UI Get acquainted with the fundamentals of voice assistants and conversational user interfaces. Explore the evolution of voice technology and its impact on user interactions. Learn about the key principles and challenges of designing for conversational UI. Module 2: User-Centered Design for Voice Assistants Put the user at the center of your design process. Discover techniques for understanding user needs, behaviors, and preferences in the context of voice interactions. Learn how to conduct user research and usability testing to create user-centric voice experiences. Module 3: Designing Effective Voice Interactions Master the art of crafting natural and meaningful voice interactions. Explore best practices for structuring conversations, managing dialogue flow, and providing clear prompts and feedback. Dive into the psychology of conversation and learn how to create engaging user experiences. Module 4: Speech Recognition and Natural Language Understanding (NLU) Gain insights into the underlying technologies powering voice assistants. Understand the principles of speech recognition and natural language understanding (NLU). Learn how to leverage NLU to interpret user inputs accurately and respond intelligently. Module 5: Designing Voice User Interfaces (VUI) Learn the principles of designing intuitive voice user interfaces (VUI). Explore techniques for organizing information, designing navigation systems, and creating voice commands. Understand how to optimize VUI for accessibility and inclusivity. Module 6: Visual Design for Voice Assistants Explore the role of visual design in enhancing the user experience of voice assistants. Learn how to leverage visual elements such as typography, color, and layout to complement voice interactions. Discover strategies for designing multimodal interfaces that seamlessly integrate voice and visual components. Whether you're a seasoned UI/UX designer looking to expand your skill set or a newcomer eager to dive into the world of voice interfaces, our course provides a comprehensive foundation for designing compelling conversational experiences. Join us and embark on a journey to shape the future of human-computer interaction with UI Design for Voice Assistants: Creating Conversational Interfaces. Course Curriculum Module 1_ Introduction to Voice Assistants and Conversational UI Introduction to Voice Assistants and Conversational UI 00:00 Module 2_ User-Centered Design for Voice Assistants User-Centered Design for Voice Assistants 00:00 Module 3_ Designing Effective Voice Interactions Designing Effective Voice Interactions 00:00 Module 4_ Speech Recognition and Natural Language Understanding (NLU) Speech Recognition and Natural Language Understanding (NLU) 00:00 Module 5_ Designing Voice User Interfaces (VUI) Designing Voice User Interfaces (VUI) 00:00 Module 6_ Visual Design for Voice Assistants Visual Design for Voice Assistants 00:00
Mastering User Experience (UX) Design for Experienced Web Developers (TT4213)
By Nexus Human
Duration 3 Days 18 CPD hours This course is intended for The intended audience for this course is experienced web developers who are new to User Experience (UX) and Responsive Design principles. These professionals typically have a solid understanding of front-end development technologies such as HTML, CSS, and JavaScript but seek to expand their skillset to create more user-centric, adaptable, and accessible web experiences. Roles that would benefit from this course include: Front-end Web Developers Full-stack Developers Web Designers Team Leads and Project Managers Freelance Web Developers Overview Working in a hands-on learning environment led by our expert UX coach, you'll learn to: Understand and apply UX principles and user-centered design processes: Participants will learn to identify the needs and preferences of users, create user personas, and apply UX best practices to develop intuitive, user-friendly web experiences. Design and implement responsive web layouts: Participants will gain the skills to create fluid grid layouts, use flexible images, and apply media queries to design web pages that adapt seamlessly across various devices and screen sizes. Optimize web performance for responsive designs: Participants will learn techniques to improve website performance, including image optimization, responsive images, and minification and concatenation of assets, ensuring a fast and smooth user experience across devices. Implement accessible web designs: Participants will understand the importance of accessibility in web design and learn to apply WCAG principles and accessible design patterns to create websites that are usable by a wide range of users, including those with disabilities. Collaborate effectively with designers, developers, and stakeholders: Participants will gain insights into design collaboration and handoff processes, enhancing their ability to communicate design decisions, provide and receive feedback, and work efficiently with team members and clients. In today's fast-paced digital world, user-centric and adaptable websites are no longer a luxury ? they're a necessity. By embracing UX and responsive design, you'll unlock the potential to elevate your websites, boosting user satisfaction and engagement. This, in turn, leads to higher conversion rates and a stronger online presence for your clients or organization, as well as better collaboration within your team, bridging the gap between designers, developers, and stakeholders.UX Design & Responsive Design for Experienced Web Developers is a three day, engaging hands-on workshop designed to equip you with the latest skills and best practices in User Experience (UX) and Responsive Web Design required to create seamless, user-friendly websites that adapt effortlessly across devices. This course will immerse you in the latest skills, best practices, and hands-on activities, empowering you to create exceptional, accessible websites that excel across devices and captivate users. Throughout the program you?ll explore the fundamentals of UX and responsive design, including user-centered design processes, mobile-first and desktop-first approaches, and design techniques for various devices and screen sizes. You'll gain practical experience creating responsive layouts, optimizing performance, and implementing accessible web designs, all while leveraging popular frameworks and design tools. You'll also gain valuable insights into performance optimization, accessibility, and collaboration strategies, ensuring you have the complete toolkit to excel in your field.By the end of this workshop, you?ll have gained a solid understanding of UX and responsive design principles, as well as hands-on experience in applying these concepts to real-world projects. You?ll be able to create more user-friendly, responsive, and accessible websites, and collaborate more effectively with your design and development teams. Introduction to UX and Responsive Design: Understanding User Experience What is UX? Importance of UX in web development UX principles and best practices User-centered design process Responsive Web Design Basics What is Responsive Web Design? Importance of Responsive Design in modern web development Fluid grid layout, flexible images, and media queries Hands-on Activity: Creating a Responsive Layout Designing a simple responsive layout using HTML, CSS, and media queries Breakdown and explanation of the code Testing responsiveness across different devices Mobile-first vs. Desktop-first Approaches Pros and cons of each approach Deciding which approach to use Designing for Different Devices and Screen Sizes Common breakpoints and device considerations Accessibility and usability across devices Typography, color, and other design elements in responsive design Hands-on Activity: Designing for Different Devices Modifying the previously created responsive layout to optimize for various devices Discussion and feedback on designs Advanced UX and Responsive Design Techniques: UX Research and Testing Importance of UX research Usability testing and user feedback A/B testing and heatmaps Navigation and Information Architecture Designing effective and user-friendly navigation Organizing content and information Common navigation patterns in responsive design Hands-on Activity: Designing Navigation for Responsive Websites Adding navigation elements to the previously created responsive layout Testing navigation on different devices and screen sizes Discussion and feedback on navigation designs Responsive Web Design Frameworks and Tools Overview of popular frameworks (Bootstrap, Foundation, etc.) Pros and cons of using frameworks Introduction to design tools (Sketch, Figma, Adobe XD) Hands-on Activity: Exploring Frameworks and Tools Experimenting with a chosen framework or design tool Redesigning the responsive layout using the selected framework/tool Sharing experiences and discussing the benefits and drawbacks UX and Responsive Design Best Practices: Design Patterns and UI Components Common design patterns in responsive web design Designing reusable UI components Consistency and usability in UI components Performance Optimization Importance of performance in responsive design Image optimization and responsive images Minification and concatenation of assets Hands-on Activity: Optimizing Performance (1.5 hours) Applying performance optimization techniques to the responsive layout Testing the improvements in performance Sharing results and discussing best practices Accessibility in UX and Responsive Design Importance of accessibility in web design Accessibility principles (WCAG) Accessible design patterns and techniques Hands-on Activity: Evaluating and Improving Accessibility Assessing the accessibility of the responsive layout Implementing accessibility improvements Testing and discussing the results Design Collaboration and Handoff Collaborating with designers, developers, and stakeholders Effective communication and documentation Design handoff tools and techniques Hands-on Activity: Simulating Design Handoff Participants will work in pairs to simulate a design handoff Reviewing, discussing, and providing feedback on each other's responsive layouts Sharing experiences and lessons learned
Intro to UX Design and Experience Thinking
By Experience Thinkers
This foundational course introduces the key concepts behind experience thinking and user experience design. It's a great place to start your learning journey!
Elevate your expertise in urban design with our comprehensive course, 'Public Realm Manager: Building Expertise in Urban Design.' Uncover the intricacies of public realm management, exploring planning principles, sustainability, legal frameworks, and social equity. Gain practical skills in strategic management, maintenance, and community engagement. Shape resilient and sustainable urban spaces that contribute positively to communities. Join us to become a catalyst for change in urban design. #UrbanDesign #PublicRealm #Sustainability #CommunityEngagement.
Elevate your expertise in Information Architecture (IA) with our comprehensive IA Fundamentals Training course. Dive into user-centered design, organizational strategy, navigation design, and content organization. Learn to optimize IA through evaluation techniques and explore special topics shaping the future of information architecture. Join us for a transformative learning experience in the evolving landscape of digital design and user experience. Enroll now for a strategic leap in your IA proficiency!
