“You don't take a photograph. You make it" - Ansel Adams Photography For Parents - Editing In Lightroom Next course starts 11 March 2024 Editing is an essential skill for anyone with even just a passing interest in photography. Much as we try, we can't always get everything right in camera and editing tools help us bring our vision to life, help correct problems and allow our images to look beautifully polished. We teach how to do all these things in Adobe Lightroom because it's a powerful, intuitive and affordable tool used by Pros around the world for that very reason. KEY COURSE INFO: Course type: Instructor-led Course duration: 4 weeks + prep module Course format: Online course with interactive edit-along live classes, feedback on your learning and support group WHAT YOU LEARN: From being able to correct issues such as over/under exposure, issues with colour or graininess to bringing your vision to life, creating mood and tone to your images, knowing how to use editing software is a must. But good and purposeful editing goes way beyond just slapping on a preset or a filter - in our course we teach you all about the tools - not just what all of them do but how, and we teach you how to know what to use and when to achieve certain effects.everything you need to allow you to style your photos, confidently use the software and fix common problems. editing to correct common photo problems creating good editing workflow using powerful precision tools editing to achieve beautiful skin tones using light and colour creatively editing to bring out a mood of a feel THIS IS THE COURSE FOR YOU IF : Love taking photos but want them to look more polished - with colours that pop and light that's perfectly balanced You want to be able to fix common issues such as under- or overexposure, white balance or colour casts so that you never need to bin an image just because it wasn't right straight out of camera You want to get more creative with light and colour to make the images look just like the moment felt. Bring on the moody edits or sun soaked edits or light kissed skin tones or creative black and white conversions You want to confidently use the editing techniques so you can bring your vision to life every time, without guesswork You want to be able to prepare your images for print so that your walls can beam with pride at the beauty that you captured Next Editing in Lightroom course starts 11 March 2024 4 core course modules plus prep module Support Facebook group Weekly edit-along live webinar Practice files to learn on Feedback on your images HERE IS WHAT YOU WILL LEARN in this course : Our Photo Editing in Lightroom course guides you through the photo editing process in Adobe Lightroom from start to finish – from setting it up correctly, organising your collections and creating a workflow that works for you, through learning the capabilities of all the editing tools - such as adjusting exposure, colours, light or sharpening the images; all the way to printing and creating photo books. We’ll show you how to create specific artistic effects ( high impact Black and white, vintage, light and airy, dark and moody etc ), and how to fix common photography problems ( grainy images, underexposed images, wrong colours etc). At the end of the course you will be able to confidently manage your photo collection with Lightroom, achieve desired artistic effects and make your photos truly stand out. Getting around in Lightroom and Lightroom Classic - shooting in full manual - but with clarity and purpose Correcting common problems - whether your photo started too dark or too bright, your child's face was in a shade, the white balance and colours were off, the grain was heavy, the light looked dull - you can fix it all within a couple of clicks in Lightroom Using Lightroom's super powerful intelligent masking tools to quickly and efficiently edit specific parts of your image - from brightening up the eyes to rescuing overblown skies Enhancing and adding beautiful light - light makes images stand out, but it can be hard capturing the atmosphere it creates in camera at times. Lightroom is where you can bring light to life and make your images feel how what you saw in real life Knowing how to shoot in camera so you can get the most in editing - photographers will often purposefully under or overexpose images in camera so that they have more chance of balancing the image just they way they want in Lightroom. INSIDE THE MODULES - aka WHAT DO YOU LEARN? Module 0: Getting set up in Lightroom This module is released a week before the course starts to give you a chance to fully familiarise yourself with the layout, structure and the best way of working in Lightroom Classic, including guidance of creating a smooth selection and culling process that helps you see and keep the best of your images, without getting bogged down with 100s near duplicates. Module 1: Getting Started In Lightroom - Global Edits In this module we introduce you to Lightroom's most powerful tools - the global edits. We help you understand how to tweak your images to achieve the effects you're after quickly - from adjusting over and under exposure, to correcting white balance in a few different ways, to having a play with my favourite Lightroom tool - the tone curve. Major Takeaways: At the end of the module you will have gained full control of lightroom key global tools and will be able to use them to correct any global - as in affecting the whole image - issues with your images. This includes perfecting your exposure, balancing your colour and white balance, sharpening and creating clarity and more. Module 2: Targeted Edits - Masks! Lightroom allows us to apply edits to selected parts of the image through a range of its very powerful, intelligent and manual masks. This means you can now effortlessly select your subject from the photo to adjust them separately with just one click, you can pick only the sky, the subject's eyes or only colour green or any other element and treat them differently to the rest. Major Takeaways: You will be able to use the full range of masks in lightroom and apply your edits exactly where they are needed, and nowhere else. This includes working with with the new AI powered masks which can detect a person's individual features and allow you to selectively edit them in a few simple steps, as well as those more manual tools, that allow you to literally paint with light and colour on your photographs. Module 3: Creative Editing in Lightroom This is a brand new module in our course where we take all the tools introduced in Modules 1 and 2 and actually use them to achieve different effects on our photos. Wer show you how to be guided by light when editing, how to achieve a light and airy or a moody edit on your images, how to add light and how to convert to black and white, as well as how to edit skin in Lightroom! This module is all play! Major Takeaways: You will learn how to create yoru own editing process - from knowing where to start and to understanding what elements of your photograph may need or benefit from adjusting and knowing how you can do so to achieve different outcomes. You will also learn how to edit your skin tones so they look delightful - no matter what your subject's complexion. Module 4: After the edits We close the course with a module centered around all the things you might want to do after the edits - from preparation for print, creating photo books, but also sharing your images online and syncing them between different machines and adobe workplaces. PLUS there is a little Photoshop intro so you get a glimpse at how it's different and what it can do. Major Takeaways: You will learn how to connect all of your Adobe ecosystem and sync and share your images across multiple devices. You will learn how to prepare your images for print so they look their very best and how to create photobooks. Next course starts 11 March 2024 Absolutely, without a doubt book Editing. I was very unsure at first. My interest in photography is to capture those memories so it felt like it was 'cheating' to edit. I can honestly say it's like magic.To finish off the pictures you love and just give you complete control over the exposure, colours to make them perfect, to rescue the disasters etc. I learnt so much in those few weeks and it made the biggest difference to my photos. Kerry White Editing in LIGHTROOM Book your space now: COURSE STARTS : 11 March 2024 ( 4 weeks + 1 prep week)COURSE COST : £179 ( payment plans available ) What’s included: 4 weekly modules with step by step illustrated tutorials and videos + prep module weekly edit along class online class ( also recorded) - on Wednesday evenings feedback and advice on your edits private support group PDF workbook and downloadable videos Practice images to learn on Join our next group to really bring life to your images and make them look sleep, polished and full of light COURSE PREREQUISITES: Lightroom or Lightroom Classic CC software installed on your computer or tablet. RECOMENDED : Lightroom Photography Plan 25GB – a monthly subscription at approx £9pm – including Lightroom CC, Lightroom Classic CC and Photoshop. This plan can also be occasionally purchased at a lower price via Amazon or Groupon if you purchase a year’s worth of subscription in one go ( average savings – around 2-4 months worth depending on the deal) Please note that Adobe also has a Lightroom Plan with 1TB of storage – we do not recommend this plan as it restricts you to one version of software only. The increased Cloud storage can always be purchased as an add on or your plan can be switched from Photographer plan to CC only at a later stage if you prefer.
Many people have a misconception about networking events, and lose out on new business opportunities as a result. They either don't appreciate the real benefits and techniques of networking and don't attend events, or they attempt to 'sell on the first date', causing resentment. You can either attempt to make a sale for a quick buck (which is particularly likely to backfire at a networking event), or you can try to open a long-term relationship, creating new opportunities and a high lifetime value customer (which is how it's meant to be done). Networking, when done properly, is an excellent tool for referrals. But you have to appreciate that it's done on the basis of giving rather than receiving and this doesn't always come naturally to sales professionals. The old saying that it's about getting to 'know, like and trust' is still true. This workshop is about having your prospects and customers getting to know, like and trust you, and building that lifetime value as a result. By the end of this programme, participants will be able to: Understand what networking is - networking etiquette Know how and where to network Clarify their objectives - why network Use the 4 basic questions to start a conversation Build rapport quickly and easily Answer the question 'What do you do?' effectively in a few seconds Deliver a 60-second pitch Break into a group Prepare for a network meeting Identify opportunities Use tools to assist in networking 1 Introduction Aims and objectives 2 What is networking? Why network - objectives and goal setting Networking etiquette Preparation - online and offline tools to use Identify networking opportunities - where to network Know what you have to offer 'Know, like and trust' - the process 3 What do you do? Answer in 5-10 seconds Create and deliver a 60-second pitch Who is your target market? 4 Starting a conversation Breaking into a group Building rapport The 4 questions to start a conversation Moving on 5 Communicate and engage LISTEN - 4 types of listening skill Ask powerful questions Influence - don't sell What can you do to help others - give to get 6 Power of referrals Who can give you referrals? When to give or ask for referrals Have a referral system Showing appreciation 7 Social media and other online tools Using LinkedIn and other social media Online directories 8 Next steps Following up Arranging one-to-one meetings Developing relationships
Maximising the team's sales capability is the key aim for any sales manager. When sales people struggle to hit their targets, it falls to the sales manager to provide support and help colleagues to find their way again. One of the most effective techniques for sales managers to improve and maintain sales performance is by providing live sales coaching. Sales coaching encourages sales people to find their own solutions and take responsibility for their own development. This course will help participants: Develop people to fulfil their sales potential Provide motivational feedback Identify strengths and weaknesses of their team members Understand personal learning styles Identify and adapt for different personality styles Prepare and conduct on-the-job observations Motivate sales people to greater performance 1 How is sales coaching different from sales training? What is coaching? Discover how coaching empowers sales people Learn the best time to use sales coaching Decide which people should be coached first Creating a development plan 2 Understanding learning, behavioural and communication styles Use practical tools to help you assess individual styles Tap into the essence and energy of the person you are developing Understand your own learning, behavioural and communication preferences Develop a strategy to adopt for each member of your team Discover what motivates you and your salespeople to perform Appreciate how this knowledge will improve your sales conversion 3 Using the GROW coaching model Learn the secrets of a successful coaching session Discover the importance of SMART objectives and instructions Understand and capture what coachees are currently doing right Develop their problem-solving and decision-making skills Help your colleagues crystalise their plans and actions Provide follow-up opportunities to embed the learning 4 Giving motivational feedback Understand why effective feedback is so powerful in sales Learn key models for motivational feedback Discover how to manage and structure more difficult conversations Understand the power of positive reinforcement Encourage sales people to coach and support colleagues 5 Putting it into practice Use realistic scenarios to provide opportunities for practice Discover what it feels like to be coached Receive immediate feedback on your coaching style Share common performance issues with fellow sales managers Create a personal development plan 6 Preparing on-the-job observations and joint visits Build a strategy for coaching and team development Prepare an observation template for effective coaching Learn the key elements of preparation for your next coaching session Agree common areas to focus on with coachees 7 Action planning Personal action plans
The principles of effective time management are applicable to all aspects of life. When successfully applied in a sales environment they can lead to improved performance, higher sales and increased customer satisfaction. All salespeople would benefit from learning the tools and techniques to introduce impactful time management to their working lives. We have developed this programme to be practical, fun and interactive. Participants will better understand how to increase the amount of time spent on high-value sales activities, be able to improve their self-motivation and ability to get more done, and be better able to plan, delegate and speed up routine tasks. This course will help participants: Learn key principles of managing sales priorities, meeting targets and getting 'everything' done! Learn proven techniques for structuring your day, week and normal routine Develop effective sales time management at the office and on the road Learn a seven-step process for setting goals and objectives in your work and personal life Understand how to make time for sales prospecting, designated call days Understand practical ways to improve your time management 1 Key principles of sales time management Course objectives and review of time log Essential principles of sales time management How do you use your time now? Reviewing your working day (from pre-course survey) Beliefs and feelings about time 2 Managing sales priorities and planning systems Managing priorities and planning systems Use organised persistence to plan your sales activity Planning your territory and prospecting activity How to use priority ratings not urgency to react to tasks 3 Dealing with distractions and communication skills Know your time 'bandits' and creating more positive habits to overcome them Making time by saying 'no' assertively and managing expectations Assertiveness techniques for handling colleagues and clients Making meetings worthwhile - preparation and planning 4 Sales goal setting and action planning Set clear, concise, and motivating sales goals and action plans How to set and use goal setting as way of managing your time and increasing results The principles of linking SMART objectives to action plans and daily activities 5 Creating results focus - every day, week, and month Batch sales tasks together, starting with emails Planning your day and week and protecting sales 'prime' time Apply the 80/20 to your sales contacts, clients, and prospects 6 Overcoming procrastination and structuring your day Understanding procrastination, what it is and how to recognise it in yourself and others How to stop procrastinating and start making progressing Build a power prospecting hour into every day Smart stuff to make more sales time: five automated tools Live the $64,000 dollar question
Level 2 Food Safety and Hygiene in Catering Course
We've all sat through far more bad presentations than good ones, but knowing what 'good' looks like is easier than successfully replicating it. Sales presentations are a performance and, as salespeople, fluffing our lines can cost us a lot more than hurt pride. Having discovered and understood the specific needs and burning issues our prospect has, then this course will help any salesperson avoid dropping the ball and instead wowing their prospects with a high-impact, tailored and compelling case for purchase. This course will help participants: Prepare mentally and physically for stand-up presentations Use voice modulation and bullet-pointing to demand attention Avoid boring their prospects Master the do's and don'ts of PowerPoint Deal more effectively with technical hitches and prospect's interruptions Use eye contact and engagement to avoid prospects 'tuning out' Deploy best practice essentials for presenting with colleagues Steer through the toughest Q&A 1 Preparing your presentation Mindset Knowing your objective(s) Vocal warm-up techniques Assembling pre-agreed benefits Time management Room set-up Technical preparation 2 How to open your presentation Vocal energy Summary and agreement of prospect's needs How to have posture and confidence Use of humour What to do with those dreaded hands Confident v non-confident body language 3 How to get and keep people's attention Bullet pointing Linking benefits to specific, stated needs Practical exercise - formulating and delivering tailored benefits Being selective with features Third party reinforcement and case studies 'Watering the garden' eye contact technique Practical exercise - participants practise 'sharing out' eye contact to audience How to handle a prospect's negative body language Handling interruptions 4 Presenting in groups Credentialing all participants Role delineation for group presentations Edifying other participants' messages - do's and don'ts How to maintain energy when not speaking Practical exercise - good and bad practice when not speaking Teamwork in Q&A sessions How to hand over professionally 5 PowerPoint do's and don'ts Use of visual aids Good and bad PowerPoint slides How to make PowerPoint work for you Classic PowerPoint errors Avoiding and handling technical problems Good and bad flipchart practice 6 Closing and / or achieving next action steps Power of summary Good Q&A practice Handling objections Practical exercise - handling objections on one's feet Creating consensus among prospect panel What to do when prospects disagree with each other When to trial close How to close on next action steps 7 Wrap-up Key learning points from each participant Action steps to be implemented on next presentations
This workshop will provide participants with the insight and skills to be more effective business networkers, face-to-face and online. The approach taken is to build on the strengths people already have and their successes. It is easier to develop what you already have than to try and develop skills that do not come easily. Being yourself is the most effective tool for business networking and building relationships. This course will help those attending: Appreciate the importance of networking, and different forms of networking Understand the dynamics of communication that are specific to networking Become more confident and assured when 'working' a room Improve their influencing skills, especially with people who are experts and in positions of authority 'Sell' themselves and promote their company Identify and manage their profiles using online social networking sites Use effective follow-up to maintain active contacts and connections Select the correct networking groups, clubs and events Create their own personal network 1 The importance, and different types, of networking Personal objectives and introductions Test networking session Examples of the importance, purpose and format of various types of networking, and benefits you can expect 2 How to work a room - preparation and strategy Three things to know before you attend any event Non-verbal communication and art of rapport Breaking the ice - worked examples with practical demonstration 3 Communication dynamics in networking - the power of the listening networker Why it is better to listen than talk Effective questioning and active listening Creating a natural and engaging conversation, 1-2-1 and in a larger group 4 Assumptions when networking How to use the 'instant judgement' of others to your advantage What assumptions are you making? How to keep an open mind 5 Business networking etiquette Meeting and greeting at a business networking event - approaching complete strangers and introducing yourself Socialising: joining and leaving groups easily Making a good first impression in 30 seconds The use of status when networking 6 Making connections Asking for cards, contact details and referrals Gaining a follow-up commitment Some tips and tricks 7 Business networking rehearsals Practice sessions 8 Personal business networking online Overview of different types of networking sites - there is a lot more out there than just Facebook! Examples of creating an effective profile Using social networking effectively - case studies and application 'Advanced' applications - blogs, articles, twitter, feeds, etc. Online demonstration and examples 9 Building relationships - follow-up and follow-through Maintaining a good database Developing a contact strategy with different types and levels of contact How to analyse your contact base
Increasing sales is the core of objective for all salespeople and it is vital they are given the tools and techniques to thrive in this highly competitive environment. The landscape within which salespeople operate is ever shifting, and now more than ever it is recognised that the key to successful selling is understanding the customer's needs and working collaboratively with them to achieve their objectives. This highly practical programme has been developed to support salespeople to develop their all-round sales skills using a customer-focused approach. The course will be fun and informal, using practical exercises to help new and experienced salespeople ensure they are equipped to deal with the challenges of selling. This course will help participants: Develop core sales skills such as building rapport, questioning and presenting benefits Identify the roles and goals of key contacts and recognize the importance of consultative selling Understand how to achieve sales by uncovering needs, matching benefits and promoting value Understand how to structure and control a customer interaction and set clear objectives for each account Develop techniques for handling objections, questions and staying positive Master the art of closing a sale and gaining agreement Understand tactical selling and how to build multiple contacts and relationships Develop skill and confidence in selling to both new prospects and existing customers 1 Consultative selling - key principles for success Recognise the importance of consultative selling and being client-focused Build the right processes to achieving sales targets - questions before features Assess your core sales skills; building rapport, asking questions, presenting features and benefits, closing 2 Consultative sales call skills How best to structure and control a customer meeting or call to be client-centric: Four Cs The importance of setting clear objectives for each call and account Setting the agenda and pre-call preparation Planning sessions 3 Your mission, message and meaning - comparative advantage Defining sales messages and USPs; positioning value and quality not price Knowing your target product and services and their value to the customer Understanding your customers buying role and qualifying the opportunity 4 An effective sales meeting - part 1 Opening the sales interview - and building rapport Gaining and retaining the full attention of the customer Probing and identifying real needs using effective sales questions Planning and practice sessions for consultative selling 5 An effective sales meeting - part 2 Matching customer needs and wants to products and services available Presenting your product or service using features, advantages, and benefits Recognising and responding to buying signals and other sales opportunities Planning and practice sessions 6 Closing the sale successfully Anticipating objections and seeing them as positives, including price objections Handling objections using proven methods and models How and when to ask for the sale professionally Follow up and follow-through Planning and practice sessions
If you're looking to move to the next level in your career in sales, then understanding how to maximise your sales results, using a consultative and structured approach, will be key to your success. In order to develop the competitive advantage that enables you to stand out from the crowd, it is important to understand the tools and techniques to take your selling to new heights and build the confidence to apply them in work-based scenarios. We have developed this programme to be practical, fun and interactive. Learners will gain a range of practical skills that they can take back and apply to the workplace straight away, that will have a positive impact on sales and customer satisfaction. This course will help participants: Develop a structured and client-focused approach to creating high quality sales opportunities and account growth Learn persuasion and influencing skills to better define needs and develop opportunities Understand how to have better sales conversations, presentations, and proposals - leading to higher order value and increased sales Develop advanced sales questioning skills and techniques; understand the importance of listening Understand how to add value at all stages; plus gaining competitive advantage Develop proven ways to overcome and reduce price pressure Know when to use options and upselling when presenting products and solutions Develop techniques and skills for improved negotiation and closing 1 Advanced Selling - How to Increase your sales results Review of pre-course data and questionnaire The AVC model of increasing your sales results Creating a sales growth plan to achieve higher sales targets Mapping the accounts and products for targeted growth 2 The Four Cs to structure a sales call Research before the meeting or call; setting objectives, planning and preparation How to gain instant rapport and taking control - including online meetings Qualifying and initial questioning skills Creating an agenda and first-meeting structure: Four Cs Planning and practice sessions 3 Building bigger and better sales opportunities How to use questions to 'build' more opportunities Learning and using high-impact and third-level questions Advanced sales questioning techniques: five questioning techniques Qualifying and gaining commitment to the next stage Planning and practice sessions - advanced questioning skills 4 Presentation and persuading skills best practice Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition by using options Professional and effective presentation skills Writing compelling sales proposals that improve your conversion rate Planning and practice session - presenting your solution 5 Overcoming concerns and client questions Proven techniques for answering client objections and concerns How to isolate, prioritise and answer objections, including price Overcoming delay and procrastination Planning and practice session - answering client concerns 6 Gaining commitment and closing the sale Knowing when to close for commitment How to ask for commitment professionally and effectively Key negotiation skills around the closing process - getting to 'yes' Checklist of closing and negotiation skills Practice session
Cosmetic College is excited to introduce our new combined training package, designed to provide in-depth expertise in two of the most sought-after cosmetic procedures: microblading and micropigmentation. This unique program combines our VTCT Level 4 Certificate courses in Enhancing Eyebrows with Microblading Techniques and in Micropigmentation, offering a holistic approach to advanced cosmetic training. Course Details: VTCT Level 4 Certificate in Enhancing Eyebrows with Microblading TechniquesDuration: 3 daysContent Overview:Anatomy and physiology for microblading techniques.Health, safety, and hygiene for the microblading sector.Consultation, treatment planning, and preparation.Enhancing eyebrows with microblading techniques.Managing and marketing your microblading business. VTCT Level 4 Certificate in MicropigmentationDuration: [Specify Duration]Content Overview:Advanced techniques in micropigmentation.Comprehensive understanding of color theory and pigment selection.Skin anatomy and physiology relevant to micropigmentation.Health, safety, and hygiene standards for micropigmentation.Client consultation, design, and aftercare procedures. Combined Package Benefits: Comprehensive Skill Set: Gain expertise in both microblading and micropigmentation, enhancing your versatility and employability in the beauty industry. Cost-Effective Learning: Enroll in both courses at a reduced total cost compared to taking the courses separately. Integrated Curriculum: Experience a curriculum that seamlessly integrates the knowledge and skills from both courses, providing a cohesive learning journey. Expert Instructors: Learn from industry experts with extensive experience in cosmetic procedures. Certification and Recognition: Upon successful completion, receive two VTCT Level 4 Certificates, recognised internationally for their high standards in the beauty sector. Who Should Enrol? This package is ideal for beauty professionals looking to expand their service offerings, individuals seeking a career in advanced cosmetic procedures, and those aspiring to become experts in eyebrow enhancement and skin pigmentation techniques.