453 Courses in London

The CAIA Association is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. Course Overview The CAIA Association is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. A Member-driven organization representing professionals in more than 100 countries, CAIA Association advocates for the highest ethical standards. Whether you need a deep, practical understanding of the world of alternative investments, a solid introduction, or data science skills for the future in finance, the CAIA Association offers a program for you. Why CAIA? Distinguish yourself with knowledge, expertise, and a clear career advantage – become a CAIA Charterholder. CAIA® is the globally recognized credential for professionals allocating, managing, analyzing, distributing, or regulating alternative investments. The Level II curriculum takes a top-down approach and provides Candidates with the skills and tools to conduct due diligence, monitor investments, and appropriately construct an investment portfolio. In addition, the Level II curriculum contains Emerging Topic readings; articles written by academics and practitioners designed to further inform and provoke the Candidate’s investment management process. After passing the Level II exam you are eligible, with relevant professional experience, to join the CAIA Association as a Member and receive the CAIA Charter. You will be part of an elite group of more than 13,000 professionals worldwide. Only after joining the Association, you are eligible to add the CAIA designation to your professional profiles. Who will benefit from enrolling in the CAIA program? Professionals who want to develop a deep level of knowledge and demonstrated expertise in alternative investments and their contribution to the diversified portfolio should pursue the CAIA Charter including: • Asset Allocators • Risk managers • Analysts • Portfolio managers • Traders • Consultants • Business development/marketing • Operations • Advisors Curriculum Topics: Topic 1: Emerging Topics • Decentralized Finance: On Blockchain- and Smart Contract-Based Financial Markets • Technical Guide for Limited Partners: Responsible Investing in Private Equity • Channels for Exposure to Bitcoin • Assessing Long-Term Investor Performance: Principles, Policies and Metrics • Demystifying Illiquid Assets: Expected Returns for Private Equity • An Introduction to Portfolio Rebalancing Strategies • Longevity and Liabilities: Bridging the Gap • A Short Introduction to the World of Cryptocurrencies Topic 2: Ethics, Regulation and ESG • Asset Manager Code • Recommendations and Guidance • Global Regulation • ESG and Alternative Investments • ESG Analysis and Application Topic 3: Models • Modeling Overview and Interest Rate Models • Credit Risk Models • Multi-Factor Equity Pricing Models • Asset Allocation Processes and the Mean-Variance Model • Other Asset Allocation Approaches Topic 4: Institutional Asset Owners and Investment Policies • Types of Asset Owners and the Investment Policy Statement • Foundations and the Endowment Model • Pension Fund Portfolio Management • Sovereign Wealth Funds • Family Offices and the family office Model Topic 5: Risk and Risk Management • Cases in Tail Risk • Benchmarking and Performance Attribution • Liquidity and Funding Risks • Hedging, Rebalancing, and Monitoring • Risk Measurement, Risk Management, and Risk Systems Topic 6: Methods for Alternative Investing • Valuation and Hedging Using Binomial Trees • Directional Strategies and Methods • Multivariate Empirical Methods and Performance Persistence • Relative Value Methods • Valuation Methods for Private Assets: The Case of Real Estate Topic 7: Accessing Alternative Investments • Hedge Fund Replication • Diversified Access to Hedge Funds • Access to Real Estate and Commodities • Access through Private Structures • The Risk and Performance of Private and Listed Assets Topic 8: Due Diligence and Selecting Managers • Active Management and New Investments • Selection of a Fund Manager • Investment Process Due Diligence • Operational Due Diligence • Due Diligence of Terms and Business Activities Topic 9: Volatility and Complex Strategies • Volatility as a Factor Exposure • Volatility, Correlation, and Dispersion Products and Strategies • Complexity and Structured Products • Insurance-Linked and Hybrid Securities • Complexity and the Case of Cross-Border Real Estate Investing DURATION 200 Hours WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

MASTERCLASS ONE-2-ONE 8 CPD POINTS 1 DAY INTENSIVE COURSE  ONLINE or IN-CLINIC NOTE! After booking we will contact you for scheduling the exact course date! Courses dates are subject to change due to mentors availability. We will inform you via email if a date becomes available! PDO Threads course Our one-day Harley Elite Academy PDO cog thread lift ( Elite Mini Face Lift )training course is providing for Doctors ,Nurses , Dentist looking to further to present non-surgical facelift. It s the newest trend made popular by some of celebrities recently and it is an amazing and effective latest technique to mehanical lift and tighten skin. We provide second option using mono and screw it has the potential to redefine facial contours and induces collagen production. This type threads support structure for the tissue of the face by encouraging natural collagen synthesis with 30 % immediately results that peak at 6 months and more. During the training learn how to safely achieve mid and lower face lift and tight , we aim to help you master class techniquesre-volumisation and lifting using one of the highest quality products on the market PCL Threads.   Thread Lift Masterclass Course You will perform this procedure on live models under the supervision You will practice using This master training will teach you how to introduce threads in Body areas including: Inner Thigh | Inner Arm | Knee | Tummy | Buttock Using threads: screw, mono and cogs. During Dermal Filler Masterclass, you will learn the full Anatomy of the face and gain practice.Anatomy, Vascular Supply of the face, Nerves Contraindications Complications Management Post treatment advice Additional information ATTENDANCE ONLINE (theory), IN-CLINIC (Practice) PDO THREADS LIFT AREA BEGINNER Face and Neck Threads Lift, ADVANCED Body Threads Lift, MASTERCLASS Face, Neck, Body Threads Lift, MASTERCLASS Foxy Eyes | Cat Eyes

Project Communication Skills Communication is the single most critical project success factor. When effective, projects get executed on time, within budget, and with objectives being met. But that isn't all. Strong communication also nurtures healthy team relationships. And in today's highly diverse world, where projects are often fast-paced, complex, and virtual, that is more important than ever. Strong communication skills foster cultural awareness, trust, and empathy. Together, they contribute greatly to project success-and ultimately, to future project success. In this course, participants will actively explore best communication practices from a variety of perspectives: in-person, virtual, electronic, and via formal project documentation. In order to be transformative, however, those perspectives will be filtered further through the lens of their formal, personalized assessment. It is a powerful tool which identifies individuals' internal needs and priorities. It translates those into descriptive profiles and reports, gifting users with valuable information about themselves and others. Paired with the course's real-world activities, it will provide uniquely strategic opportunities for communicating effectively and meaningfully-and with less conflict, both personally and professionally. What You Will Learn At the end of this program, you will be able to: Identify basic elements of communication and explain how they affect teams Explore how your assessment style impacts you and how you communicate with people of other styles Infer how your style impacts the way(s) you send and interpret emails and instant messages Analyze real world email and instant messaging practices to determine how they affect communication and relationships Explore best practices for formal project communications and presentations Analyze how your assessment style and global diversity can contribute to both strong team communication and conflict Identify solutions for virtual team work communication challenges Getting Started Foundation Concepts Communication as a foundation skill Elements of communication Communicating across media Targeting your audience How communication impacts team performance The Assessment Framework Overview of the assessment's approach Exploring assessment report Increasing your effectiveness with other assessment styles Email and Instant Messages Preferred communications and assessment styles The email brands we create Assessment styles and email Emotion and email Email guidelines and best practices Anatomy of an email The seven deadly email sins Instant messages and other interfaces Project Communications and Presentations Communicating across the project lifecycle Project templates Structuring a presentation Delivering a presentation Interpersonal and Team Communication Skills Communication styles and techniques Managing conflict in a project environment Styles and conflict Communication and global team leadership Virtual Communication Leading global virtual teams Virtual processes and technology Virtual team leadership

Project Communication Skills (In-Person) Communication is the single most critical project success factor. When effective, projects get executed on time, within budget, and with objectives being met. But that isn't all. Strong communication also nurtures healthy team relationships. And in today's highly diverse world, where projects are often fast-paced, complex, and virtual, that is more important than ever. Strong communication skills foster cultural awareness, trust, and empathy. Together, they contribute greatly to project success-and ultimately, to future project success. In this course, participants will actively explore best communication practices from a variety of perspectives: in-person, virtual, electronic, and via formal project documentation. In order to be transformative, however, those perspectives will be filtered further through the lens of their formal, personalized assessment. It is a powerful tool which identifies individuals' internal needs and priorities. It translates those into descriptive profiles and reports, gifting users with valuable information about themselves and others. Paired with the course's real-world activities, it will provide uniquely strategic opportunities for communicating effectively and meaningfully-and with less conflict, both personally and professionally. What you will Learn At the end of this program, you will be able to: Identify basic elements of communication and explain how they affect teams Explore how your assessment style impacts you and how you communicate with people of other styles Infer how your style impacts the way(s) you send and interpret emails and instant messages Analyze real world email and instant messaging practices to determine how they affect communication and relationships Explore best practices for formal project communications and presentations Analyze how your assessment style and global diversity can contribute to both strong team communication and conflict Identify solutions for virtual team work communication challenges Foundation Concepts Communication as a foundation skill Elements of communication Communicating across media Targeting your audience How communication impacts team performance The Assessment Framework Overview of the assessment's approach Exploring assessment report Increasing your effectiveness with other assessment styles Email and Instant Messages Preferred communications and assessment styles The email brands we create Assessment styles and email Emotion and email Email guidelines and best practices Anatomy of an email The seven deadly email sins Instant messages and other interfaces Project Communications and Presentations Communicating across the project lifecycle Project templates Structuring a presentation Delivering a presentation Interpersonal and Team Communication Skills Communication styles and techniques Managing conflict in a project environment Styles and conflict Communication and global team leadership Virtual Communication Leading global virtual teams Virtual processes and technology Virtual team leadership

Hire us for the first dance at your wedding, any Salsa or Latin Dance rhythm private class at your venue or at our premises in Hammersmith. We have a vast experience on building up confidence in couples who want to make even more glamorous their wedding day. You can have this lesson at our premises, on Zoom, Pre-recorded or home visit, the choice is yours!!! The Program includes: 5 or 10 Lesson 1on1 lesson  Walking & Leading techniques Female & Male Teachers Footwork & Upper body techniques Steps & routines names (brain method) Body posture and language Tempo & beat music technique Fully equipped dance studio Ownership of your footage work progress & Docs Music library via dropbox or Spotify Salsa or any Latin Dance (Tango, Bachata, Merengue, etc) wedding class in London for couples who want to make the wedding day even more glamorous and stand out forever, 5 minimum pack lesson book, Taught by the native instructor We have been training couples for almost 12 years in salsa, Tango, Samba, and many other Latin rhythms in London

About this Virtual Instructor Led Training (VILT) Hydrogen will play an increasingly critical role in the future of energy system as it moves forward to supplement and potentially replace fossil fuels in the long run. Offshore wind offers a clean and sustainable renewable resource for green hydrogen production. However, it can also be volatile and presents inherent risks that need to be managed. Even though offshore production of hydrogen has yet to achieve a high state of maturity, many current projects are already dealing with the conditions and effects of offshore production of hydrogen and are grappling with the technological requirements and necessary gas transportation with grid integration. This 2 half-day Virtual Instructor Lead Training (VILT) course will examine the technological options for on-site production of hydrogen by electrolysis (onshore or offshore directly at the platform) as well as the transport of hydrogen (pipeline or ship). This VILT course will also explore the economic considerations and the outlook on future market opportunities. There will be exercises for the participants to work on over the two half-days. This course is delivered in partnership with Fraunhofer IEE. Training Objectives By the end of this VILT course, participants will be able to: Understand the technological attributes and options for green hydrogen production based on electricity from offshore wind. Explore the associated economic analysis for offshore wind hydrogen production, including CAPEX, OPEX, LCOE and LCOH Identify the critical infrastructure and technical configuration required for offshore green hydrogen including transportation networks and grid connectivity Learn from recent findings from current Research & Development projects concerning the differences between onshore and offshore hydrogen production. Target Audience This VILT course is intended: Renewable energy developers and operators Offshore oil & gas operators Energy transport and marine operators Energy policy makers and regulators IPPs and power utilities Training Methods The VILT course will be delivered online in 2 half-day sessions comprising 4 hours per day, including time for lectures, discussion, quizzes and short classroom exercises. Course Duration: 2 half-day sessions, 4 hours per session (8 hours in total). Trainer Trainer 1: Your expert course leader is Director of Energy Process Technology Division at the Fraunhofer Institute for Energy Economics and Energy System Technology, IEE. The research activities of the division link the areas of energy conversion processes and control engineering. The application fields covered are renewable energy technologies, energy storage systems and power to gas with a strong focus on green hydrogen. From 2006 - 2007, he worked as a research analyst of the German Advisory Council on Global Change, WBGU, Berlin. He has extensive training experience from Bachelor and Master courses at different universities as well as in the context of international training activities - recently on hydrogen and PtX for partners in the MENA region and South America. He holds a University degree (Diploma) in Physics, University of Karlsruhe (KIT). Trainer 2: Your expert course leader is Deputy Head of Energy Storage Department at Fraunhofer IEE. Prior to this, he was the director of the Grid Integration Department at SMA Solar Technology AG, one of the world's largest manufacturers of PV power converters. Before joining SMA, he was manager of the Front Office System Planning at Amprion GmbH (formerly RWE TSO), one of the four German transmission system operators. He holds a Degree of Electrical Engineering from the University of Kassel, Germany. In 2003, he finished his Ph.D. (Dr.-Ing.) on the topic of wind power forecasting at the Institute of Solar Energy Supply Technology (now known as Fraunhofer IEE) in Kassel. In 2004, he started his career at RWE TSO with a main focus on wind power integration and congestion management. He is Chairman of the IEC SC 8A 'Grid Integration of Large-capacity Renewable Energy (RE) Generation' and has published several papers about grid integration of renewable energy source and forecasting systems on books, magazines, international conferences and workshops. Trainer 3: Your expert course leader is Deputy Director of the Energy Process Technology division and Head of the Renewable Gases and Bio Energy Department at Fraunhofer IEE. His work is mainly focused on the integration of renewable gases and bioenergy systems into the energy supply structures. He has been working in this field since more than 20 years. He is a university lecturer in national and international master courses. He is member of the scientific advisory council of the European Biogas Association, member of the steering committee of the Association for Technology and Structures in Agriculture, member of the International Advisory Committee (ISAC) of the European Biomass Conference and member of the scientific committees of national bioenergy conferences. He studied mechanical engineering at the University of Darmstadt, Germany. He received his Doctoral degree on the topic of aerothermodynamics of gas turbine combustion chambers. He started his career in renewable energies in 2001, with the topic of biogas fired micro gas turbines. Trainer 4: Your expert course leader has an M. Sc. and she joined Fraunhofer IEE in 2018. In the Division of Energy Process Technology, she is currently working as a Research Associate on various projects related to techno-economic analysis of international PtX projects and advises KfW Development Bank on PtX projects in North Africa. Her focus is on the calculation of electricity, hydrogen and derivative production costs (LCOE, LCOH, LCOA, etc) based on various methods of dynamic investment costing. She also supervises the development of models that simulate different PtX plant configurations to analyze the influence of different parameters on the cost of the final product, and to find the configuration that gives the lowest production cost. She received her Bachelor's degree in Industrial Engineering at the HAWK in Göttingen and her Master's degree in renewable energy and energy efficiency at the University of Kassel. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

MTS Glow Course- you must be qualified in micro-needling already. If not, we combine our MTS Glow course with micro-needling as well Please note: BB Glow wording has been trademarked and it's illegal to use unless permission has been granted from the owner. This means all accreditors have revoked the courses being accredited under this name. Therefore, we have trademarked our course to MTS Glow and our students are free to use this for advertising purposes. What is MTS Glow? BB Shine is a unique Korean produced serum with the addition of a foundation. Using Micro Needle Therapy System the goal of the treatment is to lighten and smooth the face skin tone. Course Content -Anatomy of the face and skin - Skin physiology - The choice of colour for the type of skin - Use of ampoules - Purpose of the treatment and the obtained effect - Contraindications for MTS Glow treatments - Possible complications after treatments - Types of pigments - Consultation/consent form - Step by step on how to offer MTS glow treatment Course Content for microneedling: https://www.kbhtrainingacademy.com/product-page/microneedling-course Training Kit for MTS Glow only(you must supply your microneedling pen and nano needles) 5x BB ampules Cleanser Neutralising foam Face Mask Repair Cream Training Kit for MTS Glow & Microneedling 5x BB ampules 5x Microneedling serums Cleanser Neutralising foam Face Mask Repair Cream DR Pen 5x nano needle 5x 12pin needle How does the course work? The course is divided into 2 parts, the first part is theoretical which you have to complete before you come for your practical training, and the second one is a practical assignment. The practical assignment is done on the day which will be agreed upon course purchase. You will spend around 3 hours practising on a model in our venue in London E106RA. Will I require a model? Yes, usually 1 model is required Do I Need Experience Before Booking a Course? You must be qualified in micro-needling already. If not, we combine our MTS Glow course with micro-needling as well Certificate You will receive an end of course certificate which is accredited by the cpd group and allows you to work on public PAYMENT Payments are non refundable. By paying for the course you agree to our terms and conditions.

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Acquire in-depth knowledge of heat exchanger design and cost-saving management with EnergyEdge's TEM & HTRI course. Join our virtual instructor-led training to stay ahead in the industry.