• Professional Development
  • Medicine & Nursing
  • Arts & Crafts
  • Health & Wellbeing
  • Personal Development

SAFe Scrum Master

By IIL Europe Ltd

SAFe® Scrum Master Build your skills as a high-performing team member of an Agile Release Train (ART) and prepare to support the facilitation of team and program events when you become a SAFe® 5 Scrum Master (SSM). In this course, you'll gain an understanding of the role of Scrum Master in a SAFe® enterprise. Unlike traditional Scrum Master training that focuses on the fundamentals of team-level Scrum, the SAFe® Scrum Master course explores the role of the Scrum Master in the context of the entire enterprise and prepares you to successfully plan and execute the Program Increment (PI), the primary enabler of alignment throughout all levels of a SAFe® organization. What you will Learn To perform the role of a SAFe® Scrum Master, attendees should be able to: Describe Scrum in a SAFe® enterprise Facilitate Scrum events Facilitate effective Iteration execution Support effective Program Increment execution Support relentless improvement Coach Agile teams for maximum business results Support DevOps implementation Build a high-performing ART by becoming a servant leader and coach Develop an action plan to continue your learning journey Introducing Scrum in SAFe® Characterizing the role of the Scrum Master Experiencing Program Increment planning Facilitating Iteration execution Finishing the Program Increment Coaching the Agile team

SAFe Scrum Master
Delivered In-Person in LondonFlexible Dates
£1,795

SAFe Scrum Master: In-House Training

By IIL Europe Ltd

SAFe® Scrum Master: In-House Training Build your skills as a high-performing team member of an Agile Release Train (ART) and prepare to support the facilitation of team and program events when you become a SAFe® 5 Scrum Master (SSM). In this course, you'll gain an understanding of the role of Scrum Master in a SAFe® enterprise. Unlike traditional Scrum Master training that focuses on the fundamentals of team-level Scrum, the SAFe® Scrum Master course explores the role of the Scrum Master in the context of the entire enterprise and prepares you to successfully plan and execute the Program Increment (PI), the primary enabler of alignment throughout all levels of a SAFe® organization. What you will Learn To perform the role of a SAFe® Scrum Master, attendees should be able to: Describe Scrum in a SAFe® enterprise Facilitate Scrum events Facilitate effective Iteration execution Support effective Program Increment execution Support relentless improvement Coach Agile teams for maximum business results Support DevOps implementation Build a high-performing ART by becoming a servant leader and coach Develop an action plan to continue your learning journey Introducing Scrum in SAFe® Characterizing the role of the Scrum Master Experiencing Program Increment planning Facilitating Iteration execution Finishing the Program Increment Coaching the Agile team

SAFe Scrum Master: In-House Training
Delivered in London or UK Wide or OnlineFlexible Dates
£1,795

Petroleum Geochemistry in Petroleum Exploration

By EnergyEdge - Training for a Sustainable Energy Future

Enhance your knowledge in petroleum geochemistry with EnergyEdge's course on petroleum exploration. Enroll now!

Petroleum Geochemistry in Petroleum Exploration
Delivered in Internationally or OnlineFlexible Dates
£2,399 to £2,599

Complete Maya Beginner to Advanced Training

By ATL Autocad Training London

Why Choose Complete Maya Beginner to Advanced Training? Maya's extensive toolkit includes modeling, animation, simulation, and more, amplifying your versatility and influence in the 3D production pipeline. Click here for more info: Website Beginners or those with basic 3D knowledge. No specific digital media background is required. Duration: 40 hours Training Approach: 1-on-1 Sessions. Schedule: Customize your schedule by pre-booking a convenient hour of your choice, available Monday to Saturday between 9 am and 7 pm Course Structure: I. Introduction to Maya (3 hours) Maya Overview and Applications Interface Navigation and Basic Tools Project Creation and Management II. Basic Polygon Modeling (6 hours) Fundamentals of Polygon Modeling Creating and Editing Basic Shapes Advanced Techniques: Extrusions, Bevels, and NURBS for Organic Shapes III. Intermediate Modeling (6 hours) Advanced Polygon Modeling: Booleans, Deformers, and Surfaces Architectural Model Creation Sculpting Tools for Organic Shapes IV. Texturing and Materials (6 hours) Introduction to Texturing and Material Application Texture Mapping, UV Unwrapping, and Shaders Painting Textures with 3D Paint Tool V. Lighting and Rendering (6 hours) Basic and Advanced Lighting Techniques Realistic Lighting Environments Camera Setup, Composition, and Rendering VI. Animation (9 hours) Keyframe Animation and Animation Curves Character Rigging and Animation Complex Character Rigs, Lip Sync, Facial Animation, Dynamics, and Simulations VII. Rigging (4 hours) Skeleton Creation and Joint Binding Weight Maps and Simple to Complex Rigging Systems VIII. Special Effects (4 hours) Particle Systems, Fluid Dynamics, Fire, and Explosions Advanced Simulations with nCloth and nParticles Paint Effects and Mash Networks IX. Advanced Rendering Techniques (2 hours) Render Layers, Passes, and Global Illumination Mental Ray Rendering and Settings X. Conclusion and Next Steps (1 hour) Course Review, Tips for Further Learning Q&A Session and Feedback Please note that the course outline is flexible and can be tailored based on the learners' needs and proficiency levels. Autodesk Maya Basics to Advanced Level Course: Modeling: Surfaces, Control Vertex, Polygons, Extrusion Techniques, Subdiv Modeling, and More Deformations: Twist, Lattice, Flare, Bend Tools Shapes: Lines, Pen Tools, Surface Manipulation Techniques Animations: Keyframe Setup, Path Animations, Skeletons, IK Handles, Skinning Dynamics and Special Effects: Particle Systems, Fluid Dynamics, Lighting Effects, and Advanced Simulations Texturing and Rendering: Diffuse and Bump Mapping, Reflections, Shaders, Lights, and Camera Techniques Fluid Effects and Ncloth: 2D and 3D Containers, Collision Effects, Wind Simulations, and Gravity Control Rendering: Image and Animation Rendering, Playblast, Resolution Controls, and Output Formats. Advanced Modeling: Master intricate 3D models, including polygon, NURBS, and architectural modeling. Expert Texturing: Create realistic textures, apply shaders, and utilize the 3D paint tool. Complex Animation: Rig characters, perform lip sync, facial animation, and dynamic simulations. Special Effects Mastery: Understand particle systems, fluid dynamics, fire effects, and advanced simulations. Rendering Expertise: Grasp advanced rendering techniques, including layers, passes, and global illumination. Comprehensive Rigging: Develop joints, skeletons, and advanced rigging systems for characters and objects. Fluid Dynamics Proficiency: Manipulate 2D/3D fluid containers, create collision effects, and work with wind/gravity simulations. Advanced Lighting and Camera: Perfect lighting, shadows, and special effects. Master camera setups for diverse visual compositions. Recommended Books: "Introducing Autodesk Maya 2023" by Dariush Derakhshani and Randi L. Derakhshani "Mastering Autodesk Maya 2023" by Todd Palamar "Maya Character Creation: Modeling and Animation Controls" by Chris Maraffi "Maya Secrets of the Pros" by John Kundert-Gibbs and Dariush Derakhshani "The Art of 3D Computer Animation and Effects" by Isaac Victor Kerlow Advanced Maya Training Tailored to You: Elevate your Maya skills with specialized training covering essential areas like modeling, UV mapping, texturing, lighting, camera movement, and rigging. Your learning experience is personalized to match your unique requirements and preferences. Discuss your goals with our trainer, and we'll create a syllabus tailored just for you. Flexible Training Choices: Select between in-person sessions at our UK center or attend live online classes, offering convenience and accessibility. Certified Instructors: Benefit from expert guidance provided by Autodesk Authorized Trainers from London Design Training Course. Hands-On Learning: Our practical approach combines theory with step-by-step demonstrations, allowing ample time for hands-on practice on your computer with Maya. You'll retain all the files you create. Compatibility Across Platforms: Maya training caters to both Windows and Mac users, ensuring compatibility with various versions of Maya. Comprehensive Training Package: Participants receive an e-certificate upon successful completion, validating their Maya training. Lifetime Support: Enjoy a lifetime of email support post-training, ensuring assistance with any queries or challenges that arise. Tailored to Your Version: Training can be adapted to your preferred Maya version, ensuring you learn using the most relevant and up-to-date software features. Download Maya  https://www.autodesk.co.uk  Highly skilled mentors with practical experience. Cutting-edge facilities ensuring an immersive learning environment. Comprehensive courses spanning diverse design disciplines. Practical projects to enhance your portfolio. Networking avenues within the dynamic design community. Skills attuned to current industry trends. Opportunities for professional growth. Choose from flexible in-person or online classes. Internationally recognized training credentials. Engage in London's thriving art and design scene.

Complete Maya Beginner to Advanced Training
Delivered in London or OnlineFlexible Dates
£1,680

ISO 27001 Lead Auditor

5.0(1)

By Cognicert Limited

The “ISO 27001: 2013 Lead Auditor” course provides comprehensive training in the ISO 27001: 2013 standard and all its requirements from the Lead auditor’s point of view, as well as basic skills necessary to Lead audit activities. It’s a practical-oriented training that should be considered “a must” for every ISO 27001: 2013 Lead auditor.

ISO 27001 Lead Auditor
Delivered In-PersonFlexible Dates
£1,250

Revit V-Ray 3ds Max Visualization Training Course

By ATL Autocad Training London

Why Learn Revit V-Ray 3ds Max Visualization Training Course? Revit is perfect for architecture, and 3ds Max, with V-Ray rendering, offers super results. Autodesk Revit Interoperability integrates Revit and 3ds Max seamlessly, combining metadata, materials, and lighting. Architects and designers using 3ds Max tools for architectural designs. Check our Website Booking: 1-on-1 Duration: You can split these 40 hours over as many days, Mon to Sat between 9 am to 7 pm, or call 02077202581 to book In-person or Live Online Module 1: Revit Fundamentals (16 hours) Introduction to Revit: Acquaint yourself with Revit's essential concepts and tools. Interface and Workspace: Navigate Revit's interface and workspace seamlessly. Building Information Modeling (BIM) Workflow: Grasp the fundamental BIM workflow principles for effective modeling. Basic Building Model Creation: Learn to craft a foundational building model using Revit. Basic Modeling Techniques: Master elements like walls, doors, windows, floors, roofs, stairs, and railings. Advanced Revit Modeling: Dive into advanced topics, including family creation and working with intricate geometries. Annotation and Documentation: Enhance your projects with text, dimensions, schedules, and efficient printing/exporting methods. Module 2: 3ds Max Mastery (16 hours) Introduction to 3ds Max: Familiarize yourself with the core aspects and interface of 3ds Max. 3D Modeling Workflow: Understand the intricacies of creating basic 3D models in 3ds Max. Basic 3D Modeling Techniques: Work with primitive shapes, splines, and create complex 3D models. Materials and Textures: Explore the material editor, apply materials, and craft realistic textures. Lighting and Cameras: Learn to illuminate scenes, utilize the daylight system, and optimize camera angles. Module 3: V-Ray Rendering Proficiency (8 hours) Introduction to V-Ray: Grasp the fundamentals of V-Ray, including its interface and workflow. V-Ray Materials and Textures: Understand the intricacies of V-Ray materials and textures for lifelike renderings. Basic Rendering Techniques: Dive into essential rendering techniques, including lighting adjustments and global illumination. Advanced Rendering Methods: Explore advanced techniques to elevate the quality of your renders. Gain expertise in Revit, 3ds Max, and V-Ray through our comprehensive training, mastering the core concepts and advanced techniques necessary for stunning architectural visualizations.   Upon completing the course, you will: Master Architectural Modeling: Proficiently create intricate architectural models using Revit and 3ds Max. Visualize Realistically: Utilize advanced rendering techniques in V-Ray for lifelike visualizations with realistic lighting and materials. Efficient Documentation: Learn annotation and documentation skills for clear and effective project communication. Enhance Collaboration: Understand file interoperability for seamless collaboration with diverse software platforms. Build a Professional Portfolio: Create a diverse portfolio showcasing your skills in architectural visualization. Career Opportunities: Upon completion, you can pursue roles such as: Architectural Visualizer 3D Modeler Render Artist BIM Specialist Freelancer/Consultant Architectural Technician Visualization Trainer Mastering these tools opens doors to versatile career opportunities in architectural visualization. Download Revit Download 3ds max Download Vray Revit and 3dsMax V-Ray Visualization Training: Master architectural visualization with our intensive course blending Revit, 3dsMax, and V-Ray. Dive into modeling, materials, lighting, and rendering for photorealistic results. Course Highlights: Comprehensive Learning: Cover fundamental and advanced techniques in Revit and 3dsMax, enhancing your visualization skills. V-Ray Expertise: Explore advanced V-Ray rendering techniques, from global illumination to realistic material creation. Real-World Projects: Work on industry-relevant projects, building a portfolio of professional-grade visualizations. Flexible Learning: Choose in-person or live online sessions for interactive instruction and engaging discussions. Lesson Recordings: Access session recordings to review concepts, reinforcing your learning at your own pace. Lifetime Support: Enjoy lifetime email support for ongoing guidance from experienced instructors, ensuring your success beyond the course. Enroll now to transform your architectural designs into captivating visualizations, impressing clients with your skills and creativity. Join our training for a comprehensive learning experience, enhancing your expertise in Revit, 3dsMax, and V-Ray. Revit | 3ds max | V-Ray Course Benefits: Comprehensive Skill Set: Master Revit, 3dsMax, and V-Ray for exceptional architectural visualization, from basic modeling to advanced rendering. Realistic Rendering: Harness V-Ray's capabilities for lifelike visuals, covering global illumination, materials, and textures. Practical Experience: Work on industry-relevant projects, building a professional portfolio with hands-on exercises. Flexible Learning: Choose in-person or live online sessions for interactive instruction and discussion, tailored to your preferences. Review Resources: Access recorded class sessions to reinforce your knowledge and skills at your convenience. Lifetime Support: Enjoy lifetime email support from experienced instructors, ensuring ongoing guidance for your projects.

Revit V-Ray 3ds Max Visualization Training Course
Delivered in London or OnlineFlexible Dates
£1,584

ISO 3834 Fusion Welding Quality Lead Auditor Course

5.0(1)

By Cognicert Limited

ISO 3834:2021 (Quality requirements for fusion welding of metallic materials) Lead Auditor” course provides comprehensive training for participants to be able to understand and audit each and every ISO 3834:2021 guidelines in ensuring orgnaisation compliance and continual improvement in the welding industry

ISO 3834 Fusion Welding Quality Lead Auditor Course
Delivered In-Person in InternationallyFlexible Dates
£1,200

DMI Expert- Certified Digital Marketing Expert

By London School of Science and Technology

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI Expert- Certified Digital Marketing Expert
Delivered In-PersonFlexible Dates
£1,500

DMI Specialist Strategy

By London School of Science and Technology

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI Specialist Strategy
Delivered In-PersonFlexible Dates
£1,500

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI Specialist Search
Delivered In-PersonFlexible Dates
£1,500