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Starting a small business can be a rewarding journey, but it requires careful planning and the right strategies to succeed. From creating a solid business plan to organizing finances and finding the right support, this guide will help you establish a foundation for a thriving business. For entrepreneurs in Calgary, key resources like reliable bookkeeping services can make a significant difference. Here’s how to start a small business and set it up for lasting success. Developing a business plan A clear, well-researched business plan serves as a roadmap for your business. It outlines your goals, target market, competitive advantage, and financial projections. This plan will also help attract investors or secure loans. To create an effective business plan: Define your mission and vision: Explain why your business exists and what you aim to achieve. Identify your target audience: Determine who your customers are and what problems your business will solve for them. Analyze competitors: Study your competitors to understand what they offer and find ways to differentiate your business. Set realistic financial projections: Estimate costs, revenue, and profits. This will give potential investors confidence in your business. Choosing a business structure Selecting the right business structure is essential, as it affects your taxes, liability, and daily operations. Common options include: Sole proprietorship: Simple to set up, with minimal paperwork, but offers no separation of personal and business liability. Partnership: Ideal for two or more owners, allowing shared responsibilities, but partners share liabilities. Corporation: Provides liability protection, but involves more paperwork and regulatory requirements. LLC (Limited Liability Company): Offers liability protection without the complexity of a corporation. Choose a structure that best suits your needs, and consult a legal professional to ensure compliance with Calgary’s business regulations. Securing funding Most small businesses require some level of funding to get started. Consider various financing options to find the best fit: Personal savings or family support: Often the first source of funding for many entrepreneurs. Business loans: Many banks offer small business loans with varying interest rates. Grants and government programs: Explore government grants and programs specifically designed to support small businesses in Calgary. Angel investors or venture capital: For businesses with high growth potential, attracting investors may be an option. Registering your business To operate legally, you’ll need to register your business. This process involves choosing a unique name, filing the necessary documents, and obtaining a business license in Calgary. You may also need specific permits depending on your industry. Completing these steps ensures that your business complies with all local regulations. Organizing your finances Managing finances effectively is crucial for any small business. Accurate bookkeeping keeps your business organized, tracks income and expenses, and prepares you for tax season. Many small businesses in Calgary choose to hire a bookkeeper in Calgary to handle these responsibilities, allowing owners to focus on growth. Working with one of the best bookkeeping services in Calgary can provide: Accurate financial records: Professional bookkeepers help maintain up-to-date records, which is essential for financial health. Compliance with tax laws: Calgary’s best bookkeeping services are familiar with local tax regulations, ensuring that you file correctly and on time. Insights for decision-making: With accurate records, you can make informed decisions on budgeting, spending, and investments. Creating a strong brand identity Building a brand that resonates with your target audience is essential. Your brand identity includes your business name, logo, colors, and messaging, as well as the experience you offer customers. Developing a consistent brand identity sets you apart from competitors and builds trust with customers. Here are some steps to create a strong brand identity: Design a logo and visual theme: Choose a professional logo, color scheme, and design elements that reflect your brand’s personality. Develop a unique brand voice: Whether it’s friendly, professional, or playful, keep your brand voice consistent in all communications. Focus on customer experience: Aim to provide exceptional service that keeps customers coming back and sharing their positive experiences. Building an online presence In today’s digital world, an online presence is crucial for reaching potential customers. Start by creating a professional website where customers can learn more about your products or services. Next, consider establishing a presence on social media platforms that suit your audience. Key components of a strong online presence include: User-friendly website: Make sure your website is easy to navigate, mobile-friendly, and includes essential information about your business. Social media profiles: Engage with customers and share updates on platforms like Facebook, Instagram, or LinkedIn. Google My Business: Setting up a Google My Business profile helps customers in Calgary find you more easily. Building a support network Running a small business can be challenging, and having a network of support is invaluable. Surround yourself with people who can provide advice, resources, and encouragement. Consider these ways to build a support network: Join local business associations: Groups like the Calgary Chamber of Commerce offer networking opportunities, resources, and workshops. Seek mentorship: Experienced business owners can offer guidance and insights that help you avoid common pitfalls. Hire professionals for specialized tasks: For financial and legal matters, work with professionals like accountants, lawyers, and bookkeepers. Tracking progress and making adjustments As your business grows, it’s essential to review your progress and adjust your strategies. Regularly assessing financial performance, customer feedback, and market trends can help you refine your approach and stay competitive. Working with one of the best bookkeeping services in Calgary can make tracking your financial performance much easier, giving you insight into profit margins, cash flow, and budgeting. Consider these strategies for tracking progress: Set measurable goals: Establish specific goals for growth, such as revenue targets or customer acquisition numbers. Analyze performance data: Use financial statements, sales reports, and customer feedback to assess performance. Stay flexible: Be willing to make changes to products, services, or marketing strategies if they aren’t meeting customer needs. Conclusion Starting a small business takes effort, planning, and ongoing management. By creating a solid business plan, organizing your finances, and developing a strong brand, you can set your business up for success. In Calgary, many new business owners choose to hire a bookkeeper in Calgary to ensure accurate financial management and stay compliant with local regulations. Taking advantage of the best bookkeeping services in Calgary can free up your time, allowing you to focus on growing your business and achieving long-term success. With dedication and the right strategies, your small business can thrive in today’s competitive market.

Course Duration: 8 weeks (40 sessions) Course Objectives: By the end of this course, participants will: 1. Communicate effectively and confidently in English in various contexts. 2. Expand vocabulary and improve grammar usage. 3. Develop listening skills to understand a variety of accents and speech patterns. 4. Enhance reading comprehension skills for different types of texts. 5. Write accurately and coherently for different purposes. Course Outline: Week 1: Introduction and Assessment - Introduction to course objectives, expectations, and immersion techniques - Assessing participants' current English proficiency levels - Establishing individual learning goals and expectations Week 2: Speaking and Listening Skills - Developing conversational skills through role-plays, pair work, and group discussions - Listening activities to improve comprehension of different accents and speech speeds - Pronunciation drills and practice for accurate and fluent speech Week 3: Vocabulary Expansion - Building a wide range of vocabulary through contextualised exercises and activities - Strategies for effective vocabulary acquisition and retention - Vocabulary practice in various themes and topics Week 4: Grammar Review and Practice - Reviewing essential grammar structures and rules - Practice exercises and activities for applying grammar rules in context - Error correction and clarification of common grammar mistakes Week 5: Reading Comprehension - Developing reading skills through authentic texts, articles, and short stories - Strategies for improving reading speed and comprehension - Identifying main ideas, supporting details, and inferred meanings Week 6: Writing Skills - Improving writing skills for different purposes: emails, letters, reports, etc. - Practice exercises for organizing ideas, structuring paragraphs, and coherent writing - Peer editing and feedback for enhancing writing proficiency Week 7: Real-Life Simulations - Simulating real-life situations such as job interviews, meetings, and social interactions - Role-plays and interactive activities for practical application of language skills - Building confidence and fluency in using English in authentic contexts Week 8: Review and Final Evaluation - Reviewing course content and addressing individual needs - Comprehensive review exercises for all language skills - Final evaluation and feedback session Note: This syllabus serves as a guideline and can be customised based on the specific needs, interests, and proficiency levels of the participants. The course may also include cultural immersion activities and field trips to enhance the language learning experience. You can opt in and out of different modules. 

This course aims to assist adult learners in improving their pronunciation skills and reducing their accents to enhance their overall communication in English. Through a variety of exercises and activities, participants will focus on specific sounds, stress patterns, intonation, and rhythm to develop clearer and more fluent speech. Course Duration: 10 weeks (20 sessions) Course Objectives: By the end of this course, participants will: 1. Identify and produce accurate sounds, stress patterns, and intonation in English. 2. Develop awareness of their own pronunciation challenges and strategies for improvement. 3. Reduce their native accent to improve overall intelligibility. 4. Enhance their listening skills and ability to distinguish between different sounds. 5. Increase their confidence in spoken English communication. Course Outline: Week 1: Introduction to Pronunciation and Accent Reduction - Assessing participants' pronunciation strengths and areas for improvement - Understanding the importance of pronunciation in effective communication - Introduction to key concepts: sounds, stress, intonation, and rhythm Week 2: Vowel Sounds - Identifying and producing English vowel sounds - Practice exercises and drills for accurate vowel pronunciation - Common pronunciation challenges and strategies for improvement Week 3: Consonant Sounds - Identifying and producing English consonant sounds - Focus on challenging consonant sounds and their correct articulation - Practice exercises and drills for accurate consonant pronunciation Week 4: Word Stress and Sentence Stress - Understanding the concept of stress and its role in English pronunciation - Practice exercises for placing stress on the correct syllables in words and sentences - Intonation patterns in different sentence types Week 5: Rhythm and Linking - Developing a sense of rhythm in English speech - Practice exercises for linking words together and maintaining flow - Awareness of connected speech phenomena Week 6: Intonation Patterns - Recognizing and producing different intonation patterns in English - Practice exercises for conveying meaning through intonation - Intonation in questions, statements, and emotions Week 7: Pronunciation of Commonly Mispronounced Words - Identification and correction of commonly mispronounced words - Practice exercises for improving pronunciation of specific words - Strategies for self-correction and continued improvement Week 8: Accent Reduction Techniques - Understanding the impact of native accents on English pronunciation - Techniques for reducing native accents and improving intelligibility - Practice exercises for adopting a more neutral accent Week 9: Listening Skills and Discrimination - Enhancing listening skills to better distinguish between sounds - Practice exercises for recognising and discriminating between similar sounds - Developing an ear for correct pronunciation through listening activities Week 10: Review and Fluency Practice - Reviewing course content and addressing individual needs - Fluency practice exercises and activities - Final evaluation and feedback session Note: This syllabus is a guideline and can be customised based on the specific needs and preferences of the participants. You can opt in and out of different modules. 

Sage Accounting Courses Every business, no matter how large or small, is required legally to 'keep books'. Bookkeepers play a vital role in organisations. Thus, they ensure accurate records of individual financial transactions in an orderly, up to date and comprehensive method. Sage 50 Accounts software is widely used in various business sectors in the UK and internationally. If you are organised and like working through documents and enjoy seeing a set of figures add up properly, then bookkeeping or accountancy with Sage 50 Accounts is the career for you. If you're looking to gain competency in the world's most popular bookkeeping software, the Sage 50 Computerised Accounts course will teach everything you need to know, while helping you gain a recognised qualification. At the end of the training you have the option to gain some practical experience in accounting by joining the optional job placement with our sister company, Osborne certified accountants.

If you are a small business owner or consultant struggling with 'imposter syndrome', be reassured - you are not alone. Even the most capable of people can perceive themselves as frauds.  This paradox is usefully explained by the Denning Kruger effect, where people of the least ability often perceive themselves as experts, where as those who are genuine experts realise how much more there is to know as therefore underestimate themselves. This special mastermind group provides a 'safe space' for you to be your true self. You will explore your business challenges and the perceived barriers that might be holding you back. You have to be comfortable feeling uncomfortable.  You will be taken out of your comfort zone.  You will be held accountable for your actions. This group is not for everybody. It is not for people with big egos! It is for people who feel they have so much more potential to tap into. If this is you, signup for the next Mastermind Taster Session.

Our bespoke leadership and management courses come in the form of extensive, high-quality short courses aimed at meeting your business needs, and increasing your business impact and performance. Our management training programs are suitable for improving the skills of first line managers, middle managers, senior managers and executive level managers across sectors and organisations. We also offer some personal development courses aimed at honing your business/personal skills and talents. Courses offered in this school include but are not limited to: Management and Leadership Skills Team Leadership Strategic Management and Leadership Marketing Management Financial Management Human Resource Management Talent Management Performance Management Project Management Essentials Leading Change in the Public Sector Best Practices in Public Procurement Public Administration We offer bespoke courses to suit your needs. Contact Us Today!

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Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

EQ is a pattern of how people's biases in their thinking leads them to think one choice or thing is better than another, as well as their clarity in differentiating within those biases to exercise clear and sound judgement. Where your thinking and responses lie within your biases spectrum, and your ability in adjusting to the situation you find yourself in, will determine responses equating to poor or strong Emotional Intelligence (EI). This course will enhance and promote the skill set necessary for any working leader or manager, allowing our in-depth emotional intelligence knowledge to be applied into your working environment. From an employer's perspective, this award can be a significant long-term return on investment by further developing your leaders and managers. What Does This Course Offer? Our program offers an EQ-SWOT™ assessment and EI Model in detail, and through activity and discussion we explore how applying and possibly adjusting, you may offer an improved Emotional Intelligence. Our learning experiences are successful because the outcomes are quickly embedded and demonstrate an immediate visible impact on the day-to-day working environment. Our engaging learning inspires employees to want to personally add value to the companies they work for. We also offer our Paradigm EQ-SWOT™ online assessment and report as a frame of reference within the program. This assessment should be completed before attending the program, and will be expanded upon during the program delivery. Course Content The Emotional Intelligence for Today’s Leadership and Management course covers the following topics: What makes EI so important within the workplace Self-Awareness and your EQ Profile The EQ unpacked Unconscious Bias & EI How to develop your EI quotient Accreditation Activity Our accredited tutors deliver training that encourages delegates to confidently and practically apply all they have learnt as soon as they get back into the business. To achieve this award, delegates need to prepare and deliver a 3 minute presentation* on the highlights of their learning and immediate application avenues when back in their working environment. *Participants will be given 30 minutes during the program to prepare for their 3 min presentation at the end of the program. Scheduled Course Dates Unfortunately this course is not currently scheduled as an open course as it is primarily run as an in-house programme. For more information, please contact us. In-House Courses This is our own management training course which has been developed and refined over the many years we have been providing it to delegates from organisations in virtually every industry. This means that the course syllabus is extremely flexible and can be tailored to your specific requirements. If you would like to discuss how we can tailor this management training course for you and/or run it at your premises, please contact us.

Effective customer service plays a vital role in attracting and retaining customers. Businesses can use good customer service to boost sales and loyalty. Empathy, good communication, and problem-solving are core skills in providing excellent customer service. This course provides the knowledge and skills to help you hone your customer service skills.