847 Courses in London

Introduction to Virtualization course description A comprehensive tour of virtualization. The course concentrates on the actual technologies involved as opposed to any one vendor solution. What will you learn Explain the concepts of virtualization. Partition servers. Create Virtual Machines. Introduction to Virtualization course details Who will benefit: Anyone looking for an introduction to Virtualization. Prerequisites: None. Duration 2 days Introduction to Virtualization course contents Virtualization Concepts What is Virtualisation? What are virtual machines (VMs)? Virtualisation Landscape. Network Virtualisation. Suitability for Organisations. Advantages of deploying Virtualisation. Downsides of deploying Virtualisation. Overview of Virtualisation products. Hypervisors What is a hypervisor? Difference between type 1 and 2 hypervisors. Available hypervisors. Hypervisors and device drivers. Hands on: Installing Oracle VirtualBox on Windows. Creating/Importing/Configuring VMs. Virtualization Hosts Hardware and resource requirements. Installation of the hypervisor. Hands on: Installing Hyper-V role into Windows Server. Creating/Importing/Configuring VMs. Virtual Machines Creating virtual machines. Resource requirements. Settings. Installation of the guest OS. Additional tools/ extensions for hypervisor integration. VM files and their uses. Virtual hard disk and their formats. Hardware pass through. Hands on: Connecting to VMWare ESXi via WebGUI and using ESXi to create/import/configure VMs. VM Snapshots/Checkpoints What is a snapshot? How to use them and how they impact performance? Creating/deleting/merging of snapshots. Hands on: Using ESXi to create/manage snapshots. Command Line use on the Hypervisor Interacting with the hypervisor through the command line. Simple commands to configure the hypervisor and VMs. Simple scripts. Hands on: Connecting to VMWare ESXi via PowerCLI to manipulate VMs and snaphshots. Virtualization Storage Different types of storage: local vs remote. Local and remote storage technologies. Configuring storage. Hands on: Using ESXi to deploy VMs on remote NFS storage. Virtual Networking How is networking done in virtualization environments. What is a virtual switch and vNIC and what are their performance characteristics? NIC teaming and trunking in the virtual world. Port groups and isolation. Physical NICs and their use in virtual switches. Hands on: Using ESXi to create and configure vswitches and networking. Templates and clones What is a template? What is a clone? When to use templates and clones to optimize VM deployment. Migrating/Importing VMs What is migration? Migrating compute and storage. Importing VMs from files or physical machines. Hands on: Using VMWare vCenter Server to clone/ template/migrate VMs, tag resources, create local user accounts and assign permissions. VMs and Backups Taking backups of your VMs. Restoring your VMs from backups. Virtualization and Licensing Different licensing models and costs. Containerization Concepts What is a container and how is it different from a virtual machine. When to use containers. Docker and Kubernetes

Essential OTN training course description An In-depth introduction to the terminology and technology that will comprise tomorrow's Optical Transport Networks. What will you learn Describe the problems with old technologies. Identify the purpose of new technologies. Describe the functionality of the various transmission mediums available Identify OTN features and functionality. Define the issues involved in equipment and application rollout. Essential OTN training course details Who will benefit: Anyone wishing to learn OTN. Prerequisites: SDH foundation or Essential DWDM Duration 2 days Essential OTN training course contents Scope, References Terms and definitions, Abbreviations and Conventions Optical transport network interface structure Multiplexing/mapping principles and bit rates Optical transport module (OTM-n.m, OTM-nr.m, OTM-0.m and OTN 0.mvn) Physical specification of the ONNI Optical channel (OCh) Optical channel transport unit (OTU) Optical channel data unit (ODU) Optical channel payload unit (OPU) OTM overhead signal (OOS) Overhead description and maintenance signals Mapping of client signals and concatenation Mapping ODUk signals into the ODTUjk signal Forward error correction using 16-byte interleaved RS (255,239) codecs ODUk tandem connection monitoring (TCM) overhead OPUk Multiplex Overhead Amendment 2 including: OTN Multiplexing and Mapping, Basic signal structure, ODTU12, ODTU13, ODTU23, OPUk Multiplex Overhead, OPUk Multiplex Structure Identifier (MSI). OPU2 Multiplex Structure Identifier (MSI), OPU3 Multiplex Structure Identifier (MSI), OPUk Payload Structure Identifier Reserved overhead (RES), ODU1 into ODU2 multiplexing, ODU2 into ODU3 multiplexing, ODU1 into ODU3 multiplexing Amendment 3 including: 40 Gbit/s ODU3/OTU3 and 100 Gbit/s ODU4/OTU4, Support of gigabit Ethernet services via ODU0, ODU2e, ODU3 and ODU4, ODU0 and ODUFlex, Multi-lane OTU3 and OTU4 interfaces, Support for InfiniBand Amendment 4 including: OTSn OTN synchronization messaging channel (OSMC) overhead, FC-1600 Amendment 5 Including: ODUk.ts, OTU0LL (OTU0 low latency), OTSiA (optical tributary signal assembly). OTSiG (optical tributary signal group), OTSiG-O (optical tributary signal overhead), CMEP (connection monitoring end- point), CMOH (connection monitoring overhead), MOTU (Multi-OUT), MOTUm (Multi-OTU with management), OTUCn-M (Optical Transport Unit-Cn, with n OxUC overhead instances and 5G tributary slots). SOTU (Single-OUT). SOTUm (Single-OTU with management). Modified bit rates and capacity for OTU1/2/3/4 OTM.nr.m, OTM.n.m, OTM.0.3v4, OTM 0.4v4 Mapping of CBR2G5, CBR10G, CBR10G3 and CBR40G signals into OPUk 64B/66B and 513B block code format PCS lane alignment marker for 40GBASE-R and 100GBASE-R PT=20/PT=21 and AMP/GMP options OTL 4.10 to OTL 4.4 gearbox ODU switching and Line protection Schemes 10 x 10 MSA Overview of current and future coherent and noncoherent technologies 40Gbit and 100Gbit compliant ROADM's Implementers Guide including replacement terms. Differing vendor's equipment and their implementations Individual and group planning exercises: Upgrade a customer STM-64/10G network to a 40G/ OTN network. Upgrade a customer old 16 Wavelength WDM network to be OTN compliant. Implement a new customer 40 wavelength OTU3 OTN compliant MSPP (DWDM) network. Design a cost-effective solution where we can hand over circuits using 'Optical Transport Lanes'.

About this Training Course  Exploration and production technology, equipment specification and processes have a unique language that must be conquered by executives such as you. A confident understanding of the technical jargon and a visual appreciation of the various pieces of equipment used provides for an overall 'big picture' of industry value chain. This serves as an excellent foundation for smooth communication and increased efficiency in inter-department project team efforts. Gain a comprehensive overview of the entire value chain and process of oil & gas upstream operations and business in this 3 full-day training course. Training Objectives By attending this industry fundamentals training course, participants will be better able to: Appreciate the dynamics of world energy demand & supply and its impact on pricing Understand the formation of petroleum reservoirs and basic geological considerations Examine the exploration process to gain an overview of the technical processes involved Gain a comprehensive overview of drilling activities - from pre-drilling preparation, through to well drilling, well evaluations and post drilling activities Get familiarised with the common production methods and the different stages of its processes Integrate your understanding of asset maintenance and downstream supply chain activities Better visualise through video presentations the various exploration equipment/ technologies and understand the major cost components Target Audience This course will be useful and applicable, but not limited to: Accounting Administration Business Development Commercial Construction E & P IT / Data Finance Finance & Treasury Health & Safety Human Resource Joint Venture Co-ordinators Legal Logistics Materials Planning Procurement Sales & Marketing Senior Management Sourcing Strategic Planning Supply Chain Tender Contract Course Level Basic or Foundation Training Methods Multi-media presentation methodology to enable better understanding and appreciation technical jargon and equipment applied in the field A pre-course questionnaire to help us focus on your key learning objectives Detailed reference manual for continuous learning and sharing Limited class size to ensure one to one interactivity Trainer Your expert course leader worked for BP for 28 years as a Research Associate and Team Leader, working on Feasibility Studies and acting as a trouble shooter covering all aspects of BPs businesses. These covered field Development Project in the North Sea and several novel resource recovery techniques which were taken from Concept to Field Pilot trials in Canada. His specific work in the offshore area covered Subsea Robotics / Automation, Seabed Production Concepts, Seabed Excavation Methods, Underwater Repair Techniques, Flexible Riser Studies and Maintenance Cost Reductions. After leaving BP in 1992, he continued working in the offshore oil industry through Azur Offshore Ltd, including activities in the assessment of Emerging and Novel Technologies, Technical and Economic Audits, Studies, Production Sharing Agreement Evaluations, Safety and Environmental issues. Clients have included Chevron UK, BP Exploration, British Gas, Technomare, Trident Consultants, Fina UK and Cameron France. He is a regular University lecturer at Crandfield School of Industrial Sciences (UK) and is a course Group Project external examiner for Crandfield. He also lectures on offshore oil industry activities at ENSIETA (France), the Technical University of Delft (Holland) and the Northern Territories University in Darwin (Australia). He is an active member of the UK Society for Underwater Technology (SUT) and serves on their Subsea Engineering and Operations Committee. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

About this training course Business Impact: The main aim is to provide insight and understanding of data analytics and machine learning principles through applications. Field data is used to explain data-analysis workflows. Using easy to follow solution scripts, the participants will assess and extract value from the data sets. Hands-on solution approach will give them confidence to try out applicable techniques on data from their field assets. Data analysis means cleaning, inspecting, transforming, and modeling data with the goal of discovering new, useful information and supporting decision-making. In this hands-on 2-day training course, the participants learn some data analysis and data science techniques and workflows applied to petroleum production (specifically artificial lift) while reviewing code and practicing. The focus is on developing data-driven models while keeping our feet closer to the underlying oil and gas production principles. Unique Features: Eight business use cases covering their business impact, code walkthroughs for most all and solution approach. Industry data sets for participants to practice on and take home. No software or complicated Python frameworks required. Training Objectives After the completion of this training course, participants will be able to: Understand digital oil field transformation and its impact on business Examine machine learning methods Review workflows and code implementations After completing the course, participants will have a set of tools and some pathways to model and analyze their data in the cloud, find trends, and develop data-driven models Target Audience This training course is suitable and will greatly benefit the following specific groups: Artificial lift, production and facilities engineers and students to enhance their knowledge base, increase technology awareness, and improve the facility with different data analysis techniques applied on large data sets Course Level Intermediate Advanced Training Methods The course discusses several business use-cases that are amenable to data-driven workflows. For each use case, the instructor will show the solution using a data analysis technique with Python code deployed in the Google cloud. Trainees will solve a problem and tweak their solution. Course Duration: 2 days in total (14 hours). Training Schedule 0830 - Registration 0900 - Start of training 1030 - Morning Break 1045 - Training recommences 1230 - Lunch Break 1330 - Training recommences 1515 - Evening break 1530 - Training recommences 1700 - End of Training The maximum number of participants allowed for this training course is 20. This course is also available through our Virtual Instructor Led Training (VILT) format. Prerequisites: Understanding of petroleum production concepts Knowledge of Python is not a must but preferred to get the full benefit. The training will use the Google Collaboratory environment available in Google-Cloud for hands-on exercises Trainees will need to bring a computer with a Google Chrome browser and a Google email account (available for free) Trainer Your expert course leader has over 35 years' work-experience in multiphase flow, artificial lift, real-time production optimization and software development/management. His current work is focused on a variety of use cases like failure prediction, virtual flow rate determination, wellhead integrity surveillance, corrosion, equipment maintenance, DTS/DAS interpretation. He has worked for national oil companies, majors, independents, and service providers globally. He has multiple patents and has delivered a multitude of industry presentations. Twice selected as an SPE distinguished lecturer, he also volunteers on SPE committees. He holds a Bachelor's and Master's in chemical engineering from the Gujarat University and IIT-Kanpur, India; and a Ph.D. in Petroleum Engineering from the University of Tulsa, USA. Highlighted Work Experience: At Weatherford, consulted with clients as well as directed teams on digital oilfield solutions including LOWIS - a solution that was underneath the production operations of Chevron and Occidental Petroleum across the globe. Worked with and consulted on equipment's like field controllers, VSDs, downhole permanent gauges, multiphase flow meters, fibre optics-based measurements. Shepherded an enterprise-class solution that is being deployed at a major oil and gas producer for production management including artificial lift optimization using real time data and deep-learning data analytics. Developed a workshop on digital oilfield approaches for production engineers. Patents: Principal inventor: 'Smarter Slug Flow Conditioning and Control' Co-inventor: 'Technique for Production Enhancement with Downhole Monitoring of Artificially Lifted Wells' Co-inventor: 'Wellbore real-time monitoring and analysis of fracture contribution' Worldwide Experience in Training / Seminar / Workshop Deliveries: Besides delivering several SPE webinars, ALRDC and SPE trainings globally, he has taught artificial lift at Texas Tech, Missouri S&T, Louisiana State, U of Southern California, and U of Houston. He has conducted seminars, bespoke trainings / workshops globally for practicing professionals: Companies: Basra Oil Company, ConocoPhillips, Chevron, EcoPetrol, Equinor, KOC, ONGC, LukOil, PDO, PDVSA, PEMEX, Petronas, Repsol, , Saudi Aramco, Shell, Sonatrech, QP, Tatneft, YPF, and others. Countries: USA, Algeria, Argentina, Bahrain, Brazil, Canada, China, Croatia, Congo, Ghana, India, Indonesia, Iraq, Kazakhstan, Kenya, Kuwait, Libya, Malaysia, Oman, Mexico, Norway, Qatar, Romania, Russia, Serbia, Saudi Arabia, S Korea, Tanzania, Thailand, Tunisia, Turkmenistan, UAE, Ukraine, Uzbekistan, Venezuela. Virtual training provided for PetroEdge, ALRDC, School of Mines, Repsol, UEP-Pakistan, and others since pandemic. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

PC fundamentals training course description A basic introductory course for those who have never worked with PCs before. The principle target audience is for those who will become PC support people. What will you learn Cable PCs. Perform preventive maintenance on PCs Run Windows and start applications. Use Microsoft Office applications. Customise Windows. PC fundamentals training course details Who will benefit: Anyone new to PCs. Prerequisites: None. Duration 3 days PC fundamentals training course contents PC hardware Overview of components inside a PC, cabling up a PC, preventive maintenance, cleaning mice, hardware screen controls, booting a PC. Windows overview Versions of Windows, Starting Windows, logging on, shutting down. Using Windows The desktop, the start menu and submenus, getting help, shutting down Windows, switching between applications, sizing and controlling windows, special keys on the keyboard. Accessing files and folders Folders and files, Windows explorer, IE, creating, viewing and manipulating folders, creating, viewing and manipulating files, permissions, bits and bytes, the recycle bin, undeleting and undoing, formatting floppy disks, using floppy disks DOS Accessing DOS, basic DOS commands, drives. Microsoft Office Word documents, Excel spreadsheets, emails, browsing the Internet, printing files, managing print queues. Printing Overview, printing, properties Customisation Customising the task bar, customising the start menu. The control panel, mouse and display properties, Desktop settings, setting the date and time. Networking overview Workgroups and domains, Accessing file and print resources

About this Virtual Instructor Led Training (VILT) This 2 half-day Virtual Instructor-Led Training (VILT) course will guide participants on the technoeconomic aspects of capture, utilization and geological storage of carbon dioxide. The VILT course will address the methods and techniques used in the technoeconomic assessment of Carbon Capture, Utilization & Storage (CCUS) projects. It will explore in detail the factors that affect the cost-effectiveness of current and emerging technologies for CO2 capture, transport and geological storage, including monitoring and verification. Given that the successful deployment of CCUS may require economic incentives, technical and economic drivers such as technological innovation, optimization, source sink matching and emerging opportunities will also be discussed. In addition, using several worked examples and case studies, this VILT course will explain the principles behind the analysis of the costs and opportunities of a CCS / CCUS project from source to sink and examines the possibilities of using carbon dioxide from an economic perspective. Training Objectives Upon completion of this VILT course, participants will be able to: Describe the economic considerations for CCS / CCUS projects Measure and calculate the cost-effectiveness of CCS / CCUS Identify the economic drivers for CCS / CCUS Understand the value of source to sink matching Outline the economic and environmental opportunities as well as challenges with using carbon dioxide injection in a range of applications Recognize niche opportunities for CO2 storage (coal seams, basalts, salt and others)   Target Audience This VILT course is ideally suited for a technical audience such as geoscientists, petroleum and chemical engineers as well as professionals such as economists, regulators, legal staff and managers wishing to learn more about the details of economic aspects and the basis for techno-economic analysis of Carbon Capture, Utilization and Storage projects. The VILT course is presented in an interactive workshop format, allowing for discussions. Participants should have: Basic background knowledge of CCUS technologies Experience with oil and gas, coal or other energy projects Basic understanding of the energy industry Course Level Basic or Foundation Training Methods The VILT course will be delivered online in 2 half-day sessions comprising 4 hours per day, with 2 breaks of 15 minutes per day. The VILT course is presented in an interactive workshop format that allows discussion. Course Duration: 2 half-day sessions, 4 hours per session (8 hours in total). Trainer Your expert course leader received his B.Eng. in Chemical and Environmental Systems in 2002 from Tecnológico de Monterrey, Mexico, and his Ph.D. in Chemical Engineering in 2008 from the University of New South Wales (UNSW), in Sydney, Australia, at the UNESCO Centre for Membrane Science and Technology. His doctoral used computational fluid dynamics (CFD) to analyse the flows within membrane modules used for water treatment and desalination. He also worked on a desalination linkage project between the UNSW and the European Union, as part of Framework Programme 6. From 2009 to 2014, he worked for the Cooperative Research Centre for Greenhouse Gas Technologies (CO2CRC), where he led the research into CO2 Transport Networks, co-led the development of a techno-economic model for the analysis of Carbon Capture and Storage (CCS) projects, and collaborated on several consultancy and feasibility studies conducted by CO2CRC for both Government and Industry. From 2014 to 2019, he held a CONACYT Research Fellowship at the Instituto Tecnológico de Sonora (ITSON) in Mexico, where he led collaborative research projects dealing with RO membrane biofouling (IHE-Delft), membrane modifications, solar energy use for desalination (CSIR-CSMCRI India) and CFD modelling of the hydrodynamics in membrane modules (UMP Malaysia). Since July 2019, he is a Research Fellow in the School of Chemical and Biomolecular Engineering at the University of Sydney, where his research focuses on finding ways to reduce the cost, energy use and environmental impact of technologies for providing clean energy and water. From 2015 to 2020, he was a Member of the Board of Directors of the Mexican Society of Membrane Science and Technology. He guest edited a special edition on CCS for the Journal 'Technologies' and is currently an Editorial Board member for the journal, 'Energies', a peer-reviewed open-access scientific journal. His research interests include improving the efficiency of osmotic membrane separation processes, modelling complex processes involving heat and mass transfer, and exploring the economic drivers of low emission technologies such as the Carbon Capture and Storage (CCS) chain. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

The three-day IOSH Managing Safely course is the most popular training of its type in the world. 

Gain expertise in IFRS accounting for the oil and gas sector with our industry-focused training course. Enroll today with EnergyEdge.

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate