In the fast-changing world of business, and especially IT, everyone in the organisation should be involved in sales. One of the best ways is to give the customer an outstanding experience. The customer experience is the competitive battlefield of today. Sales may be won or lost here. You can either close a sale for a quick buck, or open a long-term relationship to create a high lifetime value customer. By developing excellent communication skills, rapport and, most of all, a desire to serve and listen to the needs of the customer to the best of their ability, both sales teams and other IT professionals will create trust, nurture relationships and develop awareness of other opportunities with the customer. By the end of this course, participants will be able to: Understand the power of a positive customer experience in developing sales opportunities Recognise and develop a sales opportunity when it arises Engage with customers and develop rapport and trust Use verbal and non-verbal communication skills and pick up on signals Ask powerful questions - and listen to the answers Create 'magic moments' for the customer Turn a complaint into an opportunity Know when to ask for referrals and testimonials Pass on leads to the relevant people 1 Introduction Aims and objectives Beliefs about sales 2 Building rapport First impressions Short cuts to rapport Finding common interests 3 Selling or serving? Managing emotions and behaviour - Transactional Analysis Moments of truth - creating 'magic moments' Speed sells - the follow-up 4 Meetings Planning a successful meeting Pre-meeting connection and assistance Sales meeting failure reasons Right v wrong mindset 5 Communication - verbal and non-verbal The 3 Vs - Visual, Verbal, Vocal Picking up on signals 7 power questions Questioning techniques LISTEN - 3 types of listening skills 6 Influencing 6 levels of influence Framing to change perspectives Turning complaints into opportunities 7 Referrals The power of referrals How and when to ask for a referral 5 steps from rapport to referral 8 Presentation and pitching (optional session) Basic presentation structure and delivery Creating powerful impressions Creating a 60-second pitch The elevator 10-second pitch - answering 'What do you do?' Sales presentations Emotion v Intellect - how to engage Using visuals
Successfully closing a sale and negotiating the best outcome for the business is a key skill for all salespeople, and often an area that is overlooked. Investing in this skill will have a positive impact on interactions with customers, both new and existing, and lead to improved sales performance. Whilst understanding how to reach a conclusion with a customer faster means increased efficiency and more time to invest in sourcing new business. We have developed this programme to be practical, fun and interactive. Participants will learn proven techniques for influencing, persuading and negotiating with clients, gain increased confidence and clarity when reviewing contract terms and prices, and understand how to structure and manage sales negotiation and contract review meetings. This course will help participants: Learn a structured and proven approach to the negotiation of contract terms Apply the key principles of negotiation, playing the person and the problem Create a contract negotiation strategy - from opening to close Recognize and put to use proven negotiation tactics and techniques Learn how to embrace conflict positively - to 'say no, then negotiate' Plan and prepare for any commercial negotiation conversations Understand the stages of negotiation and how to move through them 1 Closing and negotiating from a position of personal power The eight steps of a sales or commercial negotiation Ten ways to resist price pressure How to draw on sources of power when you have less authority The six principles of influence and persuasion and how to use them 2 Effective negotiation - planning and theory How to plan and structure your negotiation for a successful and quick conclusion Influence: knowing how to 'push or pull' to win an argument Achieving a BATNA - a range of practical skills and techniques Case study: planning for a client negotiation around contract or price issues 3 Effective closing and negotiation - practice and reality Higher-level questioning techniques to investigate and solve problems Listening to lead - active listening and structuring your conversation The most common 'unforced' negotiation mistakes and errors Case study: setting objectives, sources of value, trading concessions 4 Sales negotiation tactics and playing the game How high - how hard - how soon; why now How to identify hidden or perceived currencies and values How to use these to establish a higher base price Negotiation best-practice checklist and summary
At times, everyone involved with a business will find themselves in a position where they are faced with difficult decisions. Being able to deal with these situations effectively and confidently is an important interpersonal skill. This is especially true for managers who will be forced to make tough decisions on a regular basis, but need to ensure that the business continues to perform both during and after the difficult decisions have been made. The manner in which they approach and implement these decisions can sometimes be the difference between success and failure. Course SyllabusThe syllabus of the Dealing with Difficult Situations with Confidence course is comprised of four modules, covering the following: Module OneSelf Awareness Attitude towards challenges - self-resilience Going into a challenging scenario - how to prepare Recognising the signs of contention Giving feedback constructively Module TwoHaving Difficult Conversations with Confidence Behaviour labelling - preparing the approach Assertiveness techniques Dealing with a difficult issue focussing on behaviour & consequences Keeping objective and professional throughout Module ThreeExamining Your Preferred Communication Style Recognising the different communication styles Analysing your preferred style - Paradigm FitIn Profiler review Identifying the most appropriate situations for each style Module FourHelpful Interpersonal Skills Effective questioning techniques Active listening Body language Recognising and dealing with behaviours Displaying and creating positive attitudes Remaining Assertive and in control
Take your sales people from average to high performance. Motivate and develop experienced sales professionals with some new insights and learning. Applying NLP principles, techniques and models, this workshop will introduce the core attitudes and behaviours that differentiate the excellent sales person from the average one. The programme will help participants: Understand and adopt the mindset and beliefs needed for sales excellence Build rapport and connect with buyers at a deeper and more personal level Recognise some of the thinking and language patterns that make each individual unique Ask powerful questions to further understand the unique world of the individual and how they make decisions Apply tools and techniques to empathise with clients - seeing things from their perspectives Tailor their sales approach to the individual buyer's style, and talk in their language Influence with integrity and sell to organisations and individuals successfully 1 Introduction Aims and objectives of the programme Personal introductions and objectives Workshop overview 2 An introduction to NLP and sales excellence with NLP An overview of NLP and applying it to selling The pillars of NLP The NLP model of communication The difference that makes the difference 3 Building enhanced rapport Defining rapport and why it is important when selling Going beyond the initial small talk Building relationships with individual decision-makers Matching and mirroring Levels of rapport 4 Understanding the buyer's personal buying map How we take in, filter and process information How we judge others based on our own experiences of the world The different ways in which we communicate when selling Recognising and understanding the language and thinking patterns of others Adapting your sales communication style to different buyers 5 Making sense of the buying process How we filter information through our senses Understanding how we see, hear and experience the world Visual, auditory and kinaesthetic buyers Listening for key insights What different buyers want from you to help them to buy Applying sensory awareness to the sales process 6 Successful sales mindset The connection between thoughts and actions The sales beliefs of excellence Identifying negative thoughts and beliefs that are holding you back How to change your mindset Adopting the sales beliefs of excellence 7 Powerful questions Reviewing and honing your questioning skills Understanding the questions that great sales people ask Avoiding assumptions Clean language questions Getting to the bottom of it - precision questions Turbo-charging how you qualify 8 Influencing with integrity Understanding empathy Stepping into the buyer's shoes Speaking the buyer's language Tailoring your sales approach to the individual Match, pace, lead - how to take your buyer with you 9 Putting it all together Personal learning summary and action plans
Telephone selling can be a challenge. It can be a pressured environment and sales professionals need to be able to maintain peak performance in order to meet - and preferably exceed - their targets. This programme will help make it easier for them. The expert trainer covers the whole process, to help participants see it from their customer's perspective. The focus is on how to use a practical understanding of sales psychology, and of the nature of the telephone sales conversation, to help make it easier for customers to buy. This programme will give your team the skills to: This course will help participants: Understand why people buy - and how that makes it easier to sell Manage the sales process better Steer their sales calls to a more positive outcome Recognise - and respond to - customer buying signals Meet and overcome objections Choose the most appropriate techniques for closing with confidence Enhance their resilience Improve their communication skills on the telephone 1 Introduction Aims and objectives Overview Self-appraisal of current skills and development areas 2 The sales approach What selling means Why selling is like nature 3 The telephone as an instrument of communication Qualities of the telephone How telephone communication differs from face-to-face Advantages and drawbacks of the telephone How to optimise selling over the telephone Communication techniques to help you stand out from the crowd 4 Creating a relationship Professional telephone etiquette Building a rapport Connecting with the customer so that they feel you are on the same wavelength 5 The structure of a sales call Opening the call - creating a positive first impression Effective questioning to gather information and establish need Identifying and presenting the features and benefits of the product or service Matching the benefits to customers' needs Recognising and responding to buying signals Anticipating, meeting and overcoming objections Closing the sale and asking for the order - different closing techniques The importance of testimonials - how to obtain them and when to use them 6 Listening skills The challenges of accurate listening How to enhance listening skills Ensuring the customer feels heard and understood through empathetic listening 7 Shaping and using a script Developing a script to increase levels of confidence Leaving the door open 8 Managing the campaign Organisation and call planning Identifying your target market group Planning who and when to call Logging constructive information 9 Personal management The importance of persistence Is there a time to back off? Stamina - optimising energy levels Bouncing back 10 Practising the new information Pulling the details together Practising in a supportive environment 11 Action planning Personal learning summary and action plan
This workshop will provide participants with the insight and skills to be more effective business networkers, face-to-face and online. The approach taken is to build on the strengths people already have and their successes. It is easier to develop what you already have than to try and develop skills that do not come easily. Being yourself is the most effective tool for business networking and building relationships. This course will help those attending: Appreciate the importance of networking, and different forms of networking Understand the dynamics of communication that are specific to networking Become more confident and assured when 'working' a room Improve their influencing skills, especially with people who are experts and in positions of authority 'Sell' themselves and promote their company Identify and manage their profiles using online social networking sites Use effective follow-up to maintain active contacts and connections Select the correct networking groups, clubs and events Create their own personal network 1 The importance, and different types, of networking Personal objectives and introductions Test networking session Examples of the importance, purpose and format of various types of networking, and benefits you can expect 2 How to work a room - preparation and strategy Three things to know before you attend any event Non-verbal communication and art of rapport Breaking the ice - worked examples with practical demonstration 3 Communication dynamics in networking - the power of the listening networker Why it is better to listen than talk Effective questioning and active listening Creating a natural and engaging conversation, 1-2-1 and in a larger group 4 Assumptions when networking How to use the 'instant judgement' of others to your advantage What assumptions are you making? How to keep an open mind 5 Business networking etiquette Meeting and greeting at a business networking event - approaching complete strangers and introducing yourself Socialising: joining and leaving groups easily Making a good first impression in 30 seconds The use of status when networking 6 Making connections Asking for cards, contact details and referrals Gaining a follow-up commitment Some tips and tricks 7 Business networking rehearsals Practice sessions 8 Personal business networking online Overview of different types of networking sites - there is a lot more out there than just Facebook! Examples of creating an effective profile Using social networking effectively - case studies and application 'Advanced' applications - blogs, articles, twitter, feeds, etc. Online demonstration and examples 9 Building relationships - follow-up and follow-through Maintaining a good database Developing a contact strategy with different types and levels of contact How to analyse your contact base
The often-used phrase, 'just the receptionist', completely misrepresents the role. An excellent receptionist is a most valuable resource for any organisation. This programme has been designed specifically to deal with the essential skills necessary to represent the organisation to the best possible effect. It will also help you get the most out of your working day. There are six key reasons to take part in this workshop. It will help you: See your role in a new light Develop your communication skills Deal with different types of customer and situation Boost your confidence Cope in a pressurised environment Get more satisfaction from your working day 1 Introduction Workshop objectives and personal objectives The challenges of 21st century communication What makes an excellent point of Reception? And why is it so important? Who and where are our customers? As a customer, how do you like to be treated? What makes people feel valued? Objective and subjective aspects of customer service 'Micro moments' that shape the relationship 2 Communication on reception Definition of communication Barriers to good communication The 'recipe' of verbal, vocal and visual aspects of communication Differences between communicating face-to-face and on the telephone Communication 'leaks' The primitive human response The impact of visual communication - body language, gesture and facial expression Voice - tone, speed, volume, pitch, clarity, inflection, pacing Words - positive words and phrases compared with negative terminology Professional greetings face-to-face Steering the conversation with effective questioning 3 Telephone excellence How we use the telephone Qualities of the telephone Non-verbal communication on the telephone - what aspects can be 'seen' by the other person? Professional telephone etiquette Taking and leaving messages - key points that can help customers, colleagues and the organisation Clarifying information 4 Listening skills for accuracy and relationship building How accurate are your listening skills? What are the challenges for accurate listening? Active / empathetic listening 5 Creating a rapport by 'style flexing' Understanding how different people communicate Shaping our message to the other person so that they feel understood How changing situations can alter communication needs 6 Confidence and assertiveness Recognising different styles of behaviour - aggressive, passive and assertive Qualities of assertive communication - verbal, vocal and visual Assertive techniques - basic, persistence, negotiation / empathetic Demonstrating confidence 7 Coping in a pressurised environment Words - the most useful ones to use with stressed people and identifying the 'red rag' words Challenging situations - what do you find difficult and how do you respond? Dealing with outbursts of anger Bringing non-stop talkers back from their tangent Constructive ways to say 'no' 8 Pulling it all together Action plans Summary of key learning points
– a psychotherapy skills masterclass The language we use has a huge impact on others – on this practical, inspiring course you will learn how to combine solution-focused techniques and effective language skills to help relieve distress and improve outcomes, as quickly as possible… Accredited CPD Certificate : 12 hours Length 2 days (9:30am - 4:00pm) Excellent course! I’ve learnt so much and been inspired so much. Gareth has a wonderful style of delivery...MARY FLYNN This course is suitable for anyone working with adults, teens or children – the knowledge and skills you will gain have a wide range of applications in addition to therapy and counselling, including coaching, healthcare, teaching, motivation, overcoming resistance, emotional turmoil and much more. You will leave with a powerful toolkit of precisely-targeted and creative therapeutic language skills, as well as a range of effective brief therapy strategies. These can be easily tailored to any individual and used to successfully help people resolve a wide range of conditions and problems as quickly as possible. If you want to be more effective in what you do, these are core skills to have… Denise Winn previously taught this course, it is now delivered by Gareth Hughes Why take this course Language is key to everything we do – being aware of the power of language to help or do harm is essential when we’re trying to help people. Knowing how to use it well can make all the difference to a successful therapeutic outcome. Paying attention to the language we use is central to the human givens approach to therapy and counselling: our choice of words is crucial in building rapport with people, learning more about someone – their unique qualities and abilities – in listening and responding, in providing motivation and in collaborating to agree goals and strategies for the effective resolution of their problems. The careful use of language is essential for other areas of life too: at work, home, with family and friends – and this 2-day course is accessible to all. It can be taken as part of the Human Givens Diploma or as a stand-alone course. You will gain a solid foundation in the most effective brief solution-focused strategies and language skills that are essential if you want to be able to help people as quickly as possible. By distilling the essence of proven brief therapy approaches and working in tune with the givens of human nature, outcomes can be dramatically improved and suffering successfully reduced. You will also learn how any team of professional healthcare workers can safely incorporate brief therapy techniques into their work with patients suffering from depression, anxiety, panic attacks, PTSD, anger, OCD, eating disorders, addiction and relationship/marital/family problems, thereby improving outcomes and reducing suffering on an even wider scale. Good to know This course gives you essential skills that are used in the successful treatment of a wide range of conditions, such as anxiety disorders, depression, addictions, self-harm, OCD and the rewind technique for treating trauma and phobias. They are also fundamental skills to have when using guided imagery and visualisation. This course is an essential component of Part 1 of the HG Diploma. I feel very excited and energised. I can't wait to start using these techniques...OCCUPATIONAL THERAPIST What will you learn The essential skills needed for successful brief therapy New information about the APET™ model – why it is so important to construct therapy that is in tune with our how brains work (our emotional reactions come first) – this speeds up therapy and explains why purely cognitive and behavioural approaches can take so long An ability to get to the root of the matter quickly by establishing which innate needs are not being met and why (the essence of effective brief therapy) Quick rapport building skills How to use the RIGAAR™ structure to improve therapy outcomes Reflective listening and reflective reframing How to use therapeutic language skills directly and indirectly to initiate change Ways to use solution-focused questioning to create a framework for change How to identify and use your client’s own life resources An understanding of why the human givens approach dramatically increases the likelihood of therapy being brief, regardless of the presenting problem A range of psychological interventions to use with common psychiatric problems: anxiety, panic attacks, depression, intrusive thoughts, relationship difficulties and so on Promoting cooperation by developing realistic and achievable goals How to identify exceptions (when the problem doesn’t occur) and get the patient to take credit for them How to generate motivation for change in your patients Separating the patient’s core identity from their problem How to minimise or overcome resistance How not to be drawn in to a client’s negative self-view Great use of case histories to illustrate the skills covered How to use the psychological laws of positive expectancy and concentrated attention An understanding of why taking this collaborative human givens stance, reduces stress and pressure on you Plenty of opportunity to consolidate what you are learning by practising the skills yourself How is the course structured? Held over two consecutive days, this skills-based practical workshop combines a blend of talks, demonstrations and exercises. Each day starts at 9.30pm and finishes at 4.00pm, with 2 breaks for networking and refreshment and 45 minutes for lunch. Course notes, refreshments and lunch are included on both days. Who is this course suitable for? You and your patients will benefit enormously from you attending these two days. If you are a counsellor, psychotherapist, clinical psychologist, mental health nurse, GP, doctor, nurse, OT, physiotherapist, youth worker, social worker, health visitor, support worker or any other caring professional, and wish to be more effective in what you do, this course gives you the perfect opportunity to discover new, subtle but highly effective skills with plenty of time to practise to help you assimilate them into your own work. Many other professions – such as educational and business professionals – also find the skills and information covered highly applicable to and beneficial for their own work. It is also suitable for anyone who is thinking of a career in this field as these are core skills needed for successful brief, solution-focused psychotherapy. This course has been independently accredited by the internationally recognised CPD Standards Office for 12 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.
Increasing sales is the core of objective for all salespeople and it is vital they are given the tools and techniques to thrive in this highly competitive environment. The landscape within which salespeople operate is ever shifting, and now more than ever it is recognised that the key to successful selling is understanding the customer's needs and working collaboratively with them to achieve their objectives. This highly practical programme has been developed to support salespeople to develop their all-round sales skills using a customer-focused approach. The course will be fun and informal, using practical exercises to help new and experienced salespeople ensure they are equipped to deal with the challenges of selling. This course will help participants: Develop core sales skills such as building rapport, questioning and presenting benefits Identify the roles and goals of key contacts and recognize the importance of consultative selling Understand how to achieve sales by uncovering needs, matching benefits and promoting value Understand how to structure and control a customer interaction and set clear objectives for each account Develop techniques for handling objections, questions and staying positive Master the art of closing a sale and gaining agreement Understand tactical selling and how to build multiple contacts and relationships Develop skill and confidence in selling to both new prospects and existing customers 1 Consultative selling - key principles for success Recognise the importance of consultative selling and being client-focused Build the right processes to achieving sales targets - questions before features Assess your core sales skills; building rapport, asking questions, presenting features and benefits, closing 2 Consultative sales call skills How best to structure and control a customer meeting or call to be client-centric: Four Cs The importance of setting clear objectives for each call and account Setting the agenda and pre-call preparation Planning sessions 3 Your mission, message and meaning - comparative advantage Defining sales messages and USPs; positioning value and quality not price Knowing your target product and services and their value to the customer Understanding your customers buying role and qualifying the opportunity 4 An effective sales meeting - part 1 Opening the sales interview - and building rapport Gaining and retaining the full attention of the customer Probing and identifying real needs using effective sales questions Planning and practice sessions for consultative selling 5 An effective sales meeting - part 2 Matching customer needs and wants to products and services available Presenting your product or service using features, advantages, and benefits Recognising and responding to buying signals and other sales opportunities Planning and practice sessions 6 Closing the sale successfully Anticipating objections and seeing them as positives, including price objections Handling objections using proven methods and models How and when to ask for the sale professionally Follow up and follow-through Planning and practice sessions
Every relationship has its ups and downs, but sometimes these become too difficult for a couple to manage on their own… Accredited CPD Certificate: 6 hours Length: 1 day (9.15am–4.00pm GMT) Probably the best couples therapy training course I have ever attended. Very full, hugely informative contentWELLBEING OFFICER, SOLENT MIND Live training delivered online – Attend Jennifer Broadley’s online training masterclass live online on Tuesday 21st May 24 via Zoom. The content covered is the same as her attended workshop with a few modifications to some of the exercises, and you will have plenty of opportunities to ask questions. All you need is a quiet place to watch, a computer or tablet and a strong internet signal, the rest is easy – simply book your place as normal, and we will email you details of how to join the Zoom workshop. BONUS RECORDING – the training is recorded, in case anyone experiences technical difficulties on the day, so you will also get a recording for a limited time afterwards to maximise your learning. Why take this course Relationship issues are one of the most common causes of emotional distress – and often the reason people seek help. A solid understanding of why difficulties arise, and what can be done about them, is extremely useful therefore for all caring professionals, not just those working with couples. Drawing on pioneering research, Jennifer Broadley’s one-day couples counselling course gives you this important knowledge, along with a range of strategies and proven tips for working effectively and ethically with more than one client. She shares the practical guidelines and skills she has acquired over many years of successfully helping couples using the human givens approach to build and maintain supportive and mutually rewarding relationships. Presented without psychobabble, and making good use of insightful case histories, Jennifer demystifies an area of counselling that many find daunting or fear is complicated. The day covers: the most effective ways to help and build rapport with couples in conflicted relationships; the sex differences in processing emotions; non-blame talking styles; the long-term impact of parenting; past conditioning, including psychological traumas, that can give clues about why difficulties arose; and what we can learn from the way successful couples facilitate mutual needs satisfaction. Well worth attending – and the money. I'm going back refreshed and well resourced, with lots of new skills and strategies to try.PSYCHOTHERAPIST What will you learn Essential skills for building and maintaining rapport with two emotionally-aroused people Ways to encourage both partners to engage in solving their difficulties How to teach non-blaming communication skills and explain the differences in male and female behaviour to clients What to do if one or even both parties are having an affair How to deal with issues specific to couple counselling, such as confidentiality The key points you need to bear in mind when working with more than one client at a time How to structure effective therapy sessions and goal setting with two people Effective ways to help each partner begin to cooperate in helping the other get their emotional needs met The key ingredients for a healthy and mutually rewarding relationship An insight into the many common relationship problems – and how to help clients overcome them (illustrated with case histories) Tips and techniques for staying objective and empathetic, whilst calming your clients’ high emotional arousal How to recognise and interrupt disruptive behaviour patterns How to use Solution Focused Questioning to initiate change How to manage setbacks and keep the partners motivated How to tell when the relationship isn’t the problem – and what to do about it How to use Guided Imagery with two people Information regarding the latest research into effective couples therapy How early life experiences can influence our relationships, and what to do about this now Creative ways to develop effective interventions, including using tasks and metaphor Asperger’s syndrome – how to work with couples if one or both show Asperger traits, a common cause of relationship problems Considering the wider picture, including other family members Course notes, Accredited CPD Certificate and more… Course Programme The ‘Couples therapy – a practical masterclass’ counselling course starts at 9.15am and runs until 4.00pm. (GMT). 9.15am Join the Zoom meeting 9.30am What predicts relationship stability and fulfilment? 11.00am Comfort break and discussion 11.30am Building empathy, how to use RIGAAR™ 1.00pm Lunch break 1.45pm Structuring therapeutic interventions, establishing goals, and moving forward 2.45pm Comfort break and discussion 3.00pm Valuing the bigger context 4.00pm Day ends Who is this course suitable for? Anyone considering working therapeutically with couples Psychotherapists and counsellors already working with couples who would like additional insights, tools and strategies to use Anyone involved in mental health or whose work involves dealing with couples or families, including: social workers, psychologists, teachers, GPs and health visitors Anyone who is interested in learning solution focused, brief therapy interventions, working from the human givens approach, to facilitate a rapid process of change for couples in distress Anyone wanting to overcome their own insecurity in a relationship or to learn more about the myriad dynamics that come into play in relationships will benefit from the information given on this course. Please Note This course is not a substitute for therapy.