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This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
Risograph printing intro workshop. Learn to print with GOOD STUDIO Brixton!
Adobe Dreamweaver is an industry leading web design and HTML editor software. First-time Dreamweaver users may feel overwhelmed by the amount of options, panels and menus across the interface, but our Dreamweaver course will quickly familiarise you with the layout giving you access to advanced controls over CSS elements, and the ability to view how a webpage will look when displayed on different size device screens. Our one day Adobe Dreamweaver course will enable you to build and manage professional, well designed and standards compliant websites using the software. HTML and CSS concepts are covered.
This beginner's WordPress course will enable you to create your own website using the world's favourite content management system. The user friendly web based software enables you to quickly and easily get your website up and running. This one day course will teach you how to write, edit and manage your WordPress site and also to use image, audio and video content. Whether you are seeking to learn WordPress for your own personal posts or for business and marketing purposes this course will get you up and running right away.
Live online course with study materials and certificate of completion included Adobe Dreamweaver is an industry leading web design and HTML editor software. First-time Dreamweaver users may feel overwhelmed by the amount of options, panels and menus across the interface, but our Dreamweaver course will quickly familiarise you with the layout giving you access to advanced controls over CSS elements, and the ability to view how a webpage will look when displayed on different size device screens. Our one day Adobe Dreamweaver course will enable you to build and manage professional, well designed and standards compliant websites using the software. HTML and CSS concepts are covered. Description Completing this course will enable you to do the following and more: Become familiar with the Adobe Dreamweaver Interface Understand Site management Create a website Work with multiple pages Use and understand Cascading Style Sheets Work with graphics Create hyperlinks Learn how to best organise pages for logical site structure Use best practice and SEO considerations UCreate and use templates Understanding accessibility For the full course content please download the course information pdf listed above. Who is this course for? This workshop is suitable for anyone with basic PC or Mac skills who wishes to learn how to use Adobe Dreamweaver. No previous knowledge or experience of Dreamweaver is necessary. Requirements Attendees should have basic PC or Mac skills. You will need a broadband internet connection to participate in this live online course. Certificates Certificate of completion Digital certificate - Included
Live online course with study materials and certificate of completion included This beginner's WordPress course will enable you to create your own website using the world's favourite content management system. The user friendly web based software enables you to quickly and easily get your website up and running. This one day course will teach you how to write, edit and manage your WordPress site and also to use image, audio and video content. Whether you are seeking to learn WordPress for your own personal posts or for business and marketing purposes this course will get you up and running right away. Resources Introduction to WordPress Description Completing this course will enable you to do the following and more: Become familiar with the WordPress CMS Install and configure WordPress Manage WordPress themes Understand the WP interface and the dashboard Add users and assigning different user roles Set-up reading options Create, add, update and assign menus Understand Posts and Pages Edit and format content Use the Gutenberg block editor Create and manage your homepage Carry out customisations Understand SEO optimisation For the full course content please download the course information pdf listed above. Who is this course for? This workshop is suitable for anyone with basic PC or Mac skills who wishes to learn how to create and manage websites with WordPress. No previous knowledge or experience of WordPress is necessary. Requirements Attendees should have basic PC or Mac skills. You will need a broadband internet connection to participate in this live online course. Certificates Certificate of completion Digital certificate - Included
Workshop objectives 1-Introduction to Systematic Reviews 2- Formulating the Research Question 3- Developing a Protocol 4- Literature Search 5- Study Selection 6- Data Extraction 7- Quality Assessment: 8- Data Synthesis 9- Reporting and Publication: 10- How to write a scoping review A certificate from Research'Kraft will be given after successful completion.
Harness the energy is an explorative workshop introducing the notion of utilising and intuitively listening to the energy shared between a group of people. Whether we realise it or not, we all give off certain energies at any time. These energies can affect change, sometimes positively, sometimes negatively. This workshop enhances understanding of the power of our own energy transmissions through the use of compliciteÌ-based theatre techniques and exercises. This workshop will help participants become active and aware listeners, able to work better collaboratively to produce strong results. It will demonstrate the power of our own individual energy and the positive impact we can have when we learn to utilise the energy beneficially in different situations.
Live online course with study materials and certificate of completion included Adobe After Effects is recognised as an essential tool for motion graphics and visual effects. Our introductory Adobe After Effects course is designed for those new to post-production techniques, and would like to get the most from this immensely powerful application. Whether you are a motion graphics designer, a web designer, rich media artist or broadcast video editor, this course covers all the techniques you need to successfully start using, or significantly improve your command over, Adobe After Effects. Description Completing this course will enable you to do the following and more: Become familiar with the After Effects workspace Create animations using keyframes Understand keyframe interpolation and velocity Work with the graph editor to fine tune animations Work with Solid, Text and Null layers Work with masks, mattes and track mattes Create Compositions Incorporate video with Photoshop and Illustrator. Use video layering with transfer and blending modes Use Motion Tracker and 3D Camera Tracker Apply and animate Effects Use Colour Correction / Glows + Curves Use filters for special effects Render your final project For the full course content please download the course information pdf listed above. Who is this course for? This workshop is suitable for anyone who wishes to learn Adobe Afer Effects from scratch or wants to improve their existing knowledge of the program. Requirements Attendees should have basic PC or Mac skills. You will need a broadband internet connection to participate in this live online course. Certificates Certificate of completion Digital certificate - Included