35 Courses in London

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Enhancing Performance with Productive Conflict: In-House Training Most organizations have typically held the belief that workplace conflict is something that needs to be prevented, resolved, and/or mitigated. After all, conflict creates stress and leads to a variety of performance problems and very real costs. However, what savvy organizations have come to embrace is the understanding that when conflict is truly understood and harnessed, it can be utilized to not only add value to teams, but also enhance workplace performance. Conflict can be productive and make organizations better! Learners will explore the results of a formal, personalized, conflict-related assessment, uncovering targeted nuances of their conflict responses in action. Participants will learn to use basic strategies which allow them to transform destructive conflict responses into more productive ones, especially in the moment when they are happening. What you will Learn At the end of this program, you will be able to: Apply different models for understanding the lifecycle and dynamics of conflict Describe a physiological response to conflict and its impact on communication Recognize the correlation between a person's conflict style and how they respond to conflict Identify your own default responses to conflict and catch them in action Reframe automatic negative thoughts to create more positive interpersonal outcomes Utilize various tactics and strategies to transform destructive conflict responses into productive ones Getting Started Introductions and social agreements Course goal and objectives Opening activities Module 1: The Dynamics and Anatomy of Conflict Conflict basics Dynamics of conflict The anatomy of conflict Module 2: Conflict Styles and Conflict Conflict through the conflict style lens Exploring your style in conflict Destructive responses to conflict Module 3: Changing Your Response to Conflict Changing your conflict response Three steps to productive conflict Choosing a productive conflict response

Enhancing Performance with Productive Conflict Most organizations have typically held the belief that workplace conflict is something that needs to be prevented, resolved, and/or mitigated. After all, conflict creates stress and leads to a variety of performance problems and very real costs. However, what savvy organizations have come to embrace is the understanding that when conflict is truly understood and harnessed, it can be utilized to not only add value to teams, but also enhance workplace performance. Conflict can be productive and make organizations better! Learners will explore the results of a formal, personalized, conflict-related assessment, uncovering targeted nuances of their conflict responses in action. Participants will learn to use basic strategies which allow them to transform destructive conflict responses into more productive ones, especially in the moment when they are happening. What you will Learn At the end of this program, you will be able to: Apply different models for understanding the lifecycle and dynamics of conflict Describe a physiological response to conflict and its impact on communication Recognize the correlation between a person's conflict style and how they respond to conflict Identify your own default responses to conflict and catch them in action Reframe automatic negative thoughts to create more positive interpersonal outcomes Utilize various tactics and strategies to transform destructive conflict responses into productive ones Getting Started Introductions and social agreements Course goal and objectives Opening activities Module 1: The Dynamics and Anatomy of Conflict Conflict basics Dynamics of conflict The anatomy of conflict Module 2: Conflict Styles and Conflict Conflict through the conflict style lens Exploring your style in conflict Destructive responses to conflict Module 3: Changing Your Response to Conflict Changing your conflict response Three steps to productive conflict Choosing a productive conflict response

This highly practical workshop will help you become a more effective negotiator and learn the skills that master negotiators use.

Our classroom training provides you the opportunity to interact with instructors and benefit from face-to-face instruction. For more queries, reach out to us: info@mangates.com

Our classroom training provides you the opportunity to interact with instructors and benefit from face-to-face instruction. For more queries, reach out to us: info@mangates.com

Our classroom training provides you the opportunity to interact with instructors and benefit from face-to-face instruction. For more queries, reach out to us: info@mangates.com

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group

About this Virtual Instructor Led Training (VILT)  Conducted in an interactive manner, Exploration Project Management will include presentations by the course leader, syndicate and plenary exercises, and (optional) assessment of selected participants' projects. Industry case studies will be integrated into all the presentations. The course material will include a course manual (handout) and a course workbook (for exercises). Participants are requested to bring a mini-poster (two PowerPoint slides) as background material for discussion during the course. Training Objectives By the end of this Virtual Instructor Led Training (VILT), participants will be able to: Improve the evaluation, execution and delivery of exploration projects, measured in terms of successful bids for new acreage, increased success rate and volume delivery from exploration drilling, and more rapid progress in appraisal of discoveries. Describe concepts, simple processes, workflows and analysis tools for project execution. Tools include the expert course leader's proprietary project management framework, including project framing and after-action review methodologies, templates for strategy development, decision trees, decision quality frameworks. They also include customised Excel spreadsheets for portfolio modelling, project risk assessment (in new ventures and prospect maturation) and business planning. Understand their role in (a) delivering the company's strategy, (b) contributing data and assessments to key exploration decision makers, and (c) communicating project progress and results to senior management. Target Audience The Virtual Instructor Led Training (VILT) is aimed at exploration professionals with more than 5 to 10 years of experience in the business, who would like to develop their skills for managing exploration projects and presenting the goals and results of their project work to senior management. Exploration and engineering professionals who work in exploration project teams, across the spectrum from new ventures (exploration business development), prospect identification and maturation, and appraisal of discoveries Exploration project leaders Exploration managers The VILT will also benefit professionals from well engineering, petroleum engineering, finance and planning who support exploration activities. Participants are requested to bring a mini-poster (two PowerPoint slides, each printed on A3 paper) as background material for discussion during the course. Course Level Basic or Foundation Trainer Your expert course leader draws on more than 35 years of experience managing, reviewing and directing projects in all aspects of the exploration business: from exploration business development (new ventures), through prospect maturation and drilling, to the appraisal of discoveries. He has more than 30 years' experience with Shell International, followed by 10 years consulting to NOCs in Asia Pacific, Africa and South America and independent oil companies in the United Kingdom, continental Europe and North America. Other than delivering industry training, he has worked on projects for oil & gas companies of all sizes, including independents, national oil companies and (super)-majors, private equity firms, hedge funds and investment banks, and leading management consulting firms. He is an alumnus of Cambridge University. He has M.A and Ph.D. degrees in geology and is a Fellow of the Geological Society of London as well as a respected speaker on management panels at international conferences. Professional Experience Management consultancy & executive education: Advice to investment banks, businesses and major consulting firms. Specialist expertise in upstream oil & gas, with in depth experience in exploration strategy, portfolio valuation and risk assessment. Leadership: Managed and led teams and departments ranging from 3 - 60 in size. Provided technical leadership to a cadre of 800 explorationists in Shell worldwide. Member of the 12-person VP team leading global exploration in Shell, a $3 bln p.a. business and recognised as the most effective and successful among its industry peers. Accountability & decision-making: Accountable for bottom-line results: in a range of successful exploration ventures with budgets ranging from $10's million to $100's million. Made, or contributed to, complex business decisions / investments, taking into account strategic, technical, commercial, organisational and political considerations. Corporate governance: Served as non-executive director on the Boards of the South Rub al Khali Company (oversight of gas exploration studies and drilling in Saudi Arabia) and SEAPOS B.V. (exploration deep-water drilling and facilities management). Technical & operations: Skilled in exploration opportunity evaluation, the technical de risking of prospects, portfolio analysis and managing the interface between exploration and well engineering activities. Unparalleled knowledge of the oil and gas basins of the world, and of different operating regimes and contractual structures, ranging from Alaska, Gulf of Mexico and Brazil, through to the Middle East, former Soviet Union, Far East and Australia. Safety: Following an unsatisfactory audit, became accountable for safety performance in Shell's exploration new ventures. Through personal advocacy and leadership of a small team, delivered pragmatic and effective HSE systems, tools and staff training / engagement and a dramatically improved safety record. R&D: Experience in the 3 key roles in R&D: scientific researcher, research manager, and 'customer' for R&D products. After re-defining Shell's exploration R&D strategy, led the re-structuring of the R&D organization, its interface with 'the business' and approaches to deployment and commercialization. Strategy: Accomplished at formulating competitive strategies in business, R&D and technology deployment, translating them into actionable tactics and results. Defined the exploration strategy of PDO (a Shell subsidiary in Oman) and latterly of Shell's global exploration programme. Professional education, behavioural/motivational coaching: Experienced in organisational re-design, change management, leadership education and talent development. Commercial skills: Personally negotiated drilling compensation claims, educational contracts and E&P contracts, with values of $5 million to $100+ million. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

Any successful business manager will tell you that you never get the deal you deserve - you always get the deal you negotiate! This two-day workshop includes recent research and practical techniques from the Harvard Business School Negotiation Project and provides a unique opportunity to learn and practice these skills in a safe environment using up to date materials and life-like practice negotiation case studies. This course will help participants to: Understand the basics of negotiation Develop negotiating skills Increase their business acumen Develop their communication skills Learn the models, techniques and tools for an effective negotiation Identify the barriers to agreements Close the deal 1 What is negotiation? Key skills for negotiation Types of negotiation Win-lose negotiations versus Win-win negotiations Wise agreements and Principled Negotiation 2 Four key negotiating concepts BATNA - Best alternative to negotiated agreement Setting your reservation price ZOPA - Zone of possible agreement Creating and trading value 3 Business acumen Understanding pricing, gross margins and profit Knowing the key points on which to negotiate 4 A Four Phase Model for negotiation Nine steps to successful planning Discussing a deal - creating and claiming value Making and framing proposals Bargaining for the winning deal 5 Effective communication Effective questioning Active listening skills Understanding and interpreting body language Barriers to effective communication 6 Understanding influence and persuasion Influencing strategies Ten proven ways to influence people Six universal methods of persuasion Understanding why people do business with other people 7 Negotiating tactics Tactics for win-lose negotiations Tactics for win-win negotiations Effective team negotiating Understanding and using powerv What do you do when the other side has more power? 8 Barriers to agreement Common barriers to agreement The Negotiators Dilemma Dealing with die-hard negotiators Dealing with lack of trust 9 Potential barriers to cross-border agreements Understanding business methods and practice in other cultures Figuring out who has the power and who makes decisions Recognising and dealing with cultural differences What's OK here might not be OK there 10 Closing the deal Four steps to closing the winning deal