Take your sales people from average to high performance. Motivate and develop experienced sales professionals with some new insights and learning.
Applying NLP principles, techniques and models, this workshop will introduce the core attitudes and behaviours that differentiate the excellent sales person from the average one.
The programme will help participants:
Understand and adopt the mindset and beliefs needed for sales excellence
Build rapport and connect with buyers at a deeper and more personal level
Recognise some of the thinking and language patterns that make each individual unique
Ask powerful questions to further understand the unique world of the individual and how they make decisions
Apply tools and techniques to empathise with clients - seeing things from their perspectives
Tailor their sales approach to the individual buyer's style, and talk in their language
Influence with integrity and sell to organisations and individuals successfully
1 Introduction
Aims and objectives of the programme
Personal introductions and objectives
Workshop overview
2 An introduction to NLP and sales excellence with NLP
An overview of NLP and applying it to selling
The pillars of NLP
The NLP model of communication
The difference that makes the difference
3 Building enhanced rapport
Defining rapport and why it is important when selling
Going beyond the initial small talk
Building relationships with individual decision-makers
Matching and mirroring
Levels of rapport
4 Understanding the buyer's personal buying map
How we take in, filter and process information
How we judge others based on our own experiences of the world
The different ways in which we communicate when selling
Recognising and understanding the language and thinking patterns of others
Adapting your sales communication style to different buyers
5 Making sense of the buying process
How we filter information through our senses
Understanding how we see, hear and experience the world
Visual, auditory and kinaesthetic buyers
Listening for key insights
What different buyers want from you to help them to buy
Applying sensory awareness to the sales process
6 Successful sales mindset
The connection between thoughts and actions
The sales beliefs of excellence
Identifying negative thoughts and beliefs that are holding you back
How to change your mindset
Adopting the sales beliefs of excellence
7 Powerful questions
Reviewing and honing your questioning skills
Understanding the questions that great sales people ask
Avoiding assumptions
Clean language questions
Getting to the bottom of it - precision questions
Turbo-charging how you qualify
8 Influencing with integrity
Understanding empathy
Stepping into the buyer's shoes
Speaking the buyer's language
Tailoring your sales approach to the individual
Match, pace, lead - how to take your buyer with you
9 Putting it all together
Personal learning summary and action plans