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CONSULTATIVE SELLING Training Programme Framework
By Dickson Training Ltd
Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered. Stage 2 - Design the Bespoke 2 x day Course nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers. Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence. Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme. Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme Sample Exercise – Red & White There is a specific time managed agenda and itinerary, which puts the group under pressure. The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines Sample Exercise –Back to Back Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.
Online Options
Show all 2219Are you looking to enter the dynamic world of real estate? Our course is designed to equip you with the knowledge and tools you need to communicate effectively with real estate professionals and develop key skills in real estate investment strategy and analytics. At the end of the course, you'll be able to read and interpret real estate market reports, and have a firm grasp of how iconic buildings, cities, and companies fit into the overall picture of the real estate sector. On this course, you will… Become familiar with the players, structure, general terminology and overall needs of Real Estate. Learn what is Real Estate and why it is different from other asset classes Get to grips with the overall size and structure of the UK Real Estate Market Learn and analyse the links between the different parts of the property market Understand who works in the Real Estate Market, their qualifications and their job descriptions Recognise how and when to use basic real estate concepts: Rent, Value, Yield, Risk and Return, etc… Learn how to read a real estate market report Understand how current affairs, politics and economics affects Real Estate Investment Use household names and iconic companies, cities and buildings to help consolidate your appreciation of this exciting sector Who will benefit from this course: Graduates or undergraduates studying economics, finance. Professionals working in Marketing or Accounting teams within Real Estate firms. APC students. Anyone interested in Real Estate. School leavers/A-Level Students looking to gain an understanding of Real Estate. Non cognate students who wish to transfer into Real Estate/Finance careers. Course Outline Module 1: What is and why buy Real Estate? The property Market The Size and Structure of the UK property market The impact of Real Estate in the Economy Module 2: The Real Estate Market System The Space Market The Asset Market The Development Market Module 3: How to value Real Estate An Introduction to Financial Mathematics The difference between Price, Value and Worth Property Yield Conventional Valuation Methods Module 4: How to read a Real Estate Market Report Property Market Indicators: Stock Indicators Property Market Indicators: Investment Indicators Module 5: Who works in Real Estate? The build Environment by Cobalt Recruitment Rea; Estate Agents Examples of Real Estate Market Agents CVs Real Estate Network
2nd December Gyamfia Osei #Agent121. Looking for: PICTURE BOOKS / CHAPTER BOOKS / MG / YA / NEW ADULT inc GRAPHIC NOVELS
(1)By I Am In Print
LOOKING FOR: PICTURE BOOKS / CHAPTER BOOKS / MG / YA / NEW ADULT inc GRAPHIC NOVELS Gyamfia Osei joined ANA in 2023 as a Literary Agent in the UK department. She was previously an agent at The Good Literary Agency, where she began building her list of authors. Recent successes include a ‘significant’ 6-figure pre-empt for Busayo Matuluko’s YA debut ‘Til Death, a 5-way auction for Quiet Storm by Kimberly Whittam and the shortlisting of Ebinehita Iyere’s Girlhood, Unfiltered at the 2023 British Book Awards. At ANA, Gyamfia is focusing on on developing the agency’s list of children’s authors, while also representing a bespoke list of commercial adult fiction and narrative non-fiction. In the Children’s space, Gyamfia would love to find contemporary stories that are full of heart and joy-driven books across all genres (think Clare Weze, Kimberly Whittam and Elle McNicoll). Funny middle-grade and YA horror are currently at the top of her list and she is also keen to read more teen projects (think Angus, Thongs and Perfect Snogging and Glow Up Lara Bloom) this year. She is very interested in finding a graphic novel or illustrated project for either MG or YA readers. In the older fiction space, Gyamfia enjoys well-plotted, fast-paced narratives with authentic characters who lodge themselves in her mind long after she’s finished reading (think Sadie, Verity and Girl A). She’s open to a broad range of genres, but would be particularly keen to see romantasy, cosy crime, contemporary romance and tightly plotted domestic noir. Please note that Gyamfia doesn’t consider literary fiction and, in the commercial space, she is not hugely interested in very high fantasy, trauma-focused stories or particularly gruesome horror.In the non-fiction space, she would be happy to consider commercial narrative non-fiction and cultural history projects (think Brit(ish), It’s Not That Radical and Everything I Know About Love). She is very open when it comes to Children’s non-fiction but would be particularly interested to consider unique cookbooks aimed at young chefs, books exploring mental health/wellness and projects that bring the experiences of marginalised children to the forefront. Gyamfia would like you to submit a covering letter, 1 page synopsis and the opening three chapters (max 5,000 words). For picture books please send two texts and a covering letter. For non-fiction please supply a cover letter and proposal with up to 5,000 words of your sample text. Please send EITHER picture books OR another genre, not both in one submission. (In addition to the paid sessions, Gyamfia is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print). By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Tuesday 26 November 2024
Train The Trainer Course
By Dickson Training Ltd
This course has been designed and approved by the ILM (Institute of Leadership and Management). The recognition from the ILM means delegates receive an ILM Recognised Certificate from the ILM upon successful completion of the course. All of our ILM Programmes are provided in partnership with The BCF Group, which is the ILM Approved Centre we deliver under. Venue Details Nottingham The BCF Group Ltd, 5 Wheatcroft Business Park, Landmere Lane, Edwalton, Nottingham, NG12 4DG Suitable for Wheelchairs All Nottingham courses are held at the head office of The BCF Group. The comfortable training suites (which are situated on ground level, as well as the toilet facilities, making them wheelchair-friendly) are fully air conditioned with natural daylight. Plentiful on-site free car parking is also available. In-House Courses Our Train The Trainer course has been developed and refined over the many years we have been providing it to delegates from organisations in virtually every industry. The course syllabus is flexible and can be tailored to the specific requirements of your organisation and industry. If you would like to discuss how we can tailor this Train The Trainer course for you and/or run it at your premises, please contact us. Scheduled Courses Classroom Course - Nottingham (NG12 4DG) Classroom training courses enable you to benefit from having the tutor and other delegates right there in the room with you. Face-to-face training sessions are one of the best ways to learn, as it is easy to ask questions and have group discussions. Cost: £895 + vat 16-17 April 2024 - COURSE FULL 29-30 April 2024 18-19 June 2024 15-16 August 2024 14-15 October 2024 03-04 December 2024 Classroom Course - Reading (RG41 5QS) Classroom training courses enable you to benefit from having the tutor and other delegates right there in the room with you. Face-to-face training sessions are one of the best ways to learn, as it is easy to ask questions and have group discussions. Cost: £895 + vat 05-06 March 2024 25-26 June 2024 26-27 September 2024 05-06 December 2024 Zoom™ Course Attending a course via Zoom videoconferencing gives you all of the benefits of classroom training without the need to leave your home or office. You still benefit from a real tutor facilitating the programme, and the content is exactly the same. Cost: £795 + vat March 2024 - 25th March (morning), 25th March (afternoon), 26th March (morning), 26th March (afternoon) May 2024 - 21st May (morning), 21st May (afternoon), 22nd May (morning), 22nd May (afternoon) July 2024 - 18th July (morning), 18th July (afternoon), 19th July (morning), 19th July (afternoon) September 2024 - 18th September (morning), 18th September (afternoon), 19th September (morning), 19th September (afternoon) November 2024 - 13th November (morning), 13th November (afternoon), 14th November (morning), 14th November (afternoon) January 2025 - 21st January (morning), 21st January (afternoon), 22nd January (morning), 22nd January (afternoon)
LOOKING FOR: ADULT FICTION Kate Barker has worked in publishing for over twenty years as an agent, commissioning editor and ghostwriter. Before setting up her own company, Kate Barker Literary Agency, she spent ten years at Penguin, where she was an Editorial Director for Viking, acquiring fiction and non-fiction. She has also worked for Orion, Curtis Brown and for digital publisher Bookouture. She is looking for commercial and reading group fiction for adults and would love to find an unputdownable thriller like Rosamund Lupton's Three Hours, a funny, heartbreaking contemporary novel like Queenie by Candice Carty-Williams or a romantic comedy with a unique premise like The Flatshare by Beth O'Leary. She also loves historical fiction and series crime. Kate would like you to submit a covering letter, one page synopsis and the first three chapters (Max 5,000 words) of your completed manuscript in a single word document. (In addition to the paid sessions, Kate is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print). By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Tuesday 26 November 2024
Understanding Key Principles of Real Estate Modelling (Advanced Theoretical Course)
(5)By Bayfield Training
On this course, we will use case studies to enhance the delegates understanding of Real Estate financial appraisals, and help them fully appreciate the theory behind the numbers.
ONE SPACE LEFT! 5th December Megan Carroll #Agent121. Looking for: MG, YA, ADULT FICTION, NON-FICTION
(1)By I Am In Print
LOOKING FOR: MG, YA, ADULT FICTION, ADULT NON-FICTION, NON-FICTION FOR 7+ Megan Carroll is looking for writers in a variety of areas, and from a wide range of backgrounds – she is particularly keen to hear from Black, Asian, and LGBTQIA+ writers. Her main areas of focus this year are adult fiction and non-fiction, as well as non-fiction for 7+, and MG and YA fiction. In Fiction, Megan is keen to see high-concept love stories (think The Flat Share or The Lock In) for both commercial and reading group readers. She’d love to see those familiar romance tropes – enemies to lovers, friends to lovers, love triangles, forbidden love etc. – with underrepresented characters at the centre. She is also looking for historical fiction and gothic horror (think Laura Purcell, Stacey Halls and Silvia Moreno-Garcia) – anything that has a creepy, uneasy undertone is likely for Megan’s list. Megan is also actively looking for upmarket fiction and would love to see layered family drama, contemporary stories about life today and darkly comic novels that explore a specific time, place or experience. In Non-Fiction, Megan is keen to hear from experts in their field talking about topics relating to film, music, true crime, popular culture, history and issues from largely unrepresented perspectives. She is keen to see memoir, narrative non-fiction and essay collections. In Children’s and YA, she is keen to see contemporary YA with humour, and romance at the heart – fun and emotional stories that appeal to the interests and issues of the teenage readers. She’d also love to see thrillers and horror stories for this age group too. It’s unlikely that high fantasy novels for YA readers will be right for her, but she is keen to see stories with fantasy elements in a real world setting. On the younger end, Megan is looking for funny, contemporary middle grade – think Louise Rennison and Karen McCombie – and anything creepy and spooky for 8-12 year old readers too. She’d love to find something like Lemony Snicket’s A Series of Unfortunate Events and is keen to find original adventure stories in both fantasy and realistic settings. Megan would like you to submit a covering letter, 1 page synopsis and the first three chapters or 5,000 words of your manuscript in a single word document. (In addition to the paid sessions, Megan is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print). By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Monday 25 November 2024
Rally Navigation - Road Rallying Introduction
By Rally Navigation Training Services
Online webinar aimed at newcomers and beginners to road rallying helping to learn the basics.
Level 3-Speed Reading Course
By Course Cloud
The comprehensive Level 3-Speed Reading Course has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the Level 3-Speed Reading Course today, and learn from the very best the industry has to offer! This best selling Level 3-Speed Reading Course has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Level 3-Speed Reading Course is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Level 3-Speed Reading Course is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Level 3-Speed Reading Course is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Level 3-Speed Reading Course, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Level 3-Speed Reading Course will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Level 3-Speed Reading Course to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.
